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#333 Klaus Thomsen Co-Founder at Coffee Collective - Direct Trade, Craftsmanship, and Scaling Culture
Michael interviews Klaus Thomsen of The Coffee Collective about building a Denmark-based coffee company rooted in direct trade, transparency, and barista craftsmanship.
After Thomsen won the 2006 World Barista Championship, he and co-founders Casper and Peter started the company in 2007 to address unfair farmer compensation by cutting middlemen, contracting directly with producers, and sharing costs openly, including listing origin payments on labels.
They began with a small roaster and long-term relationships with farms in Brazil and Guatemala, and continue origin visits with a team to…
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