Latest / Influencer Confidential / Trying to Get Brand Deals? Brands Want THIS Content #313

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Trying to Get Brand Deals? Brands Want THIS Content #313 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. Today, I want to go over different
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  Speaker 1: video styles that you should be making as a creator,
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  Speaker 1: not only to get a brand's attention, but to show
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  Speaker 1: the brand that you are a good creator to work with.
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  Speaker 1: As someone who comes from the brand side, I have
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  Speaker 1: hired creators for UGC jobs, influencer jobs, all different types
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  Speaker 1: of activations that we have paid creators for. So I
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  Speaker 1: feel like I can share with you the type of
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  Speaker 1: content that brands are excited about. Now, I want to
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  Speaker 1: be very transparent with you guys. The videos that I'm
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  Speaker 1: going to go over today, there's a bunch of different
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  Speaker 1: styles of videos. I'm going to be sharing each video
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  Speaker 1: and also sharing an example because I want to show
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  Speaker 1: you instead of telling you, okay? After I go through
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  Speaker 1: all of these examples with screen share, I'm going to
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  Speaker 1: talk about the marketing funnel. I know that may feel
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  Speaker 1: kind of funky for you as a creator, but brands
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  Speaker 1: are thinking about it. Then I'm going to teach you
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  Speaker 1: what type of content brands are looking for depending on
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  Speaker 1: their goals. So it's important that y'all stick with me
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  Speaker 1: to the end. Now let's first start with product demonstration videos.
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  Speaker 1: These videos show brands that you can confidently demonstrate their product, right?
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  Speaker 1: And if they're working with you to create content that
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  Speaker 1: sells or they want to show a new feature, then
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  Speaker 1: product demonstration videos work really nicely. So let me go
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  Speaker 1: ahead and share my screen and let's start with this
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  Speaker 1: product demonstration video.
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  Speaker 2: So we're not going to go through the whole thing. However,
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  Speaker 2: I really liked how in this video, she starts by
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  Speaker 2: talking to camera, then she switches to product demonstration through
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  Speaker 2: voice over. Believe it or not, you send this video,
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  Speaker 2: not only to RODE, but anyone in skincare, it shows
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  Speaker 2: that you can do a product demonstration.
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  Speaker 1: Brands may run ads to this and they probably would
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  Speaker 1: be willing to pay for this. So product demonstration, example
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  Speaker 1: number one. Let's go into a second style of video
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  Speaker 1: that brands love to be incorporated in. It is the
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  Speaker 1: tutorial video. You are doing a tutorial and you are
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  Speaker 1: integrating them into it potentially, right? So if you're doing
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  Speaker 1: like how I do my curly hair routine, you know,
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  Speaker 1: making this one up and you are showing the wand
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  Speaker 1: you use, the product you use. Now you're showing a
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  Speaker 1: tutorial of how to achieve a certain goal and integrating
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  Speaker 1: the brand into that tutorial. So let's go ahead and
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  Speaker 1: take a look. So this creator is doing a summer
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  Speaker 1: hair tutorial. I am not going to be playing the
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  Speaker 1: volume here, but again, she is showing how she integrates
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  Speaker 1: the product to achieve a desired outcome. So this is
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  Speaker 1: a tutorial style video. If I was a creator, I
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  Speaker 1: would definitely want to have one of these in my book.
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  Speaker 1: A third type of video brands love, love, love, especially
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  Speaker 1: brands that are running ads on UGC. I see so
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  Speaker 1: many of these types of videos is your typical problem
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  Speaker 1: solution video. So a problem solution video is when the
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  Speaker 1: creator is sharing a problem and how that brand or
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  Speaker 1: that product helps solve that problem, solve that situation. And
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  Speaker 1: by the end of the video, you're like, oh my God,
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  Speaker 1: problem solved, right? And product solution videos tend to do really,
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  Speaker 1: really well with a brand. Now, what I am trying
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  Speaker 1: to share with you guys when I show you these examples,
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  Speaker 1: I'm not trying to show you guys the views. I'm
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  Speaker 1: trying to show you the style of video you need
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  Speaker 1: to have in your portfolio. Because in your pitch, you
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  Speaker 1: may say something like, attach, you'll find my portfolio, or
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  Speaker 1: here's a link to my portfolio, where I include sample
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  Speaker 1: problem solution videos, product demonstration videos, testimonial videos, and more. Again,
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  Speaker 1: making this up as I go. But the reason I
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  Speaker 1: want you to know these styles of videos is because
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  Speaker 1: these convert well. So let's take a look at this
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  Speaker 1: problem solution video. This is a creator. She is teaming
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  Speaker 1: up with a product. Let's go ahead and see.
