Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / The Truth Behind "Overnight" Success

Transcript

The Truth Behind "Overnight" Success · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
There are some tensions when it comes to building a business,
0:06
building a career and people's desire to blow or to hammer or
0:12
to arrive or to you understand what I'm saying, get there
0:16
quickly. There are people who want to
0:18
start a career and want to be at their pinnacle, at the pinnacle
0:22
of their career very quickly. And there are people who are
0:25
thinking about getting into business and also want to start
0:28
seeing the returns, start seeing the proceeds, start seeing the
0:31
money very quickly. And so because of that, there is
0:34
continual tension in the entrepreneurial space where
0:40
people want to blow, people want to hammer.
0:43
And you have some business, some commentators and some
0:47
consultants such as me, for instance, trying to say, take it
0:51
easy, calm down your pipe low. So these are some of the
0:55
tensions that we're going to be exploring today.
0:59
And the reason why is because I had a conversation with a young
1:02
man who listens to the podcast, roughly about 24 years old and
1:06
again, wants to hammer, wants to blow quick.
1:09
And we had to have that conversation about, look, that
1:11
is not about blowing up quick, but it's about blowing up.
1:13
Well, it's about blowing up shore because some people hammer
1:17
and they hammer quick, but because there's no foundation,
1:20
everything just crumble, you know, So there's no point in
1:23
arriving today only for 2-3 years, you disappear.
1:27
People be like, oh, waiting up for now.
1:30
We're John Bosco and they say, ah, John Bosco, you never hear.
1:34
He said there are some now for US, he said and for US waiting
1:36
up, you know, we keep hearing all these stories, people
1:40
hammer, they're all over the place.
1:42
You know, we go to school with these people.
1:44
They are large, they're in control.
1:47
After a couple of years I waiting up for now and then you
1:50
don't see them again. We don't hear them again.
1:52
So we have that conversation about blowing up quick versus
1:56
showing up. Sure, sorry, blowing up, sure.
2:01
Blowing up. Well, blowing up over the long
2:04
term. In fact, that's the way that
2:05
Grant Cardone puts it. Grant Cardone says he doesn't
2:08
want to get rich quick. He wants to get rich for sure.
2:12
As in that the wealth he has acquired, there is nothing that
2:15
anybody will do or any system will do or any power will do
2:19
that will take this thing away from him.
2:21
So back I don't looks at it that way, getting rich quick versus
2:26
getting rich for sure. So these are some of the
2:29
tensions that we're going to be talking about today.
2:31
Now before we get into the meat of the issue, if you would love
2:34
to connect with me, you can call me, send me a text message or
2:37
WhatsApp message on 08064662140. If you're interested in the 15
2:45
minute sales audit or business audit, you can WhatsApp me on
2:48
the same number 08064 662140. Then you can all my you can also
2:56
join my WhatsApp channel by just sending me a WhatsApp message on
2:59
the same number. Oh, by the way, apologies.
3:01
You know, the Easter holidays are here, the kids are home,
3:04
wifey is home, everybody's home, neighbors are home.
3:07
So no how no how. There's going to be some noise
3:09
in the background. I'm just making today's episode
3:11
in the living room. Matter of fact, let me go deal
3:14
with the kids and then I'll come back right now.
3:18
OK, I'm back. Sorry about that.
3:19
Just had to go. That's how to deal with the
3:21
kids. You know how boys Gambino 1
3:23
issue after another after another.
3:26
OK, so like I said now for those of you who have been coming here
3:30
because you like hardcore Hills content, I'm very sorry that I'm
3:33
talking about something very soft and fluffy.
3:35
But The thing is, I have a bunch of people who listen to the
3:40
episode who are kind of in their early years.
3:43
Excuse me? So the people who have reached
3:45
out who are like 18, the people who have reached out like 20,
3:50
2428. So sometimes I make podcast
3:54
episodes like this just to give those guys the right perspective
4:00
because I like the fact that then the horse and I like the
4:02
fact that there's drive. But we need to make sure that
4:05
that energy is channeled in the right way so that people don't
4:09
just arrive on the scene today and then they rain for three or
4:12
four years and then next thing we can't find them again.
4:16
That star don't deem the destiny don't change.
4:19
So that's the reason why I'm making today's broadcast
4:21
episode. So there's a problem when you
4:27
want to blow up quick. Oh, by the way, the 24 year old
4:29
gentleman, I had the conversation with him and you
4:31
know I misunderstood him. I thought he was one of those
4:34
boys that just wants to blow anyhow.
