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From Rookie to Pro: The Modern Lead Generation Strategies Dominating Real Estate! · The Real Estate Agent Playbook

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  Every real estate agent's journey is like another season in another sport.
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  Those top level pro all-star athletes absolutely trained
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  to be the absolute best.
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  And it just doesn't happen that those that put in the most work become the MVPs.
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  Are you ready to become an M V P in the real estate industry?
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  Stay tuned.
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  We're gonna dive into an entire strategy of modern lead generation
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  taking you to the next level.
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  What's up guys?
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  Jeremy Kane Real Estate Agent Playbook.
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  So excited for this one today.
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  As you know, we want to train to be top level individuals in our industry, and
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  that's absolutely what I'm here for.
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  If you would like to book a game plan, call with me to help understand how you
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  can take your game to the next level, I'd be happy to go on that journey with you.
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  Please like, comment, subscribe, and let's get into it.
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  First things first, when a pro athlete or real estate agent is,
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  Getting into the game and taking their game to the next level.
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  You must understand the playing field.
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  You must understand what you're up against, and that starts right at
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  home with your team, with your roster.
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  So think of your sphere of influence as a roster of, you
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  know, tools to help you succeed.
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  It's not just, you know, your sphere of influence clients.
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  You have to look at your sphere of influence from a different
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  perspective and pick out those all pro.
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  You know, relationships that you have and really nourish
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  those and help build those up.
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  And sometimes that involves you giving back more than taking.
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  And so absolutely the main goal here is to sell more houses and, and do that.
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  But I've found, if I'm giving value first, if I'm a resource, if I'm
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  helping somebody in my sphere of influence build their game up and.
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  When at whatever they're doing, then it absolutely
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  reciprocates and comes back to me.
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  So make a roster of all of those people and, and don't limit it to just the people
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  that you know, you know, might make a move in the next six months or a year.
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  It needs to be everybody.
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  You know, that sphere is everyone that you feel that, that would
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  look to you as, you know, the expert in the real estate industry.
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  And if you're just starting out, Don't worry.
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  There's plenty of mentorship and coaching out there to help you understand how
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  to take your game to the next level, but also to kind of filter in to help
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  you with those first experiences in the game to understand exactly what you need
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  to do and the steps you need to take.
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  So the truth is the.
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  New agents that crush it absolutely are out there saying, I'm a new agent.
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  I'm gonna give you all my time.
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  This is what I'm doing.
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  And they work harder.
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  And you can tell when you're dealing with a new agent on the other side of
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  the transaction than a, than a seasoned agent, because that new agent is, you
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  know, very diligent on top of things.
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  They may not know everything there is to know, but the fact that they
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  have time is an absolute advantage when you're getting into it.
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  So what if you're sitting on the sidelines, you're like, I'm a rookie.
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  Just have to get into it.
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  Just have, sell a couple houses, have a little more confidence because
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  you can use that to your advantage, especially when dealing with your
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  sphere of influence and the people that know, like, and trust you already.
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  If that strategy sounds something that you're interested in, my expertise
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  is building sphere of influence and helping agents succeed using sphere of
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  influence as a main pillar to success.
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  Book a call at the calendar link.
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  I'd be happy to discuss how I did basically 95% of my
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  transactions over my career.
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  Based on my sphere of influence strategies, the next thing you
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  gotta do with that roster is include that personal touch.
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  What do you do to stand out?
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  What can you do for them that makes them remember you?
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  Little gifts, handwritten cards, you know a happy birthday, phone call.
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  All of those little things seem a little bit cliche.
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  But they're absolutely important.
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  They're built around what people and humans like to hear.
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  And you know, they like to get a phone call and they like some of the old school
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  methods as well, handwritten notes.
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  How often do you get a handwritten note?
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  How often do you open it up in the mail?
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  So once you have that roster dialed in, Definitely add your personal touches to it
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  and make it something that's you, right?
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  If it's completely outta character, if you know I'm sending out notepads and people
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  are like, what are you doing, Jeremy?
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  We know you don't do anything, but use that phone for everything.
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  You know, so make it about you and really dial that in.
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  But don't forget those personal touches to everyone in your sphere
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  of influence as much as you can.
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  We're also so focused on.
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  You know, automation and having someone else do it and delegating and all of that.
