Brand Architecture Basics with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.
What you'll learn about in this episode:
What brand architecture is and is not
Why brand architecture is an essential part of your brand strategy
The four…
The skinny
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