Black Friday Tips: a discount isn’t your best selling point with Charlotte Sargeant
A bigger Black Friday discount won’t tell your audience why your course is worth buying. Monica Badiu and Charlotte “Charlie” Sargeant, founder of The Creative Strategy Lab, unpack the customer research that helps you build a more relevant offer. You’ll learn to identify buying motivations beyond price, turn customer language into messaging, and test your positioning through email before your promotion starts. For course creators, coaches, and consultants who want a stronger reason to buy than “70% off.”
Episode Summary
Choosing your Black Friday discount is easier than working out what would…
The skinny
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