4:36
Anyhow, may I blow? So I had the conversation with
4:38
him and OK, yeah, he has the right perspective.
4:41
But I'm just making this broadcast episode just in case
4:44
there's another 24 year old who is listening and the person is
4:47
thinking that you will hear one or two things from me that will
4:50
help his destiny to change forever.
4:52
And overnight the guy will just blow.
4:54
So that's why I'm making today's podcast.
4:56
Now. There's a problem with trying to
4:58
blow up quick. Trying to arrive quick, trying
5:02
to make your money quick, trying to step on the scene quick.
5:05
Trying to step up quick. Trying to arrive quick, trying
5:09
to materialize quick. Trying to manifest quick.
5:12
There's a problem with this quick, quick, quick, quick,
5:14
quick, quick. And this is the problem.
5:16
When you do quick, you could ignore fundamentals and you
5:20
start taking shortcuts. Let me repeat, as far as it's a
5:25
matter of business, business. So I'm talking business.
5:28
I'm not talking entertainment, I'm not talking sports.
5:31
I'm not talking any, any, any, any other thing.
5:34
I'm not talking crypto, you understand?
5:36
I'm talking business. Now, hardcore business, exchange
5:40
of value. There's something you're selling
5:43
the product or a service, this value that you're putting out to
5:46
the market in return, you're trying to capture that value in
5:50
terms of people don't they send you money so long as it's
5:54
business. That's all fundamentals.
5:56
We did that we can't ignore. And if you're thinking quick,
5:59
quick, quick, you could ignore the shortcut.
6:02
The problem is when the foundation no D when the
6:04
foundation no show you Crump. Even if you're doing something
6:09
that is totally legit because there's some people that arrive,
6:13
they blow. But the problem is then they do
6:15
for one night, they do Yahoo, Yahoo, you know all those
6:17
things. So that one, you know, it
6:19
happens, they will arrive on the scene and then they burn out.
6:23
But even if, let's say you know, they do Yahoo, Yahoo, you have a
6:26
genuine something. Let's say you're importing
6:28
bicycles. Let's say you're importing
6:30
motorcycles, Jinjiang, for instance, from China.
6:33
And then you, they import you, they sell out for Kano, for
6:35
instance. If you ignore any of these
6:38
fundamentals that we're going to talk about now, business Crump.
6:43
So if you want to blow up, I am focusing on the quick, Quick
6:46
thing you could ignore fundamentals #1 is subject
6:48
matter expertise. And The thing is, people who
6:52
arrive well and remain on the scene well, they have subject
6:58
matter expertise. It doesn't mean that they're the
7:01
smartest person in the field or that they know absolutely
7:03
everything, but they are conversant with some basic know
7:08
how know how, some basic understanding of what it is that
7:11
they do. So if it is somebody that is
7:14
importing Jin Cheng Okada and selling it in Kano, for
7:19
instance, if you don't have subject matter expertise when it
7:23
comes to Okada, what is good Okada, how do you maintain
7:27
Okada? Which kind of Okada is good for
7:29
Niger? You know, stuff like that.
7:30
Which kind of Okada do you find spare parts easy?
7:33
You know, some basic knowledge. Then you go to import any kind
7:37
thing and then you sell in Kano. What do you expect?
7:40
You start making some serious mistakes.
7:44
So the person who gets good at importing Okada or importing
7:50
spare parts, or being a business consultant, or being an
7:54
entertainment lawyer, or being an architect, or being an
7:59
environmental consultant, or being an engineer or being a
8:02
foreman, you get where I'm going with this.
8:05
Or coming into retail. You understand me, you feel me,
8:08
where I'm going, if there's no subject matter expertise, you
8:11
could have fumble anyhow down the line and where business is
8:15
involved, unfortunately, when you don't have subject matter
8:17
expertise, this fumble would have cost you serious money,
8:20
serious bar costly mistake. Now there's some people who have
8:24
lots of money, you know, you're from a rich family and you can
8:27
be making mistake, mistake, mistake and you're lending.
8:29
No problem, Popsy. They'll prop you up in they give
8:31
you money. But for the rest of us who don't
8:36
have those kinds of liberties, any small mistake will cost you
8:40
serious money. If you're on the blow quick,
8:43
you're going to ignore fundamentals, you're going to
8:45
ignore subject matter expertise, you will lose money.
