Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Is Your 9-to-5 Killing Your Startup?

Transcript

Is Your 9-to-5 Killing Your Startup? · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome to the podcast today.
0:04
Apologies for any noise in the background because I'm making
0:07
today's recording at home and I suspect my neighbor is doing
0:10
some renovations or something. So expect to hear some noise in
0:14
the background. Now today this is not a topic I
0:18
normally talk about because, you know, my focus here is sales in
0:23
particular and, and sales in general and then personal
0:26
selling in particular. Now, personal selling is any
0:29
kind of style, any kind of techniques, any kind of
0:32
philosophy that is involved in helping an individual
0:38
salesperson, one individual business person.
0:40
When you are one-on-one, like intimate contact one-on-one,
0:45
you're talking to somebody on the phone or you've gone to
0:49
somebody's office or somebody has come to your office or your
0:52
studio or you're sending an e-mail or you're in a one-on-one
0:58
intimate chat with somebody on WhatsApp.
1:01
Now, personal selling is all the principles, all the tactics, all
1:06
the dynamics involved that you're going to use to be able
1:09
to close the sale when you're talking to someone one-on-one.
1:12
So yes, while I talk about selling in general and all kinds
1:14
of selling, honestly, personal selling, that is where my true
1:20
specialty lies. So you're talking to somebody
1:23
and you know the conversation don't hook and you want to
1:26
untangle the thing. You know, that's that's where I
1:28
do my best. We're trying to figure out, OK,
1:31
this deal, this deal, this partnership, this whatever, how
1:36
do we untangle it? How do we get the situation back
1:39
on the road? So even though I've done over
1:43
1300 and something episodes so far, in fact, I'll be surprised
1:47
if I've passed 1004, I've always tried to stay in my lane talking
1:52
about sales and personal selling.
1:54
Once in a while I move into things marketing related.
1:57
Once in a while I'll talk about things tech related.
2:01
But I keep warning you guys, you know, all I know is sales, you
2:04
know, I don't know tech and I don't know any of these sorts of
2:07
things. So whenever I talk about things
2:09
that are outside of my wheelhouse, outside of my
2:11
specialty, then please take whatever I say with a grain of
2:14
salt. Now, because of that, this is
2:16
one topic today that I've never decided to do a full episode on.
2:22
And that's and that's this whole thing of you want to do a
2:25
startup. So should you go all in, like
2:28
resign your job and then go all in and be full time with the
2:30
startup? Or can I run this part of start
2:32
time? I've never given a full formal
2:36
opinion on this matter. Although to be honest, my
2:40
opinion is if you're going to do startup, do startup.
2:45
If you're looking for part time hustle, do part time hustle, but
2:48
start up and part time hustle and not the same thing.
2:52
That is my own personal opinion and that is what I have been
2:56
advising my clients because there are a number of people who
2:58
have been reaching out to me to say they want to do startup.
3:02
This is their plan. The thing will blow, you know,
3:05
Nigerian Stock Exchange, London Stock Exchange, blah blah blah,
3:08
global Unicorn one thing, one thing blah blah blah blah blah.
3:12
But I meantime, meanwhile, everybody on the team get side
3:18
hustle, several side hustle, you know, founders in full time
3:21
employment. Then they started the side also.
3:23
OK, no problem. All the other partners on the
3:26
team, all of them, they get work for, you know, other companies,
3:29
other whatever. Everybody, everybody in the
3:33
whole team. I mean, one client of mine in
3:36
particular, I think they have like, let me say like 8 people
3:41
on a roster and everybody where they involved everybody there
3:45
they took and he said another, another something, you know,
3:49
full time job here part also here, several part horses here
3:52
and there. But then they're trying to get
3:55
this startup to work. Honestly speaking, my own honest
3:59
opinion. Remember, I'm not a startup
4:01
specialist. If you all are serious about the
4:03
startup thing. Because see, at the end of the
4:05
day and how I put it, OK, you pay my, my fee and I'll tell you
4:10
the truth, but I will still try and work within the parameters
4:13
that you've, you've set. But to be honest, a lot of you
4:16
that are trying to do global Unicorn and you know, one thing,
4:21
one thing, you know, all these big, big, big ideas now global
4:24
Unicorn, Nigeria's first billion dollar trillion dollars
4:28
something, all those, your big, big, big, big, big ideas.
4:31
To be honest, those of you who are saying you want to do start
4:34
up, meanwhile you're working full time for this person and
4:38
apart from your full time job you have two side hustles.
4:41
Ha. My own opinion, honestly this
4:44
thing, it ain't going to work, it's not going to work or even
4:49
if it's going to work, you are delaying your journey
4:52
unnecessarily. So my own honest advice is pick
4:56
a lane. But before I come here I give
5:00
you my honest advice. I say, well, let me go on
5:03
research the matter small so that at least the day that I
5:07
formally shook my mouth inside this debate, at least let me say
5:09
something that is educated Abby. So that's what I'm doing here
5:14
today. If you have a startup in
5:16
Nigeria, should you go only should you be full time or can
5:20
you say you have a startup and you are doing your startup part
5:24
time? So you're working full time in
5:26
Zenith Bank or you're working full time for OK Chuku and Sons.
5:30
Then meanwhile, maybe on weekends or whenever you can
5:34
sneak out to attend a meeting or something, they will now be
5:37
building your startup. And you still want to build a
5:40
global company of international repute that is going to be on
5:44
London Stock Exchange, New York Stock Exchange, Niger Stock
5:47
Exchange. You know, Bob, where every Stock
5:49
Exchange? Is it actually possible?
5:53
Now, Please remember, I'm a normal Nigerian.
5:58
Yes, I have a law degree. I was a lawyer for a while,
6:01
currently a business consultant, but research is not my
6:04
specialty. So for those of you who like
6:09
doing research, maybe you've worked in a media house before
6:12
and you've been a production assistant and stuff like that
6:14
and this is your aerial specialty.
6:16
I beg reach out to me. Let's see if we can collaborate
6:18
on one or two things because it would be nice if I can make some
6:23
podcast episodes where we go deep, you know, deep research
6:27
the thing and go deep and do proper research and give a
6:30
definitive statement, you know, on, on some, some matters
6:35
relating business and different kinds of sectors.
6:38
So if you have that kind of expertise, reach out to me.
6:41
You can call, send me a text message or a WhatsApp message on
6:44
08064662140. And before you reach out, please
6:49
also come up with a couple of topics that you think we can
6:52
collaborate on and then release the Release a Monster podcast
6:56
episode that when I drop it, you know, can drop all my full
6:59
chest. I say this one is authoritative.
