+14%

STR Unpacked · Jun 5, 2026 · 1m · transcript

Europe's most expensive short-term rental markets in 2026 are mostly outside the EU.

The regulatory squeeze gets the headlines. The rate data tells a quieter story.

Fresh AirDNA figures for 2026:

→ Switzerland: national ADR around 184 euros, 57 percent occupancy → Interlaken: 284 euros a night at 65 percent occupancy → Monaco: the most expensive market on the continent → Iceland: second priciest, near 189 euros a night → UK: top five, with Edinburgh at 225 euros and 68 percent occupancy

Add Norway, where premium-property demand rose 14 percent over 2025, and the pattern is hard to miss.

The…