8:50
So if somebody says now that ah Okada and in the rain, you just
8:54
go to China, you go to Japan, you import Jincheng, you import
8:59
this one, you import that one and then you go and sell it in
9:02
Kano, sell it in Kaduna, you go and sell to another brothers,
9:05
they'll buy. You just want to meet up with
9:07
the rush. So therefore you just go and
9:10
raise money. You collect money from pubs, you
9:12
collect money from uncles, you know, collect from your savings,
9:15
go and collect money from your baby.
9:16
You just rush in. After a while, you say, oh, I
9:20
don't know what happened. Maybe it's my village people.
9:22
It's not my village people. You didn't have subject matter
9:24
expertise. So this trend that you are
9:26
trying to jump on, you didn't know whether this Okada business
9:29
is good business. You don't know whether the
9:32
profit matches on this thing is good or is bad.
9:34
You didn't know whether, OK, I'm going to China, I'm going to go
9:36
and buy these things. Where are the good, where are
9:39
the good places in China where we'll get correct equipment, OK,
9:42
When the machine breakdown, you know, is their spare parts?
9:45
Are these things that make people adopt this thing quickly
9:48
or not? You don't have subject matter
9:49
expertise. That's the reason why you crash.
9:52
You're ignoring the fundamentals.
9:54
You'll also ignore fundamentals because client acquisition or
9:58
customer acquisition, there's expertise there.
10:00
Client acquisition or customer acquisition just means I'm new.
10:04
I'm brand new, I'm fresh. We're aware the customers may
10:06
acquire them. May I pursue them?
10:09
It's a skill. If you don't sit down and learn
10:14
work and learn how in this my trade, in this my industry, in
10:19
this my profession, in this my whatever, What are the
10:22
traditional means of customer acquisition?
10:24
How do we go after customers? How do we toss them?
10:27
How do we pursue them? You don't sit down and learn
10:29
this work, everything will crumble.
10:32
Everything will crumble. Client retention.
10:36
Now they are there behind client retention.
10:37
Is this when you bring people into a business?
10:43
Sorry. One moment.
10:45
OK, I'm back. Sorry about that.
10:46
You know, I told you guys I was a full house.
10:48
You know, wifey needed my attention.
10:49
And apart from that, to be honest, when I'm recording and
10:51
wifey is around, I get kind of shy because when you guys see
10:55
me, you know, you rape me. You see me on the stage, you
10:57
feel me, you understand that I'm spitting truth, you know?
11:00
But The thing is, you know, my wife has known me since I was,
11:02
you know, it's been a while been together for, I don't know,
11:06
maybe like 20 years now. So in her eyes, I'm still I'm
11:11
still that *** if you understand.
11:13
So yes, when I'm recording as she works in, you know,
11:16
sometimes I just pause recording, let her leave first.
11:18
All right, so back to what I was saying now client retention.
11:23
Now client retention is also one of those fundamentals I need to
11:26
pay attention to. Now, this is the idea behind
11:28
client retention. Usually when people want to
11:30
blow, people only pay attention to top of the funnel.
11:34
How many people am I talking to? How many people am I having
11:36
conversation with? You know, all other kind of
11:38
team, but people don't pay attention to how many people are
11:40
dropping out of the funnel. If every single year you the
11:44
pursue client, you the pursue client, the pursue client, you
11:47
get like 100 clients in a year, but then eight of them vex and
11:51
eight of them disappear or more. You are bleeding in your
11:55
business. You have attrition, serious
11:58
attrition as in people are bailing their running away.
12:01
There's no how they're going to build that business successfully
12:03
because your client retention is poor.
12:06
You hear me, Client retention is poor because you're bringing in
12:11
100 client every year and then eighty of them they evaporate.
12:15
Client retention is poor. My brother, you are in for a
12:18
long struggle in building this business.
12:21
Very, very, very long struggle. So if you want to blow quick,
12:26
you will not be paying attention to client retention.
12:28
You just be focused on the fact that, Correct.
12:29
This year we brought in 100 clients.
12:31
Next year we're going to bring in 200.
12:33
The year after that we bring in 400.
12:35
You are not paying attention to the fact that boys, customers,
12:39
they evaporate. That's one of the problems that
12:42
this, our brother had PDD, you know, because PDD was not a nice
12:45
guy. Now client retention a problem.
