Latest / PPC with YRV Dynamics: the Google Ads Experts
Why Agency Leads Die in the Middle of the Pitch Funnel
In this episode, I break down a real-world example of how leads can collapse mid-funnel, even when you follow your process correctly—and what agency owners and consultants need to do to protect themselves.
The story starts with an organic lead: a parking/airport garage aggregator who claimed his business “crumbled” after years of success. After offering a free audit, it quickly became clear the account was completely cold, improperly built, and fundamentally broken—no GA4, no GTM, no real conversion tracking, and an abandoned ad account that hadn’t run in over a year.
What looked like a…
The skinny
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