7:01
Like we don't research and die. All right, so now back to this
7:05
whole full time versus part time debate.
7:08
So so excuse me. So this whole thing about full
7:12
time, part time is a matter of there are two factors involved.
7:15
Number one, risk mitigation #2 momentum.
7:19
Now, risk mitigation is just the idea that, you know, this place
7:23
where I'm that I'm going to is like, you know, not be 100%,
7:29
like there's some risks that are involved.
7:31
So that's the reason why people hang on to the job.
7:33
So, you know, they will not lose, you understand.
7:37
So if you're working with OK Chuku and Sons and OK Chuku and
7:40
Sons is paying you salary, you know, 500K every month, the
7:43
rationale you'll be thinking is not 500 K.
7:46
You know, it is all one or two problems.
7:48
If I say, Mr. Okachuku, I resigned, I start up around to
7:52
where would the 500K come from? You know, the one that is
7:56
maintaining your lifestyle, you know, house rent, you know, car,
8:00
Internet, blah, blah, blah, stuff like that.
8:02
So risk mitigation. That's one reason why some
8:04
people say, you know what, let me hang on to this Zenith Bank
8:07
job or let me hang on to this Okachuku and Sons, you know, job
8:11
at least down the pay, the bills is keeping me in check, is
8:16
keeping body and soul moving. So risk mitigation.
8:19
That's the reason why people they do half, half.
8:22
But then this is where me, I this is where me, I put my own
8:26
head, this issue of momentum. See, yeah, we're trying to grow
8:31
something that will be big like this, that will blow on a global
8:33
stage. You need momentum.
8:36
This thing needs to move. And you can't get something to
8:40
move when you are half, half. You can't.
8:45
Today you're working on this. Tomorrow you're working on
8:47
something. Well, let's have meeting.
8:48
This person is not available. This person has travelled.
8:51
This person has. This person has that.
8:52
OK, Then the meeting that we should have had on Monday, you
8:55
will now shift it until Friday. You can see how one week, one
8:59
week has gone by the time you tally up all these things.
9:02
We could not meet on Monday. We moved it back to Friday.
9:05
One week has passed by the time you start doing it for each
9:07
individual member who is working full time but has to travel with
9:10
PA. So he has to travel because his
9:12
PA for chairman or has to do this because of this work
9:15
commitment or do that. By the time you add it, time is
9:18
moving. You are losing momentum.
9:21
You're not going to build momentum on this.
9:23
Your idea, all these people that you admire Zuckerberg and you
9:27
know, mosque and the rest of the momentum quick, quick, quick,
9:30
quick, quick, quick, quick focus, focus.
9:32
That's how they get this thing moving or these half, half,
9:36
half, half, half. Well, anyway, I'd also want to
9:39
listen to this podcast and say, hey, I'm motivated.
9:41
And then the one resigned their job.
9:43
Then when they're suffering, do now say an establishing matter
9:45
caused it. So please, I'm not saying resign
9:48
your job. I'm not saying resign your job.
9:51
OSHA. Those are the main tensions that
9:53
are involved. People are trying to de risk you
9:56
have a salary, it's keeping body and soul together.
9:58
It's allowing you to pay for your children's school fees.
10:00
OK, no problem. But I just know that sometimes
10:04
you can be losing out on momentum.
10:06
You're not being able to push your ideas.
10:10
Well, you can't push your idea very, very well.
10:12
Now, these are some of the reasons why being a full time,
10:18
being in your startup full time, not as a part time hustle.
10:22
These are some of the reasons why is preferred for you to be
10:27
full time in the startup. Oh, by the way, like I said at
10:31
the top of the show, yes, I did some research, but remember I'm
10:34
not a research analyst. I'm not you know, research is
10:37
not my strong suit. So just in case I say anything
10:40
today and the thing no match up, I beg you guys should forgive me
10:46
whenever I say anything that has to do with sales and personal
10:49
selling. Forget nothing is gospel truth
10:52
if I say it and it is sales related, sales related,
10:56
especially personal selling, personal selling, it is gospel
11:00
truth. Act on it no problem.
11:02
I'm giving you a personal guarantee.
11:05
However, when I start going beyond my area of core
11:09
competence, you know you shall know me as I have mercy on me.
11:12
You know nobody's perfect. So where was I?
11:16
So these are some of the readings now reasons.
11:18
So like I said, I spoke about momentum and, and momentum is
11:22
tied into speed of iteration. Speed of iteration just means,
11:25
you know, you're working on your startup, you've worked on the
11:27
app, you've worked on this, but then you know, you launch a beta
11:30
version and then you get feedback from the market.
11:33
And so you're supposed test one or two things.
11:35
Like one of the clients that I'm working with right now is web
11:37
developer. They've developed their app that
11:41
is targeted at Nigerians in the fashion space and we're able to
11:45
get a couple of people to be part of the beta version.
11:48
So they've, they've launched the, they've launched the beta
11:52
version. A couple of people are coming in
11:54
to test the app and the focus is to see, you know, how many
11:57
people can we on board, What features do they use?
11:59
How soon does anything break, you know, stuff like that.
12:03
What do people like about the idea?
12:04
What do people don't like about the idea?
12:06
Then it's from there that we're going to, we'll know how we
12:10
refine the offering before we now come up with a paid version.
12:15
See, The thing is, if you work full time at Zenith Bank, your
12:19
guy expects you to be on seat by 8:30 and your guy does not
12:24
expect you to leave your seat before 4, at least officially.
12:30
But you know, this is Niger. If you want to stand up by 4:30,
12:34
your guy will be looking at you like, like young man, where are
12:36
you going? We're here in the bank.
12:39
You see all of us sitting down, me or guy, I'm sitting down.
12:41
You want to close at 4:30 because of what?
12:44
Even though your employment letter probably said 4:00.
12:47
So if they have pegged you down on the seat 8:30 to 4:00, how
12:54
you have time to be doing iteration?
12:57
You launch the beta version, no problem, everything is working,
13:00
no problem. But then the thing breaks.
13:02
The customers are complaining. Where will you find time between
13:05
9:00 and then 8:30 and and 4:30 to plug up the problem?
13:13
You know, fix the app and then just roll it out again.
13:16
You can see that speed of iteration.
13:18
It ain't on the sofa. Momentum.
13:20
You don't lose momentum. So let's say in the beginning
13:23
you're able to find 100 people who say oh boy, no problem now
13:26
I'll help you test your idea. No problem, SAP is free, I'll be
13:29
OK, no problem. Then 100 people jump on board.
13:33
By the time K leg and common starts entering the situation
13:35
like this, you're unable to plug up the problem, fix the app.
