It's Not Rocket Science

Gym Business Coach Podcast · Dec 27, 2022 · 19m

When it comes to a fitness business, it's not rocket science; the path is simple if you just follow the math.

Unfortunately, many gym owners we come across tend to have an emotional attachment to their business which hinders their decision-making.

A case in point is a gym owner in our Iron Circle who doesn't want to increase the rates of old members who are on much lower rates than newer members because he doesn't want to rock the boat. He doesn't want to lose these people because they have been there for a long time.

Yet the math clearly shows that he could provide a much better service to…