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EP02: Target Audience Persona
Target Audience Persona
BEFORE YOU INVEST TIME AND MONEY IN DESIGN… Ensure you first identify your audience persona. This sounds basic and common sense, but we often see it with companies prioritizing going to a brand agency and getting a nice logo before establishing their strategy personas.
WATCH Weeks Weekly ▶️ Target Audience Persona
[01:01] Your persona is the major guiding force in all your marketing endeavors, which is key to any successful campaign. Without it, it's all guesswork. You do not want to do any guesswork when it comes to spending money on marketing.
[03:37] The marketplace…
The skinny
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