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How To Market Marketing Internally with Steve Stano, B2B & SaaS Marketing Leader | Ep. 407
Marketing is easy to understand as a Marketer, duh. But to other departments (like Finance, Ops, Sales, etc.), it can be hard to get them to understand WHY your company needs Marketing.
Enter: Steve Stano, a Marketing leader in the financial services space. Sure, not everyone is a Marketer, but he’s here to break down how you can get everyone on board, in the loop, and up to date about what Marketing can do.
What does data have to do with it? Turns out, data should be the reason you do anything. You need the numbers to back it up. And as Marketers, it’s our job to paint the picture so others…
The skinny
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