Private Equity Consultant to Co-Founder: Making Brands AI Visible
Sami Akkawi shares his unconventional journey from consulting for private equity firms to co-founding Petra Labs, an AI-powered brand visibility marketing startup.
After conducting nearly 1,000 interviews with senior marketing professionals at companies such as Nike and Pepsi, Sammi identified a critical gap: brands have no visibility into how AI tools like ChatGPT and Perplexity describe them to potential customers.
Despite AI search representing only a fraction of total search volume, visitors from these platforms convert at significantly higher rates because users trust AI recommendations…
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