Latest / CattleUSA Daily / 239: The Cattle Market, Methane, and the Misinformation Producers Still Pay For with John Campbell

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239: The Cattle Market, Methane, and the Misinformation Producers Still Pay For with John Campbell · CattleUSA Daily

0:00
We are back once again with another episode with John
0:03
Campbell. And today we are breaking down
0:06
the amazing markets that we have seen across the United States
0:10
over the first week of the new year and what all of that means
0:14
for the cattle industry. John's thoughts on that right
0:16
now. And then we get into a hot topic
0:20
that, I mean, we're kind of beating the dead horse on this,
0:22
but it is the topic of greenhouse gases and emissions
0:26
and the cattle industry and what world we still play in it in
0:30
2026. What are we still talking about
0:34
within the cattle industry? Where does it come from?
0:37
What does it mean? All of those things.
0:38
And John gives his candid opinions on it as always as
0:42
well. Before we hop into today's
0:43
episode, if you're watching on YouTube, make sure you hit that
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subscribe button up above or like this and or please do both
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Scroll all the way down and click that five star button and
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1:07
a few seconds out of your day to do all of those things.
1:10
And without further ado, let's go ahead and hear from John.
1:17
Welcome to the Cattle USA Daily Podcast, your go to source for
1:21
the latest livestock markets, industry insights and the update
1:24
shaping agriculture today. I'm your host, Lauren Moylan, a
1:28
passionate advocate for agriculture, here to keep you
1:30
informed and connected. Now let's dive into today's
1:34
episode. John, welcome back once again,
1:44
Happy New year. Well, wait, crap, I think we've
1:47
already done one of these in the new year, haven't we?
1:49
This is our second one of the new year new.
1:50
Crap this year. Well damn it.
1:53
OK, happy 2nd time new year. How how are you?
1:58
How's how's life in Colorado? I'm feeling better and I didn't
2:02
even have to go to bed with onions in my socks or Vicks up
2:06
my nose or I didn't even take any ivormat so hell, you're
2:10
winning. I don't.
2:11
I don't want any of that residual.
2:13
I mean when I do it I want to be a first time shot and sure as
2:17
hell you know if I sleep with onions in my socks every night.
2:20
Why What I really needed it won't work?
2:22
I mean, I don't know what the science behind that is, John,
2:25
but we're going to go with it. I love it.
2:27
That sounds great. I the philosophy is there.
2:29
No, I have, I've heard of the onions and the Sox.
2:32
I don't know about the not using it too much because I want it to
2:35
actually kick a punch when I'm using it, but we're going to go
2:37
with it. The mentality is there.
2:39
I. Love it.
2:40
I love it. What's going on in the markets
2:42
this week? We've had a a wild, wild week
2:45
and a crazy time, so give us the rundown.
2:47
What's? Going on, yeah, really AB we're
2:49
we're kind of retracing a lot of what happened back October, you
2:54
know, where as if you sold yesterday, you should have
2:57
waited till today. Just a lot better everywhere
3:01
here in a lot of have a decent run.
3:04
We'll have a bigger run next week, but 30, I don't know what
3:07
we had about 3600, but lightweight steer cabs course we
3:11
got along. You know we were climbing and
3:13
going pretty good back. I think our last sale was
3:16
December the 16th, but you'd call the little Cabs sure steady
3:20
with that and it was a runaway then and in spots even 4-5
3:25
better. And our big steer calves, not a
3:28
lot of like cattle in in in La Honda.
3:31
Most of our cattle were big feeder cattle and but what
3:35
little cattle we had or lightweight cattle we had was,
3:39
was certainly better and especially on the Heffers.
3:43
I thought they were 10 in spots 20 higher.
3:46
And these heavy heffer calves 5 to 15 better probably had some
3:53
the four weight steer cabs up to 517 and or 4 weight heifers
3:59
rather. I, I, I'm not even getting my
4:02
gender right. Some low 3 weight stairs at 690,
4:06
which sounds crazy, but I mean, then you go up in the north and
4:10
they're, they're usually ahead of us.