13:38
Don't be surprised if week 1, you know, boys support you,
13:43
everybody full ground, 100 people and then by Week 2, only
13:47
20-30 people now remain. Don't be surprised because even
13:51
themselves, they'll be like, what's the point?
13:54
You know, they've hopped on, they've tried this app, they've
13:56
used it, they've had feedback to reach you.
13:58
You know the answer phone. The only time you're available
14:01
is 10:00 at night. You know by which time you know
14:04
10:00. People want to do other things
14:07
with their life. You know, you're losing time,
14:10
speed of iteration, losing serious time.
14:16
So something that I tell my clients like they would have
14:20
moved a whole lot faster if you know, but I understand, I
14:24
understand there's something that has to be financed, other
14:27
things, there's something that has to pay the bills.
14:28
So I understand perfectly well. But just know that by doing
14:32
these half, half something, you're losing out the speed of
14:35
iterations because all kind of things happen.
14:38
Bugs will crash your websites, crash your app.
14:42
You know, a full time engineer can fix it back, back, back.
14:46
People can come start complaining by let's say 6:00 AM
14:50
in the morning. Engineer receives the reports,
14:52
you know, quick, quick, quick. Maybe by 9:00 AM the guy don't
14:55
fix some and then we're back on the road.
14:59
Excuse me, unlike if it's you, even if people have been
15:03
complaining since 6:00 AM, best you can do is you work on it
15:05
from 6:00 to 7:30. But then you know, you gas bath
15:08
and then report in the office. You can't continue with the
15:11
coding again until you get home like around six.
15:14
You know, you eat something and then you hop on the computer.
15:16
And then for those of us biggest spouse, your wife will now be
15:19
saying, look, you're spending more time with the computer
15:21
instead of spending time with me.
15:23
And I'm so Cory, go enter the picture.
15:25
And then before you know it, even though customers have been
15:27
complaining since 76 AM yesterday, won't be on till next
15:34
tomorrow, 11:00 PM at night, they now fixes something.
15:40
You're losing momentum or you're losing speed of iteration.
15:43
Those are the reasons why your start up, you know, no, they
15:45
move, you understand. Then there's also something
15:48
called switching cost, context switching costs.
15:51
Now this is something we're familiar with in sales and
15:55
that's the reason why in sales we do batching, we batch our
16:00
activities. So if now phone call we didn't
16:02
make, we'll just pack all the phone calls straight, you
16:07
understand? So like if you have 20 phone
16:09
calls to make, instead of making five phone calls, now you stand
16:12
up, you go for a meeting, go and do these one days.
16:14
You come back like mentally, like how do I explain it?
16:19
Like you suppose reset, like when you're on the phone call
16:23
mindset, you are in the phone call mindset when you don't go
16:26
for a customer meeting and you know, stuff like that.
16:28
That mindset is a separate mindset to just come back from
16:31
the field and then quickly switch back to the phone call or
16:34
something. It, it takes time for most
16:38
people. It takes time.
16:42
You need deep focus, You need creative focus for certain kinds
16:45
of things. So that's why salespeople, we
16:47
just pack all these things together.
16:48
OK, Oh, today I have 20 phone calls to make.
16:50
No problem. I will sit down from 8:00 to
16:53
12:00 and let me just bam, do all the phone calls.
16:56
Then when I stand, I know that OK, no more phone call is to go
17:01
and be visiting customers, you know, in the shop or, you know,
17:04
in the store room or whatever. What shall we pack everything
17:09
together then if we can? All the meetings that we need to
17:14
take, You know, if you're going to meet Saudi on Lagos Island,
17:17
let's say 8:00 in the morning, if you get other two or three
17:21
prospects on the island that you think you can, if possible
17:25
schedule the meeting. You know, maybe you see another
17:27
person 12, see another person 4. You can run it like that.
17:31
We just bum batch everything like that.
17:33
One day is to avoid this whole thing of context switching.
17:38
So startups, right? You guys are going to be doing
17:40
lots of creative work, lots of sharp, sharp, sharp works.
17:44
If you're splitting your brain into two, let's say you're
17:47
working in Zenith Bank forex department and you're trying to
17:50
be split in your head, maybe you know, OK, let's say you're
17:57
disciplined about your lunch break.
18:00
Although in Nigeria, to be honest, we don't have lunch
18:01
break. You're supposed to have lunch
18:03
break, but honestly, people don't have lunch break.
18:05
Your lunch break can be 1:00. But if your GM calls you and say
18:08
Daddy say yes Sir, say come into my office.
18:11
Will you say, Sir, I'm on my lunch break.
18:16
That's the joy of working in Niger.
18:18
But and there was one thing that was a cultural shock for me when
18:21
when I worked in the UK, like we Nigerians couldn't understand
18:25
this whole lunch break thing. So it's time for lunch breaks.
18:28
OK, sure, no problem. I'm feeling I want to work on
18:30
this something. After a while, they had to call
18:31
meeting up and they had to address us.
18:35
Now look, you Nigerians who have not been taking a lunch break
18:38
that you are required by law to take your lunch break.
18:41
You say sure for you. You say yes, you must take your
18:44
lunch break. It's OK, no problem.
18:46
And that's how one time I was working and then lunchtime
18:49
passed like 5 minutes. My line manager showed up in
18:51
front of my desk. I said Tavashima, I said yes.
18:54
I said, are you aware it's time for your lunch break?
18:56
I said, oh really? Oh, just 5 minutes.
18:57
Let me wrap this up. Set.
18:58
No, no, no, no, Tavashima, you have to go for a lunch break.
19:01
You have to go right now, right now.
19:03
Come on, come on, Time for your lunch break.
19:06
OK. And I told myself I like this
19:09
country lunch break by force. But anyway, Niger, if your
19:16
lineman says daddy, come here, you can't say Sir, I'm on lunch
19:19
break. So assuming you're good and you
19:23
take your lunch break, you've been doing your normal work and
19:26
then quickly you want to now switch into CODA mode to bring
19:28
out your laptop to start trying to solve problems.
19:32
You know you will take a few. Well, even if it's 5 minutes, 3
19:35
minutes, 10 minutes, you just settle down before you can get
19:37
into coding. Coding focus, remember?
19:39
OK, where am I? Where's the project?
19:42
What's the bug? What's the problem?
19:44
You know, all that waste of time that is content switching thing
19:48
is slowing you down. Then there's also the matter of
19:51
investor confidence. Now, venture capitalists,
19:54
venture capitalists are people who give you this, this Koody,
19:59
the ow, the money, the money that you need to get this thing
20:01
going. So the people that will give you
20:05
that money and I will invest in your company, a lot of these
20:07
people. Are uncomfortable when they hear
20:10
that you are doing part time, part time, they're much more
20:14
comfortable when they hear that, OK, this your idea, you leave
20:17
it, you breathe it, you sleep it.
