Latest / Women in The Coaching Arena / 91 | From Fear to Freedom: Mastering Finances as a Coach

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91 | From Fear to Freedom: Mastering Finances as a Coach · Women in The Coaching Arena

• 1:39
  Hello
• 1:39
  and
• 1:40
  welcome
• 1:40
  to
• 1:40
  Women
• 1:40
  in
• 1:41
  the
• 1:41
  Coaching
• 1:41
  Arena
• 1:42
  Podcast.
• 1:42
  I'm
• 1:43
  so
• 1:43
  glad
• 1:43
  you're
• 1:43
  here.
• 1:44
  I'm
• 1:45
  Jo
• 1:45
  Lott,
• 1:45
  a
• 1:46
  business
• 1:46
  mentor
• 1:46
  and
• 1:47
  ICF
• 1:47
  accredited
• 1:48
  coach
• 1:48
  and
• 1:49
  I
• 1:49
  help
• 1:49
  coaches
• 1:50
  to
• 1:50
  build
• 1:50
  brilliant
• 1:51
  businesses.
• 1:53
  I
• 1:53
  know
• 1:53
  that
• 1:54
  when
• 1:54
  you
• 1:54
  prepare
• 1:54
  to
• 1:55
  enter
• 1:55
  the
• 1:55
  arena
• 1:56
  there
• 1:56
  is
• 1:56
  fear,
• 1:57
  self
• 1:57
  doubt,
• 1:58
  comparison,
• 1:59
  anxiety,
• 2:00
  uncertainty.
• 2:01
  You
• 2:02
  can
• 2:02
  tend
• 2:02
  to
• 2:03
  armour
• 2:03
  up
• 2:03
  and
• 2:04
  protect
• 2:04
  yourself
• 2:05
  from
• 2:05
  vulnerability.
• 2:07
  In
• 2:08
  this
• 2:08
  podcast
• 2:08
  I'll
• 2:09
  be
• 2:09
  sharing
• 2:09
  honest,
• 2:09
  not
• 2:10
  hype,
• 2:10
  practical
• 2:11
  and
• 2:11
  emotional
• 2:12
  tools
• 2:12
  to
• 2:12
  support
• 2:13
  you
• 2:13
  to
• 2:13
  make
• 2:13
  the
• 2:14
  difference
• 2:14
  that
• 2:14
  you're
• 2:14
  here
• 2:15
  for
• 2:15
  DARE
• 2:16
  greatly
• 2:17
  you
• 2:17
  belong
• 2:17
  in
• 2:18
  this
• 2:18
  arena.
• 2:20
  Hello,
• 2:20
  welcome
• 2:21
  to
• 2:21
  the
• 2:21
  91st
• 2:22
  episode
• 2:22
  of
• 2:23
  Women
• 2:23
  in
• 2:23
  the
• 2:23
  Coaching
• 2:23
  Arena.
• 2:24
  I
• 2:24
  am
• 2:24
  so
• 2:24
  glad
• 2:25
  you
• 2:25
  are
• 2:25
  here.
• 2:26
  I
• 2:27
  want
• 2:27
  to
• 2:27
  start
• 2:27
  by
• 2:28
  thanking
• 2:28
  you
• 2:28
  for
• 2:29
  rating
• 2:29
  and
• 2:30
  reviewing
• 2:30
  the
• 2:31
  podcast.
• 2:31
  It
• 2:32
  has
• 2:32
  had
• 2:32
  a
• 2:32
  huge
• 2:33
  impact
• 2:33
  because
• 2:34
  I
• 2:34
  am
• 2:34
  now
• 2:35
  number
• 2:35
  four
• 2:35
  in
• 2:35
  the
• 2:36
  podcast
• 2:36
  marketing
• 2:37
  charts
• 2:37
  which
• 2:37
  is
• 2:38
  crazy
• 2:38
  considering
• 2:39
  there
• 2:39
  are
• 2:40
  huge
• 2:40
  people
• 2:41
  like
• 2:41
  Amy
• 2:42
  Porterfield
• 2:42
  and
• 2:43
  I'm
• 2:43
  ahead
• 2:43
  of
• 2:43
  Gary
• 2:44
  Vee
• 2:44
  by
• 2:45
  several
• 2:45
  steps.
• 2:46
  So
• 2:46
  thank
• 2:46
  you
• 2:47
  so
• 2:47
  so
• 2:47
  much
• 2:48
  for
• 2:48
  rating
• 2:48
  and
• 2:48
  reviewing.
• 2:49
  I
• 2:50
  am
• 2:50
  reading
• 2:50
  them
• 2:51
  all
• 2:51
  right
• 2:51
  now
• 2:52
  and
• 2:52
  I
• 2:52
  am
• 2:52
  so
• 2:53
  grateful.
