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86 | How Levanah Went From Zero to 15 Clients in 6 Months · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you're
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lot,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:08
  accredited
• 0:09
  coach,
• 0:10
  and
• 0:10
  I
• 0:10
  help
• 0:11
  coaches
• 0:11
  to
• 0:11
  build
• 0:12
  brilliant
• 0:12
  businesses.
• 0:14
  I
• 0:14
  know
• 0:15
  that
• 0:15
  when
• 0:15
  you
• 0:15
  prepare
• 0:16
  to
• 0:16
  enter
• 0:16
  the
• 0:17
  arena,
• 0:17
  there
• 0:17
  is
• 0:18
  fear,
• 0:18
  self
• 0:18
  doubt,
• 0:19
  comparison,
• 0:20
  anxiety,
• 0:21
  uncertainty.
• 0:23
  You
• 0:23
  can
• 0:23
  tend
• 0:24
  to
• 0:24
  armour
• 0:24
  up
• 0:25
  and
• 0:25
  protect
• 0:26
  yourself
• 0:26
  from
• 0:27
  vulnerability.
• 0:28
  In
• 0:29
  this
• 0:29
  podcast,
• 0:30
  I'll
• 0:30
  be
• 0:30
  sharing
• 0:30
  honest,
• 0:31
  not
• 0:31
  hype,
• 0:31
  practical
• 0:32
  and
• 0:32
  emotional
• 0:33
  tools
• 0:33
  to
• 0:34
  support
• 0:34
  you
• 0:34
  to
• 0:34
  make
• 0:35
  the
• 0:35
  difference
• 0:35
  that
• 0:35
  you're
• 0:36
  here
• 0:36
  for.
• 0:36
  Dare
• 0:37
  greatly.
• 0:38
  You
• 0:38
  belong
• 0:39
  in
• 0:39
  this
• 0:39
  arena.
• 0:40
  Hello.
• 0:41
  Welcome
• 0:41
  to
• 0:41
  the
• 0:42
  women
• 0:42
  in
• 0:42
  the
• 0:42
  Coaching
• 0:42
  arena
• 0:43
  podcast.
• 0:43
  I
• 0:43
  am
• 0:44
  so
• 0:44
  glad
• 0:44
  you
• 0:44
  are
• 0:44
  here
• 0:45
  today.
• 0:46
  I'm
• 0:46
  excited
• 0:46
  to
• 0:47
  have
• 0:47
  a
• 0:47
  client
• 0:47
  of
• 0:48
  mine,
• 0:48
  Lavana
• 0:49
  Gates,
• 0:49
  share
• 0:50
  her
• 0:50
  story
• 0:50
  of
• 0:51
  building
• 0:51
  her
• 0:51
  business.
• 0:52
  She
• 0:53
  has
• 0:53
  been
• 0:53
  super
• 0:54
  inspiring
• 0:55
  to
• 0:55
  watch
• 0:55
  because
• 0:56
  she
• 0:57
  has
• 0:57
  been
• 0:58
  all
• 0:58
  in.
• 0:59
  I
• 0:59
  don't
• 0:59
  think
• 0:59
  I've
• 1:00
  ever
• 1:00
  had
• 1:00
  a
• 1:00
  client
• 1:01
  who
• 1:01
  has
• 1:02
  contacted
• 1:02
  me
• 1:03
  as
• 1:03
  much
• 1:03
  as
• 1:03
  Levana,
• 1:04
  and
• 1:04
  I
• 1:04
  say
• 1:04
  that
• 1:04
  in
• 1:05
  a
• 1:05
  really
• 1:06
  positive
• 1:06
  way
• 1:07
  because
• 1:08
  I
• 1:08
  do
• 1:08
  think
• 1:08
  in
• 1:08
  the
• 1:09
  early
• 1:09
  days
• 1:09
  of
• 1:09
  building
• 1:10
  your
• 1:10
  business,
• 1:10
  you
• 1:11
  really
• 1:11
  do
• 1:12
  need
• 1:12
  that
• 1:12
  clarity
• 1:12
  and
• 1:13
  that
• 1:13
  guidance.
• 1:14
  You
• 1:15
  need
• 1:15
  to
• 1:16
  ask
• 1:16
  for
• 1:16
  help.
• 1:17
  And
• 1:18
  so
• 1:18
  despite
• 1:19
  the
• 1:19
  fact
• 1:19
  now
• 1:19
  she
• 1:20
  is
• 1:20
  absolutely
• 1:21
  flying
• 1:21
  and
• 1:21
  she
• 1:22
  definitely
• 1:22
  doesn't
• 1:23
  ask
• 1:23
  for
• 1:23
  help
• 1:23
  as
• 1:24
  often
• 1:24
  as
• 1:24
  she
• 1:24
  used
• 1:24
  to,
• 1:25
  she
• 1:25
  really
• 1:26
  did
• 1:26
  make
• 1:26
  use
• 1:27
  of
• 1:27
  the
• 1:27
  program
• 1:28
  and
• 1:28
  all
• 1:28
  of
• 1:28
  the
• 1:29
  support
• 1:29
  that
• 1:29
  my
• 1:29
  business
• 1:29
  of
• 1:30
  coaching
• 1:30
  program
• 1:31
  offers.
• 1:31
  So
• 1:32
  excited
• 1:32
  to
• 1:33
  share
• 1:33
  the
• 1:33
  case
• 1:33
  study
• 1:34
  conversation
• 1:34
  with
• 1:34
  Lavana
• 1:35
  here
• 1:35
  with
• 1:35
  you
• 1:35
  now.
• 1:37
  Hi
• 1:37
  Nirvana,
• 1:38
  thank
• 1:38
  you
• 1:38
  so
• 1:39
  much
• 1:39
  for
• 1:39
  agreeing
• 1:39
  to
• 1:39
  reflect
• 1:40
  on
• 1:40
  your
• 1:40
  journey
• 1:41
  with
• 1:41
  me.
• 1:41
  I'm
• 1:42
  so
• 1:42
  excited
• 1:43
  for
• 1:43
  this
• 1:43
  call.
• 1:43
  Please
• 1:44
  do
• 1:44
  share
• 1:45
  a
• 1:45
  bit
• 1:45
  about
• 1:45
  you.
• 1:46
  Okay,
• 1:47
  yes.
• 1:47
  So
• 1:48
  when
• 1:48
  I
• 1:48
  joined
• 1:49
  the
• 1:49
  business
• 1:49
  of
• 1:50
  coaching,
• 1:50
  I
• 1:50
  think
• 1:50
  it
• 1:51
  was
• 1:51
  February,
• 1:52
  I
• 1:52
  was
• 1:53
  a
• 1:53
  newly
• 1:53
  qualified
• 1:54
  coach.
• 1:55
  I'd
• 1:56
  finished
• 1:56
  my
• 1:56
  training
• 1:57
  in
• 1:57
  the
• 1:57
  December
• 1:58
  and
• 1:59
  had
• 2:00
  kind
• 2:00
  of
• 2:00
  decided
• 2:00
  I
• 2:00
  was
• 2:00
  really
• 2:01
  going
• 2:01
  to
• 2:01
  go
• 2:01
  for
• 2:01
  it
• 2:01
  from
• 2:02
  the
• 2:02
  January.
• 2:03
  At
• 2:03
  that
• 2:03
  stage,
• 2:04
  I
• 2:04
  thought
• 2:05
  I
• 2:05
  had
• 2:05
  a
• 2:05
  niche,
• 2:05
  but
• 2:06
  I
• 2:06
  wasn't
• 2:06
  that
• 2:07
  confident
• 2:07
  in
• 2:07
  it.
• 2:07
  My
• 2:08
  background
• 2:08
  was
• 2:08
  in
• 2:09
  fashion
• 2:09
  buying,
• 2:09
  so
• 2:10
  I'd
• 2:10
  been
• 2:10
  in
• 2:10
  retail
• 2:10
  15
• 2:11
  years
• 2:12
  and
• 2:12
  then
• 2:12
  I'd
• 2:12
  left
• 2:12
  that
• 2:13
  a
• 2:13
  couple
• 2:13
  of
• 2:13
  years
• 2:13
  ago
• 2:13
  and
• 2:13
  wanted
• 2:14
  to
• 2:14
  retrain
• 2:14
  and
• 2:14
  do
• 2:15
  something
• 2:15
  different
• 2:15
  that
• 2:16
  fitted
• 2:16
  into
• 2:17
  my
• 2:17
  life
• 2:18
  as
• 2:18
  a
• 2:18
  mum.
• 2:18
  And
• 2:18
  that
• 2:18
  felt
• 2:19
  as
• 2:19
  though
• 2:19
  it
• 2:19
  was
• 2:19
  giving
• 2:19
  back
• 2:20
  a
• 2:20
  bit
• 2:20
  more.
• 2:21
  And
• 2:21
  I'd
• 2:21
  always
• 2:21
  been
• 2:22
  really
• 2:22
  interested
• 2:22
  in
• 2:22
  coaching
• 2:23
  and
• 2:24
  kind
• 2:24
  of
• 2:24
  finally
• 2:24
  got
• 2:25
  the
• 2:25
  confidence
• 2:25
  up
• 2:25
  to
• 2:25
  go
• 2:26
  and
• 2:26
  retrain.
• 2:26
  So
• 2:27
  emerged
• 2:27
  into
• 2:28
  January
• 2:29
  2024
• 2:29
  with
• 2:29
  a
• 2:29
  vague
• 2:30
  idea
• 2:30
  of
• 2:31
  what
• 2:31
  I
• 2:31
  wanted
• 2:31
  to
• 2:31
  do.
• 2:32
  But
• 2:32
  when
• 2:33
  you're
• 2:33
  doing
• 2:33
  that
• 2:33
  training,
• 2:34
  no
• 2:34
  one's
• 2:34
  teaching
• 2:34
  you
• 2:34
  how
• 2:35
  to
• 2:35
  actually
• 2:35
  run
• 2:36
  a
• 2:36
  business.
• 2:37
  I
• 2:37
  signed
• 2:37
  up
• 2:37
  for
• 2:37
  your
• 2:38
  program.
• 2:38
  That's
• 2:38
  a
• 2:38
  little
• 2:38
  bit
• 2:38
  of
• 2:39
  a
• 2:39
  background.
• 2:40
  Love
• 2:40
  it.
• 2:41
  And
• 2:41
  can
• 2:41
  you
• 2:41
  remember
• 2:42
  the
• 2:42
  sorts
• 2:43
  of
• 2:43
  things
• 2:43
  you
• 2:43
  were
• 2:43
  doing
• 2:44
  and
• 2:45
  how
• 2:45
  you
• 2:45
  were
• 2:45
  feeling
• 2:46
  prior
• 2:46
  to
• 2:47
  joining?
• 2:48
  Was
• 2:48
  there
• 2:48
  like
• 2:48
  frustration?
• 2:49
  Were
• 2:49
  you
• 2:49
  doing
• 2:49
  any
• 2:49
  marketing,
• 2:50
  like
• 2:50
  what
• 2:50
  was
• 2:50
  going
• 2:50
  on
• 2:51
  in
• 2:51
  practical
• 2:51
  terms?
• 2:53
  I
• 2:53
  was
• 2:53
  always
• 2:53
  very
• 2:54
  busy
• 2:54
  and
• 2:55
  it
• 2:55
  was
• 2:55
  all
• 2:55
  very
• 2:56
  new.
• 2:57
  What
• 2:57
  would
• 2:57
  have
• 2:57
  been
• 2:57
  the
• 2:57
  biggest
• 2:58
  challenge?
• 2:58
  I
• 2:58
  think
• 2:59
  probably
• 2:59
  just
• 3:00
  the
• 3:00
  identity
• 3:01
  of
• 3:01
  being
• 3:01
  a
• 3:02
  brand
• 3:02
  new
• 3:02
  coach.
