Latest / Selling on Giants: The eCommerce Marketplace Podcast
Amazon Ads Goes Full-Funnel, Target Joins the Deal Wars, and AI Eats SEO’s Lunch
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This week on Selling on Giants – eCommerce News & Updates, we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond.
AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We break down what that means for content strategy, conversions, and how to write pages that AIs actually quote.
Then we turn to Amazon, which is quietly building the most complete ad stack in retail media…
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