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  Speaker 3: Okay.
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  Speaker 1: So the problem is the home is dirty. Look how this,
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  Speaker 1: you know, amazing vacuum cleaner does the job. She shows
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  Speaker 1: the problem. She shows the pet hair. She's releasing it.
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  Speaker 1: And in addition, this is a really great video because
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  Speaker 1: it also incorporates a giveaway. So you as a creator
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  Speaker 1: can create these styles of videos and even go to
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  Speaker 1: the brand and say, hey, we can do a problem
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  Speaker 1: solution video and even do a giveaway too. So that
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  Speaker 1: is a great way for you to incorporate this style
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  Speaker 1: into your upcoming pitch. Brands also love before and afters.
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  Speaker 1: And so do consumers. People love to watch before and
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  Speaker 1: after content, right? Before my makeup, after. Before my home
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  Speaker 1: run out, after. This example here on the screen, we
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  Speaker 1: are seeing a really great before and after quick video
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  Speaker 1: trending content. And you see the kitchen after the fact,
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  Speaker 1: if she wanted to partner with a kitchen company or,
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  Speaker 1: you know, an interior designer or whatever showing, Hey, here's
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  Speaker 1: my before and after. And what I love about this
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  Speaker 1: video is that it is intentional. She filmed this and
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  Speaker 1: then she filmed this probably months later, once the kitchen
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  Speaker 1: was done. Before and after content brands love. This one
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  Speaker 1: is quick, easy, and it's something I would definitely include
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  Speaker 1: in your portfolio. Testimonial style videos. Okay, obviously testimonials run businesses.
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  Speaker 1: My entire business so far has been based on testimonials.
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  Speaker 1: I have thousands of them. from my coaching students, from
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  Speaker 1: my pitching course students. That is literally how I've made
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  Speaker 1: a business is because people are like, Nina's stuff works. Now,
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  Speaker 1: if you are creating videos for a brand partner that
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  Speaker 1: says this product works, these are really, really effective videos
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  Speaker 1: and people love them as well. So if you can
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  Speaker 1: speak to camera and create testimonial style video, this is
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  Speaker 1: a great asset to have in your arsenal. This is
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  Speaker 1: a very bottom of funnel type of video. We'll talk
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  Speaker 1: about the funnel, like I said, a little bit later.
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  Speaker 1: But these type of videos sell. They're like, this works.
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  Speaker 1: You guys need this product, right? It's not like a
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  Speaker 1: trending thing. Before and after where we see the kitchen, right?
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  Speaker 1: This is like hardcore selling testimonials, hardcore sell. So if
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  Speaker 1: a brand has that as a goal, this is a
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  Speaker 1: great example. Let's take, go ahead and take a look
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  Speaker 1: at this one. Pretend that my hair was this soft
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  Speaker 1: and hydrated just from a condition. This is what my
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  Speaker 1: hair is looking like right now.
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  Speaker 4: Roots are a lot more greasy.
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  Speaker 3: But then my.
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  Speaker 1: So funny enough, it is a little bit of a
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  Speaker 1: before and after. So she starts with the after. So
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  Speaker 1: you can combine before and afters and testimonials, right? So
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  Speaker 1: don't get stuck on the style of video. But this
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  Speaker 1: video is straight up talking head, giving that, oh my gosh,
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  Speaker 1: I am in shock. This actually works. And she is
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  Speaker 1: giving that brand a solid testimonial and brands love this
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  Speaker 1: type of content. Similarly to testimonial style videos are review videos.
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  Speaker 1: Now this video, the hook is brutally honest review all
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  Speaker 1: the viral milky toners I have tried. So she is
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  Speaker 1: now putting other pieces and other brands with them, right?
