Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Bragging for Business

Transcript

Bragging for Business · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

• 0:01
  Hello, and welcome to the show today.
• 0:04
  I'm also not in the audio booth, so I expect to hear some
• 0:06
  interruptions in the background. Today we're going to be looking
• 0:10
  at whether bragging about your awards on social media can help
• 0:14
  you grow sales. Now, the reason I want to talk
• 0:17
  about this today is because I spend a lot of time on LinkedIn.
• 0:20
  So particularly on LinkedIn, you know, people hop on and of
• 0:23
  course, they're boasting about all kinds of things.
• 0:25
  You know, today I got my PhD, today I got recognized by the
• 0:29
  International, blah, blah, blah, blah, blah.
• 0:32
  Today I got this award. Today I got this award, Today I
• 0:34
  got this award. Next week I'm going to be
• 0:36
  presented with this award. So I'm going to tackle the
• 0:39
  question of whether bragging about all these sorts of things
• 0:43
  can help you grow your sales. And if indeed it can help you
• 0:46
  grow sales, what is the best way to go about bragging on social
• 0:49
  media or talking about all of these things?
• 0:53
  Now, the context that we're going to look at in particular
• 0:55
  is a human resources professional who got recently
• 0:59
  awarded with some international award for nonprofit education.
• 1:03
  Now, the reason why I'm taking this one in in particular is
• 1:06
  because I think it's the most least obvious 1.
• 1:10
  Like you get an award from an international Abbey.
• 1:14
  Sorry, hold on. You get an international award
• 1:16
  for nonprofit education, and you're thinking, how can this
• 1:19
  help you grow sales? So that's the reason why I'm
• 1:21
  picking this particular scenario because it's the least one, the
• 1:26
  least likely one that most of us would think can help us grow our
• 1:30
  sales. So that's what we'll be chatting
• 1:31
  about pretty much there on the podcast.
• 1:34
  Now let's see what else. OK, shout out, listen to shout
• 1:39
  out. I'd like to shout out.
• 1:42
  First off, I'd like to shout out Abiola Sampson, who is in real
• 1:46
  estate. He currently works with Zula
• 1:51
  Rich Properties. OK, so he found me on the
• 1:56
  podcast. He's listened to a bunch of
• 1:57
  episodes, reached out on WhatsApp, and both of us had,
• 2:01
  you know, weeping back and forth.
• 2:02
  And then we had a phone conversation.
• 2:04
  So he's currently in school. And so he sells real estate
• 2:11
  during the holidays and whenever he can get back to Lagos because
• 2:14
  I can't remember where he schools, but he finds it easier
• 2:18
  to sell real estate when he's back home in Lagos than when
• 2:21
  he's in school. So just like with who else, the
• 2:26
  other guy that I shouted out maybe like 2 days ago, for those
• 2:29
  of you who are still in OK Usha Usha go, who is still in school
• 2:35
  and who is doing front end developing.
• 2:37
  So for those of you who are still in school and trying to
• 2:39
  run things, I mean like hats off to you guys.
• 2:43
  I really think you guys are on the right track.
• 2:46
  And so Usha Abiola Sampson, who else, I can't remember their
• 2:53
  names, these ladies in University of Ebano.
• 2:56
  So you people keep doing your thing.
• 2:58
  It's going to make that big decision of OK, I'm done with
• 3:01
  school. So now what?
• 3:02
  It's going to take away a lot of all that stress because at
• 3:08
  least, how do I put it, like you finish school and there's
• 3:11
  something that is bringing in a bunch of naira and there's no
• 3:16
  existential angst because at least you have something small
• 3:19
  that you're holding in your hand while you're thinking about what
• 3:22
  to do next. And like I tell people in this
• 3:25
  situation, Abiola Sampson selling real estate right now,
• 3:29
  even if you decide to go and do something else later on, you
• 3:31
  decide to be a pastor, you decide to be a doctor, you
• 3:34
  decide to be a politician, you decide to be an engineer, you
• 3:37
  decide to be whatever. All these things that you're
• 3:39
  doing right now is giving you transferable skills, useful
• 3:44
  experience that you can transfer into whatever endeavour you're
• 3:46
  going to do later on. So shout out to Abiola Samson,
• 3:49
  keep trying to float your real estate.
• 3:51
  You know we're behind you. We support you.