20:20
So investor confidence is like is one of those things.
20:24
So if you're half in half and you're not able to tell the lie,
20:28
well, you're not you're not able to lie convincingly and they can
20:31
see through that. You have one leg here and one
20:34
leg in another. You know, depending on the
20:36
circumstance, that might be a problem for those of you who
20:38
want to raise finance. And funny enough, because I'm
20:43
not a cultural person, but it also has implications for the
20:46
culture of a person. Whenever people talk culture, my
20:49
honest instinct is say, come on, you short of what I say in
20:51
culture, that, look, I beg, that's just BS.
20:53
Let's stop talking all this culture, culture, culture,
20:55
culture. But The thing is, I've come to
20:57
accept that, you know, culture actually is a thing.
21:00
The way that people behave within the company is a thing,
21:04
you know, the attitudes that they have, the unwritten rules.
21:06
And you know, I hate to admit it, but all those people who say
21:09
culture, culture, culture, company culture, they actually
21:12
are correct. There's a company culture.
21:14
And when all of you in the company, like I said, it's one
21:20
of my clients, about 8 of them, it's 9, but that's the company's
21:25
one. They're all the people where
21:27
they involved like 8 or 9, but everybody has side horseshoe.
21:31
The main founder in fact is highly paid.
21:35
In fact, sometimes I understand where the guy is coming from
21:38
because the salary where the guy they collect as incorrect
21:42
salary. You know that standard of living
21:44
is high. I said no standard of living,
21:48
cost of living is high in Niger and the guy is collecting good
21:52
salary, very good salary. In fact, sometimes I look at him
21:55
and I say, I suppose resign and you know, follow up on I enter
22:00
this kind you get as in the money is good mad.
22:06
So yeah, they found out that's how it is.
22:08
He works full time for somebody else, another Nigerian
22:11
billionaire and then he's now trying to get this business,
22:16
this start up going on the side. So because everybody is half,
22:21
half, half, half, I've noticed that there's no common, how will
22:28
I put it? There's no common culture, no
22:32
common culture at all. Like what's the workflow?
22:35
What's the work habits like? There's no Veem, there's no
22:43
move. There's no, there's no groove.
22:45
Everybody's is part time. So when somebody can check in,
22:48
they will check in. When somebody checks in and they
22:51
need to check out, they will check out.
22:53
We can't get a solid team going because everybody's all over the
22:56
place. But of course, you know,
22:59
people's livelihoods are involved.
23:01
So, you know, I've said my own, but I can't go and say, look,
23:04
all 8 of you go and resign because if they resign now,
23:06
who's who's going to be paying school fees?
23:09
Oh dear. Anyway, so people who say
23:11
company culture, yeah, they actually are correct.
23:14
When all of you are part time, part time, part time, your
23:17
company culture is going to be all over the place, all over the
23:20
place. Whether you guys are aggressive
23:23
and all lean or whether it's a laid back company culture or
23:25
whether it's a work life balance, company culture,
23:28
something like it's going to be all over the place, all over the
23:31
place. However, despite all these
23:35
issues, because remember, I have told you people that my own
23:40
personal opinion whenever I'm faced with people like this
23:42
because I have a few clients who are in this situation.
23:44
You're building a startup or you're working for somebody
23:47
else. You're answering yes or somebody
23:49
else. I decide now this is where I
23:51
need you to be able to check me, to Fact Check me in case I say
23:53
anything. And if you know correlate, you
23:56
understand like it's not correct.
23:58
So Fact Check me. I decided to go and check and
24:01
see. Now, is it possible that there
24:04
are founders who have built big companies, good companies,
24:09
international companies, but they were working part time
24:12
because, you know, since I'm not in the tech space, I just know
24:15
the same old stories that you guys know.
24:16
You know, I know Steve Jobs, you know who left?
24:18
I think he left Atari to work on Apple.
24:21
Then Zuckerberg, of course, Zuckerberg, you know, get no get
24:24
job. But you know, he resigned.
24:26
I say resigned. What do you do when you're in
24:28
uni and you you drop out, Abby. So he dropped out or is it
24:31
Harvard or wherever, Abby Sanford and wherever he dropped
24:35
out from. So I just know the same old
24:37
names that you guys know or people who resign company and
24:41
then back went all in fire much throttle will be this thing.
24:46
So those are all the people that I know the same old people.
24:49
So I suddenly go and do research and see whether there are other
24:52
people who successfully did you know part time, part time.
24:56
You answer yes, Sir, And then on your spare time, you go and
24:59
build your or your your startup. So please, like I said, I'm not
25:03
a research specialist. So please, I beg anything that I
25:07
say here with no checkout, nobody's perfect.
25:12
And please let me know if I fumble on anything.
25:15
So the episode where I was talking about Nigerian
25:20
billionaires who inspired me and especially who invested in the
25:25
Nigerian telecommunications space.
25:28
I mixed up two of the of the billionaires.
25:31
And I really appreciate the podcast listener who pointed it
25:34
out because it gave me an opportunity to go back and to
25:36
say, ah, guys, I beg the earlier podcast that I made where I
25:40
quoted these two billionaires, you know, I fumble and I goof
25:44
and this is where I goof. So if I goof on this one, I beg
25:47
you should let me know so I can make a follow up.
25:50
Basha. The main thing is I wanted to
25:53
see other other people that are able to do part time, part time
25:55
who did half and half. So for those of you who insist
25:57
on doing half and half like this, my clients that is earning
26:00
armed robber salary but wants to build a startup, you know,
26:04
perhaps maybe you can find some inspiration in these people.
26:07
So first is Craigslist, Craigslist Craig Newmark.
26:10
So from what I found, Craig Newmark used to work as a
26:13
programmer with Charles Schwab. I think they're an economic
26:16
institution or so I need to research it in detail.
26:20
Yes, this is the reason why I need a production assistant who
26:23
is going to research all these things and give me all the
26:26
facts. No, Excuse me.
26:29
So Craigslist was a hobby for years before the guy went full
26:35
time. And the reason why I was able to
26:36
go full time is because his e-mail list that he started was
26:40
able to get organic growth, massive organic growth.
26:46
So that is one situation. But you can see that his own was
26:50
e-mail lists. e-mail lists, you can maintain it on your own
26:53
time. You can show up to work 8:30,
26:56
you can work until six in the evening.
26:59
Then you get home and then you eat something and then say, my
27:01
dear, I beg, I want compose small.
27:05
And then, you know, give yourself two hours.
