239: The Cattle Market, Methane, and the Misinformation Producers Still Pay For with John Campbell
Lauren and John open the year with a strong market update across multiple regions, highlighting higher prices, aggressive demand for bigger feeder cattle, and notable shifts in how buyers are using grass this time of year. From there, the conversation pivots to methane emissions and why cattle continue to be blamed despite decades of data showing their impact is minimal. John breaks down where the methane narrative came from, what the science actually says, and why producers keep paying the price for misinformation that refuses to die.
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