12:48
So PDD is bringing in stars, is bringing people into his
12:51
ecosystem. But the problem is, you know,
12:55
anyway, let me not join him out on the matter, but Shark client
12:57
retention was poor. People rush in because they love
13:00
him, but then when they see one or two teens, they will rush
13:02
out. There's no business that will
13:04
survive without client retention.
13:07
So client retention is really important and that is also one
13:10
of the fundamentals that you will ignore if you want to blow
13:12
up quick. That's why I say relax, let's
13:15
blow up. Well, let's learn all these
13:17
fundamentals. Then after client relation,
13:21
there's something called customer lifetime value.
13:23
The idea behind customer lifetime value is this.
13:26
When you retain a client, that means you talk to 100 people and
13:30
at the end of year A, maybe only 20 run away.
13:32
That means you retain 80 customers, 80 clients.
13:35
That is good. Now The thing is, if you retain
13:37
them and each customer stays with you for like 4-5, six years
13:41
now, 456 years, when they do business, they'll be dropping
13:44
money. You'll be getting good money,
13:46
easy money, because somebody who is a steady client that has been
13:49
giving you money is not somebody they have to pay money to go and
13:52
attract that. You have to be chasing that.
13:54
You have to be running, running after.
13:57
That's what we call maximizing customer lifetime value.
14:01
I've given the story on the podcast about when I was leaving
14:04
Kano. When I was in Kano, there was a
14:06
guy that I used to buy bread from and I used to buy like I
14:09
can't remember. I used to buy bread like 2-3
14:12
times a week. Each time I'll buy 2 loaves
14:14
because I was chilling with this guy.
14:16
DTA was squatting me. I mean, I'm a big guy.
14:19
DTA is a big guy. So no how, no how we can, two of
14:22
us cannot share a loaf of bread. Now Dino makes sense.
14:24
So I'll have my own loaf of bread.
14:26
The day will have his own loaf of bread.
14:27
Then we'll make our tea. The day used to put lemongrass
14:30
in his tea. You know he's a Cameroonian.
14:31
I know Cameroonians do some wild stuff.
14:34
So I wish you to tell him that guy, how can he be taking this
14:37
thing you say is herb that is vegetable.
14:40
I say this thing is a weed my brother, this thing is a weed.
14:42
He say no is herb so used to put lemongrass in his tea.
14:46
So we'll now be sipping our tea, eating our bread because during
14:49
our attack cannot be very cold now be watching NTA news and
14:52
they will be abusing politicians.
14:53
So that's how we used to live. So by the time I was leaving now
14:58
and I told the my bread guy that was going, ah, the guy was sad.
15:01
Now the guy dashed me two loaves of bread.
15:04
So when I got home, I told the DSR, did you see what happened?
15:07
That I told this guy that I was going and then he was hard and
15:09
then he prayed for me and then he gave me to lose our bread.
15:12
And then they said, of course, now that you know how much money
15:15
you've been bringing this guy is.
15:17
Then I did the math in my head. Me, I'm one customer.
15:19
Let's say back then when I did NYSE 2007, let's say each profit
15:26
on each loaf of bread was maybe 5500 naira or something.
15:31
If I'm buying 22 lows, the profit of 5500 naira each time.
15:35
I mean just do the math. Me leaving I was not worth 500
15:40
naira disappearing. Me leaving I was worth 500 naira
15:43
times 2. That is 1 thousand. 1000 * 3.
15:46
That is 3003 thousand a week. Multiply that by four.
15:50
That is 12,012 thousand. Multiply that by multiply 12,000
15:56
by 12 months. Is that 24 grand?
15:59
So when I was leaving, the guy knew that no, this is not 509
16:02
that is leaving Kano. He knew that this is 24,009 that
16:05
is leaving Kano. Maximizing customer lifetime
16:08
value. Somebody's with you.
16:09
Let them be giving you money. Steady, steady, steady.
16:12
That's the goal, that's the aim. If you want to blow up quick,
16:15
you will not choke your eye on customer lifetime value.
16:18
You won't. You'll be paying attention to
16:21
mold the horse. Mold the horse.
16:22
How many people are we bringing in every single year?
16:26
All right, let me stop on this for a while.
16:27
I need to attend to one or two things.
16:29
I'll be back. OK, I'm back.