4:12
You get Wyoming, Dakotas and like that.
4:14
I don't know what it is but it it it takes a week or two for us
4:19
in the South to soak it all in. 370 LB steers at 635.
4:27
Some 53040 weight cabs here in Alana at five O 6.
4:32
I thought the 556 weight cattle quite a bit higher.
4:37
You you could just see the numbers that those guys were
4:39
trying to use. Here's some real nice steers.
4:42
Weight 6 stand at 446. Had some pretty big strings of
4:47
feeder cattle. 7 weight cattle right up against $4.00.
4:52
Some black steers weigh an 8 and 1/4 at 352 and a long string of
4:58
Charlotte Cross cattle there was 500 and some of them, but the 9
5:02
weights brought 338 and the 1000 pounders actually weighed 10/10
5:07
at 317. Over on the at the heifer side
5:11
of things in La Honda, 365 LB heifers at 570, some 4 weight
5:17
heifers as I mentioned at 417 five and a quarter 431, 685 at
5:25
365. Some Red Angus heffers weighed 7
5:30
and 1/4 at 3:45 and then those big Charlay heffers weighed 830
5:35
at 3:28 and 9:25. There was 3 loads of them
5:41
brought brought three O 4. But I, I think the biggest shift
5:44
I saw was some of these big heavy 6 weight cattle that
5:49
normally it's March before you see it, but I think people just
5:53
worried about the availability of them and if the condition is
5:57
right. We're having some grass interest
5:59
on both steers and heffers. Heffers weighing a little on top
6:03
of 6 and steers weighing in the six 50607080 that normally this
6:10
time of year never happens. Those cattle almost always go to
6:12
the feed yard regardless of condition because they think
6:16
they're too big. But I think guys are just
6:18
figuring their dollars per head and they got a big availability
6:24
of, of rough feed and they said, hell, we're just going to dry
6:27
whenever along and, and somebody's giving us £100 for
6:31
the same dollars per head. I guess we'll just take it.
6:34
And so that's a shift I would say that I've seen even since
6:38
the middle of December. Normally in January, they'll
6:41
start what buying one right up against 6 And the grass guys are
6:46
are sure in on them. But I did have a guy ask me a
6:49
question in our ass John department if I thought that
6:54
trend would continue. And I sure think it will because
6:58
it's getting more and more popular in the fall to have
7:01
these big 1000 LB cattle come off grass and the feeders aren't
7:05
barking because they're going to get a premium on the fat end for
7:09
the big carcasses. So it's all going until that
7:12
changes. Why yes, I think you can usually
7:16
buy better cattle that are bigger and they usually perform
7:19
better. But the thing that has always
7:21
held people back was they were just worried they'd be too big
7:24
coming off grass and limit the amount of theaters that would
7:28
take a hold of them. But I think that's all changed,
7:31
You know, I mean, last year's 850 weight is today's 9/9 and
7:36
1/2 weight. Steer as far as popularity goes
7:39
to the theater. An interesting shift for sure as
7:43
we go into the new year. I mean, it makes sense, but it's
7:45
still an interesting shift as we go into January and you don't
7:50
typically see shifts like that at this time of year.
7:54
So I think it's definitely interesting to see that what are
7:58
we seeing across the regions, across the other winter
8:00
livestock families as far as just our other markets go over.
8:04
The past week, you know, Dodge, everybody had enough volume that
8:09
that they could really test the deal. 4800 and some in Dodge and
8:14
I, I thought their deal was again better, better than ours
8:19
and and probably have more numbers of the like cattle but
8:22
you know they're selling some 4 weight cattle. 618 had some
8:27
cattle just weighing 5 at 522 and and they sold some 7 weight
8:32
cattle back again north of $4 and 370 ounce of eight weight
8:38
cattle. Their best 4 weight effort be
8:41
similar to ours I-12 but then sell some 5 weight efforts at
8:46
4-60 that would be runaway good similar to us in A6 weight
8:53
effort kind of either side of $4.00 and and same on on the
8:57
feet and efforts at 355. Salina and Riverton I just
9:03
thought had tremendous sales 3500 at Salina, you know, I
9:08
mean, they'd sell some 4 weight steer cabs at 6:50, but you're
9:14
in the heart of really good genetics there abundance of feed
9:18
and you've got a lot of you got you got a lot of players.
