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Solid Foundations: Why Real Estate Success Needs Focus, Not Fads · The Real Estate Agent Playbook

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  Do you feel like you're constantly chasing that next thing?
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  What can I do right now?
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  What's this other agent doing?
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  We have a problem with imposter syndrome and shiny object syndrome is
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  just a byproduct of imposter syndrome.
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  Today we're going to talk a little bit about shiny object
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  syndrome and how this could be.
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  the defamation of your real estate career.
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  If you continue to chase that next thing, that next, you know, easy
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  deal, because ultimately we have to step back and understand, build a
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  foundation and dial in our business.
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  Stay tuned.
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  What's up guys?
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  This is Jeremy Kane with Real Estate Agent Playbook.
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  Super excited to dive into this one because I have conversations
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  with agents new and old all the time and it always seems to be a
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  lack of focusing on the things that actually work to get the job done.
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  So if you like what you hear, please share the podcast with
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  your favorite real estate agent.
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  Share the YouTube link.
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  Either works perfectly to build our community.
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  I'm here to help agents win every single day at the game of real estate.
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  And I hope this finds you well, so let's get into it.
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  Okay.
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  So shiny object syndrome, this is something, especially in the wolf
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  pack with all of our live calls and nine live calls a week, and all
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  of these agents that are crushing it, sharing their information.
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  You can certainly get overwhelmed and try and do all the things.
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  And shiny object syndrome is truthfully trying to do all the
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  things without getting consistent and good at any of the things.
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  Right?
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  And it usually leads to pretty quick burnout and, you know,
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  pretty much a lack of success.
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  So, the first things first is that.
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  We try and try.
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  To do everything we possibly can to build our business, to help people
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  get into homes and all the things, but it requires focusing on doing
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  a few things great to get there.
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  My motto lately is everything works.
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  We just need consistent effort over, you know, a period of time, make
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  some adjustments along the way and get to where we need to get to.
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  So.
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  Ultimately, it is a trap because you see, you know, somebody crushing it with
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  cold calling up in, you know, Washington, or you see somebody doing a cool new
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  build kind of deal down in Austin or, you know, whatever, especially in these
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  global groups that are becoming so popular, the cloud based brokerages,
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  you're connected now with different markets and, and that's great, but it's
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  also a curse if you're trying to do everything that everyone else is doing.
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  Real estate remains hyper local, and it remains very personalized
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  and relationship based.
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  So don't forget that while you're chasing that next thing.
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  And certainly, I'm a proponent of, you know, taking this
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  great idea, making it your own.
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  I also believe there's no true blueprint.
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  That I can hand you in order to be a successful real estate agent.
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  That's why my foundations course is built on a blueprint of different tactics
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  that you can build your business around.
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  However, i'm not going to pick the pick the foundations you are and so
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  i'm super excited for that launch stay tuned this spring It will be out if
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  you're interested in learning more when it comes out, comment course below and
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  I'll make sure you're on the list to know very first when that, when that drops.
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  And so we must step back a little bit and understand why this happens.
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  There is so much pressure in our industry, whether you join a team or a brokerage.
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  To kind of get off the ground and running and the failure rate is constantly blared
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  in our face, you know 19 or 16 or whatever make it past the two year mark, right?
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  That's that's always in our face It's always what we hear and the
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  truth is it really doesn't matter You're not a statistic in this game.
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  However, you will become one if you're just trying to do everything.
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  Also the crazy amount of high splits when you first start in the industry, whether
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  you're on a team and you're splitting 50 50 60 40, even 60 to the brokerage
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  and team 40 to you when you're getting certain kinds of leads, that's absolutely
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  devastating to a pocket book and only makes you have to get More homes sold
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  right by the time it's all said and done if you're on a 40 60 split You legit have
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  to sell three homes to make a hundred percent of what you would on one At you
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  know a different brokerage that doesn't mean that those models are any better
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  than the other however, it just puts a lot of pressure on us right and we have
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  to You know succeed and there's all those people and the naysayers that love to
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  be haters and tell you Oh, you're not gonna make it real estate's so hard but
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  it looks pretty easy from the outside in and people kind of jump into it and
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  then they see and they're like Oh, okay.
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  I'm truly a full time business owner full time entrepreneur here And that's
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  the thing, is there's no way for one person when they get their license to be
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  good at the legal stuff, the contracts, the relationships of clients, the
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  marketing, all the, you know, follow up, the accounting, and all the things that
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  go into being a successful real estate agent running a successful business.
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  And so, that's the first thing, is understanding where this comes
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  from, and the pressure is real.
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  And so, you have to kind of step back and realize that that pressure can
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  absolutely You know, get to us and make us be like, Oh, well I gotta go buy leads.
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  I gotta go do this.
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  I gotta, no, it takes time to build this business.
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  So my suggestion to you is step back and pick three, four, maybe two pillars
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  of your business to really focus on.
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  If you are that person that has to build one at a time, build one at a
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  time and do it exceptionally well.
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  Right?
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  Because I tell people all the time, depending on your market, you
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  have to sell between five and ten houses a year to make six figures.
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  That's absolutely insane, right?
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  You literally have to sell five homes in certain markets to make six figures.
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  And that's what everyone's goal is when they first start in real estate.