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  We do have to have a personal touch in our sphere of influence in order
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  for it to convert at top levels.
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  The next thing is social media.
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  Social media is your virtual stadium.
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  This is a place where you need to have a presence, use some sort of
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  strategy, and you can't just go.
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  You know, personal, all the kids all the time to nothing personal, all real estate.
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  And it can't be the other way around either.
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  So you have to, you know, provide a personal touch as I always
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  talk about your social media.
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  Basically, outline is a portfolio.
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  All of your social media channels combine should demonstrate.
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  What you are about, everything that you're about.
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  Whether that's, you know, education in the real estate space, like myself, educating
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  real estate agents, or you know, living in Denver, which is my other YouTube channel.
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  So all of those things, you know, would represent me.
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  If you really stepped back and took a look at all of my profiles on all the
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  different channels, you would have a very good representation of me as my portfolio.
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  If you want more information on that, check out this video right here that
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  I'll link and I go into an entire.
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  You know, montage of, of what the social media platform should be used
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  for, at least at the base level.
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  So not only post, right?
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  A lot of times when, when we're on the social media channels, we, we talk
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  about, you know, what are you posting?
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  What are you doing?
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  You gotta engage.
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  I've built my entire business through, you know, social media chats and dms and.
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  And posting and you know, talking about my family and talking about little
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  life events that I'm going through and what I do when I post those things,
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  people often call me and be like, Hey, I'm going through the same thing.
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  How did you use real estate to, you know, better your.
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  Financial situation or whatever in that, that moment in your life.
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  And so if you can really dive into that, and if you can, if you're having trouble
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  with that avatar, think of something that you wish you would've had three years ago.
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  Right?
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  So it should be an entire educational platform.
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  Of what you wish you had three years ago, and that will go a long way.
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  And then you will start to see those, those common avatars kind of flood
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  into your, to your socialists, to your dms, and that's exactly what you want.
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  But think of it as your stadium.
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  This is your platform in order to perform.
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  And that's absolutely a different way to think about it besides,
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  oh, I need to post market sets.
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  Oh, I need to do this video.
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  Oh, I need to.
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  You know, do this carousel post or whatever that is.
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  It needs to be business, it needs to be your personality.
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  People struggle a ton, especially real estate agents putting their personality
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  out there in the business platform, because there was a huge thing once
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  this all kind of came about, how much should I be posting personal?
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  Should I just be posting business, business page versus creator page
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  versus all the different things.
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  And so just think of it as your stadium.
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  And the cool part is you're the architect, so you get to build it however you want,
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  but all of your sphere of influence and everybody in that roster gets a seat and,
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  and they're constantly seeing you make the plays, seeing you do what you do, seeing
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  you advance, seeing you become the M V P.
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  And as they do that, they want to be a part of it too, because, Back when we
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  were building the roster, we talked a ton about serving them and giving them
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  the value that they're looking for.
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  And as you know, the louder the crowd in the stadium, the better the
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  team on the field usually performs.
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  Sometimes it doesn't work out that way, but typically that's the thing.
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  You have the home field advantage in your stadium of social media,
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  so make sure you're doing that.
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  If you have a.
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  Strategy that's worked for you in the past.
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  Comment below, I would love to hear what you are doing on social to take advantage
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  of it your way and build your stadium.
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  So you are the winner on the scoreboard.
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  Next thing is teamwork makes a dream work, right?
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  If you're out there and you're, you know, being a solo agent,
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  absolutely crushing it, great.
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  But as you start to move through the business, you'll start to get
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  calls from other agents and, you know, sometimes it's, Hey, how,
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  how are you doing it to crush it?
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  But a lot of times the most powerful relationships are those of your equals.
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  If you're moving up in, in the stratosphere, if you're, you're moving
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  up in the standings of the real estate industry, you're gonna start to have
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  conversations and be in rooms with top producers and, and people that are either
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  similar to you or maybe, , you know, in first place when you're in second place.
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  So, understand that those collaborations are absolutely powerful.
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  If you're an agent that's like, oh, I'm a real estate agent.
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  Those people are my competition.
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  I don't want to do anything.
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  You're missing the boat because you can collaborate with them.
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  Real estate industry and agents.
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  It's a really small knit community, right?
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  It's a small world.
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  The connections you make, you know, hell, I have a good agent friend at
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  this point that was a tenant reference of mine, and my wife called and she
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  said, oh yeah, I'm a realtor too.