• 2:54
  Today
• 2:54
  I
• 2:54
  am
• 2:55
  covering
• 2:55
  how
• 2:55
  to
• 2:56
  handle
• 2:56
  your
• 2:56
  finances
• 2:57
  as
• 2:58
  a
• 2:58
  coach
• 2:59
  and
• 2:59
  I
• 2:59
  am
• 2:59
  covering
• 3:00
  this
• 3:00
  from
• 3:00
  a
• 3:01
  very
• 3:01
  different
• 3:02
  perspective
• 3:02
  than
• 3:03
  the
• 3:03
  expert
• 3:04
  perspective
• 3:05
  that
• 3:05
  I
• 3:05
  usually
• 3:06
  speak
• 3:06
  from
• 3:06
  in
• 3:06
  this
• 3:06
  podcast
• 3:07
  because
• 3:08
  I
• 3:08
  will
• 3:09
  admit
• 3:09
  that
• 3:09
  finances
• 3:10
  is
• 3:11
  my
• 3:11
  least,
• 3:11
  least
• 3:12
  favorite
• 3:12
  topic.
• 3:14
  I
• 3:14
  have
• 3:14
  been
• 3:15
  stuck
• 3:15
  with
• 3:15
  limiting
• 3:16
  beliefs
• 3:16
  about
• 3:17
  not
• 3:17
  liking
• 3:18
  things
• 3:18
  like
• 3:19
  that
• 3:19
  that
• 3:20
  I
• 3:20
  am
• 3:20
  working
• 3:21
  through.
• 3:21
  So
• 3:21
  I'm
• 3:22
  really
• 3:22
  excited
• 3:22
  to
• 3:23
  have
• 3:23
  hired
• 3:24
  a
• 3:24
  finance
• 3:25
  coach
• 3:25
  who
• 3:25
  I
• 3:25
  started
• 3:26
  with
• 3:26
  yesterday
• 3:27
  and
• 3:27
  I'm
• 3:28
  already
• 3:28
  seeing
• 3:29
  that
• 3:29
  it's
• 3:29
  a
• 3:29
  bit
• 3:29
  like
• 3:30
  when
• 3:30
  I
• 3:30
  first
• 3:30
  had
• 3:31
  my
• 3:31
  Kartra
• 3:33
  portal
• 3:33
  which
• 3:33
  is
• 3:34
  where
• 3:34
  I
• 3:34
  host
• 3:34
  my
• 3:35
  course
• 3:35
  and
• 3:35
  send
• 3:35
  all
• 3:35
  my
• 3:35
  emails
• 3:36
  from.
• 3:37
  I
• 3:37
  absolutely
• 3:38
  hated
• 3:38
  logging
• 3:39
  in
• 3:39
  because
• 3:40
  I
• 3:40
  didn't
• 3:40
  know
• 3:40
  how
• 3:40
  to
• 3:41
  use
• 3:41
  it
• 3:41
  and
• 3:41
  it
• 3:41
  felt
• 3:42
  really
• 3:42
  techy
• 3:42
  and
• 3:43
  complicated.
• 3:44
  So
• 3:44
  I
• 3:44
  would
• 3:44
  honestly
• 3:45
  be
• 3:45
  hyperventilating
• 3:46
  before
• 3:47
  logging
• 3:47
  in
• 3:47
  to
• 3:48
  send
• 3:48
  an
• 3:48
  email
• 3:48
  to
• 3:48
  you.
• 3:49
  And
• 3:50
  now
• 3:50
  I
• 3:50
  know
• 3:51
  how
• 3:51
  to
• 3:51
  use
• 3:51
  it
• 3:51
  and
• 3:52
  it's
• 3:52
  fine.
• 3:52
  So
• 3:53
  my
• 3:53
  finance
• 3:53
  coach
• 3:54
  assures
• 3:54
  me
• 3:54
  that
• 3:55
  by
• 3:55
  the
• 3:55
  end
• 3:56
  of
• 3:56
  our
• 3:56
  12
• 3:57
  weeks
• 3:57
  together
• 3:57
  I
• 3:58
  will
• 3:58
  enjoy
• 3:58
  my
• 3:59
  finances
• 3:59
  and
• 4:00
  I
• 4:00
  can
• 4:00
  really
• 4:00
  already
• 4:01
  see
• 4:02
  that
• 4:02
  by
• 4:02
  understanding
• 4:03
  more.
• 4:04
  We
• 4:04
  enjoy
• 4:05
  things
• 4:05
  more.
• 4:06
  So
• 4:06
  excited
• 4:07
  to
• 4:07
  share
• 4:07
  with
• 4:08
  you
• 4:08
  today
• 4:09
  my
• 4:09
  learnings
• 4:10
  because
• 4:10
  this
• 4:11
  week
• 4:11
  in
• 4:11
  my
• 4:11
  business
• 4:12
  of
• 4:12
  coaching
• 4:12
  group,
• 4:12
  I
• 4:13
  had
• 4:13
  a
• 4:13
  former
• 4:13
  client,
• 4:14
  Anja
• 4:14
  Langsch,
• 4:15
  run
• 4:16
  a
• 4:16
  workshop
• 4:16
  for
• 4:17
  us
• 4:17
  about
• 4:17
  finances.
