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Lessons - From Nobody to Closing $2 Billion in Deals | Oren Klaff - Pitch Anything Author

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In this "Lessons" episode, Oren Klaff, bestselling author of Pitch Anything and Flip the Script, reveals the art of controlling sales conversations without coming across as forceful. He explains why giving buyers too much control kills deals, why predictable behavior undermines influence, and how discovery calls often waste time instead of building trust. Oren shares actionable strategies to frame conversations, maintain authority, and create autonomy for buyers while keeping control of the process—turning…

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