• 3:02
  I
• 3:03
  didn't
• 3:03
  have
• 3:03
  any
• 3:03
  clients
• 3:04
  at
• 3:04
  that
• 3:04
  stage.
• 3:04
  Essentially
• 3:05
  I'd
• 3:05
  set
• 3:05
  up
• 3:05
  an
• 3:05
  Instagram
• 3:06
  account.
• 3:06
  I
• 3:06
  don't
• 3:06
  think
• 3:07
  I'd
• 3:07
  even
• 3:07
  announce
• 3:07
  what
• 3:07
  I
• 3:08
  was
• 3:08
  doing
• 3:08
  to
• 3:08
  my
• 3:08
  network
• 3:09
  on
• 3:09
  LinkedIn
• 3:09
  at
• 3:10
  that
• 3:10
  stage.
• 3:11
  Yeah.
• 3:11
  And
• 3:11
  I
• 3:11
  kind
• 3:11
  of
• 3:12
  felt
• 3:12
  as
• 3:12
  though
• 3:13
  I
• 3:13
  was
• 3:14
  paying
• 3:15
  with
• 3:15
  it
• 3:15
  to
• 3:15
  a
• 3:15
  certain
• 3:16
  extent.
• 3:16
  I'd
• 3:17
  put
• 3:17
  some
• 3:17
  kind
• 3:18
  of
• 3:18
  accountability
• 3:20
  pinners
• 3:21
  in.
• 3:21
  I
• 3:21
  knew
• 3:21
  how
• 3:22
  many
• 3:22
  times
• 3:22
  a
• 3:22
  week
• 3:22
  I
• 3:22
  was
• 3:22
  going
• 3:23
  to
• 3:23
  post,
• 3:23
  etcetera
• 3:23
  and
• 3:24
  I
• 3:24
  was
• 3:24
  very
• 3:24
  much
• 3:24
  on
• 3:24
  track.
• 3:25
  I
• 3:25
  was
• 3:25
  being
• 3:25
  consistent,
• 3:26
  but
• 3:27
  I
• 3:27
  think
• 3:27
  I
• 3:27
  had
• 3:28
  about
• 3:28
  200
• 3:29
  followers,
• 3:30
  probably
• 3:31
  80
• 3:31
  of
• 3:32
  which
• 3:32
  were
• 3:33
  friends
• 3:33
  and
• 3:33
  family
• 3:34
  and
• 3:35
  probably
• 3:35
  50
• 3:36
  other
• 3:36
  coaches
• 3:37
  where
• 3:37
  spaz.
• 3:38
  It
• 3:38
  was
• 3:38
  just
• 3:38
  kind.
• 3:39
  Where
• 3:39
  do
• 3:39
  you
• 3:39
  even
• 3:39
  start?
• 3:40
  I
• 3:40
  don't
• 3:40
  even
• 3:41
  know
• 3:41
  how
• 3:41
  to
• 3:41
  describe
• 3:42
  what
• 3:42
  the
• 3:43
  challenges
• 3:43
  would
• 3:43
  have
• 3:43
  been
• 3:43
  because
• 3:44
  I
• 3:44
  was
• 3:44
  just
• 3:44
  so
• 3:44
  at
• 3:45
  the
• 3:45
  start
• 3:45
  and
• 3:46
  needed
• 3:46
  some
• 3:46
  support
• 3:47
  from
• 3:47
  an
• 3:47
  expert.
• 3:48
  Oh,
• 3:49
  love
• 3:49
  it.
• 3:49
  And
• 3:49
  what
• 3:49
  was
• 3:50
  most
• 3:50
  helpful
• 3:50
  then
• 3:51
  when
• 3:51
  you
• 3:51
  joined
• 3:51
  the
• 3:51
  programme?
• 3:53
  The
• 3:53
  programme's
• 3:53
  brilliant
• 3:54
  because
• 3:55
  obviously
• 3:55
  you
• 3:55
  get
• 3:56
  framed
• 3:56
  straight
• 3:56
  into
• 3:56
  a
• 3:56
  community,
• 3:57
  which
• 3:57
  I
• 3:57
  think
• 3:58
  is
• 3:58
  crucial.
• 3:59
  Setting
• 4:00
  up
• 4:00
  a
• 4:00
  business
• 4:00
  is
• 4:00
  amazing
• 4:01
  but
• 4:01
  it's
• 4:01
  quite
• 4:01
  lonely,
• 4:02
  I
• 4:02
  think
• 4:03
  all
• 4:03
  of
• 4:03
  a
• 4:03
  sudden
• 4:03
  being
• 4:04
  surrounded
• 4:05
  by
• 4:06
  mainly
• 4:06
  women
• 4:06
  who
• 4:07
  were
• 4:07
  probably
• 4:08
  a
• 4:08
  little
• 4:08
  bit
• 4:08
  further
• 4:09
  on
• 4:09
  than
• 4:09
  me,
• 4:09
  a
• 4:09
  lot
• 4:09
  of
• 4:10
  them
• 4:10
  who
• 4:10
  I
• 4:11
  could
• 4:11
  relate
• 4:11
  to
• 4:11
  as
• 4:11
  well
• 4:12
  because
• 4:12
  I
• 4:12
  think,
• 4:12
  you
• 4:12
  know,
• 4:13
  the
• 4:13
  coaching
• 4:13
  world
• 4:13
  is
• 4:14
  brilliant
• 4:15
  but
• 4:15
  it
• 4:15
  could
• 4:15
  be
• 4:15
  hard
• 4:15
  to
• 4:15
  find
• 4:15
  your
• 4:16
  tribe
• 4:16
  within
• 4:16
  it,
• 4:16
  I
• 4:17
  suppose.
• 4:17
  And
• 4:17
  people
• 4:18
  that,
• 4:18
  you
• 4:18
  know,
• 4:19
  seem
• 4:19
  like
• 4:19
  real
• 4:19
  people
• 4:20
  that
• 4:20
  had
• 4:21
  actually
• 4:21
  made
• 4:21
  the
• 4:22
  changes
• 4:22
  from
• 4:22
  their
• 4:22
  careers
• 4:23
  and
• 4:23
  were
• 4:23
  going
• 4:23
  on
• 4:23
  to
• 4:23
  build
• 4:24
  ethical,
• 4:25
  sustainable
• 4:25
  businesses.
• 4:25
  So
• 4:26
  that
• 4:26
  was
• 4:26
  really
• 4:26
  nice.
• 4:26
  I
• 4:26
  kind
• 4:27
  of
• 4:27
  felt
• 4:27
  less
• 4:27
  alone
• 4:28
  and
• 4:28
  then
• 4:29
  in
• 4:29
  terms
• 4:29
  of
• 4:29
  the
• 4:29
  content
• 4:30
  of
• 4:30
  the
• 4:31
  course,
• 4:31
  its
• 4:31
  just
• 4:31
  so
• 4:32
  easily
• 4:32
  broken
• 4:33
  down.
• 4:33
  The
• 4:33
  modules
• 4:34
  are
• 4:34
  really
• 4:34
  easy
• 4:34
  to
• 4:35
  digest
• 4:35
  and
• 4:35
  it
• 4:36
  really
• 4:36
  does
• 4:36
  everything
• 4:37
  from
• 4:38
  pinpointing
• 4:38
  what
• 4:39
  your
• 4:39
  niche
• 4:39
  should
• 4:39
  be.
• 4:40
  Although
• 4:40
  mine
• 4:40
  did,
• 4:41
  through
• 4:41
  to
• 4:41
  city
• 4:41
  appeal
• 4:42
  websites,
• 4:43
  your
• 4:43
  email
• 4:43
  marketing,
• 4:44
  just
• 4:44
  so
• 4:45
  much
• 4:45
  in
• 4:45
  there
• 4:45
  that
• 4:46
  it
• 4:46
  takes
• 4:46
  that
• 4:47
  pressure
• 4:47
  off
• 4:47
  you.
• 4:47
  Because
• 4:48
  I
• 4:48
  think
• 4:49
  when
• 4:49
  you're
• 4:49
  starting
• 4:49
  your
• 4:50
  business
• 4:50
  you
• 4:50
  feel
• 4:50
  like
• 4:51
  you've
• 4:51
  got
• 4:51
  this
• 4:51
  mountain
• 4:51
  to
• 4:52
  climb
• 4:52
  and
• 4:52
  a
• 4:52
  list
• 4:53
  of
• 4:53
  a
• 4:53
  thousand
• 4:53
  things
• 4:53
  every
• 4:54
  day.
• 4:54
  And
• 4:54
  don't
• 4:54
  get
• 4:54
  me
• 4:54
  wrong,
• 4:55
  I
• 4:55
  still
• 4:55
  do
• 4:55
  feel
• 4:55
  like
• 4:55
  that,
• 4:56
  but
• 4:56
  at
• 4:56
  least
• 4:57
  it
• 4:57
  mapped
• 4:57
  it
• 4:57
  out
• 4:57
  for
• 4:57
  you
• 4:58
  so
• 4:58
  you
• 4:58
  didn't
• 4:58
  have
• 4:58
  to
• 4:58
  think,
• 4:59
  what
• 4:59
  on
• 4:59
  earth
• 4:59
  am
• 4:59
  I
• 5:00
  doing
• 5:00
  this
• 5:00
  week?
• 5:00
  It
• 5:00
  was
• 5:00
  kind
• 5:00
  of
• 5:01
  just
• 5:01
  work
• 5:01
  through
• 5:01
  it
• 5:02
  and
• 5:02
  a
• 5:02
  few
• 5:03
  weeks
• 5:03
  in
• 5:03
  you
• 5:03
  started
• 5:03
  to
• 5:03
  feel
• 5:03
  like
• 5:04
  you
• 5:04
  were
• 5:04
  really
• 5:04
  making
• 5:04
  progress.
• 5:05
  So
• 5:06
  yeah,
• 5:07
  I
• 5:07
  don't
• 5:07
  know
• 5:07
  if
• 5:07
  I'm
• 5:07
  jumping
• 5:08
  into
• 5:08
  it
• 5:08
  too
• 5:08
  soon,
• 5:09
  but
• 5:09
  I
• 5:09
  can't
• 5:09
  resist.
• 5:10
  What
• 5:10
  was
• 5:10
  the
• 5:10
  result
• 5:11
  for
• 5:11
  you?
• 5:12
  The
• 5:12
  result
• 5:13
  for
• 5:13
  me
• 5:13
  has
• 5:13
  been
• 5:15
  way
• 5:15
  more
• 5:16
  than
• 5:16
  I
• 5:16
  thought
• 5:16
  it
• 5:16
  would
• 5:17
  be
• 5:17
  at
• 5:17
  this
• 5:17
  stage,
• 5:18
  which
• 5:18
  is
• 5:19
  amazing.
• 5:20
  I
• 5:20
  think
• 5:20
  I
• 5:20
  can
• 5:20
  say
• 5:21
  now
• 5:21
  six
• 5:22
  months
• 5:22
  down
• 5:22
  the
• 5:22
  line
• 5:23
  that
• 5:23
  I
• 5:23
  have
• 5:23
  built
• 5:24
  a
• 5:24
  business.
• 5:25
  I'm
• 5:25
  leaving
• 5:25
  the
• 5:26
  program
• 5:26
  with
• 5:26
  15
• 5:27
  one
• 5:27
  to
• 5:28
  one
• 5:28
  self
• 5:29
  funding
• 5:29
  client
• 5:29
  and
• 5:29
  I
• 5:30
  started
• 5:30
  with
• 5:30
  zero.
• 5:31
  So
• 5:32
  yeah,
• 5:32
  I
• 5:32
  mean
• 5:33
  that's
• 5:33
  been
• 5:33
  the
• 5:33
  ultimate
• 5:34
  result.
• 5:34
  I
• 5:34
  have
• 5:34
  a
• 5:34
  coaching
• 5:35
  business
• 5:35
  now.
• 5:36
  You
• 5:37
  do?