27:09
You get some work done and then by 9:00 you go and meet wifey,
27:12
you know, Netflix and chill. You guys watch Netflix until 11.
27:17
If you're lucky, something will happen from 11:00 to 12:00.
27:19
Then you will now go and sleep and then you wake up and then
27:21
you start the whole day. So yes, it is possible in this
27:25
kind of whatever where the thing starts with e-mail lists first
27:29
or newsletter first before moving into other things.
27:33
So yeah, Craigslist, Craig Newmark, that's one.
27:35
Then Groupon, if I remember correctly, I think Groupon,
27:39
them, them, they used to these all these people that used to
27:42
do. I think it was discounting.
27:48
Yeah, I think it was discounts and vouchers and stuff like that
27:51
'cause I heard about Groupon, but I didn't really see them.
27:55
In fact, it's not a matter. I didn't really see them.
27:56
I didn't see them in Niger. I didn't feel the effect in
27:59
Niger. Yeah.
28:02
So they, I think they used to sell discounts and stuff like
28:06
that. And then plus, honestly
28:08
speaking, I did detest discounting.
28:11
So anytime I hear any business that is built around
28:13
discounting, I don't even shook my idea, to be honest.
28:17
So yeah. Anyway, so Andrew Mason, the
28:20
founder was working on, OK, OK, at the time he was also working
28:25
for a billionaire like this client of mine who's working for
28:28
one of Nigeria's, one of Nigeria's billionaires then.
28:34
OK, So for him too, it looks like the thing gained traction
28:37
very quickly. So he was forced to now jump and
28:40
work full time. But yeah, Andrew Mason was also
28:43
working for another billionaire entrepreneur like this, my
28:47
client. OK, so maybe if you're currently
28:50
working with a Nigerian billionaire, maybe you don't
28:53
have to resign your job for now. Maybe then Twitter.
28:58
OK, so Twitter, of course, Jack Dorsey, everybody knows Jack
29:02
Dorsey. But The thing is, Twitter
29:04
initially was a side project within a bigger company called
29:07
Audio Audio. That's ODEO.
29:09
And then Audio was meant to be a podcasting company.
29:13
So yeah, I'm familiar with that one because obviously I'm
29:16
interested in podcast, so I'm familiar with that.
29:19
Back story, I'm coming here at school first because I got some
29:23
people. So Jack Dorsey was a full time
29:27
in audio, the podcasting company, but not audio, not AUD,
29:32
but ODEO. And then from there, that's when
29:35
they started Twitter. That has now become X.
29:40
Then GitHub, founders of GitHub, there's Chris One, Strath and
29:47
then PJ Hyatt, Tom Preston Werner.
29:52
OK. They were doing consulting work
29:53
to pay the bills while they were building the version of the
29:57
version of the things that would eventually become GitHub.
30:00
So like me now, for instance, as I'm doing consulting work,
30:04
especially when I get to that level where they charge
30:06
millions, 1,000,000 millions, so I'm charging millions and
30:09
millions. I can now on the side be now
30:11
doing my own, my own startup, my own global company.
30:17
So that's how GitHub them came into the space.
30:19
Then there's Oculus VR Palmer luck lucky Palmer lucky to be
30:27
honest for him, you know, not whole VR when people are talking
30:30
VR, VR, yeah, just switch off my brain at that point.
30:33
I'm like, look, you guys are going to sci-fi for a brother.
30:36
So I just switch off my brain. So yeah, I heard about I heard
30:40
about the project. Didn't hear about the dude.
30:42
I think especially when did Facebook buy Oculus?
30:47
I be Facebook. I think Facebook bought Oculus
30:50
anyway. So these are the reasons why I
30:52
need a research assistant. So yes, those are examples just
30:59
to encourage you to motivate you in case you're doing half and
31:01
half. So even though there are some
31:04
boys like me who'll be telling you that guy, this is not
31:07
working, you can always look on the Internet and say, if these
31:11
people make it, so can I. So there's something that can
31:14
motivate you. But this whole part time, part
31:18
time thing, remember, for the people that have made it work,
31:22
it looks like there's the, all I put is like a tipping point,
31:26
like critical momentum, sort of like the thing seems to be
31:30
growing organically on its own. And it's like, oh boy, you know
31:33
what? This thing, people are already
31:35
adopting this thing. It's time for me to resign and
31:37
enter this thing full time and give this thing fire.
31:40
So yeah, waiting for demand from customers or interest from
31:45
customers or interest from investors to, you know, to pick
31:48
up before, excuse me, before you resign.
31:52
But then again, you know, there are lots of other Nigerian
31:55
business content creators who talk about these things, you
31:58
know, tech building start-ups, things like that.
32:00
So please make sure you follow those people's podcasts so you
32:03
can learn some more about this sort of thing.
32:05
I'm just talking as a humble salesperson here.
32:10
Then I decided to do small research about Niger to see what
32:15
has the dynamics been in Niger. And again, this is where I ask
32:19
for grace. Yeah, I ask for some forbearance
32:23
in case of my research does not check out.
32:25
If I make any mistake, please call me and let me know.
32:28
08064662140 Call me, send me a text message, send me a WhatsApp
32:35
message or please don't call me at 7:30 in the morning.
32:39
Come on now. It's just just somehow today
32:42
somebody was bossing me at 7:30 in the morning and then he
32:45
wanted a meeting for eight. I'm like, dude, you know, I got
32:49
kids now, let's be real here, give somebody notice.
32:52
All right? What was that?
32:56
So I decided to do some research about the Nigerian startup
33:00
ecosystem just to see as per this whole full time, part time
33:04
because you know, even we too in Niger, we have some big, big
33:07
boys and big girls, you know, that have built global
33:10
companies. So just to try and see how how
33:13
did they do it. So for those of you who are in
33:15
this place, in case I say something that is not correct,
33:17
you know, I say something and I goof, please let me know.
33:23
But from the little info that I was able to find, OK, Yeah.
33:28
So I got some info on Shola Aquinade.
33:31
So please forgive my pronunciation.
33:34
You know, I'm not a Yoruba guy, although come to think of is
33:37
like a lot of these people are Yoruba guys.
33:40
You know what? I'm angry at the vex T boys.
33:43
We need to start coming up with our startups.
33:45
T boys, IBO boys, rise up. I bet we can't let Yoruba boys
33:49
dominate the tech landscape because of what?
33:55
So Shola Akinade, that's a pay stack.
33:59
Then I got some stuff on Olubenga Abola.
34:03
That's a flutter wave. OK, who else did I find some
34:10
stuff on? Ezra Olubi.
34:13
OK, that's pay stack Shola akin a day and Ezra Olubi then money
34:18
points Tosi annual you tosi in New York Ronda now.