• 4:18
  So
• 4:18
  I
• 4:18
  wanted
• 4:19
  to
• 4:19
  share
• 4:20
  my
• 4:20
  insights
• 4:21
  from
• 4:21
  that
• 4:21
  workshop.
• 4:23
  So
• 4:23
  the
• 4:24
  workshop
• 4:24
  was
• 4:25
  divided
• 4:25
  up
• 4:25
  into
• 4:26
  three
• 4:27
  areas.
• 4:27
  So
• 4:27
  the
• 4:28
  first
• 4:28
  was
• 4:28
  connecting
• 4:29
  emotionally
• 4:30
  to
• 4:30
  your
• 4:30
  numbers.
• 4:31
  We
• 4:32
  started
• 4:32
  by
• 4:33
  thinking
• 4:33
  about
• 4:33
  what
• 4:33
  feelings
• 4:34
  and
• 4:34
  emotions
• 4:35
  the
• 4:35
  thought
• 4:35
  of
• 4:36
  your
• 4:36
  company
• 4:37
  finances
• 4:37
  evoke
• 4:38
  in
• 4:38
  you.
• 4:38
  So
• 4:39
  take
• 4:39
  a
• 4:39
  moment
• 4:39
  to
• 4:40
  think
• 4:40
  about
• 4:40
  what
• 4:41
  word
• 4:41
  comes
• 4:42
  to
• 4:42
  mind
• 4:42
  when
• 4:42
  you
• 4:43
  think
• 4:43
  about
• 4:43
  your
• 4:44
  company
• 4:44
  finances
• 4:46
  on
• 4:47
  the
• 4:47
  Day,
• 4:47
  we
• 4:48
  had
• 4:48
  a
• 4:48
  lot
• 4:49
  of
• 4:49
  comments
• 4:49
  like,
• 4:50
  overwhelmed,
• 4:51
  don't
• 4:52
  like
• 4:52
  it,
• 4:54
  stressed.
• 4:55
  So
• 4:55
  there
• 4:55
  were
• 4:56
  many
• 4:56
  negative
• 4:57
  emotions
• 4:58
  coming
• 4:58
  up
• 4:58
  from
• 4:59
  the
• 4:59
  room
• 4:59
  around
• 5:00
  the
• 5:00
  feeling
• 5:00
  and
• 5:00
  emotions
• 5:01
  that
• 5:01
  come
• 5:01
  up.
• 5:03
  The
• 5:03
  thoughts
• 5:04
  varied
• 5:04
  from
• 5:05
  not
• 5:05
  being
• 5:06
  particularly
• 5:06
  money
• 5:06
  driven.
• 5:07
  I
• 5:07
  wouldn't
• 5:07
  say
• 5:08
  I
• 5:08
  am
• 5:08
  money
• 5:08
  driven.
• 5:09
  I
• 5:10
  am
• 5:10
  experience
• 5:11
  driven.
• 5:12
  So
• 5:12
  I
• 5:12
  love
• 5:13
  to
• 5:13
  buy
• 5:14
  experiences
• 5:15
  rather
• 5:15
  than
• 5:16
  buy
• 5:16
  goods.
• 5:16
  Like,
• 5:17
  I'm
• 5:17
  not
• 5:17
  really
• 5:18
  bothered
• 5:18
  what
• 5:19
  car
• 5:19
  I
• 5:19
  have
• 5:20
  or
• 5:20
  clothes
• 5:21
  I
• 5:21
  have.
• 5:22
  But
• 5:22
  what
• 5:22
  I
• 5:23
  do
• 5:23
  love
• 5:23
  to
• 5:23
  do
• 5:24
  is
• 5:24
  have
• 5:25
  an
• 5:25
  amazing
• 5:26
  time.
• 5:27
  So
• 5:27
  I'm
• 5:27
  really
• 5:27
  excited
• 5:28
  to
• 5:28
  have
• 5:28
  booked
• 5:28
  onto
• 5:29
  Vicki
• 5:29
  Knight's
• 5:30
  retreat
• 5:31
  in
• 5:31
  Spain
• 5:32
  next
• 5:32
  year.
• 5:33
  So
• 5:33
  it's
• 5:33
  things
• 5:33
  like
• 5:33
  that
• 5:34
  that
• 5:34
  are
• 5:34
  the
• 5:35
  reason
• 5:35
  that
• 5:35
  I
• 5:36
  have
• 5:36
  my
• 5:36
  business.
• 5:37
  But
• 5:38
  it
• 5:38
  can
• 5:38
  be
• 5:39
  a
• 5:39
  bit
• 5:39
  of
• 5:39
  a
• 5:39
  blocker
• 5:40
  because
• 5:40
  therefore
• 5:41
  I'm
• 5:41
  not
• 5:41
  really
• 5:42
  thinking,
• 5:42
  oh,
• 5:42
  this
• 5:43
  is
• 5:43
  my
• 5:43
  financial
• 5:43
  goal.