• 5:37
  And
• 5:37
  I
• 5:37
  think
• 5:37
  the
• 5:37
  most
• 5:38
  exciting
• 5:38
  thing
• 5:39
  is
• 5:39
  it
• 5:39
  is
• 5:40
  consistent
• 5:40
  and
• 5:41
  that's
• 5:41
  why
• 5:41
  I'm
• 5:41
  excited
• 5:42
  that
• 5:42
  we're
• 5:43
  having
• 5:43
  this
• 5:43
  call
• 5:43
  now
• 5:44
  versus
• 5:45
  early
• 5:45
  on,
• 5:45
  which
• 5:46
  we
• 5:46
  can
• 5:46
  talk
• 5:46
  about
• 5:46
  in
• 5:46
  a
• 5:46
  moment
• 5:47
  as
• 5:48
  to
• 5:49
  gaining
• 5:50
  one
• 5:51
  big
• 5:51
  opportunity
• 5:52
  and
• 5:52
  then
• 5:52
  feeling
• 5:52
  like
• 5:53
  that's
• 5:53
  it.
• 5:53
  But
• 5:53
  you've
• 5:54
  managed
• 5:54
  to
• 5:55
  seize
• 5:55
  the
• 5:55
  opportunity
• 5:56
  but
• 5:56
  also
• 5:56
  build
• 5:57
  that
• 5:57
  consistent
• 5:58
  client
• 5:58
  stream.
• 5:59
  So
• 6:00
  tell
• 6:00
  us
• 6:00
  more
• 6:00
  about
• 6:01
  what
• 6:01
  happened
• 6:02
  in
• 6:02
  that
• 6:02
  journey.
• 6:03
  I
• 6:03
  think
• 6:03
  you're
• 6:03
  right
• 6:04
  because
• 6:04
  I
• 6:04
  think
• 6:04
  even
• 6:04
  if
• 6:05
  you'd
• 6:05
  have
• 6:05
  spoken
• 6:05
  to
• 6:05
  me
• 6:06
  two
• 6:07
  months
• 6:07
  ago,
• 6:07
  I
• 6:07
  still
• 6:08
  kind
• 6:08
  of
• 6:08
  felt.
• 6:08
  Yeah,
• 6:09
  like
• 6:09
  this
• 6:09
  slightly
• 6:09
  unusual
• 6:10
  situation
• 6:10
  which
• 6:10
  we
• 6:10
  will
• 6:11
  talk
• 6:11
  about
• 6:11
  now
• 6:12
  quite
• 6:13
  early
• 6:13
  on
• 6:13
  in
• 6:13
  that
• 6:14
  journey
• 6:15
  was
• 6:15
  almost
• 6:15
  like
• 6:15
  a
• 6:15
  one
• 6:16
  hit
• 6:16
  wonder.
• 6:17
  It
• 6:17
  took
• 6:17
  me
• 6:17
  probably
• 6:18
  another
• 6:18
  four
• 6:19
  months
• 6:19
  after
• 6:19
  that
• 6:19
  happened
• 6:21
  to
• 6:21
  start
• 6:21
  to
• 6:21
  accept,
• 6:22
  oh
• 6:22
  no,
• 6:22
  actually
• 6:23
  people
• 6:23
  are
• 6:23
  still
• 6:23
  coming
• 6:24
  and
• 6:24
  you
• 6:25
  know
• 6:25
  they
• 6:25
  must
• 6:26
  be
• 6:26
  liking
• 6:26
  what
• 6:26
  im
• 6:26
  talking
• 6:27
  about
• 6:27
  and
• 6:27
  it
• 6:28
  is
• 6:28
  going
• 6:28
  to
• 6:28
  consistently
• 6:28
  build.
• 6:29
  But
• 6:29
  anyway,
• 6:29
  im
• 6:29
  kind
• 6:30
  of
• 6:30
  getting
• 6:30
  ahead
• 6:30
  of
• 6:30
  myself.
• 6:31
  So
• 6:32
  yeah,
• 6:32
  what
• 6:32
  happened
• 6:32
  was
• 6:32
  I
• 6:33
  think
• 6:33
  I
• 6:33
  joined
• 6:33
  you
• 6:33
  in
• 6:34
  February.
• 6:34
  Id
• 6:34
  done
• 6:34
  maybe
• 6:35
  four
• 6:35
  or
• 6:35
  fives
• 6:36
  week
• 6:36
  of
• 6:36
  the
• 6:36
  calls
• 6:37
  and
• 6:37
  at
• 6:37
  that
• 6:38
  stage
• 6:38
  I
• 6:39
  wanted
• 6:39
  to
• 6:39
  help
• 6:40
  overwhelm
• 6:40
  mums
• 6:41
  who
• 6:41
  were
• 6:42
  kind
• 6:42
  of
• 6:42
  struggling
• 6:42
  to
• 6:43
  balance
• 6:43
  life
• 6:43
  and
• 6:44
  work,
• 6:45
  which.
• 6:46
  And
• 6:46
  actually
• 6:46
  I
• 6:46
  still
• 6:47
  and
• 6:47
  I've
• 6:47
  ended
• 6:47
  up
• 6:48
  doing
• 6:48
  that
• 6:48
  but
• 6:48
  in
• 6:48
  a
• 6:48
  slightly
• 6:49
  different
• 6:49
  way.
• 6:50
  So
• 6:50
  I
• 6:51
  was
• 6:51
  semi
• 6:51
  competent
• 6:51
  on
• 6:52
  that
• 6:52
  niche
• 6:52
  but
• 6:52
  it
• 6:52
  didn't
• 6:52
  feel
• 6:53
  quite
• 6:53
  specific
• 6:53
  enough
• 6:54
  and
• 6:54
  I
• 6:54
  wasn't
• 6:54
  probably,
• 6:55
  you
• 6:55
  know,
• 6:55
  there
• 6:56
  with
• 6:56
  any
• 6:56
  of
• 6:56
  my
• 6:56
  marketing
• 6:57
  around
• 6:57
  it.
• 6:58
  However,
• 6:59
  there
• 6:59
  was
• 7:00
  a
• 7:01
  specific
• 7:02
  audience
• 7:02
  that
• 7:02
  I
• 7:03
  managed
• 7:03
  to
• 7:03
  get
• 7:04
  a
• 7:04
  platform
• 7:04
  on
• 7:05
  and
• 7:05
  this
• 7:05
  audience
• 7:06
  has
• 7:06
  a
• 7:07
  huge
• 7:07
  following
• 7:08
  in
• 7:08
  my
• 7:09
  old
• 7:09
  world
• 7:09
  in
• 7:09
  retail.
• 7:11
  But
• 7:11
  I
• 7:11
  think
• 7:11
  where
• 7:12
  it
• 7:12
  worked
• 7:12
  so
• 7:12
  successfully
• 7:13
  for
• 7:13
  me
• 7:13
  was
• 7:14
  I'd
• 7:14
  kind
• 7:14
  of
• 7:14
  built
• 7:14
  a
• 7:15
  relationship
• 7:15
  with
• 7:15
  this
• 7:15
  person
• 7:16
  and
• 7:16
  this
• 7:16
  is
• 7:16
  an
• 7:16
  anonymous
• 7:17
  person.
• 7:18
  Feels
• 7:18
  strange
• 7:18
  to
• 7:18
  say
• 7:19
  I've
• 7:19
  built
• 7:19
  a
• 7:19
  relationship
• 7:19
  but
• 7:20
  I
• 7:20
  kind
• 7:20
  of
• 7:20
  always
• 7:21
  supported
• 7:21
  them
• 7:21
  and
• 7:22
  kind
• 7:23
  of
• 7:23
  had
• 7:23
  little
• 7:23
  conversations
• 7:24
  with
• 7:24
  them
• 7:24
  prior
• 7:24
  to
• 7:24
  me
• 7:25
  wanting
• 7:25
  to
• 7:25
  advertise
• 7:26
  through
• 7:26
  them.
• 7:27
  So
• 7:27
  what
• 7:28
  happened
• 7:28
  there
• 7:28
  was
• 7:28
  I'd
• 7:29
  kind
• 7:29
  of
• 7:29
  thought,
• 7:29
  okay,
• 7:29
  I
• 7:29
  could
• 7:30
  advertise
• 7:30
  through
• 7:30
  this
• 7:31
  platform.
• 7:31
  Didn't
• 7:31
  feel
• 7:32
  quite
• 7:32
  confident,
• 7:33
  it
• 7:33
  felt
• 7:33
  quite
• 7:33
  exposing
• 7:34
  to
• 7:34
  kind
• 7:34
  of
• 7:35
  put
• 7:35
  my
• 7:35
  face
• 7:35
  out
• 7:36
  there
• 7:36
  to
• 7:36
  everyone
• 7:36
  in
• 7:36
  my
• 7:37
  old
• 7:37
  industry
• 7:37
  really.
• 7:38
  But
• 7:39
  someone
• 7:39
  had
• 7:40
  sent
• 7:40
  in
• 7:40
  a
• 7:40
  message
• 7:41
  to
• 7:41
  this.
• 7:41
  It's
• 7:42
  an
• 7:42
  instagram
• 7:42
  account.
• 7:42
  And
• 7:43
  someone
• 7:43
  had
• 7:43
  written
• 7:43
  into
• 7:44
  this
• 7:44
  individual,
• 7:44
  I'm
• 7:45
  assuming
• 7:45
  her
• 7:46
  saying
• 7:47
  something
• 7:47
  along
• 7:48
  the
• 7:48
  lines
• 7:48
  of,
• 7:48
  I'm.
• 7:49
  I've
• 7:49
  just
• 7:49
  been
• 7:49
  made
• 7:50
  redundant.
• 7:50
  I'm
• 7:50
  feeling
• 7:51
  really
• 7:51
  stuck
• 7:51
  and
• 7:52
  overwhelmed.
• 7:52
  Do
• 7:52
  you
• 7:53
  know
• 7:53
  of
• 7:53
  any
• 7:53
  coaches?
• 7:55
  Instead
• 7:55
  of
• 7:55
  it
• 7:55
  kind
• 7:55
  of
• 7:56
  being
• 7:56
  a
• 7:56
  cold
• 7:57
  add
• 7:58
  there,
• 7:58
  I
• 7:58
  spotted
• 7:59
  that
• 7:59
  moment
• 8:00
  and
• 8:00
  messaged
• 8:00
  her
• 8:00
  and
• 8:00
  said,
• 8:01
  I
• 8:01
  know
• 8:02
  we've
• 8:02
  already
• 8:02
  spoken
• 8:02
  about
• 8:03
  this.
• 8:03
  Do
• 8:03
  you
• 8:03
  think
• 8:03
  now
• 8:04
  would
• 8:04
  be
• 8:04
  a
• 8:04
  good
• 8:04
  time
• 8:04
  to
• 8:04
  advertise?
• 8:05
  She
• 8:06
  came
• 8:06
  back
• 8:06
  to
• 8:06
  me
• 8:06
  and
• 8:06
  said,
• 8:07
  yes,
• 8:07
  amazing.
• 8:07
  I
• 8:07
  think
• 8:08
  there'll
• 8:08
  be
• 8:08
  a
• 8:08
  really
• 8:08
  good
• 8:08
  need
• 8:09
  for
• 8:09
  it.
• 8:10
  This
• 8:10
  had
• 8:10
  that
• 8:10
  out
• 8:11
  and
• 8:11
  gained
• 8:12
  a
• 8:12
  thousand
• 8:13
  followers
• 8:13
  overnight,
• 8:14
  which
• 8:15
  was
• 8:15
  quite
• 8:16
  overwhelming
• 8:17
  and
• 8:17
  obviously
• 8:18
  amazing,
• 8:18
  but
• 8:19
  more
• 8:19
  overwhelming
• 8:20
  than
• 8:21
  that
• 8:21
  was.
