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AI Beyond the BDC with Dustin Schuler, Marketing Director Bud Clary AG
Ask most of auto retail what AI is for and you get one answer: the BDC, after hours.
Dustin Schuler is somewhere else. He runs marketing for Bud Clary Auto Group, 14 stores in Washington State, and six days into October he had used, by his own count, 5.7 billion tokens. He spoke at Claude for Dealers in Atlanta, a sold-out two-day workshop where operators built things they could take back to the store the same day, and he joined me the week after to unpack it.
In this conversation he walks through the workflow that now builds the specials and banners for all 14 websites at 6am the morning…
The skinny
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