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  Speaker 1: And she is giving you like a really interesting perspective
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  Speaker 1: because it's not just by herself. She put all the toners. Now,
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  Speaker 1: this is again, a little bit more marketing centric, but
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  Speaker 1: let's just say a customer was choosing between two toners.
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  Speaker 1: I'm choosing between this one and this one. This is
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  Speaker 1: what we call the consideration phase, right? So brands know
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  Speaker 1: that people are making choices. So this is a really
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  Speaker 1: great style video. If a brand wants something that's a
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  Speaker 1: bit more mid funnel or a right before you're about
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  Speaker 1: to purchase. You're like, do I want this one or
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  Speaker 1: do I want this one? You can create these kind
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  Speaker 1: of videos and put them in your portfolio. You are
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  Speaker 1: just showing how valuable you are. So let's go ahead
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  Speaker 1: and take a look.
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  Speaker 3: This has this really brutal, honest approach.
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  Speaker 2: It shows how she is fresh.
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  Speaker 3: She's going to give you her honest take.
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  Speaker 4: She creates really.
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  Speaker 1: Honest content. So I think brands are going to appreciate
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  Speaker 1: this and feel like her audience trusts her. So I
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  Speaker 1: think this is a great video to have in your deck. Now,
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  Speaker 1: another style of video that tends to do really well,
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  Speaker 1: but again, more brand awareness, a little bit more higher
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  Speaker 1: up the funnel is when we talk about brands that
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  Speaker 1: just kind of want to capture that first impression, that unboxing,
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  Speaker 1: you know, they want you to see that experience. So
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  Speaker 1: this is a video, let's watch it. And then we
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  Speaker 1: can go ahead and take a look.
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  Speaker 4: Five accessories that are Apple store approved for the iPhone 17.
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  Speaker 4: Let's unbox them and test them out together. And what
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  Speaker 4: I mean by that is Apple is very selective about
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  Speaker 4: the products that they carry in their stores and they
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  Speaker 4: sell online. Everything is.
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  Speaker 3: Okay.
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  Speaker 1: He's, I'm not going to watch the whole thing. I
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  Speaker 1: get the clue here. Unboxing and testing out new approved accessories.
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  Speaker 1: So honest reflections, first impression type of content. Um, this
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  Speaker 1: is the type of content that brands who want to
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  Speaker 1: be market leaders are looking for brand awareness. They just
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  Speaker 1: want visibility. They're not looking to sell. They are just
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  Speaker 1: looking to get attention on a topic. So this to me,
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  Speaker 1: you know, when you think about unboxing and first impressions
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  Speaker 1: is the type of content you're not hardcore selling in it.
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  Speaker 1: You're just giving your like, Oh, this is my first impression. Um,
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  Speaker 1: and people really like this as well. And brands love it.
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  Speaker 1: Now let's also look at ASMR style video. These are
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  Speaker 1: obviously very trending. People like to watch them. They are
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  Speaker 1: kind of wire-istic. Let's take a look at this one.
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  Speaker 1: Very product-focused, very product-selling, no talking. You're selling without selling, right?
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  Speaker 1: The ASMR is like a sensory experience. You're seeing him unbox,
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  Speaker 1: put it together, pump the soap. It's very, very, very product-focused,
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  Speaker 1: but it is not direct selling. It is not like
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  Speaker 1: that testimonial video. It is very Selling without selling. So
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  Speaker 1: if you want to have this in your bag of tricks,
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  Speaker 1: I would put this in my portfolio and I would
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  Speaker 1: tell the brand, if I was a UGC creator, hey,
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  Speaker 1: why don't we test two versions? One with a voiceover,
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  Speaker 1: one without. You can run ads to it and see
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  Speaker 1: which one performs best. So it's really nice to have
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  Speaker 1: this as an option as well. Now I have this
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  Speaker 1: one as a voiceover storytelling. Let's go ahead and take
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  Speaker 1: a look.