34:27
Wow, that's a strong name. What does it mean Self Tosi in
34:30
your la Ronda in the Yoruba people are big.
34:32
No vex, no Vex. So yeah, I got some info on some
34:36
of them. So it looks like that some
34:38
people who decided to do a validation on phase part time.
34:43
Now as you're working somewhere, but you want to validate the
34:45
idea to make sure that the idea works.
34:47
Now, can you people see for those of you who've been
34:49
listening to my podcast for the first time, when I talk about
34:52
starting a business in three easy steps and I say step one,
34:54
figure out the idea and then I say Step 2, we have to validate
34:58
the idea. Validating the idea just means
35:00
is there any demand? Do people like this product or
35:03
service? Are people asking for this
35:05
thing? And I will people willing to pay
35:06
for this thing, the amount they're willing to pay for, are
35:09
they willing to pay for it enough that will sustain my life
35:12
and I can also throw back into this business.
35:14
That is the validation stage. So excuse me.
35:18
So can you guys see now when I say stuff like that, I'm not
35:20
just making stuff up. There are other people who do
35:23
this too. So there's some Nigerian
35:26
founders who that is what they did.
35:28
You're working somewhere part time.
35:30
So you're working somewhere full time.
35:32
They are now using your part time time to now validate this
35:35
idea. Is there something here?
35:36
Is there something here? Then when you see that there's
35:39
money here, you will now give your car resignation notice and
35:42
then rush and then try and blow that thing up.
35:46
So it looks like there are a couple of Nigerian founders who
35:49
are at the habits of working at major, major institutions, you
35:53
know like banks, tech firms or consulting firms and then they
35:56
validate something. Then they now cut out.
36:00
So for Pay Stack, Shola Aquilade and then Ezra Olubi, ABI Novix,
36:07
if I'm getting the names wrong. So from what I found, they were
36:12
developers already and they had worked on different other
36:18
products before they perfected the code for the payment
36:23
platform that would eventually become Pay Stack.
36:26
So that's Shola and then Ezra Olubi.
36:29
Then if you're curious, of course, we have the Internet.
36:33
So, you know, go and do your own research or like I said, there
36:36
are lots and lots and lots of Nigerian tech podcasts.
36:40
Plenty, I've noticed plenty of Nigerian podcasts that are
36:45
devoted to gist, to politics, to tech.
36:50
But then when it comes to sales, like where are they?
36:54
I've only found two anyway, sorry about that.
37:00
Just recovering from my cold then.
37:02
So that's pay stack then for money points the guy with the
37:06
powerful name Tosi enyo la Runda.
37:10
Tosi enyo la runda and then Felix Ek.
37:13
Is that an IBO boy? I should have checked.
37:15
Hope he's an IBO boy. We supposed to represent?
37:20
Yeah, my wife is 1/2 IBO, so I consider myself IBO by
37:24
association. So Tosi and Neil and then Felix
37:28
Ek, they worked at Inter Switch. Inter Switch is like, and I put
37:35
it what? What did they even do, Sir?
37:38
Well, their payment platform, let me just put it this way.
37:40
So if you've been transferring money from one bank to another
37:45
bank processing payment, stuff like that, Inter Switch, they're
37:48
the like the original OG company back in those days, I think
37:53
shortly after military era, I think that's when I started
37:55
hearing of Interswitch. So they've been in this whole
37:57
payment thing for a long time. So it turns out, if I'm correct,
38:00
that Tosin and Neola, Runda, Felix UK, they worked at
38:04
Interswitch, you know, before they eventually switched to
38:07
money point. In fact, this is something that
38:09
Grant Cardone talks about how if you're working somewhere and
38:12
then you want to cut out and do your own thing, you move into
38:15
something adjacent. So can you see they are working
38:18
and where Interswitch when they cut out and they decide to
38:21
something to to start something on their own, What did they
38:23
start up? They start money point, which is
38:26
not too far, not too removed from where they're coming from
38:30
because they now have some knowledge.
38:34
They now have social capital. Let's say social capital.
38:39
Now social capital is how will I explain it?
38:40
Now social capital is this stuff you know, and the people you
38:45
know very good, the stuff you know and the people you know.
38:48
So if you leave a payment company like Interswitch, you've
38:52
worked there for years, you have, you have gotten to know a
38:55
lot of things about payment infrastructure in Nigeria, a lot
38:59
of things about players in the financial sector, a lot of
39:03
people involved in, you know. So when you switch and you
39:06
decide to now move to your own company, you now set up your own
39:09
money point. You can see that the social
39:11
capital that you have built, the stuff you know and the people
39:15
you know, it will help as you begin the migrate into this new
39:21
thing. So there's something that
39:24
grandpa don't used to talk about that because some people will
39:27
decide, you know, you've been an architect all your life and then
39:31
you want to do a startup and your startup is going to be
39:35
around the baby food or something, you know, like from
39:38
where to where, you know, then OK, then also some people who
39:45
left full time. OK, no, I didn't get much
39:49
information on people who left full time.
39:53
Let's see. OK, I found no, no, no, sorry,
39:57
research inconclusive. I didn't find people who left
40:01
full time. But then I mean, it looks like
40:04
in Nigeria we have a history of working through accelerators.
40:09
That's accelerator giving people momentum.
40:12
Now. An accelerator is what's an
40:15
accelerator now. An accelerator is a body or a
40:20
group that has been set up to try and figure out a few things.
40:24
Number one, to figure out which ideas, which business ideas are
40:28
viable, which business ideas are workable, and then #2 to provide
40:31
the support and the and the enabling environment so that
40:37
these, these businesses can thrive.
40:39
Yes, let me just put it that way.
40:40
Sorry, please, if my definitions are not 100% correct, you know,
40:45
as usual, I've done small research and I'm doing a lot of
40:47
these podcasts, you know, online.
40:49
So please allow me to just define some things like that.
40:53
So yeah, those are what accelerators are.
40:57
So accelerators, incubators, lots of people use those things
41:01
interchangeably. So at least I'm aware I first
41:06
came across incubator ecosystems and stuff like that when when I
41:11
was early in my early in my career as a photographer,
41:16
because eventually I would start doing some stuff for the British
41:18
Council. And the British Council used to
41:20
do, OK, this, do some accelerator thing, accelerator
41:25
week accelerator something. And at the time they used to use
41:29
Ventures, Ventures Park. I think Ventures park in Abuja
41:34
somewhere in is it Maitama? I busy three arm zone and it
41:39
kind of Maitama kind of three arm zone.