• 3:54
  Now the next shout out is going to be a challenge because I have
• 3:59
  not seen this name before. Excuse me, and I have not heard
• 4:04
  this name before. So I was telling her that today
• 4:06
  I'm going to have to speak Ebo on the podcast.
• 4:08
  So the next shout out is to Miss Summer Aguchuku.
• 4:16
  I hope I pronounced the name correctly.
• 4:18
  Miss Summer is NME, so I'm assuming this May NMESOMMA Miss
• 4:26
  Summer Aguchuku. So I've heard of Aguchuku
• 4:29
  before. I've never heard of Aguchuku.
• 4:31
  So yeah, when we have a child, we national what that means.
• 4:35
  I did some research, ChatGPT is useful for a lot of things.
• 4:39
  So I did some research on the name Miss Thomas since I've
• 4:41
  never heard it before and I think it means a beautiful name
• 4:44
  or something like that. So you guys had it here first,
• 4:48
  ChatGPT and Google Gemini and all those things.
• 4:54
  It's official. They can speak EBO.
• 4:56
  So you can go and type in your EBO questions there.
• 4:58
  You hear an EBO sentence, you hear an EBO word.
• 5:00
  You want to know what it means? ChatGPT will hook you up and
• 5:04
  Gemini also hooked you up, so mess on my beautiful name and
• 5:09
  then I'll go Chuku. Yeah, find out about that from
• 5:12
  her later. So Miss Oma is based in Anugua.
• 5:15
  She's a beauty and skin care specialist.
• 5:18
  She's currently going through a rebrand and so she doesn't have
• 5:21
  all her stuff up yet. Once she has the Instagram
• 5:23
  handle and the website ready, I'll let you guys know so you
• 5:26
  can go and check out some of her stuff.
• 5:29
  So that's the listener shout outs for today.
• 5:31
  So thank you very much Abiola Sampson for listening to the
• 5:33
  podcast. Thank you very much, Miss
• 5:36
  Summer. Miss Summer for listening to the
• 5:39
  podcast and thank you very much for reaching out.
• 5:42
  It's always nice to know podcast listeners, what you guys are
• 5:46
  doing, what you're up to, problems that you're facing,
• 5:49
  questions that you would like to be answered.
• 5:51
  So you guys face, you guys are determined the evolution of the
• 5:54
  show. So please keep reaching out and
• 5:59
  especially now that you guys get to interact with me directly
• 6:04
  because I keep telling you guys and you think I'm joking, but
• 6:07
  when I become a big boy, I am not going to be responding to my
• 6:10
  messages. It'll be my Pai.
• 6:11
  Don't have APA yet. When I become a big boy, it
• 6:14
  won't be me. It'll be the PA.
• 6:15
  So while I'm here, take advantage of it.
• 6:18
  Then let's see what else. OK, I have what I'm listening to
• 6:23
  on Spotify. So currently I'm jamming out to
• 6:26
  Rick Ross and that guy Rick Ross the boss as a correct guy.
• 6:32
  For some reason I forgot about him, but real good music.
• 6:36
  In fact, there's this song there.
• 6:39
  Is it God did it or something? Now it is a master jam.
• 6:42
  So on that particular song, Rick Ross featured DJ Khaled.
• 6:46
  He had Lil Wayne, he had Jay-Z, he had who?
• 6:52
  Again, this guy that sang everyday people, we're just
• 6:56
  ordinary people. John Legend.
• 7:01
  John Legend was it was on it and who again as encouraging God did
• 7:06
  it. So if you're looking for nice
• 7:09
  motivational, spirit filled hip hop music to start your day,
• 7:13
  then check out Rick Ross. God did it.
• 7:16
  But if you haven't listened to rap before, Rick Ross is not a
• 7:19
  gospel musician. So don't be blasting it in the
• 7:22
  house as per you're trying to pump gospel music into the house
• 7:27
  and maybe Momsy is around and then the thing will finish and
• 7:29
  then, you know, we're now moving to stripper music.
• 7:32
  You know, moms will be confused. Like I thought he said this was
• 7:34
  gospel music. So Rick Ross is not gospel
• 7:37
  music. But that particular song God
• 7:39
  did, it is a testament to what God can do in your life,
• 7:42
  especially if you have hustle. So I'll say listen to the song
• 7:46
  and that's one of the reasons why I advocate for people to
• 7:49
  keep listening to rap music because of the motivational
• 7:52
  aspect of rap music. That whole thing of we started
• 7:54
  from the bottom, now we're here as in we're hustling, we go make
• 7:58
  up, we will make it way, that kind of thing.
