Latest / PPC with YRV Dynamics: the Google Ads Experts
Mastering UTMs for Better Results in Google Ads
In this video, Yousaf discusses the importance of UTMs and why you should continue using them. Hihglighting the changes that platforms have made to streamline the process and address the issue of over-attribution. Also the difference between GA4 and Universal Analytics and the delay in reporting with GA4. If you want to understand how to effectively use UTMs and stay updated on the latest changes, this video is for you.
00:00 Introduction
01:37 Impact of Apple's Updates
03:24 Campaign Tracking
YouTube Channel
Medium Blog
Official Site
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.