9:22
I I mean you're right there where it's all happening and 515
9:27
LB steers and Salina at 572. I mean it's just, it's crazy and
9:33
that there's 6 weight gal about like ours 440.
9:36
But if dodge get, you know, four O 2 for one way and seven Salina
9:41
got 418. I I mean it's just the
9:44
difference day makes their big 8 weight cattle the same 5 weight
9:49
effort pretty much the same across the board.
9:52
They were maybe a little cheaper 445 and they had some 6 weight
9:56
efforts bring four O 8 and 7 weight efforts at 454 Riverton,
10:01
WY. I had a special Jeff Brown up
10:04
there 4000 cattle and the numbers just get crazier.
10:09
But the beautiful thing about Riverton, WY, you will you'll
10:13
get a lot of northern guys and and then it's a spot where when
10:19
they've got numbers because it's just a big high desert country,
10:24
you can get into strings of light cattle.
10:27
They typically because of the weather cab later.
10:30
So the availability of three and four way cattle have better
10:34
quality than the southeast. And I'm making a general
10:37
statement, but weaned and hard and native and but here's some
10:41
320 LB steers at Riverton, WY. What are five stocks?
10:45
Seven 15400 at 6:37. They sold some 5 weight steers
10:53
at 5:40 and 6:00 weights at 461. They had some 4 weight heifers
11:00
bring 585 weights at 486 and 6 weights at 4:20.
11:08
So hats off to Jeff Brown. But they would have had the kind
11:13
and the numbers of them to where you know if you there's a
11:17
difference if you can buy them 308050 at a time versus having
11:23
to put them together 5864 and two, which is usually what
11:27
happens from now on on on on those little light cattle.
11:30
So anyway, where places that have got them and got numbers of
11:36
them, they're they're getting something for them.
11:40
Oh yeah? Damn, is it a good time to be
11:42
selling cows? Sure.
11:44
Absolutely, absolutely. I love to hear.
11:46
It's really encouraging to be able to go into the new year and
11:49
our first real week of the new year and have such an
11:54
encouraging market report for our livestock producers out
11:58
there. It's setting up 2026 to
12:00
hopefully be a hell of a good year for us.
12:02
I mean, we saw what 2025 could do as far as a roller coaster
12:05
goes. So I'm sure we're going to,
12:07
we're going to feel that bottom out at some point in time
12:10
because the markets going to do what the markets going to do.
12:11
But it's still encouraging nonetheless to come into the New
12:14
Year on a positive note, so. Yeah, right.
12:17
I mean, as discouraging as the October deal was, I mean the
12:23
consolation we were felt quite a ways, but we fell from pretty
12:27
good numbers. But it was reassuring to see it
12:30
bounce right back. And if anything, we've surpassed
12:34
where we were at in the fall. But you have to take into
12:36
consideration more wing calves, a condition, better health
12:40
better they're they're just worth more.
12:43
But we've we've got all that market share back that that we
12:47
lost in Octobers, everybody feeling pretty, pretty good that
12:50
still got Cali. Absolutely, absolutely.
12:53
Well, you want to transition into our main topic for the day,
12:57
Mr. John. Well, we can.
12:59
I, I, I, I, I thought we'd talk a little bit about greenhouse
13:05
gas, specifically methane production by cattle and kind of
13:11
a fun fact and I've, I've done, you'd be proud of me.
13:14
I've done a little research, but I didn't realize that cattle
13:17
create more methane by chewing their cud then they do through,
13:25
well, anal exhaust. But I guess because, you know,
13:28
farts are more relatable. So then everybody assumes
13:31
methane comes from cow farts, which some of it does but and
13:36
especially around my house. But it would be the exact
13:39
opposite with me because I'm not much of A cut cud chewer.
13:42
But I I definitely fart more than I burp.
