Role Creation Vs Role Fulfillment

Gym Business Coach Podcast · Dec 13, 2022 · 18m

One common mistake gym owners make in the business is trying to create roles to fit in people rather than fulfilling roles.

A case in point is something we hear a lot; a gym owner is approached by someone like a nutritionist or a dietician who wants to partner with the business. The gym owner now goes out of their way to create this role. This happens with other services as well.

We all know that having nutrition built into your programs will help your client achieve better results, but at the same time, when you lean on a third party for this service, you are opening up a can of worms.

If…