• 8:21
  And
• 8:22
  I
• 8:22
  think
• 8:22
  these
• 8:22
  figures
• 8:22
  are
• 8:23
  right.
• 8:23
  I
• 8:23
  had
• 8:24
  50
• 8:24
  people
• 8:24
  book
• 8:25
  in
• 8:25
  for
• 8:25
  discovery
• 8:26
  calls
• 8:27
  within
• 8:27
  that
• 8:28
  first
• 8:28
  kind
• 8:28
  of
• 8:28
  48
• 8:29
  hours.
• 8:30
  So
• 8:31
  I
• 8:31
  was.
• 8:31
  I
• 8:31
  found
• 8:31
  myself
• 8:32
  booked
• 8:32
  up
• 8:32
  with
• 8:32
  discovery
• 8:33
  calls
• 8:33
  for
• 8:33
  about
• 8:33
  six
• 8:34
  weeks.
• 8:34
  But
• 8:35
  I
• 8:35
  had
• 8:35
  no
• 8:35
  boundaries
• 8:36
  in
• 8:36
  place.
• 8:36
  I
• 8:37
  hadn't
• 8:37
  put
• 8:37
  a
• 8:37
  limit
• 8:37
  on
• 8:37
  the
• 8:38
  number
• 8:38
  of
• 8:38
  calls
• 8:38
  that
• 8:38
  I
• 8:38
  would
• 8:39
  take
• 8:39
  in
• 8:39
  a
• 8:39
  day.
• 8:40
  I
• 8:40
  hadn't
• 8:41
  kind
• 8:41
  of
• 8:41
  made
• 8:41
  my
• 8:41
  messaging
• 8:42
  clear
• 8:42
  on
• 8:42
  the
• 8:42
  booking
• 8:43
  forms
• 8:43
  as
• 8:44
  to
• 8:44
  exactly
• 8:44
  what
• 8:45
  that
• 8:45
  call
• 8:45
  was,
• 8:45
  because,
• 8:46
  you
• 8:46
  know,
• 8:47
  in
• 8:47
  retail,
• 8:47
  the
• 8:47
  self
• 8:48
  development
• 8:48
  and
• 8:48
  coaching
• 8:49
  world
• 8:49
  is
• 8:49
  not
• 8:49
  necessarily
• 8:50
  a
• 8:50
  big
• 8:50
  or
• 8:50
  a
• 8:50
  known
• 8:51
  thing.
• 8:51
  A
• 8:51
  lot
• 8:52
  of
• 8:52
  these
• 8:52
  individuals
• 8:52
  probably
• 8:53
  didn't
• 8:53
  quite
• 8:53
  know
• 8:53
  what
• 8:53
  to
• 8:53
  expect.
• 8:54
  And
• 8:55
  I
• 8:55
  think
• 8:55
  essentially,
• 8:56
  a
• 8:56
  lot
• 8:56
  of
• 8:56
  them
• 8:56
  thought,
• 8:56
  oh,
• 8:56
  this
• 8:56
  is
• 8:57
  lovely.
• 8:57
  I'm
• 8:57
  going
• 8:57
  to
• 8:57
  get
• 8:57
  this
• 8:58
  free
• 8:58
  hour
• 8:58
  and
• 8:58
  get
• 8:58
  all
• 8:58
  of
• 8:59
  this
• 8:59
  career
• 8:59
  support,
• 8:59
  and
• 9:00
  maybe
• 9:00
  didn't
• 9:00
  even
• 9:01
  realize
• 9:01
  that
• 9:01
  ultimately,
• 9:02
  I
• 9:02
  was
• 9:02
  going
• 9:02
  to
• 9:02
  talk
• 9:02
  them
• 9:03
  through
• 9:03
  a
• 9:03
  program
• 9:04
  which,
• 9:04
  you
• 9:04
  know,
• 9:05
  I
• 9:05
  was
• 9:05
  hoping
• 9:05
  to
• 9:06
  convert
• 9:06
  some
• 9:06
  of
• 9:06
  these
• 9:06
  people
• 9:07
  into.
• 9:07
  So
• 9:08
  I
• 9:08
  had
• 9:08
  to
• 9:08
  very
• 9:08
  quickly
• 9:09
  refine
• 9:10
  all
• 9:10
  of
• 9:10
  that,
• 9:11
  but
• 9:11
  kind
• 9:11
  of,
• 9:12
  you
• 9:12
  know,
• 9:12
  deliver
• 9:12
  on
• 9:13
  what
• 9:13
  I'd
• 9:13
  promised.
• 9:14
  I
• 9:14
  think
• 9:14
  in
• 9:14
  those
• 9:15
  kind
• 9:15
  of
• 9:15
  six
• 9:15
  weeks,
• 9:16
  you
• 9:16
  must
• 9:16
  have
• 9:16
  got
• 9:17
  pretty
• 9:17
  sick
• 9:17
  of
• 9:17
  all
• 9:17
  of
• 9:17
  my
• 9:18
  voice
• 9:18
  notes
• 9:18
  where
• 9:18
  I
• 9:18
  was
• 9:19
  just
• 9:19
  drowning
• 9:20
  and
• 9:20
  exhausted
• 9:20
  and
• 9:21
  still
• 9:21
  doing
• 9:22
  all
• 9:22
  of
• 9:22
  this
• 9:22
  on
• 9:22
  three
• 9:22
  days
• 9:23
  a
• 9:23
  week
• 9:23
  because
• 9:23
  my
• 9:23
  Nissel
• 9:24
  girl
• 9:24
  hadn't
• 9:24
  started
• 9:24
  school
• 9:25
  then
• 9:25
  I
• 9:26
  was
• 9:26
  on
• 9:26
  a
• 9:26
  couple
• 9:27
  of
• 9:27
  discovery
• 9:27
  calls
• 9:28
  every
• 9:28
  night,
• 9:29
  and
• 9:30
  it
• 9:30
  was
• 9:30
  a
• 9:30
  big
• 9:30
  old
• 9:31
  process,
• 9:31
  which
• 9:32
  was
• 9:32
  both
• 9:33
  amazing,
• 9:33
  but
• 9:33
  really,
• 9:34
  really
• 9:34
  exhausting.
• 9:35
  I
• 9:35
  absolutely
• 9:36
  loved
• 9:36
  helping
• 9:37
  you
• 9:37
  through
• 9:37
  it,
• 9:37
  and
• 9:38
  because
• 9:38
  when
• 9:38
  you're
• 9:38
  in
• 9:39
  it,
• 9:39
  you
• 9:39
  can't
• 9:39
  see
• 9:39
  it.
• 9:39
  I
• 9:40
  remember
• 9:40
  the
• 9:40
  hour
• 9:40
  long
• 9:41
  discovery
• 9:41
  calls
• 9:42
  and
• 9:42
  different
• 9:42
  options
• 9:43
  we
• 9:43
  discussed
• 9:43
  at
• 9:43
  the
• 9:43
  time.
• 9:44
  So
• 9:45
  tell
• 9:46
  me
• 9:46
  now,
• 9:47
  how
• 9:47
  have
• 9:48
  you
• 9:48
  managed
• 9:48
  to
• 9:49
  build
• 9:49
  that
• 9:49
  sustainable
• 9:50
  business
• 9:50
  without
• 9:51
  just
• 9:52
  getting
• 9:52
  that
• 9:52
  exponential
• 9:53
  growth
• 9:53
  activity
• 9:54
  that
• 9:54
  you
• 9:54
  obviously
• 9:54
  had
• 9:54
  at
• 9:55
  the
• 9:55
  time?
• 9:56
  There
• 9:56
  was
• 9:56
  a
• 9:56
  few
• 9:57
  things
• 9:57
  in
• 9:57
  that
• 9:57
  first
• 9:58
  kind
• 9:58
  of
• 9:59
  wave
• 9:59
  of
• 9:59
  interest.
• 10:00
  You
• 10:00
  had
• 10:01
  some
• 10:01
  really
• 10:01
  good
• 10:02
  advice,
• 10:02
  and
• 10:02
  you
• 10:02
  kind
• 10:02
  of
• 10:02
  kept
• 10:03
  coming
• 10:03
  back
• 10:03
  and
• 10:03
  kept
• 10:03
  coming
• 10:04
  back
• 10:04
  and
• 10:04
  saying,
• 10:05
  essentially
• 10:05
  just
• 10:05
  saying,
• 10:05
  Levana,
• 10:06
  simplify
• 10:06
  it.
• 10:07
  You
• 10:07
  can
• 10:07
  send
• 10:07
  out
• 10:08
  this
• 10:08
  communication
• 10:09
  and
• 10:09
  it
• 10:09
  will
• 10:09
  simplify
• 10:09
  it.
• 10:10
  And
• 10:10
  I
• 10:10
  think
• 10:11
  I
• 10:11
  was
• 10:11
  still
• 10:11
  saying
• 10:12
  in
• 10:12
  it
• 10:13
  that
• 10:13
  I
• 10:13
  probably
• 10:14
  didn't
• 10:14
  do
• 10:14
  that
• 10:14
  for.
• 10:15
  I
• 10:16
  could
• 10:16
  have
• 10:16
  done
• 10:16
  it
• 10:16
  sooner
• 10:17
  and
• 10:17
  made
• 10:17
  my
• 10:17
  life
• 10:17
  a
• 10:17
  bit
• 10:18
  easier.
• 10:18
  But
• 10:18
  I
• 10:18
  think,
• 10:19
  you
• 10:19
  know,
• 10:19
  when
• 10:19
  you're
• 10:19
  so
• 10:20
  in
• 10:20
  the
• 10:20
  depths
• 10:20
  of
• 10:20
  something,
• 10:21
  you
• 10:21
  don't
• 10:21
  almost
• 10:21
  have
• 10:21
  the
• 10:22
  energy
• 10:22
  to
• 10:22
  think
• 10:22
  clearly,
• 10:23
  do
• 10:23
  you?
• 10:23
  I
• 10:23
  kind
• 10:23
  of
• 10:23
  had
• 10:23
  to
• 10:24
  get
• 10:24
  through
• 10:24
  that,
• 10:25
  and
• 10:26
  I
• 10:26
  think
• 10:27
  my
• 10:28
  first
• 10:28
  ever
• 10:29
  call
• 10:29
  converted,
• 10:30
  which
• 10:30
  was
• 10:30
  amazing,
• 10:31
  that
• 10:31
  really
• 10:31
  boosted
• 10:31
  my
• 10:31
  confidence.
• 10:32
  And
• 10:32
  then
• 10:32
  I
• 10:32
  had
• 10:33
  another
• 10:33
  two
• 10:34
  within
• 10:34
  the
• 10:34
  first
• 10:35
  week.
• 10:35
  But
• 10:36
  then
• 10:36
  there
• 10:36
  was
• 10:36
  this
• 10:36
  real
• 10:37
  gap
• 10:37
  where
• 10:38
  I
• 10:38
  was
• 10:38
  speaking
• 10:38
  to
• 10:38
  all
• 10:39
  of
• 10:39
  these
• 10:39
  people
• 10:40
  and
• 10:40
  nothing,
• 10:41
  no
• 10:41
  one
• 10:42
  was
• 10:42
  saying
• 10:42
  yes,
• 10:43
  and
• 10:44
  I
• 10:44
  was
• 10:44
  really
• 10:44
  losing
• 10:44
  my
• 10:45
  nerve.
• 10:45
  And
• 10:45
  you
• 10:45
  just
• 10:45
  kept
• 10:46
  saying,
• 10:46
  you
• 10:47
  just
• 10:47
  have
• 10:47
  to
• 10:47
  give
• 10:47
  it
• 10:48
  time.
• 10:48
  They
• 10:48
  will
• 10:48
  come
• 10:49
  back.
• 10:49
  You
• 10:49
  know,
• 10:49
  you
• 10:49
  need
• 10:50
  to
• 10:50
  wait
• 10:50
  between
• 10:50
  three
• 10:50
  and
• 10:51
  six
• 10:51
  months,
• 10:51
  so
• 10:51
  these
• 10:51
  people
• 10:52
  will
• 10:52
  start
• 10:52
  coming
• 10:52
  back.
