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283 | Monica Sharma-Patnekar, Business with Monica

How well do you know your customers and I'm not talking just their demographics or their buying preferences; I'm talking about their lifestyle, their desires, and why they make the choices that they make. Our guest today is Monica Sharma-Patnekar from Business with Monica. She is walking us through her three part framework for getting to know our customers better, so that e-commerce brands can build stronger connections and sell more of our products.

Monica is an e-commerce brand mentor and consultant, a purpose driven brand marketing and strategy professional with 17 years of global…

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