41:41
So Ventures Park and I think that was the first incubator
41:45
that I came across and that was the whole point of Ventures
41:49
Park. I don't know if they're still in
41:50
existence right now, but that was the whole idea.
41:53
So there was a Co working space there, they had consultants
41:57
working there and that was the whole thing.
42:01
Everybody shows up there. And the whole point is we're
42:04
trying to figure out which business idea is going to work,
42:06
how can we provide the support to make this thing work.
42:09
And if I remember correctly, I think if any of the businesses
42:12
succeeded, then the people behind Venture Spark would get
42:16
to invest in the company and then take a cut or something
42:18
like that. I can't remember, It's been a
42:19
long time ago. But like I said, whenever I'm
42:23
talking about anything that is outside my core competency,
42:27
please go and verify. Don't crucify me.
42:31
Verify, please. And then of course, I'd
42:33
appreciate if anybody reaches out and says, look, this thing
42:35
you said was not entirely correct, so I can make a
42:39
rejoinder. So yes, we got accelerator
42:42
things going on in Niger. Well, looks like the most
42:45
Nigerian global startups. It looks like they have all
42:48
passed through YC. That is Y Combinator.
42:51
Now, Y Combinator, in fact, is even responsible for part of the
42:54
reasons why I have this podcast, because when I first discovered
42:57
podcasting by accident, I came across Startup School and then I
43:02
listened and Startup School, it was, was a limited series
43:07
something it was actually a collection of lectures by people
43:12
in Y Combinator. I think somebody that handled
43:15
growth marketing for Facebook even delivered one of those
43:18
lectures. When I listen to it, I say, eh,
43:21
there's stuff like this on the Internet.
43:24
You don't mean it. Like I can go and listen to a
43:28
podcast and if I want to learn about growth marketing, all I
43:32
have to just subscribe to this thing and I'll be down.
43:36
I'll be digesting lectures upon lectures on growth marketing on
43:40
how to do a start up on how to do this, how to do that.
43:43
This thing just blew my mind. But it's a limited series
43:47
anyway. I think it's only maybe like
43:48
2020 something lectures. I can't remember.
43:51
It's been a while. I should go and listen to it
43:53
again. So because it's really been a
43:55
long time. So that's when I first came
43:57
across Y Combinator. So this Y Combinator, there's
44:01
textiles. So it looks like a bunch of our
44:03
people have passed through all those kinds of all kinds of
44:08
things. I can't remember if the pay
44:10
stack boys went through it. Sorry you I didn't do proper
44:14
research. Just jotted a few things, you
44:16
know, sharp, sharp. So I can just talk about this
44:20
thing small. Oh dear, 45 minutes.
44:23
OK, let me bring this thing to a close.
44:28
But I did find some comments though.
44:29
There's some people who say that because in Nigerian startup will
44:33
require you to build your own infrastructure, you understand
44:37
your own logistics, you will sort it yourself, your own
44:40
power, your own Nepal, your own generator, you will sort it
44:42
yourself as you have to sort everything for yourself.
44:46
So I did hear, I did see some some opinions from people who
44:52
said that because there's plenty of operational issue,
44:56
operational K legs that you have to be all in that if you are
45:03
doing this thing part time and you haven't raised money, you
45:06
have not raised good money that you don't go make up.
45:11
So yeah, there are some people who say that then let's see what
45:16
else. Then there's also some people
45:19
who said that, look, if you're going to build a startup in
45:22
Niger that or a global company in Niger that you have to be in
45:25
this thing full time. You can't be doing part part.
45:26
You can't be doing half, half because of course global VCs
45:32
because you know everybody that is raising money, dollars,
45:35
dollars now dollars then there is.
45:38
So you're getting money from outside to get these companies
45:41
going. And so unfortunately the
45:45
founders outside, they like to see people who are all in.
45:48
They don't like to see people who are doing part time.
45:52
They view it as a lack of confidence in the local market.
45:55
Then there's some people also said that you guys to be full
45:58
time because of regulatory issues, you have to get license
46:02
from CBN, license from SEC, license from here, paperwork
46:05
from here. And if you're doing part time,
46:07
part time, you just can't follow up on some things.
46:09
Unfortunately. Like I've told you guys, I'm in
46:12
this situation right now with two clients in particular and
46:15
honestly, these things happen. OK, let's have a meeting on
46:18
Friday. No problem.
46:19
We all agree. So what happened now?
46:22
We agreed on Friday Chukwudi had to travel because chairman is
46:26
going to Dubai. So you know, we can't have the
46:28
meeting. You know, we can't have the
46:29
meeting, we can't have the meeting.
46:30
So these things happened. So you have to go here, go
46:34
there, this paperwork, that paperwork.
46:36
So some people say you guys be full in you have to be available
46:41
for meetings on short notice. And then I also heard from,
46:45
well, read rather online for some people who say that you
46:49
also have to be full time because if you want to tempt a
46:53
Nigerian engineer to come and work on your projects and the
46:56
guy is already used to working remote, getting good money from
47:02
other people is receiving money in dollars.
47:04
You don't want him to come and work on your own startup.
47:07
Meanwhile, you you're you're not even here fully.
47:11
Yeah. That, you know, like it affects
47:13
their motivation. And then plus you won't even be
47:15
around to support them to make sure they're doing a good job
47:18
then OK. I did find something about
47:22
serial founders or serial chairmans and the guide was
47:25
mentioned is Inolua. Sorry I'm butchering his name.
47:31
Yoruba people Novix Inolua Aboyeji I think associated with
47:37
flutter wave, future Africa and Teller.
47:39
So, but like in his own case, some people say like how Labu
47:46
did OK, so flutter wave, definitely that's his thing.
47:54
But even though he's the CEO, you can't really say that he's
47:58
involved every single day. So it is that kind of thing that
48:04
will allow him time to now start putting his his hand into other
48:09
things here and there. And then he ends up being, you
48:13
know, like the serial founder, you know, he's German of Abyss,
48:17
the CEO Abyss, the chairman. Anyway, he's the head of flutter
48:19
wave. And then he's the head of this
48:21
company. And then he's the head of that
48:22
company. And then on and on and on and on
48:24
and on. Butcher I just wanted to say
48:27
something about it because as I've been going on in this
48:30
consulting practices, something that has been coming up, this
48:34
whole thing of I'm starting a startup.
48:37
We need you to do this work for us.
48:39
You need you need, we need you to consult for us on this on
48:42
that. Help us set up our selling.
48:44
I'll go to market motions and this and this and that and that.
48:47
But then at the end of the day, I'm like, you know, guys like
48:50
seriously, are we doing this thing or are we not?