16:33
Sorry about that. Like I said, it's a full house,
16:35
so needed to attend to one or two things, but I trust that so
16:39
far you guys are getting the gist of what it is that I'm
16:42
saying. So you want to blow up quick.
16:45
You want to arrive on the scene, You want to step up, You want to
16:49
pull up, You want to show up. Young people know that you have
16:51
arrived, but because your focus is quick, quick, quick, you're
16:56
losing sight of a couple of things.
16:58
Client acquisition, you're not doing it properly.
17:01
Client retention, you are not even there at all.
17:05
Maximizing customer lifetime value.
17:07
You're never putting eyes there at all.
17:09
Essentially, you are not building a solid base that allow
17:12
you to scale and expand in the future.
17:16
Therein lies the problem. So for those of you who say you
17:21
know what you do Yahoo, Yahoo, you don't do crypto.
17:23
You say you want to do solid business, no problem.
17:26
Therein lies the problem. You start, but the focus is on
17:31
showing up on the scene. Therefore, the thing that is
17:34
supposed to be your solid business to expand will not be
17:39
there. We all know the tale.
17:43
You know, we have a couple of billionaires in Nigeria and we
17:45
know that there's one billionaire in particular who
17:48
seems to be growing from grace to grace to grace.
17:50
The guy didn't move. Then there's another billionaire
17:54
that let me not call names. Well, you know, it's as if once
17:58
military era ended, you know the guy no true progress.
18:03
So he's a billionaire, OK, but there's a way that he's made
18:08
some moving for him. He's not.
18:10
Some people will say that the guy the there's not as soon as
18:15
if he's stagnating that the guy is now was was he retrogression?
18:22
You don't build a solid base. There's no how you're for for
18:26
your business. There's no how the thing will
18:27
scale well, there's no how that this thing will expand.
18:31
So these are the issues and these are some of the tensions
18:33
when we talk about blowing up quick versus let me blow up for
18:40
sure as they let me know just arrive on the scene.
18:44
But five years, 10 years, 15 years, 20 years, when people
18:49
look up, they will see me. And I said that this guy is
18:52
truly, truly a bigger Bros. Like take for instance, Cosmos.
18:56
To get to my wife's office, I have to drive, drive past Cos
19:00
Charis, Cosmos, Madoka, you know.
19:04
So yes, the guy no to the rain, but there's no how, no how that
19:08
if you're calling Ebo businessmen, Ebo billionaires in
19:10
this country, you will still call Cosmos.
19:16
That's the kind of thing we're talking about.
19:19
In the 80s, people are calling his name.
19:21
In the 90s, people are calling his name.
19:23
In the 2000s. People still know his name.
19:27
You got grant him long life. As we enter into the 20
19:30
thirties, people will still call that guy's name.
19:33
That's what I'm talking about. It's not about showing up on the
19:36
scene one time, bam, everybody sees you.
19:39
It's about when you arrive on the scene.
19:40
Are you going to be there for sure.
19:44
People see you today or see you tomorrow.
19:46
They see you next week. They see you next year.
19:48
They see you 2 years, five years, 10 years, 15 years, 20
19:51
years. Doesn't matter who it is that
19:53
you look at Warren Buffett or whoever, whether home or abroad,
20:01
the goal is not show up and then disappear.
20:03
The goal is you show up and people know that you are there.
20:07
Solid, no contest. Now applying these principles.
20:14
Can be tricky. So if you need me to look into
20:18
particular circumstances of your own business, that's not a
20:20
problem. You call me, you send me a text
20:22
message or a WhatsApp message on 08064662140.
20:28
If you're interested in the 15 minute sale audit, business
20:31
audit, no problem. WhatsApp me 08064662140.
20:37
And if you'd like to join my WhatsApp channel, it's not a
20:40
problem, send me a message on the same WhatsApp number and I
20:45
will hook you up. So the focus is we should be
20:50
trying to look for how I can build a solid business base, a
20:55
solid foundation that would allow allow for scale, excuse
20:59
me, allow for growth and expansion in the future.
21:02
The focus is to build a solid business and business assets
21:05
that we can hand down to the kids because there's no point in
21:10
show up. You blow up, then by the time
21:12
your time is done, what are you handing over for your children?
21:16
Nothing. But anyway, let me talk one
21:21
question because until we tackle this question, you know, this
21:24
madness will stop. Is overnight success possible?
