FDE+ | Trust Is Your Currency: Using AI Without Losing Credibility with Anna Frazzetto, CEO - AFM Strategic Partners
How can staffing firms use AI to drive more revenue without losing the trust that wins business? Kortney Harmon sits down with Anna Frazzetto, founder and CEO of AFM Strategic Partners, to explore why AI is most powerful when it's built on strong sales fundamentals—not used as a shortcut.
Anna shares practical strategies for integrating AI into every stage of the sales cycle, from prospecting and discovery to forecasting and follow-up. She explains why disciplined processes, clean data, and human judgment remain essential, and offers clear guardrails for adopting AI in ways that improve…
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