• 8:01
  It's nice things to have in your earbuds.
• 8:05
  If you have chosen the life of an entrepreneur, if you're the
• 8:09
  business owner of your self-employed.
• 8:11
  So on Spotify right now, Rick Ross, I'm also listening to
• 8:14
  reach Rich boy, also some good music.
• 8:17
  He's the guy that they throw some DS on it.
• 8:20
  Those of you who are born OK, let me stop rising on little
• 8:24
  people. Let me just say not everybody's
• 8:26
  going to know who rich boy is, but any good motivational rap
• 8:31
  music there. So Rick Ross and rich boy, now
• 8:35
  let's get onto the matter for the day.
• 8:37
  So like I said, I'm trying to figure out or I'm trying to help
• 8:40
  you guys figure out whether bragging about your awards on
• 8:43
  social media can help you grow sales.
• 8:45
  And like I said, the context is we're looking at the human
• 8:48
  resources professional who has gotten an international award
• 8:51
  for non profit education. So human resources, those are
• 8:54
  the people who handle payroll. If you work for Zenith Bank,
• 8:58
  human resources are the people who handle who make sure their
• 9:02
  salary gets paid on time. There are also people who handle
• 9:05
  records. So when you get married and you
• 9:07
  have to change your maiden name, it's human resources that's
• 9:10
  going to do that. Then they also handle discipline
• 9:12
  issues. If you come late and you're
• 9:14
  abusing other employees, human resources are the ones who have
• 9:18
  to set up panel and to make sure that you're punished.
• 9:20
  Then see what else, if you're womanizing people in the office
• 9:25
  and it's beyond your matter is becoming too much.
• 9:27
  Human resources are the people who are going to have to either
• 9:30
  report to the police or sack you or discipline you or whatever.
• 9:33
  So human resources, really wonderful profession, really
• 9:36
  complex profession, and these are the sorts of things that
• 9:38
  they do. For those of you who are human
• 9:40
  resources consultants listening to the show, please don't be
• 9:43
  angry. If I have mischaracterized, I'll
• 9:45
  be mischaracterized your profession.
• 9:49
  But I'm speaking from a layman's point of view.
• 9:51
  And so for we ordinary people, when we hear human resources,
• 9:53
  this is what we think about. So to answer the question, I'm
• 9:58
  bragging about your awards on social media help you grow
• 10:00
  sales. The answer is kind of a yes.
• 10:05
  And let me explain the simple rule for bragging about social
• 10:09
  media or building a brand or trying to build a cult or trying
• 10:13
  to build a whatever it is that you called it, you know,
• 10:15
  personality called personality. This personality, whatever.
• 10:21
  The thing that you guys need to understand is that it's not a
• 10:24
  bad idea, but remember that it's not about you.
• 10:27
  Because you look at all the superstars who have built
• 10:29
  something big, you know, like LeBron James or Oprah or Oculus
• 10:33
  and some politicians, let's say Peter will be Antinobu.
• 10:36
  And then we think that it's about you.
• 10:38
  We think that if I should build something about me, me, me, me,
• 10:41
  me, then people are just going to be feeling the boy.
• 10:45
  People will just be feeling me. And unfortunately, that is not
• 10:47
  how it works. This is how it works.
• 10:51
  People don't really care about you, they care about what you
• 10:56
  can do for them. So people who like LeBron James
• 11:00
  or Oprah or Peter OB or Timbu is not really LeBron James per SE
• 11:05
  or Oprah per SE or Peter OB per SE.
• 11:07
  It is what Oprah and Peter, OB and LeBron James, it is the
• 11:17
  aspirations or the the things that they speak to, how it
• 11:21
  connects with you. That is actually what people
• 11:23
  care about. So for Oprah, she's the queen of
• 11:25
  transformation, personal enlightenment, Zen, you know,
• 11:29
  all of that. So that is why people love
• 11:32
  Oprah. The moment Oprah decides that
• 11:35
  she's now a born again Christian, I think she'll lose
• 11:38
  half of her audience because people are not fooling Oprah for
• 11:41
  that stuff. So it's not really about Oprah
• 11:44
  per say. It's because it's Oprah.
