Navigating the Marketing Puzzle: A Conversation with Kraft Heinz's CMO Christina Kenz
On this week’s episode, we sat down with Christina Kenz, chief growth and sustainability officer at Kraft Heinz.
During the conversation, Kenz delves into her extensive career, which includes roles at PepsiCo, Danone, and now Kraft Heinz, why she describes herself as a coach, and why she believes marketing is like solving a puzzle.
She also discusses the complexity of first-party data strategies, Kraft Heinz’ aims to read consumer behavior, create agile strategies, and implement personalization at scale.
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The skinny
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