13:45
And I don't know if your husband would agree, but I, I think most
13:48
men enjoy farting because it it's one of those small
13:52
challenges in life that not only provide instant gratification,
13:57
but volume, duration and intensity have potential
14:01
personal record setting results every time.
14:03
Oh, you think about that now I know it's not something you
14:05
think about a lot. I spent a lot of time thinking
14:07
about that. I said, well, one's coming on
14:10
this. This could be the one.
14:11
And you know, my wife, however, on the other hand, she must be a
14:16
cut chewer because Lauren, we've been married 30 years before I
14:22
even knew she knew how to fart. And he still denies the event
14:26
ever happened. So anyway, but back in, in the
14:30
cattle, you know, all this attention about methane came
14:33
about in in 2006 when the United Nations Climate Committee, they
14:41
stated that cattle was responsible for 18% of the
14:45
greenhouse gas that's out, that's out there in the world.
14:48
And the story that you don't hear about and what what the
14:51
greenies didn't tell you is that the following year, scientists
14:56
from the University of California at, at at Davis,
15:00
well, they shot holes in the UN findings.
15:03
Anybody's following along knows that to be true because the UN
15:07
in their study, they didn't just study cows, but they, they tried
15:12
to tie the entire infrastructure into just cows.
15:16
And so they, they they were combining everything from the
15:19
Brazilian rainforest to a delivery truck emissions into
15:24
their study and ended up overloading their their
15:28
conclusion and they were proven wrong and admitted they were
15:30
wrong. But like I said, you, you don't
15:32
get, we're still suffering the ramifications from the UN
15:36
climate, you know, control theory and you know, even as
15:40
recent as 2022 support that even our own EPA stated that USB
15:46
production, you know, we only account for 2% of the total
15:51
greenhouse gas emissions. And it's just interesting to me.
15:58
We're still riding that horse. You know, they've been recording
16:01
temperatures since the year 1800 and concluded that in the last
16:08
225 year, cattle are responsible for raising the temperature 1/2
16:14
of 1°F in 225 five years. You know, Lauren, go grab your
16:20
sunscreen and your Speedo because hell, the world's on
16:23
fire. You know, to Trump's credit and,
16:26
and, and I think it's back, even though he, even though he
16:29
crashed the market, you know, the first day he was in office,
16:32
he pulled the US and our money out of all of that UN climate
16:37
change conference bullshit. And, and not only that, but 66
16:44
international committees and organization pulled your money
16:48
and my money out of all that crap.
16:52
And, you know, it's things like that that I think that he has
16:54
done that he's really been a champion for, for our, for our
17:00
industry. But but that doesn't stop even
17:03
as recent as 2/21 that the climate change conference, they
17:08
still pledge that they were going to cut the world methane
17:11
emissions by by 30%. Well, you know, that's all good
17:15
and fine. But China, India, Iran and
17:19
Russia said, well, you got it all you wanted.
17:22
We're not going to that party. So what the hell have you
17:25
accomplished? Not that there was anything to
17:27
accomplish in the 1st place. But these big countries,
17:30
they're, they're not signing on to all of that crap.
17:34
You know, the thing that's discouraging it is with all of
17:37
this proven misinformation, you know, it, it, it really depends.
17:43
And again, credit to Trump because you, it didn't slow the
17:46
Biden administration down or, or the, the, the Bezos Earth Fund,
17:53
USDA under Biden gave the University of Nebraska
17:57
$5,000,000 and Bezos give him 2.3 to develop low methane beef
18:04
genetics. And we talked about it a number
18:06
of times. I mean, there's still remnants
18:09
of our, you know, past political influence that are still out
18:14
there. And you know, the the Nebraska
18:18
cattlemen, they all not cattlemen, but Congressman, they
18:21
pat themselves on the back and rightfully so because they got
18:24
to spend 160 million on a new Research Center that I just read
18:31
today that they posted something six days ago.
18:34
Hell, they already run out of money to educate weatherman.