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  Oh, I want to make six figures.
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  That's what I want to do.
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  Right?
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  It's an absolutely great milestone to reach and be at.
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  However, It's so hard to get there if you're just trying
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  to do every little piece.
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  Like, I'm gonna do open houses, and I'm gonna cold call, and I'm gonna
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  get some Zillow leads, and I'm gonna be on Facebook, and I'm gonna do
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  YouTube, and I'm gonna doorknock, and I'm gonna do all these things.
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  Eventually, you just Aren't good at anything.
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  And so my advice to you is to step back and find One, two, three, four things that
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  you really want to dial in and depending on the time you have allotted Right, if
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  you're a part time agent Which a ton of agents in my organization kind of come in
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  as part time and we work to get them to full time If you're a part time agent pick
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  one or two things and then dial it in But this isn't gonna just come to you, right?
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  If you're working a 40 hour a week job, you have a whole nother 40 hour a week job
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  over here Right being a part time agent.
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  Certainly you can work 20 hours a week doing it.
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  That's okay There's no magic in the science of the hours.
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  Certainly.
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  I think we're all pretty You know, capable of, of working,
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  you know, 60 to 80 hours a week.
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  However, you must have dedicated effort, your productivity in those hours.
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  Are absolutely key, right?
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  And I always ask agents that have part time jobs.
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  Like what's your job?
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  Can we start to kind of leverage real estate and don't get fired?
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  Don't do anything here.
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  Your boss that's paying your bills, you know, would, would be
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  against, but you have to find a way to bring that real estate in.
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  If you're going to, you know, be working 40 hours and then just
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  letting the real estate come, let's try and incorporate that into your
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  other job and see if we can make.
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  That group of people, your co workers, you know, the clients, if
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  you're allowed, you know, to come in and build that rapport so that you
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  can start and launch your business.
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  Like I said, five to ten deals in any market pretty much is six figures here.
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  So, we have to step back and understand exactly what's going
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  on, exactly how we want to advance.
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  And certainly, I understand, I can see the comments now, well, you
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  know, our average price point is 200, 000 and, you know, all the things.
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  Okay, five to fifteen deals.
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  Right?
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  But the honest truth is it's not that much dedicated effort to get there.
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  Right?
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  And most people that are working a full time job and getting into real
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  estate, you know, their goal is either, you know, to replace this income that
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  may be not six figures, or if this income's six figures, this is just
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  supplement over here for real estate.
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  So that's where we're at.
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  We have to understand that we must focus.
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  Once you pick those two, three, four things, focus on those and
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  generate your calendar and your time.
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  So that you can understand.
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  Okay.
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  This is exactly what I want this to look like.
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  This is exactly what I want to do because Once you have those things
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  dialed in and everything works out.
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  It's an amazing amazing career However, a lot of us struggle to get started
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  because we're trying to do everything and this goes for social media, too Right if
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  we're on Instagram and since Instagram is owned by Facebook We're gonna post
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  on Facebook and since Facebook's owned by You know, since Instagram and Tiktok
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  are similar, we're just going to put the same video out every single time
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  in the same format, same everything, and just throw it and see what sticks.
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  Ultimately, you still need to build each platform out one by one.
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  And I would tell you right now, I love social media, I love
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  building business through social media, but build one at a time.
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  Right, if you're trying to build multiple platforms, you're, you know, repurposing
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  content and doing all the things, it only confuses our audience and ultimately,
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  probably overwhelms them if it's the same content across all channels all the time.
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  And so, that's exactly where we need to make that shift.
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  And, and level up a little bit.
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  But, I typically recommend one social media platform, maybe a traditional
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  pillar, open houses or something.
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  And certainly, if you're doing open houses, you could go door knock the
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  neighborhood that you're doing them.
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  And you could call the neighborhood, and you could flyer the neighborhood.
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  And you could do some, some cross tactics, but have one specific
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  one that you're focusing on.
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  If you're gonna do open houses, do, you know, two open houses minimum a weekend.
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  There's some other great people out there, especially in the Wolf Pack, that are
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  doing like four open houses in one day, and they're just doing shorter increments.
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  That's a whole new strategy that, you know, ultimately this game's
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  just about doing something different and catching people, you know,
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  in different times, at different stages, and making those changes.
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  So, if you're, you know, confused at what to do, definitely look
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  for that course coming out.
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  Also, in the meantime, if you're like, Hey, you know, this resonates with me.
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  I have shiny object syndrome.
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  You can definitely book a realtor game plan call.
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  And the last thing I'm going to say about this is usually once we get
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  up and running, I typically like to make sure it's a 75 25 rule.
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  75 percent of the time.
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  You are focusing on the things that, you know, your pillars, your chosen pillars.
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  And then 25 percent of the time you can pull in maybe a new thing
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  here and there and trying to do the same thing and turning one of
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  these new things into a pillar.
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  We'll go into that on a future video, but just wanted to kind
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  of bring that full circle.
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  Shiny object syndrome is real.
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  For the brand new agent for the tenured agent I see it all the time and agents
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  and I'm coaching so I hope that helps please like comment subscribe share this
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  with Your favorite real estate agent if you are not one and if you are one
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  share with your favorite real estate agent Anyways, we'll talk to you soon