• 5:44
  I'm
• 5:44
  running
• 5:44
  short
• 5:44
  of
• 5:44
  meeting
• 5:45
  it
• 5:46
  because
• 5:46
  I
• 5:47
  haven't
• 5:47
  really
• 5:48
  got
• 5:48
  a
• 5:48
  purpose
• 5:49
  for
• 5:49
  the
• 5:50
  income.
• 5:50
  So
• 5:51
  one
• 5:51
  thing
• 5:51
  Anja
• 5:52
  helped
• 5:52
  us
• 5:52
  with
• 5:53
  in
• 5:53
  the
• 5:53
  workshop
• 5:54
  was
• 5:54
  actually
• 5:55
  noting
• 5:55
  down
• 5:56
  all
• 5:56
  of
• 5:56
  our
• 5:57
  expenses.
• 5:57
  So
• 5:58
  the
• 5:58
  things
• 5:58
  that
• 5:58
  we
• 5:58
  do
• 5:59
  need
• 5:59
  to
• 5:59
  pay.
• 5:59
  So
• 6:00
  my
• 6:00
  Kartra,
• 6:01
  my
• 6:01
  podcast
• 6:02
  hosting,
• 6:03
  my
• 6:03
  virtual
• 6:04
  assistant,
• 6:04
  or
• 6:04
  people
• 6:05
  that
• 6:05
  help
• 6:05
  me,
• 6:06
  all
• 6:06
  of
• 6:06
  the
• 6:06
  things
• 6:07
  that
• 6:07
  I
• 6:07
  actually
• 6:08
  do
• 6:08
  need
• 6:09
  to
• 6:09
  pay.
• 6:10
  And
• 6:10
  the
• 6:10
  part
• 6:10
  I
• 6:11
  really
• 6:11
  loved
• 6:11
  was
• 6:12
  noting
• 6:12
  down
• 6:12
  the
• 6:12
  things
• 6:12
  that
• 6:13
  we
• 6:13
  really
• 6:13
  do
• 6:13
  want.
• 6:14
  So
• 6:14
  I
• 6:15
  would
• 6:15
  love
• 6:15
  to
• 6:15
  have
• 6:15
  an
• 6:16
  amazing
• 6:16
  holiday
• 6:17
  with
• 6:17
  my
• 6:17
  family,
• 6:17
  for
• 6:18
  example.
• 6:19
  So
• 6:19
  why
• 6:19
  don't
• 6:19
  I
• 6:20
  put
• 6:20
  that
• 6:20
  in
• 6:21
  my
• 6:21
  spreadsheet
• 6:22
  as
• 6:22
  an
• 6:22
  actual
• 6:23
  thing
• 6:24
  that
• 6:24
  I
• 6:24
  would
• 6:24
  like
• 6:24
  to
• 6:25
  spend
• 6:25
  money
• 6:25
  on
• 6:26
  so
• 6:26
  I
• 6:26
  can
• 6:27
  actually
• 6:27
  choose
• 6:27
  a
• 6:27
  financial
• 6:28
  goal
• 6:28
  that
• 6:29
  is
• 6:29
  based
• 6:29
  on
• 6:30
  something
• 6:31
  rather
• 6:31
  than
• 6:32
  a
• 6:32
  figure
• 6:32
  plucked
• 6:33
  out
• 6:33
  of
• 6:33
  the
• 6:33
  air,
• 6:34
  which
• 6:34
  doesn't
• 6:35
  really
• 6:35
  drive
• 6:35
  me.
• 6:37
  I
• 6:37
  was
• 6:37
  really
• 6:37
  successful
• 6:38
  at
• 6:38
  setting
• 6:39
  a
• 6:39
  goal
• 6:39
  and
• 6:40
  reaching
• 6:40
  it
• 6:40
  when
• 6:41
  I
• 6:41
  wanted
• 6:41
  a
• 6:41
  new
• 6:42
  front
• 6:42
  door.
• 6:42
  So
• 6:42
  I
• 6:43
  used
• 6:43
  to
• 6:43
  have
• 6:43
  a
• 6:43
  white
• 6:44
  PVC
• 6:44
  front
• 6:45
  door,
• 6:45
  and
• 6:45
  I
• 6:45
  hated
• 6:46
  it.
• 6:47
  And
• 6:47
  I
• 6:47
  had
• 6:48
  someone
• 6:48
  over
• 6:48
  to
• 6:49
  give
• 6:49
  us
• 6:49
  a
• 6:49
  quote
• 6:49
  for
• 6:49
  a
• 6:49
  new
• 6:50
  front
• 6:50
  door.
• 6:51
  I
• 6:51
  was
• 6:52
  kind
• 6:52
  of
• 6:52
  thinking,
• 6:53
  oh,
• 6:53
  this
• 6:53
  is
• 6:53
  a
• 6:53
  bit
• 6:54
  extravagant.
• 6:54
  You
• 6:54
  know,
• 6:55
  the
• 6:55
  front
• 6:55
  door's
• 6:55
  fine.
• 6:56
  I
• 6:56
  don't
• 6:56
  really
• 6:56
  need
• 6:57
  this.
