Your Post-Purchase Experience Is Leaking Revenue, Here's How to Fix It

Beyond Fulfillment Podcast · Apr 15, 2026 · 18m · transcript

Acquiring a customer is the expensive part. Keeping them is where brands actually build a business. Recorded live on the floor of Shoptalk Spring 2026, Dave talks with five founders and operators about everything that happens after a customer hits & 'buy' and why that's where most brands leavemoney on the table. Lifecycle marketing, returns operations, conversion analytics, fraud prevention, and retargeting all in one episode.

Guests:

Danielle Satterwhite (The Lifecycle Lab) - https://www.linkedin.com/in/daniellesatterwhite/

Marco De Paulis (Loop Returns) -…