18:37
And so they took the Bezos and the USDA money and started, you
18:42
know, fondling the shit out of a cow that had her head stuffed in
18:46
a box because the USDA and Jeff Bezos Earth Fund would pick up
18:51
the tab. So it's still out there.
18:53
You know what I mean? I, I, I mean, even though we
18:55
have a political persuasion that's anti all of that stuff,
19:00
you know, our biggest concern is, and that biggest challenge,
19:04
I would say is we have to place all of these blue hairs with
19:08
braided armpits and a bone in their nose with some well
19:12
grounded industry people that actually have a horse in the
19:15
race and the, and the meatless Mundy impossible burger
19:21
governors like ours. Yeah, we need to send that son
19:24
of a buck back to California to the state hospital for some
19:28
serious moral and mental evaluation.
19:32
You know, those guys are hell, they're still out there and
19:35
they're still infiltrated in all of these committees and all of
19:39
these donations, these universities and the hell you
19:41
walk up to some university and say you're going to give them
19:44
3,000,000 will after they name the building for you and and go
19:48
to groundbreaking there, they'll study whatever the hell you
19:51
wanted them to study. Doesn't matter what the hell our
19:54
political climate is. So anyway, got some challenges
19:59
out there. We definitely do.
20:00
I have a friend, her name's John.
20:01
When Aris, she gave a Ted talk a few years ago about greenhouse
20:06
gases, methane emissions in the cattle industry, and it was a
20:10
Ted X talk and it was phenomenally done.
20:13
I had her on my podcast Gosh, two years ago now probably, and
20:19
then took some clips of that for a very early episode that I.
20:23
But on the Cattle USA Daily podcast and she made some
20:26
amazing points in that and the fact that a cattlemen were the
20:31
first people in the entire world that were the real
20:35
climatologist. They were the real people that
20:38
were the stewards of the land and the people that like, hey,
20:40
you know what? We have to do all of this
20:43
because if we didn't, we wouldn't have grass to put our
20:45
cows on. Like we care about the
20:47
environment, we care about what we're doing, but we're doing it
20:50
in a way that's like actually working, not what you think is
20:55
working in your universities and what maybe has been working for
20:58
the past 7 generations and has provided the land for us that
21:02
we've been using up until now. I'm not going to go do your woo
21:07
woo thing and try for the best. And her second point on it was
21:11
the fact that, you know what, a good cow with good genetics is
21:17
doing what she needs to anyway, because if you break it down,
21:20
you take the climate conversation out of it
21:22
completely. You look at a good Mama cow.
21:24
Well, when I go out there to weaning, I want a calf on that
21:28
cow that is damn near the same size as her.
21:31
And if we're providing that, that's actually really great for
21:35
the climate because guess what? She's a smaller cow producing a
21:38
larger calf, taking up less land mass, eating less, but producing
21:43
more. And that's what we want at the
21:45
end of the day. And we're already doing that as
21:47
a cattle industry. Like, I think that we're already
21:50
on the right track. We just, like you said, John,
21:53
have to get that conversation in that narrative switched
21:58
correctly and switch to where we have people that are can walk
22:01
into that room and say, hey, we've been doing this for
22:03
generations. We care.
22:05
We really do care about our environment.
22:07
But don't go Spearing us and putting us out on the front gate
22:11
saying it's the cattle woman's fault when we know damn well
22:14
it's not us causing the problems in this.
22:16
Well, and, and that was one of that was exactly to the point of
22:20
one of the conclusions that the University of California
22:24
addressed. Actually, we're better because
22:27
we're doing more with less total numbers than they did before.
22:32
So, you know, that's a good thing.
22:34
But all the whole hype about the greenhouse gas deal, I, I, I
22:38
mean, it's just like this that's hanging over our head, hanging
22:41
over our head. And, and you still got people
22:44
and say, well, yeah, OK, it was wrong.
22:46
It was wrong. But you know, those Keller still
22:49
out there doing and, and people buy into that.
22:52
And then you've got so much money like this Bezos Earth fund
22:56
that'll just throw money at those deals.
22:59
And you know, it's all about the money, honey.