• 6:58
  So
• 6:58
  I
• 6:58
  set
• 6:58
  myself
• 6:59
  a
• 6:59
  goal
• 7:00
  of
• 7:00
  getting
• 7:00
  that
• 7:01
  £2,000
• 7:02
  for
• 7:02
  the
• 7:02
  front
• 7:02
  door
• 7:03
  within
• 7:03
  the
• 7:03
  next
• 7:04
  week.
• 7:04
  And
• 7:04
  it
• 7:04
  was
• 7:05
  amazing
• 7:05
  because
• 7:05
  I
• 7:06
  was
• 7:06
  on
• 7:06
  holiday
• 7:06
  at
• 7:06
  the
• 7:07
  time,
• 7:07
  so
• 7:07
  I
• 7:08
  obviously
• 7:08
  couldn't
• 7:09
  do
• 7:09
  sales
• 7:09
  calls
• 7:10
  or
• 7:10
  anything.
• 7:11
  So
• 7:11
  what
• 7:11
  I
• 7:11
  did
• 7:12
  was
• 7:12
  created
• 7:12
  a
• 7:12
  quick
• 7:13
  sales
• 7:13
  page,
• 7:14
  put
• 7:14
  out
• 7:14
  an
• 7:15
  offer
• 7:15
  for
• 7:15
  a
• 7:16
  short
• 7:16
  program
• 7:16
  that
• 7:17
  wouldn't
• 7:17
  require
• 7:17
  people
• 7:18
  to
• 7:18
  have
• 7:18
  sales
• 7:18
  calls
• 7:19
  with
• 7:19
  me,
• 7:19
  and
• 7:20
  actually
• 7:20
  made
• 7:21
  3,000.
• 7:21
  So
• 7:22
  I
• 7:22
  think
• 7:22
  I
• 7:22
  paid
• 7:22
  for
• 7:23
  more
• 7:23
  than
• 7:23
  just
• 7:23
  the
• 7:24
  door,
• 7:24
  maybe
• 7:24
  the
• 7:24
  doorstep
• 7:25
  as
• 7:25
  well.
• 7:26
  So
• 7:26
  it
• 7:26
  was
• 7:26
  the
• 7:26
  most
• 7:26
  exciting
• 7:27
  thing
• 7:28
  to
• 7:29
  really
• 7:29
  visualize
• 7:30
  what
• 7:30
  I
• 7:30
  wanted
• 7:30
  the
• 7:31
  money
• 7:31
  for
• 7:31
  and
• 7:32
  actually
• 7:32
  do
• 7:33
  something
• 7:33
  to
• 7:33
  reach
• 7:33
  that
• 7:34
  goal.
• 7:35
  So
• 7:35
  for
• 7:35
  you,
• 7:36
  think
• 7:36
  about
• 7:37
  what
• 7:37
  you
• 7:38
  really,
• 7:38
  really
• 7:38
  want.
• 7:39
  What
• 7:40
  can
• 7:40
  this
• 7:40
  money
• 7:40
  do
• 7:41
  for
• 7:41
  you?
• 7:41
  Is
• 7:41
  it
• 7:42
  the
• 7:42
  freedom
• 7:42
  to
• 7:43
  not
• 7:43
  have
• 7:43
  to
• 7:43
  go
• 7:43
  back
• 7:44
  to
• 7:44
  a
• 7:44
  job?
• 7:45
  What
• 7:45
  is
• 7:45
  it
• 7:45
  for
• 7:45
  you
• 7:46
  that's
• 7:46
  really
• 7:46
  going
• 7:46
  to
• 7:47
  drive
• 7:47
  you
• 7:47
  if
• 7:47
  you
• 7:48
  aren't
• 7:48
  particularly
• 7:49
  motivated
• 7:50
  by
• 7:50
  just
• 7:50
  the
• 7:50
  figures
• 7:51
  alone?
• 7:52
  The
• 7:53
  other
• 7:53
  reasons
• 7:54
  for
• 7:54
  resistance
• 7:55
  around
• 7:55
  numbers
• 7:56
  is
• 7:56
  that
• 7:56
  fear
• 7:56
  of
• 7:57
  failure.
• 7:57
  If
• 7:57
  you
• 7:58
  set
• 7:58
  a
• 7:58
  goal,
• 7:59
  then
• 7:59
  what
• 7:59
  if
• 7:59
  you
• 8:00
  don't
• 8:00
  reach
• 8:00
  it?
• 8:01
  There's
• 8:01
  also
• 8:02
  often
• 8:02
  a
• 8:02
  lack
• 8:03
  of
• 8:03
  knowledge
• 8:03
  or
• 8:03
  skills
• 8:04
  around
• 8:04
  finances.
• 8:05
  I
• 8:06
  loved
• 8:06
  yesterday
• 8:07
  when
• 8:07
  we
• 8:08
  logged
• 8:08
  into
• 8:09
  my
• 8:09
  Xero.