• 10:53
  And
• 10:54
  even
• 10:54
  though
• 10:55
  I
• 10:55
  fully
• 10:55
  trust
• 10:55
  what
• 10:56
  you're
• 10:56
  saying,
• 10:56
  until
• 10:57
  you've
• 10:57
  kind
• 10:57
  of
• 10:57
  experienced
• 10:58
  that,
• 10:58
  you
• 10:58
  have
• 10:58
  such
• 10:58
  a
• 10:59
  nervousness,
• 11:00
  I
• 11:00
  didn't
• 11:01
  fully
• 11:01
  have
• 11:01
  the
• 11:02
  confidence
• 11:02
  that
• 11:02
  that
• 11:03
  would
• 11:03
  happen.
• 11:03
  But
• 11:03
  you
• 11:03
  were
• 11:04
  absolutely
• 11:04
  right.
• 11:04
  And
• 11:04
  I
• 11:05
  think
• 11:05
  I
• 11:05
  got
• 11:05
  to
• 11:05
  the
• 11:05
  summer
• 11:06
  and
• 11:07
  went
• 11:07
  on
• 11:07
  a
• 11:07
  two
• 11:07
  week
• 11:07
  holiday
• 11:08
  with
• 11:08
  my
• 11:08
  family
• 11:09
  and
• 11:10
  felt
• 11:10
  a
• 11:11
  little
• 11:11
  bit
• 11:11
  down
• 11:11
  on
• 11:11
  that
• 11:11
  holiday
• 11:12
  because
• 11:12
  I
• 11:12
  was
• 11:12
  just
• 11:12
  really
• 11:13
  hoping
• 11:13
  to
• 11:13
  maybe
• 11:13
  get
• 11:14
  a
• 11:14
  couple
• 11:14
  more
• 11:14
  before
• 11:14
  we
• 11:15
  went
• 11:15
  away.
• 11:16
  And
• 11:17
  then
• 11:17
  I
• 11:17
  came
• 11:17
  back
• 11:18
  and
• 11:18
  I
• 11:18
  don't
• 11:18
  even
• 11:18
  think
• 11:18
  I
• 11:19
  necessarily
• 11:20
  did
• 11:20
  anything
• 11:21
  particularly
• 11:21
  different
• 11:22
  with
• 11:22
  my
• 11:22
  marketing.
• 11:22
  But
• 11:23
  all
• 11:23
  of
• 11:23
  a
• 11:23
  sudden,
• 11:24
  as
• 11:24
  you
• 11:24
  had
• 11:24
  said,
• 11:25
  a
• 11:26
  few
• 11:26
  of
• 11:26
  these
• 11:26
  people
• 11:26
  started
• 11:27
  coming
• 11:27
  back,
• 11:27
  and
• 11:28
  I
• 11:28
  got,
• 11:28
  I
• 11:29
  think,
• 11:29
  four
• 11:29
  or
• 11:29
  five
• 11:30
  over
• 11:30
  a
• 11:30
  couple
• 11:30
  of
• 11:30
  weeks
• 11:31
  in
• 11:31
  July,
• 11:32
  which
• 11:32
  I
• 11:32
  had
• 11:33
  expected
• 11:33
  to
• 11:33
  be
• 11:33
  quite
• 11:33
  quiet
• 11:34
  because
• 11:34
  it
• 11:34
  was
• 11:34
  the
• 11:35
  summer
• 11:35
  holidays.
• 11:36
  So
• 11:36
  when
• 11:37
  that
• 11:37
  happened,
• 11:37
  I
• 11:37
  think
• 11:38
  that's
• 11:38
  where
• 11:38
  the
• 11:38
  confidence
• 11:39
  really
• 11:39
  started
• 11:40
  to
• 11:40
  shift
• 11:40
  and
• 11:41
  that
• 11:41
  identity
• 11:42
  became
• 11:43
  a
• 11:43
  bit
• 11:43
  more
• 11:44
  embedded.
• 11:45
  And
• 11:45
  I
• 11:45
  started
• 11:45
  to
• 11:46
  think,
• 11:46
  okay,
• 11:46
  it's
• 11:46
  not
• 11:47
  just
• 11:47
  because
• 11:48
  this
• 11:48
  advert
• 11:48
  went
• 11:49
  out
• 11:49
  and
• 11:49
  loads
• 11:49
  of
• 11:49
  people
• 11:49
  booked
• 11:50
  in.
• 11:50
  These
• 11:50
  people
• 11:50
  have
• 11:51
  obviously
• 11:51
  stuck
• 11:51
  around,
• 11:52
  considered
• 11:52
  what
• 11:52
  I'd
• 11:53
  spoken
• 11:53
  to
• 11:53
  them
• 11:53
  about,
• 11:54
  gained
• 11:55
  some
• 11:55
  trust
• 11:55
  from
• 11:55
  what
• 11:55
  I
• 11:55
  was
• 11:55
  sharing,
• 11:56
  and
• 11:57
  then
• 11:57
  they've
• 11:57
  converted.
• 11:58
  And
• 11:59
  kind
• 11:59
  of
• 11:59
  anyone
• 12:00
  who's
• 12:00
  joined
• 12:00
  since
• 12:00
  then
• 12:01
  has
• 12:01
  had
• 12:02
  nothing
• 12:02
  to
• 12:02
  do
• 12:02
  with
• 12:02
  that
• 12:02
  advert.
• 12:03
  In
• 12:03
  April,
• 12:04
  it's
• 12:04
  been,
• 12:05
  you
• 12:05
  know,
• 12:05
  they've
• 12:06
  just
• 12:06
  come
• 12:06
  across
• 12:06
  my
• 12:06
  profile,
• 12:07
  or
• 12:07
  someone's
• 12:07
  recommended
• 12:08
  me,
• 12:08
  or
• 12:09
  a
• 12:09
  few
• 12:09
  have
• 12:09
  come
• 12:09
  from
• 12:09
  link,
• 12:10
  you
• 12:10
  know,
• 12:10
  now
• 12:11
  I
• 12:11
  think,
• 12:12
  I
• 12:12
  can't
• 12:12
  remember
• 12:13
  the
• 12:13
  last
• 12:13
  time
• 12:13
  I
• 12:13
  had
• 12:13
  a.
• 12:13
  Yes,
• 12:14
  it's
• 12:14
  not
• 12:14
  been
• 12:14
  in
• 12:14
  the
• 12:14
  last
• 12:15
  couple
• 12:15
  of
• 12:15
  weeks,
• 12:15
  but
• 12:15
  I
• 12:15
  don't
• 12:16
  feel
• 12:17
  panicked
• 12:17
  about
• 12:18
  that.
• 12:19
  I
• 12:19
  kind
• 12:19
  of
• 12:19
  feel
• 12:20
  the
• 12:20
  right
• 12:20
  ones
• 12:20
  come
• 12:20
  at
• 12:20
  the
• 12:20
  right
• 12:21
  time.
• 12:22
  Yeah,
• 12:22
  totally.
• 12:23
  It's
• 12:23
  so
• 12:23
  nice
• 12:23
  when
• 12:24
  you
• 12:24
  can
• 12:24
  lean
• 12:24
  into
• 12:24
  that
• 12:24
  trust
• 12:25
  and
• 12:25
  you
• 12:25
  know,
• 12:25
  there's
• 12:25
  always
• 12:26
  that
• 12:26
  fear
• 12:26
  every
• 12:27
  month.
• 12:27
  Like,
• 12:27
  oh,
• 12:27
  what
• 12:28
  if
• 12:28
  no
• 12:28
  one
• 12:28
  buys
• 12:28
  this
• 12:28
  month?
• 12:29
  Just
• 12:29
  have
• 12:29
  to
• 12:30
  keep
• 12:30
  thinking,
• 12:31
  and
• 12:31
  then
• 12:31
  somehow
• 12:31
  you
• 12:31
  get
• 12:31
  proved
• 12:32
  wrong
• 12:32
  every
• 12:33
  time.
• 12:33
  And
• 12:33
  it
• 12:33
  somehow
• 12:34
  just
• 12:34
  happens,
• 12:34
  doesn't
• 12:35
  it,
• 12:35
  when
• 12:35
  you
• 12:35
  build
• 12:35
  that
• 12:36
  pipeline
• 12:36
  and
• 12:37
  as
• 12:37
  consistent
• 12:38
  and
• 12:38
  good
• 12:38
  as
• 12:38
  you
• 12:39
  are
• 12:39
  online.
• 12:40
  I
• 12:40
  suppose
• 12:41
  when
• 12:41
  I
• 12:41
  started
• 12:42
  consistent
• 12:42
  to
• 12:42
  me
• 12:43
  would
• 12:43
  have
• 12:43
  been
• 12:44
  when?
• 12:44
  Every
• 12:44
  week
• 12:45
  or
• 12:45
  when
• 12:45
  every
• 12:46
  couple
• 12:46
  of
• 12:46
  weeks.
• 12:46
  And
• 12:46
  it
• 12:47
  isn't
• 12:47
  necessarily
• 12:48
  like
• 12:48
  that.
• 12:48
  They
• 12:48
  seem
• 12:48
  to
• 12:48
  come
• 12:49
  in
• 12:49
  little
• 12:49
  waves,
• 12:50
  but
• 12:50
  as
• 12:50
  long
• 12:50
  as
• 12:50
  they
• 12:51
  do
• 12:51
  come,
• 12:52
  then
• 12:52
  I
• 12:52
  suppose
• 12:52
  that's
• 12:53
  the
• 12:53
  main
• 12:53
  thing,
• 12:53
  isn't
• 12:53
  it?
• 12:54
  Totally.
• 12:54
  So,
• 12:55
  in
• 12:55
  terms
• 12:55
  of
• 12:55
  a
• 12:56
  general
• 12:56
  month
• 12:57
  for
• 12:57
  you
• 12:57
  at
• 12:57
  the
• 12:58
  moment,
• 12:59
  how
• 12:59
  many
• 12:59
  discovery
• 13:00
  calls,
• 13:00
  say,
• 13:00
  do
• 13:01
  you
• 13:01
  get
• 13:01
  booked?
• 13:01
  And
• 13:02
  how
• 13:02
  many
• 13:02
  clients?
• 13:03
  Maybe
• 13:03
  as
• 13:04
  a
• 13:04
  result
• 13:05
  it
• 13:05
  does
• 13:05
  really
• 13:06
  depend.
• 13:06
  But
• 13:06
  I
• 13:07
  normally
• 13:07
  have
• 13:07
  at
• 13:07
  least
• 13:08
  two
• 13:08
  discovery
• 13:08
  calls
• 13:09
  a
• 13:09
  week,
• 13:10
  I
• 13:10
  would
• 13:10
  say.
• 13:11
  And
• 13:12
  in
• 13:12
  terms
• 13:13
  of
• 13:13
  a
• 13:13
  conversion
• 13:14
  rate,
• 13:15
  I
• 13:15
  actually
• 13:15
  don't
• 13:16
  know.
• 13:16
  I
• 13:16
  couldn't
• 13:17
  really
• 13:17
  give
• 13:17
  you
• 13:17
  that
• 13:17
  statistic.
• 13:18
  But
• 13:18
  I
• 13:18
  did
• 13:18
  have
• 13:18
  a
• 13:18
  look
• 13:18
  the
• 13:18
  other
• 13:19
  day.
• 13:19
  I've
• 13:19
  got
• 13:19
  a
• 13:20
  log
• 13:20
  of
• 13:20
  every
• 13:20
  discovery
• 13:21
  call
• 13:21
  I've
• 13:21
  done
• 13:22
  since
• 13:22
  I
• 13:22
  started
• 13:23
  in
• 13:23
  the
• 13:24
  program.