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  Speaker 4: Small decor updates that can reset your whole space. For
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  Speaker 4: the past few months, I've been into oversized candles, and
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  Speaker 4: I just ran out of my Lollabo, so I picked
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  Speaker 4: up a diptyque scent I'd never tried before, amber. It's warm,
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  Speaker 4: a little woody, with a hint of vetiver, and I
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  Speaker 4: love how the color looks in my living room. Next,
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  Speaker 4: I have this metallic vase that I wanted to restyle
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  Speaker 4: with some flowers. I found these faux tulips on Amazon.
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  Speaker 4: They're the soft touch.
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  Speaker 1: Okay, so he's doing like an update, but it still
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  Speaker 1: feels life-saving. like home decor update. I'm giving my house
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  Speaker 1: a refresh. Here are all the products that I'm integrating
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  Speaker 1: and putting into my life. I think that this type
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  Speaker 1: of video sells also without selling because if I like
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  Speaker 1: those tulips, I'm going to be like, oh, I want
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  Speaker 1: those tulips. Where are they?
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  Speaker 2: Right?
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  Speaker 1: So you can also tell the brand, hey, here's an
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  Speaker 1: example of me selling without selling direct. It's very different
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  Speaker 1: than testimonial. And a brand will know. They will be like,
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  Speaker 1: we want the style. Or they're going to be like, no,
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  Speaker 1: we want something really, really direct. So having this style
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  Speaker 1: of video, voiceover, storytelling updates is really a solid option
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  Speaker 1: to also have in your portfolio. This video is an
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  Speaker 1: Amazon Travel Essentials. I think this shows a lifestyle type
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  Speaker 1: of video, but it is so product focused. And there's
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  Speaker 1: so many products mentioned. And again, I think it just
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  Speaker 1: shows that you're able to talk about multiple products. Even
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  Speaker 1: though a brand may not want to run ads to
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  Speaker 1: this specifically, they may want to be included in your roundup.
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  Speaker 1: So let's go ahead and take a look. These videos
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  Speaker 1: do really well.
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  Speaker 2: I have creators who do a lot of these videos.
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  Speaker 4: These videos do really well when you have a mini chat.
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  Speaker 1: An affiliate and you sell, right, direct to customer, these
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  Speaker 1: kill it. However, let's just say you wanted to go
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  Speaker 1: pitch to a brand and be like, listen, I know
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  Speaker 1: when I do these types of videos, when I do
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  Speaker 1: integrated videos and it's not such a direct sell, I
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  Speaker 1: know they do really, really well. Do you want to
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  Speaker 1: be a part of my next one? So ask yourself,
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  Speaker 1: do you even have examples of how you integrate brands naturally?
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  Speaker 1: into your content, this is a really good example of
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  Speaker 1: the type of video you could make to have in
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  Speaker 1: your portfolio. Now, if you are a creator that, again,
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  Speaker 1: wants to really be able to offer value to your
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  Speaker 1: brand partners, you might want to consider videos like this.
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  Speaker 1: This is kind of similar to the one that we
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  Speaker 1: saw with the toner. Hers was more like honest review,
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  Speaker 1: but this feels, again, more of a comparison style video.
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  Speaker 1: And again, it is a very solid video example for
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  Speaker 1: a brand that is targeting that customer that is in
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  Speaker 1: the middle of making a choice. So let's go ahead
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  Speaker 1: and watch.
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  Speaker 3: Sure, you're buying the brand.
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  Speaker 4: Blenders.
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  Speaker 3: Vitamix, you're buying the product, the undisputed goat. Beast Blender,
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  Speaker 3: you're buying the brand, but only slightly. This gets bought
• 12:06
  Speaker 3: to match the matcha aesthetic, the muji of appliances, but
• 12:09
  Speaker 3: it's pretty good. Blendjet is a portable blender that goes
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  Speaker 3: on vacation with you and immediately disappoints. Blendtec in general
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  Speaker 3: is stuck in the Will It Blend era and really
• 12:16
  Speaker 3: just for juice bars that can't afford Vitamix. Ninja foodie
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  Speaker 3: buying the product, but barely. Does it look good? No. Okay.