21:27
Now unfortunately, there's some people who run to run around
21:30
saying that there's no trusting as overnight success, you know,
21:33
but that's not going to stop boys, especially young boys, 20
21:37
year old boys, 24 year old boys, there's nothing where to stop
21:39
them from chasing overnight success.
21:42
Because you say overnight success is not possible, but
21:45
you're not telling the exact truth.
21:47
Overnight success is possible. These boys see overnight success
21:51
all the time, every year, in fact, every single quarter they
21:55
see overnight success. That somebody, nobody knew his
21:58
name last month, this month, the guys, everywhere, people see
22:02
overnight success. So stop saying there's no such
22:05
thing as overnight success. There is the honest conversation
22:09
is to tell people that, look, there is overnight success.
22:11
However, overnight success has a hidden foundation of years that
22:16
people don't see. So stop going around saying
22:19
there's no such thing as overnight success.
22:20
Overnight success is there? It happens.
22:23
There's some people that generally nobody knows their
22:25
name July, they're all over the place.
22:28
The truth is just that the person are blue like that,
22:31
especially with his legitimate blue.
22:33
There are years hidden foundation, years of work that
22:41
went into making that team blow. The best I've heard is I was
22:45
watching a movie and somebody was like, how do you become an
22:47
overnight success on Broadway? And one of the actors said, Oh
22:50
yeah, that's easy. It's 15 years practice.
22:53
That is the most honest thing I've heard.
22:57
They asked the person, I want to blow in Broadway, how will I
23:01
blow overnight? The person responded back.
23:03
He said that's easy, it's 15 years of practice.
23:05
So in other words, you're an actor, you want to blow on
23:08
Broadway. You know Broadway is a New York
23:10
American something. You want to blow on Broadway, no
23:12
problem. You gaspet your dues for 15
23:14
years, then you can blow. So that's all we should be
23:17
telling people now. Yes, there is overnight success.
23:20
It's just that there's a hidden foundation of years of work.
23:24
So stop telling young boys that is an overnight success when
23:28
they have seen clearly what happened to Easy.
23:31
That's what's his guy's name now, Starkey Star Boy.
23:36
You know, before nobody knew him all of a sudden, especially when
23:40
I was running a back UW, the guy's name was everywhere.
23:43
So people have seen Wheezy blow up overnight.
23:48
But what happened is Wheezy was a studio rat for years, hanging
23:52
around in the studio, at least when I heard back UW talk about
23:55
this thing because back UW spoke at this event that was put
23:58
together by this woman wedding guru in Abuja.
24:01
You know that even though I'm a former lawyer now business
24:03
consultant, there was a time when I had an export business
24:07
with my brother and I also did events.
24:10
So of course I wanted to do business with a wedding guru
24:13
because, you know, she did do high class weddings.
24:16
So and of course, now that's where lots of us wanted to be.
24:19
So definitely, you know, she, she had an event going.
24:23
I didn't know her personally, but I knew her PA at the time.
24:25
So the PA told me what's up. So of course I show up for the
24:27
event now because, you know, I want to meet wedding guru as if
24:32
we can do some business together.
24:35
So another real event was Banky Banky W That's Banky Wellington.
24:40
I was talking, you know, former musician, former actor, now a
24:45
politician. I think he's in the, I can't
24:47
remember if he's in the State House, the State House of
24:50
Assembly or House of Reps. So it's Banky W because somebody
24:56
asked him some people self because I was around the time
24:59
when I think he and Wheezy were having some kind issues in the
25:04
press. So somebody asked him now how
25:05
far now this beef between you and Star Boy, like what's going
25:10
on? So that's how Banky W was
25:11
talking about the back story about all these kind of things.
25:15
So Bob Banky W testified that Wheezy Star Boy that the guy
25:23
they talented, that guy does the drop rhymes, drop bars lyrics
25:27
easy like that. But then he said the reason why
25:31
Wheezy is good like that is because he used to be hang
25:34
around. He used to be a studio rat.
25:38
He didn't use that term studio rat, but I know that people use
25:41
those terms for, you know, people where they hang around
25:43
studio like Prince, for instance.
25:45
Prince was also a studio rat as Prince, you know, Purple rain.
25:50
So sorry 1 moment OK, sorry about that.