• 13:24
  It's
• 13:24
  near
• 13:24
  to
• 13:25
  100
• 13:25
  and
• 13:25
  I
• 13:25
  got
• 13:26
  15.
• 13:29
  But
• 13:29
  certainly
• 13:30
  without
• 13:30
  looking
• 13:30
  at
• 13:30
  the
• 13:31
  data,
• 13:31
  the
• 13:32
  conversion
• 13:32
  since
• 13:33
  getting
• 13:33
  back
• 13:33
  from
• 13:33
  that
• 13:33
  summer
• 13:34
  holiday
• 13:34
  has
• 13:34
  definitely
• 13:34
  been
• 13:35
  a
• 13:35
  lot
• 13:35
  better.
• 13:36
  Yeah,
• 13:36
  totally.
• 13:37
  What
• 13:38
  was
• 13:38
  most
• 13:38
  helpful
• 13:39
  from
• 13:39
  the
• 13:39
  program
• 13:40
  for
• 13:40
  you?
• 13:41
  I
• 13:41
  almost
• 13:41
  don't
• 13:41
  know
• 13:42
  which
• 13:42
  bit
• 13:42
  to
• 13:43
  pull
• 13:43
  out.
• 13:44
  I
• 13:44
  couldn't
• 13:44
  have
• 13:45
  set
• 13:46
  up
• 13:46
  everything
• 13:46
  I
• 13:47
  needed
• 13:47
  without
• 13:47
  your
• 13:48
  content
• 13:48
  and
• 13:48
  that
• 13:48
  step
• 13:49
  by
• 13:49
  step
• 13:49
  process.
• 13:49
  So
• 13:49
  that
• 13:50
  has
• 13:50
  been
• 13:50
  absolutely
• 13:50
  invaluable
• 13:51
  and
• 13:51
  it's
• 13:51
  really
• 13:52
  simplified
• 13:53
  it
• 13:53
  for
• 13:53
  me.
• 13:53
  I
• 13:54
  think
• 13:54
  you
• 13:54
  make
• 13:54
  things
• 13:55
  feel
• 13:55
  a
• 13:55
  lot
• 13:55
  bigger
• 13:56
  in
• 13:56
  your
• 13:56
  head
• 13:56
  than
• 13:57
  what
• 13:57
  they
• 13:57
  need
• 13:57
  to
• 13:57
  be
• 13:57
  when
• 13:58
  you're
• 13:58
  at
• 13:58
  the
• 13:58
  start.
• 13:59
  For
• 13:59
  example,
• 14:00
  the
• 14:00
  website,
• 14:00
  you
• 14:01
  gave
• 14:01
  me
• 14:01
  a
• 14:01
  really
• 14:01
  simple
• 14:02
  solution
• 14:02
  to
• 14:02
  get
• 14:02
  that
• 14:03
  up
• 14:03
  and
• 14:03
  running
• 14:03
  because
• 14:04
  actually
• 14:04
  most
• 14:04
  of
• 14:04
  my
• 14:04
  clients
• 14:05
  are
• 14:05
  coming
• 14:05
  through
• 14:05
  Instagram
• 14:06
  and
• 14:06
  LinkedIn
• 14:07
  anyway.
• 14:07
  At
• 14:07
  this
• 14:07
  stage,
• 14:08
  things
• 14:08
  like
• 14:08
  that
• 14:09
  were
• 14:09
  amazing,
• 14:10
  I
• 14:10
  think,
• 14:10
  you
• 14:10
  know,
• 14:11
  you
• 14:11
  really.
• 14:12
  The
• 14:12
  voice
• 14:12
  notes
• 14:13
  and
• 14:13
  being
• 14:14
  able
• 14:14
  to
• 14:14
  say,
• 14:15
  oh
• 14:15
  my
• 14:15
  gosh,
• 14:15
  this
• 14:15
  has
• 14:15
  just
• 14:16
  happened.
• 14:16
  What
• 14:17
  do
• 14:17
  I
• 14:17
  do?
• 14:17
  Or
• 14:18
  what
• 14:18
  do
• 14:18
  you
• 14:18
  think
• 14:18
  of
• 14:18
  this?
• 14:19
  Or,
• 14:19
  oh,
• 14:19
  I've
• 14:19
  just
• 14:19
  had
• 14:19
  a
• 14:20
  really
• 14:20
  tricky
• 14:20
  response
• 14:21
  here,
• 14:21
  how
• 14:21
  do
• 14:21
  I
• 14:21
  handle
• 14:22
  that?
• 14:22
  And,
• 14:23
  you
• 14:23
  know,
• 14:23
  your
• 14:24
  dedication
• 14:24
  to
• 14:24
  your
• 14:25
  clients,
• 14:25
  your
• 14:25
  availability,
• 14:26
  even
• 14:27
  though
• 14:27
  you
• 14:27
  have
• 14:27
  brilliant
• 14:28
  boundaries
• 14:28
  in
• 14:28
  place
• 14:28
  with
• 14:29
  that,
• 14:30
  you
• 14:30
  would
• 14:30
  always
• 14:31
  come
• 14:31
  back
• 14:31
  to
• 14:31
  me
• 14:31
  really
• 14:31
  fast.
• 14:33
  I
• 14:33
  liked
• 14:33
  that
• 14:33
  it
• 14:33
  was
• 14:34
  on
• 14:34
  voice
• 14:34
  notes
• 14:34
  because
• 14:34
  it's
• 14:34
  just
• 14:34
  more
• 14:35
  authentic.
• 14:36
  So
• 14:36
  I
• 14:36
  think
• 14:36
  that's
• 14:36
  been
• 14:36
  amazing.
• 14:37
  And
• 14:37
  I've
• 14:37
  also
• 14:38
  gained
• 14:38
  such
• 14:38
  a
• 14:38
  brilliant
• 14:39
  accountability
• 14:39
  partner
• 14:40
  with
• 14:40
  one
• 14:40
  of
• 14:40
  the
• 14:41
  women,
• 14:41
  Leela,
• 14:42
  who's
• 14:42
  in
• 14:42
  the
• 14:42
  program
• 14:42
  as
• 14:43
  well.
• 14:43
  And
• 14:43
  she
• 14:43
  has
• 14:43
  been
• 14:44
  amazing.
• 14:45
  She
• 14:45
  is
• 14:46
  far,
• 14:46
  far
• 14:46
  more
• 14:47
  established
• 14:47
  than
• 14:47
  me
• 14:48
  and
• 14:48
  in
• 14:49
  a
• 14:49
  very
• 14:49
  different
• 14:50
  niche,
• 14:50
  but
• 14:50
  she's
• 14:50
  just
• 14:51
  been
• 14:51
  such
• 14:52
  a
• 14:52
  big
• 14:52
  supporter,
• 14:53
  such
• 14:53
  a
• 14:53
  good
• 14:53
  voice
• 14:53
  of
• 14:53
  reason,
• 14:54
  and
• 14:55
  hopefully
• 14:55
  we
• 14:55
  help
• 14:55
  each
• 14:56
  other
• 14:56
  out
• 14:57
  and
• 14:57
  we're
• 14:57
  really
• 14:57
  going
• 14:58
  to
• 14:58
  keep
• 14:58
  that
• 14:58
  going.
• 14:59
  So
• 14:59
  that's
• 15:00
  three
• 15:00
  answers
• 15:00
  for
• 15:00
  the
• 15:00
  person.
• 15:01
  Yeah,
• 15:02
  totally.
• 15:02
  Oh,
• 15:03
  I
• 15:03
  love
• 15:03
  that.
• 15:03
  I've
• 15:03
  always
• 15:04
  thought,
• 15:04
  oh,
• 15:04
  gosh,
• 15:04
  who's
• 15:04
  your
• 15:04
  responsibility
• 15:05
  partner?
• 15:05
  But
• 15:05
  it's
• 15:06
  so
• 15:06
  great.
• 15:06
  And
• 15:07
  I
• 15:07
  love
• 15:07
  how
• 15:07
  people
• 15:08
  really
• 15:08
  do
• 15:08
  continue
• 15:09
  it
• 15:09
  after
• 15:09
  the
• 15:09
  program
• 15:10
  as
• 15:10
  well.
• 15:11
  So
• 15:11
  hopefully,
• 15:11
  you
• 15:12
  and
• 15:12
  Leela
• 15:12
  are.
• 15:12
  Are
• 15:12
  you?
• 15:13
  Yes,
• 15:14
  absolutely.
• 15:14
  We've
• 15:14
  got
• 15:14
  our
• 15:15
  next
• 15:15
  call
• 15:15
  booked
• 15:15
  in.
• 15:15
  I
• 15:15
  think
• 15:16
  she's
• 15:16
  away
• 15:16
  doing
• 15:16
  an
• 15:16
  amazing
• 15:17
  retreat
• 15:18
  at
• 15:18
  the
• 15:18
  moment,
• 15:18
  but,
• 15:18
  yes,
• 15:19
  we've
• 15:19
  got
• 15:19
  a
• 15:19
  cool
• 15:19
  booked
• 15:20
  in
• 15:20
  in
• 15:20
  a
• 15:20
  couple
• 15:20
  of
• 15:20
  weeks.
• 15:21
  Love
• 15:21
  it.
• 15:22
  Okay,
• 15:22
  so
• 15:23
  this
• 15:23
  is
• 15:23
  going
• 15:23
  to
• 15:23
  be
• 15:23
  a
• 15:23
  tricky
• 15:23
  one,
• 15:23
  but
• 15:23
  I'll
• 15:24
  go
• 15:24
  for
• 15:24
  it
• 15:24
  anyway.
• 15:25
  Biggest
• 15:25
  takeaway
• 15:26
  from
• 15:26
  the
• 15:26
  program?
• 15:28
  That
• 15:28
  you
• 15:28
  have
• 15:28
  to
• 15:29
  trust
• 15:30
  what
• 15:31
  people
• 15:31
  who
• 15:32
  are
• 15:32
  a
• 15:32
  few
• 15:32
  years
• 15:33
  ahead
• 15:33
  of
• 15:33
  you
• 15:33
  are
• 15:34
  actually
• 15:34
  saying.
• 15:35
  Because
• 15:35
  if
• 15:36
  I'd
• 15:36
  have
• 15:36
  probably
• 15:36
  just
• 15:37
  accepted,
• 15:39
  you
• 15:39
  know,
• 15:39
  early
• 15:40
  on,
• 15:40
  the
• 15:40
  key
• 15:40
  bits
• 15:41
  of
• 15:41
  information
• 15:41
  that
• 15:41
  you
• 15:42
  were
• 15:42
  giving
• 15:42
  me,
• 15:42
  that
• 15:42
  you
• 15:43
  can
• 15:43
  really
• 15:43
  simplify
• 15:44
  it,
• 15:44
  that
• 15:45
  people
• 15:45
  will
• 15:45
  come
• 15:45
  back
• 15:46
  to
• 15:46
  you,
• 15:46
  but
• 15:46
  you
• 15:46
  don't
• 15:47
  need
• 15:47
  to
• 15:47
  panic,
• 15:47
  that
• 15:48
  you
• 15:48
  just
• 15:49
  need
• 15:49
  to
• 15:49
  keep
• 15:49
  doing
• 15:50
  what
• 15:50
  you're
• 15:50
  doing.
• 15:51
  I
• 15:51
  think
• 15:51
  I
• 15:52
  would
• 15:52
  have
• 15:52
  had
• 15:52
  a
• 15:52
  much
• 15:52
  less
• 15:53
  stressful
• 15:53
  April
• 15:54
  may,
• 15:54
  indeed.
• 15:55
  Yeah,
• 15:55
  totally.
• 15:56
  But
• 15:57
  you
• 15:58
  have
• 15:58
  to
• 15:58
  go
• 15:58
  through
• 15:58
  it
• 15:59
  sometimes.