• 8:10
  I
• 8:10
  learned
• 8:11
  how
• 8:11
  to
• 8:11
  create
• 8:12
  reports,
• 8:12
  really
• 8:13
  see
• 8:13
  how
• 8:13
  much
• 8:13
  I
• 8:14
  was
• 8:14
  bringing
• 8:14
  in
• 8:14
  each
• 8:15
  month,
• 8:15
  how
• 8:15
  much
• 8:15
  I
• 8:15
  was
• 8:15
  spending,
• 8:16
  what
• 8:17
  I
• 8:17
  was
• 8:17
  spending
• 8:17
  it
• 8:17
  on,
• 8:18
  what
• 8:18
  headings.
• 8:19
  We
• 8:20
  spent
• 8:20
  time
• 8:20
  dividing
• 8:21
  up
• 8:21
  my
• 8:21
  sales
• 8:22
  which
• 8:22
  were
• 8:22
  just
• 8:23
  all
• 8:23
  bundled
• 8:23
  into
• 8:24
  one
• 8:24
  into
• 8:25
  specific
• 8:26
  programs
• 8:26
  like
• 8:27
  my
• 8:27
  seven
• 8:28
  pound
• 8:28
  onboarding
• 8:29
  guide
• 8:29
  and
• 8:29
  my
• 8:29
  Signature
• 8:30
  Solution
• 8:30
  online
• 8:31
  course
• 8:31
  and
• 8:31
  then
• 8:31
  my
• 8:32
  business
• 8:32
  of
• 8:32
  coaching
• 8:33
  program.
• 8:33
  And
• 8:34
  it
• 8:34
  started
• 8:34
  to
• 8:34
  feel
• 8:34
  really
• 8:35
  fun
• 8:36
  actually
• 8:36
  seeing
• 8:37
  where
• 8:37
  the
• 8:38
  money
• 8:38
  was
• 8:38
  coming
• 8:38
  in,
• 8:39
  which
• 8:39
  will
• 8:39
  help
• 8:39
  to
• 8:39
  make
• 8:40
  really
• 8:40
  logical
• 8:41
  decisions
• 8:41
  about
• 8:42
  where
• 8:42
  I
• 8:42
  need
• 8:42
  to
• 8:42
  double
• 8:43
  down
• 8:43
  my
• 8:43
  efforts.
• 8:45
  Anja
• 8:45
  shared
• 8:46
  a
• 8:46
  wonderful
• 8:46
  quote
• 8:47
  from
• 8:47
  Albert
• 8:48
  Einstein
• 8:48
  which
• 8:49
  was
• 8:50
  the
• 8:50
  world
• 8:50
  as
• 8:50
  we
• 8:51
  have
• 8:51
  created
• 8:51
  it
• 8:52
  is
• 8:52
  a
• 8:52
  process
• 8:52
  of
• 8:53
  our
• 8:53
  thinking.
• 8:54
  It
• 8:54
  cannot
• 8:55
  be
• 8:55
  changed
• 8:55
  without
• 8:56
  changing
• 8:56
  our
• 8:57
  thinking.
• 8:59
  And
• 8:59
  so
• 8:59
  therefore
• 9:00
  we
• 9:01
  need
• 9:01
  to
• 9:01
  get
• 9:01
  rid
• 9:02
  of
• 9:02
  those
• 9:02
  limiting
• 9:03
  beliefs
• 9:03
  that
• 9:03
  we
• 9:04
  aren't
• 9:04
  driven
• 9:05
  by
• 9:05
  money
• 9:05
  or
• 9:06
  that
• 9:06
  we
• 9:07
  don't
• 9:07
  understand
• 9:08
  our
• 9:08
  finances
• 9:09
  or
• 9:09
  all
• 9:09
  the
• 9:10
  things
• 9:10
  that
• 9:10
  we
• 9:10
  can
• 9:10
  end
• 9:11
  up
• 9:11
  saying
• 9:11
  to
• 9:11
  ourselves
• 9:12
  which
• 9:12
  are
• 9:13
  not
• 9:13
  going
• 9:13
  to
• 9:13
  be
• 9:13
  helpful
• 9:14
  in
• 9:14
  us
• 9:15
  really
• 9:15
  mastering
• 9:16
  this.
• 9:16
  And
• 9:17
  it's
• 9:17
  funny
• 9:17
  I
• 9:17
  say
• 9:18
  I'm
• 9:18
  not
• 9:18
  money
• 9:18
  driven
• 9:19
  when
• 9:20
  actually
• 9:20
  my
• 9:21
  entire
• 9:22
  business
• 9:23
  is
• 9:23
  built
• 9:23
  on
• 9:24
  the
• 9:24
  premise
• 9:25
  of
• 9:25
  helping
• 9:25
  women
• 9:26
  make
• 9:26
  money.
• 9:27
  Because
• 9:27
  I
• 9:27
  believe
• 9:28
  that
• 9:28
  when
• 9:28
  a
• 9:28
  woman
• 9:29
  makes
• 9:29
  money
• 9:30
  they
• 9:30
  have
• 9:31
  a
• 9:31
  greater
• 9:31
  choice
• 9:32
  and
• 9:33
  voice
• 9:33
  in
• 9:33
  their
• 9:34
  life.