23:02
Hell yeah. You build $162 million Research
23:06
Center climate smart and, and sustainability that were there.
23:11
We'll, we'll, we'll dig into it if you want us to and find out
23:15
what we can find out. And we don't have the practical
23:19
side of us and, and, and, and, and our part of the industry.
23:22
They've got some money, but, and you know, they're, they're, and
23:27
even like that where you had the Biden administration, even the
23:30
USDA thrown in on the deal, you know, and we're, we're going to
23:34
try to change genetics to where we can develop an EPD of a lower
23:40
methane strain. And, and like I said, we're
23:42
going to put a cow's head in the box and, and see how much she
23:45
burps and, and, and, and, and we're, we're spending all this
23:49
money doing crap that they've already told us.
23:52
It doesn't amount to anything. And, and it's so insignificant.
23:55
Why the hell are we still riding this train?
23:59
Well, because somebody give us X amount of $1,000,000 to do it.
24:02
It's the money. So anyway, I, I, I don't know if
24:06
you've got people with money with that much conviction,
24:09
that's probably not going to change.
24:11
But at least we've got an administration now that I don't
24:15
know if they're right or they're wrong, but they're saying, you
24:18
know what? We got bigger fish to fry than
24:21
1/2 a degree in the temperature raise over 225 years.
24:25
And I'm not joining in to all your BS and sat around and hold
24:29
hands and talk about methane when we got a hell of a lot more
24:34
problems going on than that and just prioritizing things.
24:38
And like I said, that was the first thing Trump did.
24:41
Throw all that crap to the wind and you guys sat around there
24:45
and everything. But you ain't got nobody to fund
24:47
you now cuz we're out with the money.
24:49
We're we're out. You, you guys, that's great.
24:51
And of course, you know, Iran and Russia and all the big oil
24:55
producers. Why hell, CO2's way bigger than
24:58
methane's ever been. Well, they're not going to join
25:00
UPS. You know, it's just like Walmart
25:03
saying we're we're going to fight And and Lauren, you don't
25:07
get a plastic bag anymore. Well, at the end of the day,
25:10
what the hell have you done? Shit, you carry out four arm
25:14
loads of plastic shit that amounts to a hell of a lot more
25:17
than that bag ever will. And they don't do anything about
25:21
that. You know, it, it, it, it's just
25:24
you. You would think people's common
25:26
sense would just kick in and say it may be right, but it's kind
25:29
of like Marcino cherries. They used to say cause cancer,
25:34
but shit, you got to drink 9 gallons of juice AT-17 and eat
25:37
85 cherries before it'll ever affect you.
25:41
Well, I think everybody's come to the conclusion methane from
25:44
cattle is exactly the same thing.
25:47
We're beating a dead horse to death.
25:49
Yeah, they do contribute to something.
25:51
Just like drinking gallons of marschino cherry juice.
25:54
It'll damn sure kill you one of these days.
25:57
You keep it up. But in the meantime, 225 years
26:01
from now, what the hell difference is it going to make?
26:04
Yeah. Absolutely.
26:06
I wish common sense would prevail in so many different
26:10
things. And I think I sit back more and
26:13
I'm like are we really that stupid And ask myself that.
26:18
Question. So often, John, that I'm going
26:21
to give myself like a brain aneurysm on it sometimes because
26:24
we really are that dumb. We we really are and point that
26:29
you doubt. Yourself.
26:31
Yeah. And you think they're I there it
26:33
is impossible that I can be surrounded by so many educated
26:37
idiots. I have missed something.
26:39
I blame myself. The man in the mirror.
26:41
You need to step up because there's no way there can be that
26:45
many people that wrong. Just statistically it doesn't
26:48
pan out. And then the more you look into
26:51
it, you think, oh, OK, well, yeah, they're getting paid to be
26:55
wrong. So take the money and build you
26:58
a building and then put a plaque on the wall for some nut case
27:03
and hell, we just go right on. Well, yeah, no, it was all
27:06
bullshit. But in the meantime, us, the
27:09
bottom feeder producer, just like anything else, we catch the
27:13
blood of the storm and we're not stout enough to dig ourselves
27:16
out of the hole that they have created.