• 15:59
  But
• 15:59
  totally,
• 16:00
  I
• 16:00
  hear
• 16:00
  you,
• 16:01
  and
• 16:02
  if
• 16:03
  someone
• 16:03
  is
• 16:04
  listening
• 16:04
  and
• 16:05
  thinking,
• 16:05
  I
• 16:05
  really
• 16:06
  want
• 16:06
  to
• 16:06
  do
• 16:06
  this,
• 16:07
  but
• 16:07
  they're
• 16:08
  worrying
• 16:08
  about
• 16:09
  money,
• 16:09
  will
• 16:09
  it
• 16:09
  work
• 16:09
  for
• 16:10
  me?
• 16:10
  Or
• 16:11
  all
• 16:11
  of
• 16:11
  the
• 16:11
  things
• 16:11
  that
• 16:11
  we
• 16:12
  worry
• 16:12
  about
• 16:12
  before
• 16:12
  investing,
• 16:13
  what
• 16:13
  would
• 16:14
  you
• 16:14
  say
• 16:14
  to
• 16:14
  them?
• 16:15
  I
• 16:16
  mean,
• 16:16
  it
• 16:16
  was
• 16:16
  a
• 16:16
  really
• 16:17
  big
• 16:18
  investment
• 16:18
  for
• 16:18
  me,
• 16:19
  and
• 16:19
  I
• 16:19
  did
• 16:19
  feel
• 16:20
  really
• 16:20
  nervous
• 16:20
  about
• 16:20
  that.
• 16:21
  And
• 16:22
  if
• 16:22
  I'd
• 16:22
  have
• 16:22
  been
• 16:22
  in
• 16:22
  a
• 16:23
  different
• 16:23
  financial
• 16:23
  position,
• 16:24
  I
• 16:24
  probably
• 16:24
  wouldn't
• 16:25
  have
• 16:25
  requested
• 16:26
  a
• 16:26
  discovery
• 16:26
  call
• 16:26
  with
• 16:27
  you
• 16:27
  because
• 16:27
  I
• 16:27
  was
• 16:27
  pretty
• 16:27
  sold.
• 16:28
  All
• 16:28
  your
• 16:28
  content,
• 16:28
  everything
• 16:28
  is
• 16:29
  amazing.
• 16:29
  And
• 16:29
  I'd
• 16:29
  heard
• 16:30
  your
• 16:30
  voice
• 16:30
  through
• 16:30
  your
• 16:30
  podcast.
• 16:31
  I
• 16:32
  was
• 16:32
  at
• 16:32
  the
• 16:32
  very
• 16:32
  start,
• 16:32
  so
• 16:33
  I
• 16:33
  wasn't
• 16:33
  making
• 16:33
  any
• 16:33
  money
• 16:34
  yet.
• 16:34
  It
• 16:34
  felt
• 16:34
  quite
• 16:35
  scary.
• 16:35
  But
• 16:36
  I've
• 16:37
  got
• 16:37
  that
• 16:37
  return
• 16:38
  on
• 16:38
  investment
• 16:38
  so
• 16:39
  quickly.
• 16:39
  Five
• 16:40
  or
• 16:40
  six
• 16:40
  times
• 16:40
  that
• 16:41
  return
• 16:41
  on
• 16:41
  investment
• 16:42
  within
• 16:42
  the
• 16:42
  program
• 16:43
  when
• 16:43
  ahead
• 16:43
  of
• 16:44
  finishing
• 16:44
  it.
• 16:44
  So
• 16:45
  it's
• 16:45
  absolutely
• 16:46
  worth
• 16:46
  it.
• 16:46
  And
• 16:47
  if
• 16:47
  it
• 16:47
  was
• 16:47
  a
• 16:47
  product
• 16:48
  based
• 16:48
  business
• 16:48
  that
• 16:48
  we
• 16:49
  were
• 16:49
  building,
• 16:49
  you
• 16:49
  would
• 16:49
  be
• 16:49
  investing
• 16:50
  in
• 16:50
  the
• 16:50
  stock
• 16:50
  and
• 16:50
  you
• 16:50
  would
• 16:51
  be
• 16:51
  selling
• 16:51
  it
• 16:51
  later.
• 16:51
  And
• 16:51
  it
• 16:51
  is
• 16:52
  that.
• 16:52
  It's
• 16:52
  a
• 16:52
  different
• 16:52
  mindset,
• 16:53
  isn't
• 16:53
  it?
• 16:53
  You
• 16:53
  have
• 16:54
  to
• 16:55
  get
• 16:55
  uncomfortable
• 16:55
  and
• 16:56
  invest,
• 16:56
  and
• 16:56
  it
• 16:56
  just
• 16:56
  speeds
• 16:57
  everything
• 16:57
  up
• 16:58
  so
• 16:58
  much.
• 16:58
  I
• 16:59
  can't
• 16:59
  imagine
• 16:59
  how
• 16:59
  long
• 16:59
  it
• 16:59
  would
• 17:00
  have
• 17:00
  taken
• 17:00
  me
• 17:01
  to
• 17:01
  try
• 17:01
  and
• 17:01
  muddle
• 17:02
  through
• 17:02
  all
• 17:02
  of
• 17:02
  these
• 17:03
  crucial
• 17:03
  elements
• 17:03
  of
• 17:04
  building
• 17:04
  a
• 17:04
  business.
• 17:04
  So
• 17:05
  yeah,
• 17:05
  absolutely.
• 17:05
  Just
• 17:06
  do
• 17:06
  it
• 17:06
  if
• 17:07
  you
• 17:07
  can.
• 17:07
  Love
• 17:07
  it.
• 17:08
  Totally.
• 17:08
  And
• 17:08
  it's
• 17:09
  really
• 17:09
  hard
• 17:09
  that
• 17:09
  people
• 17:10
  don't
• 17:10
  see
• 17:10
  that
• 17:11
  their
• 17:11
  time
• 17:12
  is
• 17:12
  money.
• 17:12
  So
• 17:12
  in
• 17:13
  other
• 17:13
  words,
• 17:13
  if
• 17:13
  you're
• 17:14
  going
• 17:14
  to
• 17:14
  do
• 17:14
  it
• 17:14
  on
• 17:14
  your
• 17:14
  own,
• 17:14
  you
• 17:15
  might
• 17:15
  not
• 17:15
  earn
• 17:15
  any
• 17:16
  income
• 17:16
  for
• 17:16
  two
• 17:17
  years
• 17:17
  because
• 17:18
  you're
• 17:18
  figuring
• 17:19
  out
• 17:19
  how
• 17:19
  to
• 17:19
  do
• 17:20
  all
• 17:20
  of
• 17:20
  this
• 17:20
  stuff.
• 17:21
  So
• 17:21
  I
• 17:21
  love
• 17:22
  that
• 17:22
  reference.
• 17:22
  And
• 17:22
  also
• 17:23
  the
• 17:23
  retail
• 17:24
  one
• 17:24
  about
• 17:24
  the
• 17:25
  stock.
• 17:25
  You
• 17:26
  have
• 17:26
  to
• 17:26
  invest
• 17:26
  in
• 17:26
  the
• 17:26
  stock
• 17:27
  to
• 17:27
  actually
• 17:27
  get
• 17:27
  the
• 17:28
  sale.
• 17:28
  The
• 17:28
  other
• 17:28
  side
• 17:29
  of
• 17:29
  what
• 17:29
  is
• 17:30
  next
• 17:30
  for
• 17:30
  you,
• 17:30
  Levana?
• 17:31
  What's
• 17:31
  exciting
• 17:32
  next
• 17:33
  moves
• 17:33
  in
• 17:33
  your
• 17:33
  career?
• 17:34
  I'm
• 17:35
  in
• 17:35
  two
• 17:35
  minds
• 17:35
  about
• 17:35
  it.
• 17:35
  I'm
• 17:36
  only
• 17:36
  really
• 17:36
  seven
• 17:37
  months
• 17:37
  into
• 17:37
  one
• 17:37
  to
• 17:37
  one
• 17:37
  coaching,
• 17:38
  so
• 17:38
  I've
• 17:38
  still
• 17:38
  got
• 17:39
  loads
• 17:39
  of
• 17:39
  experience
• 17:39
  to
• 17:40
  gain
• 17:40
  and
• 17:40
  I
• 17:40
  really
• 17:40
  enjoy
• 17:41
  that.
• 17:41
  However,
• 17:42
  I'm
• 17:42
  working
• 17:43
  nearly
• 17:43
  every
• 17:44
  evening
• 17:44
  and
• 17:44
  that's
• 17:44
  quite
• 17:45
  tiring
• 17:45
  and
• 17:45
  it's
• 17:45
  not
• 17:45
  a
• 17:46
  long
• 17:46
  term
• 17:46
  goal.
• 17:47
  So
• 17:47
  ideally
• 17:48
  for
• 17:48
  me,
• 17:48
  I'd
• 17:49
  love
• 17:49
  to
• 17:49
  working
• 17:49
  daytime
• 17:50
  only
• 17:50
  week
• 17:51
  and
• 17:51
  turn
• 17:51
  time
• 17:52
  only.
• 17:53
  That's
• 17:53
  sort
• 17:53
  of
• 17:53
  the
• 17:54
  dream.
• 17:54
  It
• 17:54
  very
• 17:54
  much
• 17:54
  feels
• 17:55
  as
• 17:55
  though
• 17:55
  I
• 17:56
  want
• 17:56
  to
• 17:56
  kind
• 17:56
  of
• 17:56
  pivot
• 17:57
  the
• 17:57
  business
• 17:58
  and
• 17:58
  scale
• 17:59
  it
• 17:59
  to
• 17:59
  just
• 17:59
  simplify
• 18:00
  it,
• 18:01
  allow
• 18:01
  me
• 18:01
  to
• 18:02
  start
• 18:02
  really
• 18:02
  creating
• 18:03
  hours
• 18:03
  and
• 18:03
  boundaries
• 18:04
  that
• 18:04
  I
• 18:05
  set
• 18:05
  out
• 18:05
  to
• 18:05
  do.
• 18:06
  I
• 18:06
  was
• 18:06
  always
• 18:06
  very
• 18:06
  prepared
• 18:07
  to
• 18:07
  put
• 18:07
  in
• 18:07
  a
• 18:07
  couple
• 18:07
  of
• 18:08
  years
• 18:08
  and
• 18:08
  be
• 18:08
  very
• 18:08
  flexible,
• 18:09
  of
• 18:09
  course,
• 18:10
  and
• 18:10
  I'm
• 18:10
  enjoying
• 18:11
  doing
• 18:11
  it,
• 18:11
  but
• 18:11
  it's.
• 18:12
  Yeah,
• 18:12
  it's
• 18:12
  that
• 18:13
  scaling
• 18:13
  bit
• 18:13
  next
• 18:14
  for
• 18:14
  me.
• 18:14
  So
• 18:15
  looking
• 18:15
  at
• 18:15
  group
• 18:15
  programs,
• 18:16
  although
• 18:16
  I
• 18:16
  have
• 18:17
  no
• 18:17
  idea
• 18:17
  how
• 18:17
  that
• 18:17
  would
• 18:17
  work
• 18:18
  in
• 18:18
  this
• 18:18
  niche,
• 18:18
  digital
• 18:19
  courses,
• 18:19
  etcetera,
• 18:20
  moving
• 18:20
  into
• 18:21
  that
• 18:21
  and
• 18:21
  planning
• 18:21
  that
• 18:21
  out,
• 18:22
  I
• 18:22
  think.
• 18:22
  And
• 18:23
  that's
• 18:23
  my
• 18:23
  absolute
• 18:24
  love,
• 18:24
  as
• 18:24
  you
• 18:24
  know
• 18:24
  from
• 18:25
  running
• 18:25
  my
• 18:25
  own
• 18:25
  group
• 18:26
  program.
• 18:26
  And
• 18:26
  it
• 18:26
  honestly
• 18:27
  can
• 18:27
  work.
