Latest / The Real Estate Agent Playbook / While the Industry Obsesses Over AI & Lawsuits, Do This.

Transcript

While the Industry Obsesses Over AI & Lawsuits, Do This. · The Real Estate Agent Playbook

• 0:00
  every single week right now
• 0:01
  there is a new lawsuit headline
• 0:03
  another broker drawer or a new AI
• 0:05
  tool promising to completely automate real estate agents
• 0:08
  out of the transaction it is an exhausting distraction
• 0:12
  but here is the reality
• 0:13
  while the rest of the industry is frozen in panic
• 0:16
  or trying to hide behind automated tech spots
• 0:18
  a massive market share vacuum is opening up
• 0:21
  the consumer doesn't care about commission lawsuits
• 0:24
  they care about their own life transition
• 0:27
  and right now the consumer is being ignored by the industry
• 0:30
  that is too busy looking inward
• 0:32
  in this video I'm gonna show you why
• 0:34
  this distraction is the single greatest business opportunity
• 0:37
  you will see in your career
• 0:39
  we're going to break down three human first systems
• 0:42
  you can deploy in your business today
• 0:44
  to step into that vacuum take market share and build long term wealth
• 0:48
  let's get into it what's up guys
• 0:50
  I'm Jeremy Kane with the real estate agent playbook
• 0:52
  if you haven't been here before
• 0:53
  I help agents win every single day at the game of real estate
• 0:56
  smash that subscribe button and let's go
• 0:59
  so let's address the noise
• 1:00
  it is incredibly easy to get pulled into the panic right now
• 1:04
  you open YouTube or your news feed and it feels like a sky is falling
• 1:08
  but building a real estate business
• 1:09
  is not about reacting to daily news cycles
• 1:12
  it is about long term stability and strategy
• 1:15
  right now
• 1:15
  a huge portion of agents are trying to outtech the technology
• 1:19
  they're plugging AI into every facet of their business
• 1:22
  trying to automate the relationship
• 1:24
  but AI cannot sit across a kitchen table
• 1:27
  it cannot look at a family member in the eye
• 1:29
  and handle the emotional weight of a major life change
• 1:32
  if your entire business model is just chasing the next transaction
• 1:36
  through an automated funnel
• 1:37
  you don't own a scalable business
• 1:39
  you own a high stress job
• 1:41
  the agents who win
• 1:42
  this next decade are going to use tech to leverage on the back end
• 1:46
  so they can spend 100% of their front end energy on human connection
• 1:50
  the goal isn't to work 24 7
• 1:52
  the goal is to build a business that scales
• 1:54
  and actually gives you time back
• 1:55
  for your kids for your family
• 1:57
  here's the first step you need to implement this week
• 2:00
  the Human Touch Database audit
• 2:03
  we all use tech
• 2:04
  I use lofty and go high level to run the back end of my own business
• 2:08
  and those systems are incredible for keeping things organized
• 2:12
  but you have to stop relying purely on generic
• 2:14
  cold email drips to nurture your core people
• 2:17
  action item No. 1 I want you to open your CRM or even your cell phone
• 2:22
  pull a list of your top 100 past clients in your core
• 2:25
  sphere of influence turn off the automated drip campaigns for them
• 2:28
  instead commit to five manual personal check ins every single day
• 2:33
  pick up the phone send a personalized voice memo
• 2:36
  or simply send them a personalized text lead
• 2:39
  with zero real estate agenda
• 2:41
  just ask them how they're doing
• 2:43
  listen to what is happening in their lives
• 2:45
  when the rest of the industry is sending them automated market updates
• 2:49
  that looks like spam you're reaching out as a human being
• 2:53
  that tailored approach builds an absolute fortress
• 2:56
  around your database that no AI
• 2:58
  or discount brokerage can penetrate
• 3:00
  if you do this five times a day
• 3:02
  five days a week your business will transform in 90 days alone
• 3:07
  actually I was on a call with Carbon Collective today
• 3:10
  and one of the top marketers in direct social media messaging
• 3:15
  gave a quick rendition of his most responded to text
• 3:21
  you know what that was first name
• 3:23
  last name exclamation point
• 3:26
  the response rate is incredible
• 3:28
  so you can start there
• 3:30
  if you don't have anything else to talk to your contacts about
• 3:33
  action rule step No. 2 Hyper local community Advisor
• 3:38
  step No. 2
• 3:39
  is a shift from being a broad
• 3:41
  real estate agent to a hyper local community advisor
• 3:45
  national lawsuits and macroeconomic headlines create macro panic
• 3:50
  this antidote is to macro panic is micro expertise
• 3:55
  AI can scrape general data off of the internet
• 3:58
