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Sonesta Hotels x Rolling Stone: How Strategic Brand Partnerships Create "Money-Can't-Buy" Guest Experiences - Elizabeth Harlow, Sonesta Hotels
In this episode, Elizabeth Harlow, Chief Brand Officer at Sonesta Hotels, shares how she creatively partnered with Rolling Stone magazine to bring unique live music experiences to their guests and communities.
Listen now to learn:
How the collaboration between Sonesta Hotels and Rolling Stone began
Rolling Stone's Musicians on Musicians series - and its activation at Sonesta Hotels
Examples of live music events held in Chicago and Miami
The potential for hotels to be "cultural conversation platforms"
Insights on the rise of brand partnerships
A few more resources:
If you're new to Hospitality…
The skinny
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