• 11:46
  Goodness, oneness, openness to the universe, personal divine
• 11:51
  transformation, enlightenment. Be one with the universe, be one
• 11:55
  with everybody. You know all that, you know all
• 11:57
  those good vibes. So Oprah should not get it
• 12:01
  twisted that it's about her because the moment she flips and
• 12:05
  starts doing a new script, she becomes Pentecostal, born again
• 12:09
  Christian, give your life to Christ or go to hell.
• 12:12
  You see, she would just lose half her audience.
• 12:14
  So it's not really about her because it was about her.
• 12:16
  If Oprah goes to the left, everybody will follow.
• 12:19
  If she goes to the right, everybody will follow.
• 12:21
  But it's not about Oprah. It's about how Oprah makes her
• 12:24
  audience feel. The same thing with Peter will
• 12:26
  be it's not really about Peter OB per SE was because he has
• 12:30
  this vibe of Buck the establishment.
• 12:32
  So that's why people are feeling him.
• 12:34
  And it's the same thing with Chenubu.
• 12:35
  It's not really about Tenbu per SE, but it's about, you know,
• 12:38
  people who like this whole thing of take the whole world on your
• 12:40
  own terms. I mean the core, I'll be easy.
• 12:42
  I mean local, I'll be how do you say it?
• 12:44
  You know, it's my turn, you know, so that's that's the whole
• 12:47
  vibe. Like I want to capture the
• 12:49
  world. I'll do it on my own terms.
• 12:50
  So these are the sorts of things.
• 12:54
  So it's also the same thing. You turn the wood should now
• 12:56
  become a born again Christian. I repent of my evil ways.
• 13:01
  I give up. What is that chaos say?
• 13:05
  I think Zachary said he would give up everything he has taken
• 13:08
  from people or he has stolen from people who would give back
• 13:10
  fourfold. Let's see what else?
• 13:13
  So if teenable cause born again, I renounce this, I do this, I do
• 13:17
  this, I do this. I whatever you see that he would
• 13:19
  just lose half his fans because people who love him, they love
• 13:23
  the Jacobin is the Jacobin. What's it called?
• 13:28
  That Jacobin thing. That's actually what they are in
• 13:31
  love with. So I guess what I'm trying to
• 13:34
  say is this. You're trying to build a brand.
• 13:37
  You're trying to brag about stuff.
• 13:38
  You're trying to tell the world about things that you've been
• 13:41
  doing. Just realize that it's not about
• 13:42
  you. It's about what you do for
• 13:46
  people or what that information is going to do for people.
• 13:49
  So now when it comes to boasting or talking about your
• 13:52
  accomplishments, you have to talk about your accomplishments
• 13:54
  or boast in terms of what your audience cares about.
• 14:00
  So if you have a new accomplishment, yeah, that's
• 14:01
  fine. Talk about it.
• 14:03
  Put it on LinkedIn, put it on Instagram, put it on wherever.
• 14:06
  But you should always have at the back of your mind, what does
• 14:09
  that mean for your audience? Because if you don't have that
• 14:12
  at the back of your mind, you're going to run into a couple of
• 14:15
  problems. Number one, you're going to come
• 14:17
  across as boasting and braggadocious, which is why I
• 14:20
  said that. I even tackled the question from
• 14:22
  that angle, that kind of boasting about your awards on
• 14:25
  social media, gross sales, because for some people it just
• 14:28
  that's like that's all they do boasting, boasting, boasting.
• 14:32
  I bought my Jeep today boasting. I got awarded doctorate today,
• 14:36
  boasting. My child graduated first class
• 14:40
  from British International Academy boasting.
• 14:43
  And that is all that this some people do on their social media.
• 14:46
  They do that and they after a while, people just mentally turn
• 14:49
  you off because this guy or this babe as all they do, they boast.
• 14:53
  Excuse me. So if that's all you're using
• 14:55
  your social media for, then you can see that it's not going to
• 14:58
  grow your sales. However, if you think in terms
• 15:01
  of what that means for your audience, so your child has
• 15:04
  graduated first class from British International School.
• 15:07
  If there's a lesson there for your audience or if you can tie
• 15:09
  it to your product or your service and you start the post
• 15:12
  from that angle, then you will see that all the things you're
• 15:15
  talking about on social media is kind of relevant to your
• 15:17
  audience. And then you're going to build
• 15:19
  engagement and the following. And from there you should spark
• 15:22
  conversations and hopefully from there you should be able to get
• 15:25
  some sales. So think about what it means for
• 15:29
  your audience and talk about things in those terms.