25:55
I'm back you know like I said, it's a full house so my wife
25:58
made some sandwiches and so she was calling me to come and
26:00
collect my share. Now I know there's this one guy
26:03
in particular who says I like to flex on you guys, you know like
26:06
I'm boasting about my marriage, you know as if I'm boasting you
26:09
know what marriage is sweet. You know that's the reason why
26:13
look, he has his challenges, but that's the reason why when some
26:16
of you say no, I know I'm married at the at the Porsche
26:19
back. I want to carry back, you know,
26:21
I'm like that woman matter is trouble and blah, blah, blah.
26:25
And I'm just wondering like, where is all this fear coming
26:27
from? You know, the 2 million of you
26:29
young men, 24 In fact, this my video guy.
26:33
We just finished one documentary for King's Trust International.
26:38
They are one of the delivery partners.
26:42
No, not delivery partners Sharp. They they do some work with the
26:46
British Council here in Niger. And so we covered one of the
26:51
projects, one of the entrepreneurs who was trained
26:54
through their youth entrepreneurial something
26:57
something program, a pharmacist who's doing some good work in
27:01
Abuja and who is also trying to provide affordable health care
27:05
to people who have low income. So my guy, now I'll call him by
27:10
name self Ebel, you know, Ebel is a young guy.
27:13
That is something, yes, Ebel. No, I'm married.
27:15
I don't understand. I don't understand what's going
27:17
on. No, man, don't be afraid.
27:19
You know, it's not easy. He has the difficulties.
27:21
But yeah, marriage. Marriage can be sweet.
27:23
So that's it. My wife made me some sandwiches.
27:25
So as soon as I'm done with this, I'll sit down and have
27:28
myself a nice sandwich. Where was I now?
27:31
So Wheezy now, Banky Dub, you know, at that event that was
27:37
organized by a wedding guru. So Banky W said that look, you
27:41
can't take it away from Wheezy that forget the beef that you
27:46
know, Starboy now he is prolific, but that's because he
27:52
spent years in the studio. He's hanging around the studio,
27:55
he's cleaning the studio. You know, he's had all kinds of
27:57
things. Somebody will finish, somebody
27:59
will record. Like you talk about one session
28:01
where, you know, he was on the mic and he finished recording
28:05
something and just as bad as a bad he was about to step away.
28:09
You know, Wheezy was like, ah, that producer should know Vex
28:11
now that he wants to try something.
28:13
And that's how, you know, on the spot Wheezy try one or two
28:15
things. That's how Monkey Dobie was
28:17
like, this guy has some serious talent, you know?
28:20
And then that's how the friendship continued.
28:22
So everybody sees that Wheezy blew up overnight, meaning by
28:27
January nobody knows who he is. Middle of the year, everybody,
28:31
they shout, you know, Starboy, Starboy, Wheezy, Wheezy, if you
28:35
see me in the corner, don't dull on boys One hammer.
28:38
Don't dull sipping Doshi and Gabbana don't dull.
28:42
You know I won't leave 1 bad gun or you ask your mommy I won't
28:47
leave 1 bad gun. You know.
28:51
So it's like that one time nobody knew him overnight
28:55
everybody knew him. What is the foundation?
28:59
Hidden years of work that nobody saw him as a studio rat.
29:02
Nobody will see you. So that's all we need to be
29:04
telling boys. 2024 year old boys want to hammer with each other.
29:07
Yes, open and success is real, but in between there's a
29:12
foundation of years of work. So you can't be like Starboard,
29:15
you can't be like Wheezy. You just have to be a studio rat
29:20
for a decade and you will get there.
29:25
It's like born a boy, born a boy big in Niger, but then those
29:29
years of also in the UK when, you know, he didn't quite pop
29:32
off and nobody knew who the guy was.
29:35
So yes, you can be like wheezy. You can be like 1 aboard.
29:38
You just need to put in a decade of, you know, hustle, hustle,
29:42
you understand, and eventually you blow some of your favorite
29:49
influencers like this guy that used to be my was my senior in
29:52
school, Ibuka, you know, his host of of you know, I don't
29:57
watch his shows anyway, but his host of one legal show is the
30:01
host of Big Brother is the host of another educational show
30:04
where they quiz children and things like that.
30:06
And I think he got his big break when he started off with a good
30:10
ultimate search. So but The thing is, you will
30:13
look at able Khan now fine boy, fresh boy in a wear suit.
30:17
They travel up and down everything woman they admire.
30:20
You know you will see him like there was a time when nobody
30:26
knew him and then Big Brother Good Ultimate Search.