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  Speaker 1: Goes through all these blenders, really gives a review. And again,
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  Speaker 1: if I'm looking for a blender, I probably know all
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  Speaker 1: of these are. If you are a creator that does
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  Speaker 1: these styles of reviews and you're mentioning a brand that
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  Speaker 1: you're like, the sure winner is this one, I would
• 12:34
  Speaker 1: send it to them after the fact. So This is
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  Speaker 1: just a solid video, a solid style to have if
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  Speaker 1: you're comfortable doing these types of videos online. This is
• 12:43
  Speaker 1: a really solid example of something you can send to
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  Speaker 1: a brand after the fact. Obviously listicles, we have seen
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  Speaker 1: tons of these types of videos, but I don't think
• 12:51
  Speaker 1: you should sleep on it. I think that it just
• 12:53
  Speaker 1: shows brands that you know how to integrate them. This
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  Speaker 1: example is 7 Books for 7 Problems. You are showing
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  Speaker 1: seven different things, kind of like the Amazon essentials videos,
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  Speaker 1: but it's just in a listicle format. I would have
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  Speaker 1: an example in case they ask you, oh, have you
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  Speaker 1: done any sort of listicles? Then you can show them
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  Speaker 1: that you have one. Now, another style that we see
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  Speaker 1: is trending concepts applied to product. So this was a
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  Speaker 1: trend that we saw on Instagram recently, the kind of chic, right?
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  Speaker 1: So there, this is a company like, and they're using
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  Speaker 1: creators to create a carousel. That's like kind of chic
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  Speaker 1: to love your protein. kind of chic to take meetings
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  Speaker 1: on a walking pad. The protein drink is being mentioned
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  Speaker 1: throughout every single slide and it is trending. If you
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  Speaker 1: can make trending content that includes a brand and show them,
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  Speaker 1: it does not all have to be videos. This is
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  Speaker 1: a carousel. Trending sells. Brands want to maybe leverage it.
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  Speaker 1: If you act fast and you strike while the iron
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  Speaker 1: is hot, you're like, hey, I made this trending carousel
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  Speaker 1: incorporating your brand. Would love to see if you guys
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  Speaker 1: wanted to run ads to it or test it. Or
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  Speaker 1: if you want to do a sponsored integration on my page,
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  Speaker 1: let me know.
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  Speaker 4: Whatever.
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  Speaker 1: This is still really smart. And I think it's something
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  Speaker 1: you should definitely be doing. Now, I am a big
• 14:00
  Speaker 1: fan of seasonal content. As you guys know, at Sidewalker Daily,
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  Speaker 1: I did an entire holiday, Christmas in July, where all
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  Speaker 1: my students were pitching for holiday campaigns. I am all
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  Speaker 1: about seasonality when it comes to pitching. If you are
• 14:12
  Speaker 1: someone who wants to learn more about the seasonal approach,
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  Speaker 1: I really go deep in it. in step three in
• 14:17
  Speaker 1: my course. I know a lot of you guys have
• 14:19
  Speaker 1: my course. If you don't, check it out. It is
• 14:21
  Speaker 1: my signature program. Like I said, it has thousands of testimonials.
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  Speaker 1: We don't run any ads. People love it. It is
• 14:26
  Speaker 1: truly your one-stop shop for all things outreach, pitching, brand deals,
• 14:29
  Speaker 1: media kits, rates, and more. However, I really dive deep
• 14:33
  Speaker 1: on seasonality. This video, getting ready for autumn. How many
• 14:37
  Speaker 1: of you guys have getting ready for autumn videos, getting
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  Speaker 1: ready for summer, spring, seasonal type of content? Let's take
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  Speaker 1: a look. Literally quick clips, trending music, getting ready for autumn,
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  Speaker 1: seasonal example. If you're going to a brand and saying,
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  Speaker 1: I'd love to integrate you into some of my seasonal content.
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  Speaker 1: Here's what I did last year. Here's an example.
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  Speaker 2: Boom.
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  Speaker 1: You're ready to hit the ground running.
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  Speaker 2: Okay.