• 15:33
  Are you being given a PhD? No problem.
• 15:35
  But if you want to talk about it, don't just say I was awarded
• 15:38
  PhD from Harvard last week, you know, full stop.
• 15:42
  Yeah, people who come and say congratulations, bless you, you
• 15:46
  inspire us, you know, blah, blah, blah.
• 15:48
  But if that is all you post about throughout the whole year,
• 15:51
  your accomplishments, your awards, your this, it's not when
• 15:54
  you do much when it comes to generating engagement or
• 15:58
  generating sales. So international award for
• 16:05
  nonprofit education for an HR professional.
• 16:08
  Is there a way that you can make this thing relevant to your
• 16:11
  audience? Well, in a way you can, because
• 16:14
  there are benefits to your international award.
• 16:17
  One of the benefits could be that now that you've been given
• 16:19
  this international recognition, it shows that you now have
• 16:22
  global appeal or global recognition.
• 16:24
  And for some people it's a big deal.
• 16:26
  There are some people who only want to bring in consultants,
• 16:31
  facilitators or speakers that have international
• 16:34
  accreditations. So by all means, if you've
• 16:36
  received this award, talk about it, maybe we can give a post,
• 16:41
  write a post about how why it would be a benefit to have
• 16:45
  internationally accredited speakers come and handle this
• 16:48
  aspect of your problem, this aspect of your program, or that
• 16:51
  aspect of your program. So from a human resources
• 16:54
  perspective, it's not just you putting up a post about how
• 16:58
  you've been given this international award.
• 17:00
  You can start to think about international best practice and
• 17:03
  how it relates to how organizations should be run
• 17:06
  today globally and also in Nigeria.
• 17:10
  And then that is how you now shock it in that you've now been
• 17:13
  given this international award and everything.
• 17:15
  So you can see that it's the post is going to be, it's not
• 17:18
  just going to be you beating your chest about your
• 17:21
  international award or local award or whatever award you've
• 17:24
  been given, but it's going to be a post that will be valuable to
• 17:27
  people to say, this is how you should run your organization.
• 17:30
  These are the standards that you should be enshrined in your
• 17:32
  organization. And by the way, if you're
• 17:34
  looking for a resource person that has met XYZ criteria, I
• 17:39
  have been awarded so, so, so and so award.
• 17:41
  And so I would love to work with XYZ kind of companies and
• 17:45
  everything. And I'm the best candidate to do
• 17:47
  that precisely because I've been given this sort of award from
• 17:50
  this international organization and that international
• 17:52
  organization. So you see that how it works.
• 17:54
  You can take this award, this degree, this competition, you've
• 17:59
  won this, whatever it is. And there's a way that you can
• 18:02
  spin it and make it not just about you, but make it about
• 18:06
  your audience. And if you handle it that way,
• 18:09
  then you're going to be able to create engagement, create a
• 18:11
  following, start some conversations, and then
• 18:14
  hopefully get some sales. Because remember, the whole
• 18:17
  point of us being on social media is not just to boost our
• 18:20
  egos. It's nice to boost our egos once
• 18:22
  in a while. But the main point of being on
• 18:24
  social media is to boost your sales.
• 18:26
  If you're on social media and you have big ego 1,000,000
• 18:29
  followers, but you don't have 1,000,000 naira in your account,
• 18:32
  then like what is it profiting you?
• 18:35
  In fact, I really admire the people who on social media
• 18:38
  presence is 000 followers. But then if you check the
• 18:44
  account, 100 million naira, I'd rather have 100 million naira in
• 18:48
  the accounts than have 100 million followers on LinkedIn.
• 18:52
  But of course, they're not mutually exclusive.
• 18:53
  So try and do both. So yeah, so that's the scope for
• 18:59
  the international award at global Recognition.
• 19:03
  You can also use it to show up and trust.
• 19:05
  So the angle might be, you know, should work with professionals
• 19:08
  that you can trust and professionals like me who have
• 19:10
  been awarded XYZ degree or whatever.
• 19:14
  You know, it's a seal of it's a sign of what's that word,
• 19:18
  authenticity and credibility, you know, all those sorts of
• 19:22
  things. You can hype up trust in a post.
