AI in Marketing

Voices in the Channel · Apr 30, 2026

Welcome to the very first episode of Voices of the Channel - and we’re starting with a big one.

I’m joined by Erin McLean, Chief Marketing Officer at Cynomi, to tackle a question that’s everywhere right now: is AI the end of human creativity in marketing?

We get into the rise of “AI slop” and how MSPs and vendors can actually stand out in a market that’s louder, and more automated, than ever before. We also talk about the uncomfortable side of AI (yes, the slightly creepy bits), the misconceptions around it being either a magic fix or a total replacement for humans, and where the human touch…