Don't Change the Business, Change the Way You Sell

Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint · May 18, 2026 · 23m

I see it all the time. A business owner is struggling, sales are down, the "vibe" is off, and the bank account is looking thin.

Suddenly, they get a "brilliant" idea: This business is just too hard. I'm going to start a new one! Ill move from soap making to cashew farming, or from corporate gifting to web design.

I had to be blunt with "King David" (the subject of today's podcast episode, but not his real name) when we discussed his familys situation: Its not going to work.

The truth is that most business failures aren't caused by the industry; they are caused by fundamental flaws in how you…