• 19:24
  Then you can also talk about global connections.
• 19:28
  You can talk about the global connections that your HR firm
• 19:31
  has, you know, to appeal to people who want to work with
• 19:36
  someone who has an international contact base.
• 19:39
  I know some of you might be saying that's not important,
• 19:41
  but, you know, it's not for you or for me to decide.
• 19:43
  There are some people who that is all that they will work with.
• 19:46
  Or are you a consultant? Sure, no problem.
• 19:48
  Are you on Forbes? Are you on Forbes?
• 19:51
  Are you on the Forbes consulting list?
• 19:52
  No, you're not. OK, We're not going to consider
• 19:54
  you. I mean, for some people, it's
• 19:55
  that simple. So whether it's right or not, I
• 19:58
  mean, that's not up to them then.
• 20:01
  So these are the sort of things that somebody in this situation
• 20:04
  should be playing up, the global recognition, the trust, the
• 20:07
  global connection. The access to global best
• 20:10
  practices and then access to innovative solutions, you know,
• 20:14
  all those sorts of things. So excuse me, if you're
• 20:17
  interested in growing your sales by being on social media just
• 20:20
  like I am, then it's not enough to just post about awards.
• 20:25
  I got this award and then leave it at that.
• 20:27
  So I am not going back to school.
• 20:30
  I want no plan to go back to school anyway.
• 20:32
  But let's just say, maybe I go back to school and maybe I
• 20:34
  pursue a PhD. The best belief that when I am
• 20:37
  awarded my PhD, I'm not just going to say, glory be to God.
• 20:41
  I received my PhD today. And then I put up my picture.
• 20:44
  And then a bunch of you come and, you know, do thumbs up and
• 20:47
  like, and then things like that. Maybe some people will reshare.
• 20:50
  No, I'm going to find ways to spark engaging content around
• 20:56
  these sorts of things so that people can see my potential
• 21:00
  customers, can see that there's a benefit to me having a PhD and
• 21:04
  how I can serve them and the outsized returns that they're
• 21:06
  going to get in their businesses if they engage me, especially
• 21:09
  now that I'm a PhD. So that is the scope to use when
• 21:14
  you're putting up these things. So, yeah, keep on bragging about
• 21:17
  your awards and when your children graduate first class,
• 21:20
  yet please keep talking about that.
• 21:22
  If your husband has been made local government chairman, yeah,
• 21:26
  talk about that. If you've been elevated to the
• 21:29
  highest board, the highest position in your occupation,
• 21:35
  yeah, please brag about that. So continue talking about all of
• 21:39
  these things on social media, on LinkedIn or wherever.
• 21:42
  Just remember, it is not about you because people don't really
• 21:46
  care about you. They care about what you can do
• 21:50
  for them. So always talk about these
• 21:51
  things from the angle of what is it going to do for my audience.
• 21:55
  So if you're a motivational speaker and your son or your
• 21:59
  daughter graduates first class, that is the angle.
• 22:01
  It's not just a matter of you saying my son and my daughter
• 22:04
  graduated first class from British International College,
• 22:07
  Leckie. It's a matter of, you know,
• 22:10
  cropping up with some motivational post about how with
• 22:14
  hard work and perseverance and faith you can achieve and blah,
• 22:19
  blah, blah. And this is how you've been
• 22:21
  helping your children. And that is why they have Excel
• 22:23
  and Excel and Excel. And if people are interested in
• 22:26
  breaking down barriers and moving forward in their business
• 22:29
  and blah, blah, blah, following these principles will help you
• 22:33
  grow your business and do this and do this and do that and then
• 22:36
  call to action. Then of course, people should
• 22:38
  reach out to you. Yeah.
• 22:39
  In fact, that's one thing that is missing, Call to actions.
• 22:42
  A lot of us are putting up posts on social media and we're not
• 22:47
  even putting call to actions. So you put up this post, you put
• 22:50
  up that post, but you're not asking anybody to do anything.
• 22:54
  The call to action basically is just that next step that you
• 22:56
  want somebody to take. Because remember that social
• 22:59
  media, at least for those of us who are in business, is not just
• 23:03
  about big egos. It's about big profits.
• 23:05
  It's about big sales. And the good book says ask and
• 23:09
  you shall receive. If you keep on posting, posting
• 23:12
  what you ask enough, you will receive.