48:53
Because you guys are kind of half, kind of half here and kind
48:58
of half not. And this thing is not going to
49:00
work. In fact, for somebody that I was
49:04
talking to December into January, I had to tell them
49:08
wholeheartedly like, look, dude, you know what, if you give me
49:11
money, I'll take it. But to be honest, you currently
49:14
work as a salesman for this particular company, then you
49:19
have your side hustle doing this sort of thing, and now you are
49:24
promising your friend that two of you will enter this thing on
49:27
founder founder level and you'll be in charge of sales.
49:29
I have to tell him outright. Look, dude, can you handle this
49:33
thing You guys say yes, you guys say OK, no problem.
49:36
I said no problem. OK, go and discuss with your go
49:40
and discuss your Co founder, go and discuss with your partner.
49:42
Aren't you able to discuss on these and these and these and
49:44
these issues? And then let's get back and
49:46
let's have a conversation about it before going forward.
49:50
After that I didn't hear them again.
49:52
So I don't know if the whole thing is scattered or maybe if
49:54
the guy was able to rise up the OK, all this is grand plans
49:58
about how they're going to build a Unicorn and this and this and
50:00
that and that. You know, it's not going to
50:02
work. But for him particularly, I just
50:04
want him to pick a lane. You're either a salesman for
50:07
this company or you're involved in these your side hustles or
50:13
you're going to be a Co founder who's responsible for setting up
50:17
the selling framework. But you can do all three.
50:23
So I just want to make a podcast just to touch on all these
50:27
tensions since I'm running into lots of people who are dealing
50:31
with these sorts of things. But to be honest, there, I
50:34
understand perfectly well you're receiving and rubber salary,
50:38
you're receiving good money, but you don't want to be boy boy
50:42
forever. I understand it's it's somehow
50:45
and to be honest, sometimes I wonder how I don't know if I can
50:49
live that way. Like today I'm here in Abuja,
50:53
but then maybe next tomorrow, Chairman says he's travelling,
50:56
therefore I guess to book a ticket and then we just take off
50:59
like that. And you know, in my own case
51:01
where I want car family, you know, my wife does drive, know
51:03
who does all the driving? And I just wonder how will that
51:06
work? But you know, my wife laughs
51:07
about it and my wife says, look, so long as it's I'm robust
51:10
salary, I'm collecting salary, millions and millions that will
51:12
make it work. Oh well, anyway, let me wrap it
51:19
up. So my own personal inclination,
51:22
if you reach out to me honestly speaking, I'll try to tell you
51:25
that look, we need to pick a lane.
51:27
You're either in or you're not. If you're in, we're going to be
51:30
able to gain momentum. But yes, it's going to be risky
51:33
because you know, you got bills that need to be paid in the
51:37
meantime. So whatever it is you want to
51:42
build, you know, sure, no problem.
51:44
Just be clear and just be honest with yourself.
51:47
You're trying to build a lifestyle business.
51:49
Oh, it's all good. Build a lifestyle business.
51:51
If you want to build a Unicorn, global startup, something,
51:55
something. So it's all good.
51:57
Just be honest. That's what you're trying to do
51:59
and realize the level of work that is supposed to go.
52:02
If you're trying to build some small part time something here
52:05
that is picking up the bills, it's it's all good.
52:07
Whatever it is you want to build, it's perfectly fine.
52:09
Just be honest with yourself on what you're trying to build and
52:12
be honest about the level of work, the level of commitment
52:15
that is going to be required to take you there.
52:19
Basha, I said even though I have a prejudice towards somebody
52:25
being full time in, what is they're going to do?
52:27
I say shall let me do some small research just to let you guys
52:32
know officially let you guys know properly the reasons why if
52:36
you're going to be all in, full in on your startup, why you
52:39
should be all in and full in. And then to be objective.
52:43
I also showed you examples of companies where the founders
52:46
were doing part time and still made it work.
52:49
And then also showed you examples about Nigerian
52:53
companies where what they did was they stylishly validated the
52:57
idea first before resigning. So you're working at inter
53:01
switch like those boys are. And then you know, like, will
53:04
this thing work? Will this thing work?
53:05
You push on small, small, you push on small, small.
53:07
And this thing is working. They now resign and they now
53:10
move. But of course, like I said, if
53:12
you want the fuller picture, there are lots of Nigerian tech
53:14
podcasts about these sorts of things.
53:16
I think I haven't used to subscribe to Tech Point Africa.
53:19
I haven't seen any updates from them in a while, but Shah them
53:23
plenty. Subscribe to all the tech
53:25
podcasts you can find about Nigeria.
53:27
There are definitely more podcasts around tech in Niger
53:31
than around sales and marketing. So if you're interested in this
53:35
sort of space, then reach out. Subscribe.
53:39
OK, yeah, there's Founders Connect.
53:41
I can't remember this lady's name.
53:43
This lady. We get dreadlocks.
53:45
Fine, babe. Don't tell my wife I said that,
53:48
by the way. I think, yeah, I think it's
53:51
called Founders Connect. I think there's also one of the
53:53
podcasts in the tech ecosystem, but that one is an interview
53:56
show. So it's not her just talking,
53:59
you know, into the microphone for minutes on.
54:00
And like me, she's typically involving other people who have
54:03
been involved in tech in Nigeria and then, you know, maybe like
54:08
Nigerians in the UK, Nigerians in in America.
54:10
So it's a nice podcast to listen to.
54:12
So just listen now. Open your eye, you know, see
54:14
what's going on in other parts of the world.
54:16
So that's it. That's all for today.
54:17
Sorry for a Warner episode. I haven't done this in a long
54:20
time, but thanks for your time and attention.
54:22
Remember, if you'd love to connect with me, you can call
54:25
me, send me a text message or a WhatsApp message on 08064662140.
54:34
You're trying to set up a tech company, set up a whatever you
54:39
need some advice about your go to market motions.
54:41
You're trying to figure out how you guys are going to sell the
54:45
best way to validate your MVP, your minimum viable product, you
54:50
know, your whatever. Reach out, let's have a chat.
54:53
If you think I sound expensive, don't worry, don't be scared.
54:56
I'm also OK with talking to people for free.
55:00
Just let me know that you're looking for free consultations
55:03
and then I will answer one question only.
55:06
So think really hard and really fast about what your question is
55:10
going to be. But then if we have to go in
55:13
depth to start stretching out frameworks, diagnosing problems,
55:20
building standard operating procedures, you know, things
55:22
like that, you have to cough up some money.
55:25
But don't worry, I'm not as expensive as I sound.
55:28
I'm actually quite reasonably priced.
55:30
So yeah, reach out 08064662140. Thank you very much for your
55:37
time and attention. I'll catch you all some other
55:39
time.