Latest / Unstoppable Empire: How to Start a Business While Working Full Time
Your Customer Says “It’s Too Expensive”… But What If That’s Not the Real Reason?
Why do customers say no—even when they want the result and can afford your offer?
In Episode 13 of the Unstoppable Empire Podcast, we explore what may really be hiding behind customer objections and why simply lowering your price, adding features, or explaining harder may not solve the problem.
You’ll learn how customer beliefs influence buying decisions, how to uncover those beliefs through real customer research, and why the right story can sometimes accomplish what another sales argument can’t.
Plus, you’ll get an AI prompt for researching customer beliefs and beginning your own Story…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.