• 9:34
  They
• 9:34
  have
• 9:35
  freedom,
• 9:35
  they
• 9:35
  get
• 9:36
  better
• 9:36
  rights,
• 9:37
  they
• 9:37
  are
• 9:37
  heard
• 9:37
  more,
• 9:38
  they
• 9:38
  are
• 9:38
  respected
• 9:39
  more.
• 9:40
  So
• 9:40
  actually
• 9:41
  it's
• 9:41
  really
• 9:42
  important
• 9:43
  to
• 9:44
  start
• 9:44
  to
• 9:44
  figure
• 9:45
  this
• 9:45
  out
• 9:45
  and
• 9:46
  really
• 9:46
  step
• 9:46
  into
• 9:47
  being
• 9:47
  a
• 9:48
  successful
• 9:48
  businesswoman,
• 9:49
  which
• 9:50
  I
• 9:50
  definitely
• 9:51
  do
• 9:51
  and
• 9:52
  am.
• 9:53
  Then
• 9:54
  it's
• 9:54
  something
• 9:54
  to
• 9:55
  really
• 9:55
  work
• 9:55
  on
• 9:56
  and
• 9:56
  it's
• 9:56
  a
• 9:56
  daily
• 9:57
  practice
• 9:57
  money
• 9:58
  mindset
• 9:58
  work
• 9:59
  because
• 9:59
  there
• 9:59
  will
• 10:00
  always
• 10:00
  be
• 10:00
  your
• 10:01
  next
• 10:01
  level.
• 10:02
  For
• 10:03
  me,
• 10:03
  for
• 10:03
  example,
• 10:04
  I
• 10:04
  went
• 10:04
  over
• 10:04
  the
• 10:04
  VAT
• 10:05
  threshold.
• 10:06
  So
• 10:07
  essentially
• 10:07
  when
• 10:07
  you
• 10:07
  earn
• 10:08
  more
• 10:08
  than
• 10:08
  £90,000
• 10:09
  in
• 10:10
  a
• 10:10
  12
• 10:10
  month
• 10:10
  period,
• 10:11
  you
• 10:11
  have
• 10:11
  to
• 10:12
  add
• 10:12
  20%
• 10:13
  VAT
• 10:14
  onto
• 10:14
  all
• 10:14
  of
• 10:15
  your
• 10:15
  prices
• 10:15
  for
• 10:16
  your
• 10:16
  clients
• 10:16
  to
• 10:17
  pay.
• 10:18
  And
• 10:19
  I
• 10:19
  just
• 10:19
  couldn't
• 10:20
  face
• 10:20
  putting
• 10:21
  my
• 10:21
  prices
• 10:21
  up
• 10:22
  20%.
• 10:23
  So
• 10:24
  for
• 10:24
  a
• 10:24
  really
• 10:25
  long
• 10:25
  time
• 10:25
  I
• 10:26
  have
• 10:26
  been
• 10:26
  paying
• 10:27
  my
• 10:27
  clients
• 10:28
  vat.
• 10:29
  It's
• 10:29
  not
• 10:29
  something
• 10:30
  that
• 10:30
  the
• 10:30
  organization
• 10:31
  pays,
• 10:31
  it's
• 10:32
  the
• 10:32
  consumer
• 10:32
  that
• 10:33
  pays
• 10:33
  vat.
• 10:34
  But
• 10:34
  because
• 10:34
  of
• 10:35
  my
• 10:35
  own
• 10:35
  money
• 10:36
  mindset
• 10:36
  beliefs
• 10:37
  that
• 10:37
  a
• 10:37
  20%
• 10:38
  rise
• 10:39
  out
• 10:39
  of
• 10:39
  the
• 10:40
  blue
• 10:40
  was
• 10:41
  too
• 10:41
  much
• 10:42
  I
• 10:42
  stayed
• 10:42
  there
• 10:43
  for
• 10:43
  a
• 10:43
  really
• 10:43
  long
• 10:43
  time
• 10:44
  and
• 10:44
  paid
• 10:45
  that
• 10:46
  20%
• 10:46
  for
• 10:47
  others.
• 10:48
  I
• 10:48
  have
• 10:48
  now
• 10:49
  become
• 10:49
  accustomed
• 10:51
  to
• 10:52
  that
• 10:52
  price
• 10:52
  jumping
• 10:53
  up
• 10:53
  by
• 10:53
  20%
• 10:54
  and
• 10:54
  I
• 10:54
  have
• 10:54
  added
• 10:55
  that
• 10:55
  VAT
• 10:55
  now
• 10:56
  on
• 10:56
  all
• 10:56
  of
• 10:56
  my
• 10:57
  prices
• 10:58
  and
• 10:59
  surprise,
• 11:00
  surprise,
• 11:01
  people
• 11:01
  are
• 11:01
  still
• 11:02
  buying.