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  And you know, she gave the tenant a good reference and then my wife connected us.
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  Turns out we're very similar in production.
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  We, you know, try to get together once a quarter for lunch and, and
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  talk about strategies, and talk about what's working and, and you know,
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  how's the market and all the things.
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  Because you can look at stats all day.
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  You can look at the economic outlook all day.
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  But if you're not talking to those agents that are in and outta homes, in and outta
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  contracts, know exactly what's going on.
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  You're, you're missing a little piece of the market.
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  That's very important.
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  And so collaboration is something that I've always been accustomed to.
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  I love hanging out with other agents, talking to them,
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  seeing what they're doing.
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  Mostly because I'm competitive, but also because I love
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  giving back to that community.
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  And at the end of the day, closings happen every day.
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  We can all win.
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  And last time I checked, there's two closings.
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  Every time one house closes as a buyer's agent, a seller's agent.
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  So that's definitely something to keep in mind, that collaboration could come back
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  at some point when there's an agent on the other side that's making a decision
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  between two or three really close offers.
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  Oh, I've worked with Jeremy before.
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  He's, he's absolutely great.
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  He's fair.
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  He takes care of his clients, he does his job.
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  I don't have to, you know, be making sure he's staying on task.
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  And so all those things and those relationships I've built over
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  time do come back and help my clients, even in certain instances.
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  Ultimately, all of these things from, you know, the personal touches
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  to social media, to collaboration.
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  Require just being committed to the consistency of it.
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  If you're consistently doing it, you're consistently out there, whether
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  that's newsletters, handwritten notes, agent meetings, you know,
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  market updates, whatever that is, be very consistent so that you're.
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  Always refining your craft and you're always stepping it up for
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  your clients ultimately, because ultimately that is the goal.
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  We wanna win every single day for our clients so that when they're ready to get
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  in the game, they can, they can call us.
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  It's a quick, there's no sale.
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  It's, Hey, Jeremy, what do you think?
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  This is kind of what we're thinking.
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  Does that make sense with the market and what you're seeing?
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  Yes, absolutely.
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  I'd hold off a couple months and see how, how that rolls.
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  And if you're able to be consistent, that's when it will come to fruition.
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  And all of these things will come and help you level up and win the next
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  season of your real estate career.
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  And finally, once we're there, we must keep score.
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  You must engage with.
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  Your clients with the other agents with what's going on,
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  you must ask them for feedback.
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  And we've talked about it before, but those client testimonials
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  absolutely go a long way.
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  I've had people give a couple testimonials on their home anniversary and, and
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  you know, when they sold, when they bought, whatever that looks like.
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  But understand that those testimonials, And keeping score of how you're
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  doing is amazing and finding those ways to improve, right?
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  How can you improve that client experience?
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  A lot of that stuff will be written in black and white in those testimonials, so
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  make sure that you're always doing that.
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  You wouldn't be, you know, the head football coach and not pay
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  attention to the scoreboard to make the decision on the next play.
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  So you gotta understand that you have to see what's happened, where
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  we're at, where you're measuring up, you know, however that looks.
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  And making sure that we're always tweaking and changing however we can our business.
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  And so you gotta keep score.
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  You have to know your numbers as an agent.
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  You have to know if you're up, you have to know if you're down.
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  You have to know where the winners and losers are in the market.
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  And so you have to be paying attention.
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  One of the biggest ways is to ask people for feedback.
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  Agents, title people, lenders you work with, and especially clients.
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  Obviously that's the given, but if you can refine that process and
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  continue to win and continue to march down the field towards that
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  championship, you absolutely, I.
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  Can take your business to the next level and eventually be that consummate
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  M V P, that consummate champion in your business for your clients.
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  Always remember, for more championship worthy information,
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  please like and subscribe.
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  If you're listening on the podcast, please share this episode with
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  your favorite real estate agents.
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  We're trying to grow that community and remember, every day is game day.
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  You must show up and compete just like in professional sports.
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  Very similar in real estate, but you must always aim to strategize, execute,
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  and then look back and get that feedback and chop and change anything.
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  You can change up that game plan.
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  So if you need anything, please reach out.
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  We'll talk to you next time.
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  Jeremy Cain, real Estate Agent Playbook.
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  Bye-bye.