• 23:14
  If not, what will you receive some what you will receive for
• 23:18
  more if you ask. So once in a while be asking
• 23:21
  people subscribe to my newsletter.
• 23:25
  Click this link to book a call. Come to the off to the studio
• 23:30
  space on lucky you know, blah, blah, blah.
• 23:34
  Or click on this to receive 20% off or click on this link to
• 23:39
  book time. Now with me, you know, whatever
• 23:41
  we need to come up with some sort of call to action because
• 23:45
  if you ask, you shall receive. Let's see what else.
• 23:50
  So that's it pretty much. So the answer to the question is
• 23:52
  yes, bragging about stuff, talking about all this personal
• 23:56
  stuff on LinkedIn, it can work. It can help you grow sales.
• 24:01
  Yes, in fact, you should be talking about stuff like this
• 24:03
  because I've noticed that the more personal you get on social
• 24:06
  media, the more traction your things have.
• 24:10
  But any I'm not comfortable talking about these sorts of
• 24:13
  things anyway. And that's why if you're
• 24:15
  following me on LinkedIn, my LinkedIn is dry.
• 24:17
  It's just me talking about business things only, sharing
• 24:21
  links about business things only.
• 24:24
  But yes, I've noticed that there's a difference.
• 24:26
  If you start talking about yourself, your career, your
• 24:29
  professional accomplishment, your husband's accomplishment,
• 24:32
  your wife's accomplishment, your children's accomplishment, the
• 24:35
  personal struggles that you've gone through or struggles that
• 24:38
  you've gone through as a family or whatever.
• 24:39
  You talk about all those sorts of things, then yes, your stuff
• 24:42
  does get a lot of traction on on social media.
• 24:48
  But when you're talking about these things, whether your
• 24:51
  marriage collapsed or whether it's something good, you've been
• 24:56
  recognized by the UK government as a global resource, talent for
• 25:00
  tech or something, or you've gotten an international reward,
• 25:03
  just remember it's not about you.
• 25:06
  So you should always be talking about it in terms that are
• 25:09
  relevant to your audience. If it's relevant to your
• 25:13
  audience, you spark a bunch of engagement.
• 25:15
  If you spark a bunch of engagement, hopefully you should
• 25:18
  have a couple of conversations. If you have a couple of
• 25:20
  conversations, hopefully you should get some sales.
• 25:24
  So that is the whole idea of being on social media and using
• 25:28
  social media, and that's how the whole thing is going to work.
• 25:31
  So if you need some help with optimizing your social media
• 25:36
  messaging from a sales and business development
• 25:39
  perspective, then call me, hit me up.
• 25:42
  The phone number is 08064662140. The country code is +234.
• 25:50
  For those of you who are not Nigerian, you send me a message
• 25:54
  on WhatsApp like Miss Summer did and also like Abiola did.
• 26:00
  I'll be in touch with you. It won't pass 24 hours, but you
• 26:03
  definitely will hear from me. Then also connect with me on
• 26:06
  LinkedIn. The name is Tavishima Aidi, you
• 26:11
  check the link, we're listening to this episode.
• 26:13
  You see it there, Highlight my name, copy it, paste it in
• 26:17
  LinkedIn and then my handsome face will pop up and then click
• 26:22
  connect and then we can also have a conversation over there
• 26:25
  or please do not look for me on other socials.
• 26:27
  Don't look for me on Facebook, don't look for me on Instagram,
• 26:30
  don't look for me on all those other places on TikTok because I
• 26:35
  am there. But those accounts, I checked
• 26:38
  them maybe once a month. So if you send me anything
• 26:41
  there, I will not see it. I checked Instagram yesterday
• 26:43
  and there was somebody who sent me messages two months ago.
• 26:46
  And yeah, I finally responded to him, but then told him that
• 26:50
  really we should be on WhatsApp and give him the WhatsApp
• 26:52
  number. So don't check me on all those
• 26:54
  other places except if you're OK with me replying to you three
• 26:56
  months later. So that's all for today.
• 26:59
  Thank you very much for your time and attention.
• 27:02
  I'll catch you guys in the next episode.
• 27:04
  And thank you especially to people who keep following,
• 27:09
  engaging and reaching out like Miss Soma Aguchuku and Abiola
• 27:15
  Samson. So thank you very much guys for
• 27:18
  your time and attention. I'll catch you guys at the next
• 27:20
  episode.