Latest / The Wellness in Hospitality Podcast
183. The Spa Expert’s Blind Spot: Why Expertise Alone Doesn’t Pay
If you’re a spa or wellness director with years of experience behind you…
If you’ve ever said “they just don’t get wellness”…
If you’re thinking about consulting, or you’ve started and the money isn’t following…
This episode is for you.
You can walk into any hotel and know within minutes what’s wrong with the spa. You can read a drawing and see the changing room in the wrong place. That instinct took you decades to build. It’s a blessing.
And when you become a consultant, it can cost you clients.
Expertise on its own is not a business. What you know matters less than how you use it to get…
The skinny
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