Latest / Founder Unfiltered - What Founders Think But Never Say
Why Pushing the Needle Is the Only Way to Win as a Fractional
This week, I'm breaking down why playing small in your fractional business is the fastest path to burnout and underearning. I contrast two consultant profiles: Consultant A, who accepts any client, charges low rates, and relies solely on referrals, versus Consultant B, who sets premium rates, actively develops business, and fearlessly pursues high-value clients. The difference? Consultant A might juggle three $5K clients for $15K monthly while drowning in work, whereas Consultant B lands one $15K client with room to scale to $45K with three clients.
I emphasize three critical mindset shifts…
The skinny
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