27:18
So anyway, I mean, I guess like said, you don't like it, shit,
27:22
you we can go do something else. But oh, it's it, it, it, it's
27:27
just so aggravating. Like you said, I, I, I mean,
27:30
and, and, and, and a lot and, and granted we need research and
27:34
we need studies, but boy, oh boy, you talk some of them guys,
27:38
and I mean, they are honed in and they know everything there
27:41
is to know about this part of the deal.
27:44
It's like a guy told me, he said don't go to school and get your
27:48
master's degree because it doesn't change your name.
27:51
You'd be better off getting the two years experience out there
27:54
working for somebody then then the master give you.
27:57
But he said now if you get a PhD, then your name changes and
28:01
all of a sudden you become pretty damn smart and important.
28:04
So if you're going to get a degree, get a PhD and at least
28:08
you can put Dr. in front of your name.
28:11
Absolutely. Just.
28:13
On crap, you know who in the hell is going to go to a bull
28:18
sale and look at the methane EPDIII mean come on, shit, what
28:24
are you going to give up to get there?
28:27
And then once you got there, shit, you still ain't got
28:29
nothing unless you're in this alliance and you got to buy a 44
28:33
farm bull. And as I've had friends say,
28:36
well, hell yeah, they're just buying any bull and say they're
28:39
44 farms bull and then signing up for the deal.
28:42
Is that that significant that we're going to study it and and
28:47
dissect it so we can make another EPD crimes sakes, come
28:52
on. No, I couldn't agree more.
28:56
I couldn't agree more. How many millions and billions
28:58
of dollars are we going to have to funnel into this?
29:01
And at the end of the day, it's not going to make an ass wipe of
29:04
a difference. Like it's not going to affect
29:08
for me. I could give a flying rat's ass
29:10
less on that EPD, like that specific EPD.
29:14
I'm not going to go to a bowl sale and look at that and be
29:16
like, oh, honey, we got to get this one.
29:18
He's he's in the top 1% of cow farts.
29:22
Like we we got to get him for our operation.
29:25
So we can get a non methane producer that exactly.
29:30
Absolutely. Zero and and and and honestly,
29:33
and information is good and and and it's fine, but it's kind of
29:37
like the average cow calf guy does never get to retrieve
29:43
anything about a marbling score. You know what I mean?
29:48
I mean, OK, but but you sometimes you can get informed
29:51
to death and then not only that, well, how heritable is it?
29:55
And what percentage charitability is it?
29:58
And depending on what cow you put it on and da da, da, da, da
30:01
hell, the dilution factor is down to nothing.
30:05
And then you're not on the receiving end of it anyway.
30:08
Walmart is or, you know, the the big four or something.
30:13
Hell yes, yeah, shit, that big RIP, more power to you.
30:16
But but the masses, they're never going to get the cash flow
30:20
from any of that anyway. I don't think, you know, last,
30:22
like I said, we're we're headed to complete vertical
30:25
integration. And then you'll still have the
30:29
Walmarts of the world and the Packers of the world.
30:31
That will dictate to you how much premium you're actually
30:34
going to get. And you got that premium.
30:37
But the way it's structured now. Yeah.
30:39
But John, you had too many yield grade 4, so we had to kick you
30:43
in the crotch for that. So there goes your primes.
30:47
Sorry. Bring us some more.
30:48
Who else you going to sell to? Yeah, Yeah.
30:52
No, you make some really good points on all of that.
30:54
And I think at the end of the day, the everyday producer
30:56
doesn't really give a crying flying rat's ass, right.
30:59
Like they're like whatever, it doesn't make a difference.
31:01
But and I think that we are on the up and up as far as the
31:06
greenhouse gas and the emissions go.
31:07
I think that there is a lot more education out there for our
31:10
producer, for our consumer population that they're carrying
31:13
a little bit less right. Like they're, they still care
31:16
about it, but it's not the number one priority anymore.
31:19
And it's kind of started to downgrade a little bit.
