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The 24-Hour Kickstarter Rule That Launched Curious Elixirs

JW Wiseman is the Co-Founder and CEO of Curious Elixirs, a booze-free adaptogenic craft cocktail brand with the mission to redefine how people drink socially. In 2015, JW woke up one morning after having 20 drinks in a single night and deciding to radically change his relationship with alcohol. He was inspired to explore his curiosity about life with less booze and started Curious Elixirs.

Combined with JW's interests in herbs and adaptogens, Curious Elixirs launched as one of the first brands in America to pioneer the non-alcoholic and sober curious movement. As a fast-growing leader in the…

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