• 18:27
  And
• 18:28
  I've
• 18:28
  just
• 18:28
  helped
• 18:28
  somebody
• 18:29
  who
• 18:30
  also
• 18:30
  had
• 18:30
  concerns
• 18:31
  about,
• 18:31
  oh,
• 18:32
  they're
• 18:32
  all
• 18:32
  in
• 18:32
  the
• 18:32
  same
• 18:32
  industry,
• 18:33
  they're
• 18:33
  not
• 18:33
  going
• 18:33
  to
• 18:33
  want
• 18:34
  anyone
• 18:34
  to
• 18:34
  know.
• 18:35
  And
• 18:35
  she
• 18:35
  has
• 18:36
  successfully
• 18:36
  launched,
• 18:37
  so
• 18:37
  I'm
• 18:37
  excited
• 18:38
  for
• 18:38
  your
• 18:38
  next
• 18:39
  move.
• 18:40
  So
• 18:40
  what
• 18:41
  should
• 18:41
  others
• 18:41
  know
• 18:41
  about
• 18:42
  working
• 18:42
  with
• 18:42
  me?
• 18:44
  Well,
• 18:44
  your
• 18:45
  whole
• 18:45
  marketing
• 18:45
  is
• 18:46
  around
• 18:46
  honesty,
• 18:46
  not
• 18:46
  hype,
• 18:47
  and
• 18:47
  that
• 18:47
  is
• 18:47
  definitely
• 18:48
  true.
• 18:48
  So
• 18:48
  you'll
• 18:49
  get
• 18:49
  an
• 18:49
  absolute
• 18:50
  expert,
• 18:50
  but
• 18:51
  someone
• 18:51
  that
• 18:51
  you
• 18:51
  can
• 18:51
  actually
• 18:51
  relate
• 18:52
  to
• 18:53
  that
• 18:53
  is
• 18:53
  in
• 18:54
  the
• 18:54
  nicest
• 18:54
  possible
• 18:54
  way
• 18:55
  a
• 18:55
  normal
• 18:55
  person
• 18:56
  that
• 18:56
  has
• 18:56
  had
• 18:56
  an
• 18:57
  amazing
• 18:57
  career,
• 18:58
  shifted
• 18:58
  into
• 18:58
  this
• 18:58
  and
• 18:59
  built
• 18:59
  a
• 18:59
  brilliant
• 18:59
  business.
• 19:00
  And
• 19:01
  that's
• 19:01
  really,
• 19:01
  really
• 19:02
  inspiring.
• 19:02
  So
• 19:02
  you
• 19:03
  definitely
• 19:03
  get
• 19:03
  that.
• 19:04
  You
• 19:04
  get
• 19:04
  an
• 19:04
  amazing
• 19:05
  community.
• 19:05
  The
• 19:06
  resource
• 19:06
  is
• 19:06
  brilliant.
• 19:07
  There
• 19:07
  are
• 19:07
  loads
• 19:08
  of
• 19:08
  guest
• 19:08
  speakers
• 19:08
  and
• 19:08
  stuff
• 19:09
  as
• 19:09
  well,
• 19:10
  and
• 19:10
  additional
• 19:11
  things
• 19:11
  that
• 19:11
  are
• 19:11
  offered
• 19:12
  like
• 19:12
  sales,
• 19:12
  sprints
• 19:13
  and
• 19:13
  positive
• 19:13
  psychology.
• 19:14
  You
• 19:14
  get
• 19:15
  a
• 19:15
  lot
• 19:15
  of
• 19:15
  value
• 19:16
  for
• 19:16
  your
• 19:16
  money,
• 19:17
  basically.
• 19:18
  Love
• 19:19
  it.
• 19:19
  And
• 19:19
  then
• 19:19
  last
• 19:20
  question,
• 19:20
  who
• 19:20
  would
• 19:20
  you
• 19:20
  recommend
• 19:21
  the
• 19:21
  program
• 19:21
  to?
• 19:23
  Anyone
• 19:23
  who
• 19:24
  is
• 19:25
  launching
• 19:26
  a
• 19:26
  coaching
• 19:26
  business
• 19:27
  or
• 19:27
  has
• 19:28
  launched
• 19:28
  one
• 19:28
  and
• 19:28
  is
• 19:28
  feeling
• 19:28
  a
• 19:28
  bit
• 19:29
  stuck.
• 19:29
  That
• 19:30
  is
• 19:31
  just
• 19:31
  a
• 19:31
  good,
• 19:32
  honest
• 19:32
  person
• 19:33
  that
• 19:33
  wants
• 19:33
  to
• 19:33
  build
• 19:33
  a
• 19:33
  sustainable
• 19:34
  business.
• 19:34
  I
• 19:35
  think
• 19:35
  that's
• 19:35
  who
• 19:35
  I
• 19:35
  would
• 19:35
  recommend
• 19:36
  it
• 19:36
  to.
• 19:36
  Thank
• 19:36
  you
• 19:37
  so,
• 19:37
  so
• 19:37
  much
• 19:37
  Levana.
• 19:38
  You
• 19:38
  were
• 19:38
  an
• 19:38
  absolute
• 19:39
  joy
• 19:39
  to
• 19:40
  work
• 19:40
  with,
• 19:40
  as
• 19:40
  you
• 19:41
  know,
• 19:41
  and
• 19:41
  I
• 19:41
  cannot
• 19:42
  wait
• 19:42
  to
• 19:42
  continue
• 19:42
  to
• 19:43
  follow
• 19:43
  your
• 19:43
  journey.
• 19:44
  Oh
• 19:44
  thank
• 19:44
  you
• 19:45
  Jo.
• 19:45
  It's
• 19:45
  been
• 19:45
  brilliant.
• 19:46
  Wasn't
• 19:47
  it
• 19:47
  super
• 19:47
  inspiring
• 19:48
  to
• 19:48
  hear
• 19:49
  Levana
• 19:50
  go
• 19:50
  from
• 19:50
  zero
• 19:51
  clients
• 19:51
  to
• 19:52
  15
• 19:53
  paid
• 19:53
  clients?
• 19:54
  Currently
• 19:54
  in
• 19:55
  her
• 19:55
  four
• 19:55
  figure
• 19:56
  career
• 19:56
  coaching
• 19:56
  program,
• 19:58
  she
• 19:58
  has
• 19:58
  been
• 19:59
  a
• 19:59
  huge
• 20:00
  inspiration
• 20:01
  and
• 20:01
  I
• 20:01
  have
• 20:02
  loved
• 20:02
  being
• 20:02
  part
• 20:03
  of
• 20:03
  her
• 20:03
  journey,
• 20:04
  especially
• 20:04
  in
• 20:05
  this
• 20:05
  early
• 20:05
  part
• 20:05
  when
• 20:06
  there
• 20:06
  is
• 20:06
  so
• 20:07
  much
• 20:07
  to
• 20:07
  do
• 20:08
  and
• 20:08
  it
• 20:08
  can
• 20:08
  go
• 20:08
  either
• 20:09
  way
• 20:09
  and
• 20:09
  it
• 20:10
  is
• 20:10
  overwhelming.
• 20:11
  And
• 20:11
  all
• 20:11
  of
• 20:11
  the
• 20:11
  things
• 20:12
  like
• 20:12
  Nirvana
• 20:12
  shares
• 20:13
  the
• 20:14
  mastery
• 20:15
  she
• 20:15
  is
• 20:15
  committed
• 20:16
  to
• 20:16
  in
• 20:16
  her
• 20:17
  marketing
• 20:18
  is
• 20:18
  a
• 20:18
  joy
• 20:19
  to
• 20:19
  watch.
• 20:20
  So
• 20:20
  if
• 20:20
  you
• 20:21
  are
• 20:21
  in
• 20:22
  that
• 20:22
  place
• 20:22
  of
• 20:23
  playing
• 20:23
  around
• 20:24
  but
• 20:24
  not
• 20:24
  really
• 20:25
  having
• 20:25
  real
• 20:26
  support,
• 20:26
  real
• 20:26
  feedback,
• 20:27
  real
• 20:27
  guidance,
• 20:28
  you
• 20:28
  don't
• 20:29
  have
• 20:29
  maybe
• 20:29
  a
• 20:29
  community
• 20:30
  to
• 20:30
  share
• 20:30
  with
• 20:31
  and
• 20:31
  to
• 20:32
  cheer
• 20:32
  you
• 20:32
  on
• 20:33
  on
• 20:33
  this
• 20:33
  journey
• 20:33
  of
• 20:34
  entrepreneurship,
• 20:35
  then
• 20:35
  please
• 20:36
  do
• 20:36
  join
• 20:36
  the
• 20:37
  business
• 20:37
  of
• 20:37
  coaching
• 20:38
  program.
• 20:39
  I
• 20:39
  would
• 20:39
  love
• 20:40
  to
• 20:40
  feature
• 20:41
  you
• 20:41
  in
• 20:41
  our
• 20:42
  next
• 20:42
  case
• 20:42
  study
• 20:43
  conversation
• 20:43
  on
• 20:44
  this
• 20:44
  podcast.
• 20:45
  You
• 20:45
  will
• 20:45
  find
• 20:45
  the
• 20:45
  link
• 20:46
  to
• 20:46
  the
• 20:46
  business
• 20:46
  of
• 20:46
  coaching
• 20:47
  programme
• 20:47
  in
• 20:47
  the
• 20:47
  show
• 20:48
  notes
• 20:48
  and
• 20:48
  I
• 20:48
  look
• 20:49
  forward
• 20:49
  to
• 20:49
  working
• 20:49
  with
• 20:49
  you.
• 20:50
  Thank
• 20:51
  you
• 20:51
  so
• 20:51
  much
• 20:51
  for
• 20:52
  listening
• 20:52
  to
• 20:52
  this
• 20:52
  episode
• 20:53
  of
• 20:53
  Women
• 20:53
  in
• 20:53
  the
• 20:54
  coaching
• 20:54
  arena.
• 20:55
  I
• 20:55
  have
• 20:56
  a
• 20:56
  mass
• 20:56
  of
• 20:56
  free
• 20:57
  resources
• 20:57
  on
• 20:58
  my
• 20:58
  website,
• 20:59
  joannalotcoaching.com.
• 21:02
  that's
• 21:02
  Joanna
• 21:03
  with
• 21:03
  an
• 21:03
  a
• 21:03
  and
• 21:04
  lot
• 21:04
  with
• 21:04
  two
• 21:04
  t's,
• 21:05
  joannalottscoaching.com
• 21:08
  and
• 21:08
  I'll
• 21:08
  also
• 21:09
  put
• 21:09
  links
• 21:09
  in
• 21:09
  the
• 21:09
  show
• 21:10
  notes
• 21:10
  below.
• 21:11
  Let
• 21:12
  me
• 21:12
  know
• 21:12
  if
• 21:12
  you
• 21:12
  found
• 21:13
  this
• 21:13
  episode
• 21:13
  useful,
• 21:14
  share
• 21:14
  it
• 21:15
  with
• 21:15
  a
• 21:15
  friend
• 21:15
  and
• 21:16
  leave
• 21:16
  me
• 21:16
  a
• 21:16
  review
• 21:17
  and
• 21:17
  I
• 21:17
  will
• 21:17
  personally
• 21:18
  thank
• 21:18
  you
• 21:18
  for
• 21:19
  that.
• 21:20
  Remember
• 21:21
  to
• 21:21
  trust
• 21:21
  yourself,
• 21:22
  believe
• 21:22
  in
• 21:22
  yourself
• 21:23
  and
• 21:23
  be
• 21:23
  the
• 21:24
  wise
• 21:24
  gardener
• 21:24
  who
• 21:25
  keeps
• 21:25
  on
• 21:25
  watering
• 21:26
  the
• 21:26
  seed.
• 21:27
  Get
• 21:27
  into
• 21:27
  the
• 21:27
  arena,
• 21:28
  dare
• 21:28
  greatly
• 21:29
  and
• 21:29
  try.