30:29
Now everybody knows him. People will not see that there
30:32
was years of work that happened before that and even in the
30:38
whole influenza blowing up stage.
30:40
You know, those time that he took some time, went back to
30:42
school I think was University of Edinburgh.
30:46
Although at the time I called Edinburgh until I landed in
30:50
Scotland, then I was telling to my colleagues, I said Edinburgh,
30:55
Edinburgh. I thought it corrected me.
30:57
It says Edinburgh, I say what it says Edinburgh.
31:00
I say OK now so as well, I think Ibuka took some time off, went
31:05
back to Edinburgh and did something in entertainment law
31:08
before coming back to Niger to, to, you know, to attack this
31:12
thing strong. So when people look at him and
31:16
say, oh, Ibuka, you know, who is he?
31:19
Which family is he from? People didn't know him before.
31:21
Now people know him. This overnight success, yes.
31:23
Or in between there's a couple years of work.
31:28
So yeah, you're 20 year old, 18 year old, 24 year old listening
31:32
to this podcast, you want to blow?
31:34
Yeah, it is true. Overnight success, it happens.
31:36
Don't let anybody tell you the overnight success doesn't
31:38
happen. It happen.
31:39
Well, anywhere, America, UK, Australia, anywhere, people,
31:44
they blow one night. The truth is just that, to blow
31:48
overnight. There's a hidden foundation that
31:51
people did not see when Abuka was in Edinburgh studying
31:56
entertainment law to come back and attack the Niger
32:00
entertainment scene in full force.
32:02
You people did not see. The cameras were not there
32:06
running to lecture up and down. The cameras were not there.
32:10
If it was one of those Nigerians who did part time work, because
32:13
some of us, we go there, we do part time work, you know, to
32:15
fund our studies. Well, luckily for me, Mumsy paid
32:18
my own food, school fees straight.
32:20
So my was just to, you know, hustle for upkeep and rent, you
32:25
know, So if you look at the do part time work, I don't see him.
32:28
The camera was not there. The only thing people are seeing
32:31
is you see him on Big Brother, You see this, the shine, you see
32:35
the, the suit. If you're around him, you smell
32:38
the perfume, you see as babes, the you know, the Russian,
32:42
that's all you're seeing. You didn't see the years or he
32:45
didn't work. So yes, overnight success is
32:48
possible and we should aim to blow.
32:51
We must blow. Even myself, I must blow.
32:54
These are my own hidden years. When I blow, it will take some
32:57
people by surprise. They'll be like, who is this ***
32:59
Where is he coming from? They don't know that there was
33:02
hidden years of work. So we must blow.
33:06
We make all of us who blow. Most definitely we must blow.
33:12
Just know that is hidden years, the Syrian foundation that goes
33:16
into it. But in trying to blow that our
33:19
focus be want to blow up for sure, not to blow up quick.
33:24
Like Grant Cardone says, it's not about get rich quick, it's
33:27
about get rich for sure. So that today they will know us.
33:33
Next year, don't know us five years, don't know us 10 years,
33:37
don't know us 20 years, don't know us 30 years.
33:40
They will know us. They will say you are the GOAT,
33:42
you are the greatest of all time.
33:44
That's all we should be aiming for.
33:46
It's not just blow up and then after a while where you know is
33:49
you blow up, you maintain after a while they will they heal you.
33:53
Bigger Bros, greatest of all time, bigger babe, greatest of
33:58
all time. That's the focus.
34:01
So that's it for today. If you've gotten value from
34:05
anything that was spoken about in the podcast, like share,
34:08
subscribe, Spotify, iTunes, Apple, tell other people about
34:12
the podcast as well, let them know we have wonderful content
34:15
like this in Nigeria. You don't have to rely on
34:17
foreign podcasts all the time. We have correct boys and correct
34:21
girls who are doing good stuff over here in Nigeria.
34:23
And remember, if you'd love to connect with me, you can call
34:26
me, send me a text message or WhatsApp message on 08064662140.
34:33
Now, for those of you who like my solid sales content, you
34:35
know, don't worry, we'll get back to that soon.
34:38
I have one more episode to make that is not entirely sales
34:42
focus, but no, just hang in there.
34:44
I'll be back. So yeah, that's it.
34:47
Thank you very much for the time and attention.
34:49
I'll catch you all at the next episode.