Latest / The Duct Tape Marketing Podcast
Shattering The Mold: Unleashing the Creator Economy in B2B Marketing
In this episode of the Duct Tape Marketing Podcast, I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena. Currently serving as the VP of marketing at Thinkific, a platform that empowers entrepreneurs to craft, market, and deliver online courses, Christie delves into the booming Creator Economy and how it's reshaping the marketing landscape, especially in the B2B sector.
The Creator Economy isn't just a playground for B2C marketers or influencers. It's a rich, untapped terrain for B2B marketing, offering a humanized and…
The skinny
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