  but it cannot know the nuance
• 4:00
  street level heartbeat of the specific market that you serve
• 4:04
  or more importantly your client is experiencing
• 4:08
  for example in my market here in the Denver metro area
• 4:10
  I am not looking at national interest rates
• 4:13
  I'm tracking the ballerina expansion
• 4:15
  I'm looking into the River Mile project
• 4:16
  and what is happening down in Cherry Creek West
• 4:19
  I'm paying attention to what those developments mean for traffic
• 4:22
  patterns local businesses
• 4:24
  and property values
• 4:25
  right here in Littleton and the surrounding neighborhoods
• 4:28
  you need to become a definitive expert on the ground
• 4:31
  when you sit down with a client
• 4:33
  you shouldn't just be talking about standard consumer terms
• 4:36
  you should be advising them on zoning changes
• 4:39
  local economic shifts and community development
• 4:41
  when you elevate your knowledge to the hyper local level
• 4:45
  you stop being a salesperson and you become a trusted advisor
• 4:49
  that is how you capture the market share
• 4:52
  that distracted agents are just not paying attention to
• 4:55
  this brings us to the third and most important step
• 4:57
  you must elevate your vocabulary
• 4:59
  and shift your focus from transactional sales to true wealth building
• 5:03
  if you are just helping someone buy a house
• 5:05
  you are replaceable stop using generic real estate cliches
• 5:09
  we need to replace consumer terminology with strategic
• 5:12
  business language start talking to your clients about leverage
• 5:15
  scaling their personal portfolios and alternative income streams
• 5:19
  this is why real estate is so powerful
• 5:22
  a perfect example of this is shifting into the B2B2C space
• 5:27
  I partner with platforms like nestment
• 5:29
  to help clients understand co buying strategies
• 5:32
  and investment properties
• 5:33
  and getting their credit ready for buying their first home
• 5:36
  when you can show two families how to pull their resources
• 5:39
  and buy multi family properties
• 5:40
  and show a past client
• 5:41
  how to leverage their current equity in a cash flowing asset
• 5:44
  you can completely change the dynamic of the relationship
• 5:47
  and if you help someone get into their first home
• 5:49
  through a home buying coach that you don't even pay for
• 5:52
  this could absolutely transform your entire relationship
• 5:55
  for long term success you aren't just earning a commission check
• 5:59
  you are architecting their financial future
• 6:02
  and in doing so you are building a massive
• 6:04
  scalable referral engine for your own business
• 6:07
  and that's the whole point
• 6:08
  that's what I've done so well in my career
• 6:11
  and that's why I really want to pay attention to these relationships
• 6:14
  right here right now
• 6:16
  so let's be real the headlines aren't going to stop
• 6:19
  the brokerage wars will continue and tech is only going to get faster
• 6:23
  let the rest of the industry be distracted by it
• 6:26
  the opportunity right now belongs to the agents
• 6:28
  who treat real estate as a vehicle for wealth
• 6:31
  and who use technology to amplify their human relationships
• 6:34
  not replace them success in the business isn't one size fits all
• 6:38
  and you need a strategy that fits your actual life
• 6:41
  if you want to cut through the noise
• 6:42
  stop guessing and build a tailored business plan that actually scales
• 6:46
  click the link in the description below
• 6:48
  and have a direct game plan call with me
• 6:51
  we look at exactly where your business is at and help you build
• 6:55
  the right path forward for your business and your needs
• 6:58
  and if you want to see exactly how I leverage the technical side
• 7:00
  how I actually set up my CRM workflows
• 7:03
  so I have the free time to focus on those human relationships
• 7:05
  click on this video right here that I just talked about
• 7:09
  and we will get you over there
• 7:10
  and help you kind of understand how I am using CRMs
• 7:13
  to absolutely have a ton of success
• 7:16
  until then get another win in real estate
• 7:18
  and understand that you are okay in this crazy world
• 7:22
  with all the headlines and all the AI
• 7:24
  you need to pay attention to it
• 7:26
  but you can't go down the rabbit hole
• 7:27
  let other people go down the rabbit hole and be distracted
• 7:31
  and you just understand what works for your business
• 7:33
  what you need in your business
• 7:35
  slowly implement those tools as they work for you
• 7:38
  with your personality your tone and everything else that goes with it
• 7:42
  until then I'll see you next time
• 7:44
  please like comment
• 7:45
  subscribe and we'll catch you soon