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  Speaker 1: So we have gone through so many different visual examples
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  Speaker 1: and I hope that was helpful for you guys. Now
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  Speaker 1: here's what I want y'all to take from this. All
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  Speaker 1: these videos, there's probably crossover. There's like combinations, right? That
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  Speaker 1: you can do. But what I think is so important
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  Speaker 1: for you all to understand is that every single brand
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  Speaker 1: has very different goals. So let's take a look at
• 15:20
  Speaker 1: the marketing funnel. When you look at the marketing funnel,
• 15:23
  Speaker 1: towards the top of the funnel is awareness, right? This
• 15:26
  Speaker 1: is when brands just want their name to be out there,
• 15:29
  Speaker 1: to be a market leader, to be what you think
• 15:31
  Speaker 1: of when you think of something, right? They're not looking for, purchases, clicks, conversions,
• 15:36
  Speaker 1: they're at the top. They just want views and eyeballs, right?
• 15:39
  Speaker 1: And we talked about briefly, like very top of funnel
• 15:42
  Speaker 1: content is just brand awareness, entertainment, eyeballs type of content
• 15:47
  Speaker 1: versus a testimonial video or a consideration video when you're like, hey,
• 15:51
  Speaker 1: should you pick this or this? Or Here's a testimonial
• 15:54
  Speaker 1: on this and why I love it. Now you're at
• 15:56
  Speaker 1: the bottom of the funnel. This is the type of
• 15:58
  Speaker 1: content that is going to convert. It is not about
• 16:01
  Speaker 1: the views. It is about the sales. And that's why
• 16:03
  Speaker 1: it's so important to understand what type of content your
• 16:06
  Speaker 1: brand wants based on the funnel. And then you can
• 16:09
  Speaker 1: offer them that, right? So when you're thinking of lower
• 16:11
  Speaker 1: funnel content, the examples we went through, it's really when
• 16:14
  Speaker 1: we're talking about selling, making choices, considering do I want
• 16:17
  Speaker 1: this or that versus towards the top, like a day
• 16:20
  Speaker 1: in my life. you know, or POV video or just
• 16:24
  Speaker 1: like autumn seasonal. So that is why it is so
• 16:26
  Speaker 1: important that y'all know these videos and where they fall
• 16:29
  Speaker 1: on the funnel. Now, people are like, Nina, well, how
• 16:31
  Speaker 1: do I know this? Well, get on a call with
• 16:32
  Speaker 1: a brand partner, you know, ask them what their goals
• 16:35
  Speaker 1: are and then give them videos based on those goals.
• 16:38
  Speaker 1: If you need help closing the bag, if you need coaching,
• 16:41
  Speaker 1: if you need that one-on-one support, if you want me
• 16:43
  Speaker 1: to help you with your outreach, holding your hand, coming
• 16:46
  Speaker 1: up with your rates, Yes, I mentioned my program, but
• 16:48
  Speaker 1: I also do one-on-ones, you guys. So if that is
• 16:50
  Speaker 1: something you need support with, go ahead and click the
• 16:53
  Speaker 1: link below. If you are a creator that needs that one-on-one,
• 16:56
  Speaker 1: we got you. Or maybe you need a custom media kit.
• 16:59
  Speaker 1: You want to take all these videos. You want to
• 17:01
  Speaker 1: create a really strong deck that is going to help
• 17:04
  Speaker 1: you sell and close those $ 10, 000 brand deals. You have
• 17:08
  Speaker 1: the content. Now you need to put it in a
• 17:09
  Speaker 1: way to sell. We also got you on that. We
• 17:12
  Speaker 1: do custom media kits. So again, book a call with
• 17:15
  Speaker 1: our success manager. Tell them about yourself, what you need,
• 17:18
  Speaker 1: and she will share with you how we can support
• 17:20
  Speaker 1: you here at Sidewalker Daily. Remember, brands ultimately care about results.
• 17:24
  Speaker 1: They don't care about you. They care about what you
• 17:26
  Speaker 1: can do for them. So knowing these types of videos
• 17:29
  Speaker 1: and knowing where they fall on the marketing funnel is
• 17:31
  Speaker 1: going to help you serve your client better. Send them
• 17:34
  Speaker 1: a proposal that is going to get a yes. If
• 17:37
  Speaker 1: they want brand awareness and you're giving them a testimonial video,
• 17:39
  Speaker 1: it does not match, right? So this is going to
• 17:42
  Speaker 1: help you in the long run make more money because
• 17:44
  Speaker 1: you're literally solving their needs. Until next time.