31:21
So I'm hoping that we see some other shifts that go along with
31:25
that and that we can continue on that train of just like, hey,
31:28
cows are not the problem guys. Like let's put our millions of
31:31
dollars into something else and let's put our research into
31:34
something else that isn't going to do this, that isn't looking
31:38
at a new EPD to see what your methane emission is and trying
31:41
to make you net zero and your carbon credits and all of this
31:44
other stuff. And trying to just play into
31:47
that game and let's just some good cows and since it's
31:51
already. Paid for and it's already going
31:54
on. Hopefully the University of
31:56
Nebraska will will then take the information they gathered and
32:02
make a positive campaign to the general public that, hey, we've
32:07
looked at it, we've researched it.
32:09
Just like you said, cattle are helping the environment.
32:12
They're the real wheel that is turning.
32:14
You know how how they take a feed source like grass and
32:18
convert it to protein better than any animal, but get on that
32:22
bandwagon and March and at the expense of a minute amount of
32:27
methane. We've done the research, we've
32:28
studied it and, and use it kind of as, as a catapult on to
32:35
bigger and better things and use it as a positive way and just
32:40
exploit the hell out of it to convince the average consumer
32:46
that what you're doing is right and damn right, you're helping
32:50
the environment. Good for you.
32:52
You're smart and we've proven it and da da, da, da, da and and
32:56
put the bit in your mouth and just go right on about how great
32:59
it is rather than, you know, throwing a bunch of money at it
33:04
and then come up in the conclusion was wrong.
33:07
It's all about presentation and finding a big point that a
33:12
consumer that can lock on to and resonate with that will help you
33:17
in the long run. Because you're not going to
33:19
educate the population over methane, but take a conclusion
33:24
and exploit it to the in a way that the consumer can
33:28
understand. No different than labeling.
33:30
Labeling's good and fine, but you better have an ad campaign
33:34
behind it to back up more than just putting product of the USA
33:40
on a deal. Get behind to throw some money
33:43
with the son of a buck and get some big names out there
33:46
promoting it and saying wow, bam, you got to do it.
33:48
Got to do it, got to do it, got to buy this guy.
33:50
It's so much better and proving so much better.
33:53
Then you've accomplished something with a label.
33:57
But it takes a hell of an infrastructure to get all that
34:01
done. Not just a label or not just a
34:04
research on methane. Absolutely.
34:06
I could not agree more on all of that.
34:09
This was a This is a great conversation today, John.
34:11
I really enjoyed it. Thank you for your time as
34:14
always. Is there anything else that you
34:16
would like to leave with our audience before we hop off?
34:19
No, just. It's a good time to be in be in
34:22
the cattle business and you know, we just got to ride, ride
34:27
the deal on the way up. And I think happy days are here
34:31
again until but everybody knows 60 days ago we're just one
34:36
announcement away from a train wreck.
34:38
So, you know, it's volatile times, it's rough times.
34:42
Stick to your program, call those guys with the LRP
34:46
insurance. And if you can live with some of
34:48
these numbers, be optimistic with caution.
34:52
Absolutely. I hope I'm not.
34:54
Hope you pay. The premium and hell give Dan
35:00
enough money to buy another flowered shirt and write him a
35:03
check and say I love giving it to you.
35:07
Go iron your T-shirt and hell, get it on.
35:11
Let's do it again next year because you give me some pretty
35:14
damn nice insurance there. Absolutely.
35:18
That's what I hope, Absolutely. I love it.
35:21
Well, John, as always, thank you for your time.
35:23
To all of you listeners out there.
35:25
Thanks for listening to another episode of the Cattle USA Daily
35:28
podcast. There are any topics that you're
35:30
like, hey, I really want to hear John's opinion on this or what
35:33
John has to say on this or anything like that.
35:35
Throw it down in the comments down below and we'll make sure
35:37
that we take some time to look through those and see if there's
35:40
any future topics that we can kind of jot down in our
35:42
notebooks to do one of these days.
35:44
So as always, thank you for listening and we will see you
35:46
all next time.