• 11:02
  I'm
• 11:03
  making
• 11:03
  just
• 11:03
  as
• 11:03
  many
• 11:03
  sales
• 11:04
  as
• 11:04
  I
• 11:04
  was
• 11:04
  before.
• 11:05
  So
• 11:05
  it's
• 11:06
  interesting
• 11:06
  that
• 11:06
  actually
• 11:07
  it
• 11:07
  was
• 11:07
  all
• 11:08
  in
• 11:08
  my
• 11:08
  mind
• 11:09
  and
• 11:10
  therefore
• 11:11
  the
• 11:11
  world
• 11:12
  was
• 11:12
  a
• 11:13
  product
• 11:13
  of
• 11:13
  my
• 11:14
  thinking.
• 11:14
  I
• 11:14
  was
• 11:14
  holding
• 11:15
  myself
• 11:15
  back.
• 11:16
  I
• 11:16
  could
• 11:16
  have
• 11:16
  put
• 11:16
  those
• 11:16
  prices
• 11:17
  up
• 11:17
  many,
• 11:18
  many
• 11:18
  months
• 11:18
  ago
• 11:19
  and
• 11:19
  saved
• 11:20
  myself
• 11:20
  probably
• 11:21
  £12,000
• 11:22
  that
• 11:22
  I
• 11:22
  paid
• 11:23
  out
• 11:23
  of
• 11:23
  my
• 11:23
  own
• 11:24
  income
• 11:25
  to
• 11:25
  ensure
• 11:26
  that
• 11:26
  my
• 11:26
  clients
• 11:27
  didn't
• 11:28
  have
• 11:28
  to
• 11:28
  pay
• 11:29
  their
• 11:29
  own
• 11:29
  vat.
• 11:31
  This
• 11:32
  limited
• 11:32
  thinking
• 11:33
  has
• 11:33
  really
• 11:33
  held
• 11:34
  me
• 11:34
  back.
• 11:35
  Have
• 11:35
  a
• 11:36
  think
• 11:36
  about
• 11:37
  where
• 11:37
  it's
• 11:37
  holding
• 11:38
  you
• 11:38
  back
• 11:38
  in
• 11:38
  your
• 11:39
  business.
• 11:39
  What
• 11:40
  are
• 11:40
  your
• 11:40
  stories
• 11:41
  about
• 11:41
  money?
• 11:43
  How
• 11:43
  did
• 11:44
  your
• 11:44
  earliest
• 11:44
  memories
• 11:45
  of
• 11:45
  money
• 11:46
  shape
• 11:46
  your
• 11:47
  later
• 11:47
  beliefs?
• 11:49
  How
• 11:49
  do
• 11:49
  you
• 11:50
  feel
• 11:50
  when
• 11:50
  you
• 11:50
  communicate
• 11:51
  the
• 11:51
  cost
• 11:51
  of
• 11:52
  your
• 11:52
  services
• 11:53
  to
• 11:53
  a
• 11:53
  new
• 11:53
  client?
• 11:55
  There
• 11:55
  were
• 11:55
  so
• 11:56
  many
• 11:56
  great
• 11:56
  questions
• 11:57
  Anja
• 11:58
  asked
• 11:58
  us
• 11:58
  on
• 11:59
  the
• 11:59
  day
• 11:59
  to
• 11:59
  really
• 12:00
  help
• 12:00
  us
• 12:00
  get
• 12:00
  underneath
• 12:02
  these
• 12:02
  feelings
• 12:03
  that
• 12:03
  can
• 12:03
  really
• 12:03
  limit
• 12:04
  you
• 12:04
  in
• 12:04
  your
• 12:05
  business.
• 12:06
  And
• 12:06
  you
• 12:07
  covered
• 12:07
  the
• 12:07
  CBT
• 12:09
  cognitive
• 12:09
  triangle
• 12:10
  so
• 12:10
  that
• 12:11
  our
• 12:12
  emotions,
• 12:12
  thoughts
• 12:13
  and
• 12:13
  behavior
• 12:14
  are
• 12:14
  all
• 12:14
  interlinked.
• 12:15
  Just
• 12:16
  like
• 12:16
  I
• 12:16
  have
• 12:17
  said.
• 12:17
  My
• 12:17
  thinking
• 12:18
  was
• 12:18
  no
• 12:19
  one
• 12:19
  will
• 12:19
  ever
• 12:19
  buy
• 12:19
  again
• 12:20
  if
• 12:20
  I
• 12:20
  put
• 12:20
  my
• 12:21
  prices
• 12:21
  up
• 12:21
  by
• 12:22
  20%.
• 12:23
  Therefore
• 12:24
  I
• 12:24
  felt
• 12:24
  anxious.
• 12:25
  Therefore
• 12:26
  my
• 12:26
  behavior
• 12:27
  meant
• 12:27
  that
• 12:28
  I
• 12:28
  pretended
• 12:28
  I
• 12:29
  was
• 12:29
  too
• 12:29
  busy
• 12:30
  to
• 12:30
  go
• 12:30
  into
• 12:30
  my
• 12:31
  site
• 12:31
  and
• 12:32
  figure
• 12:32
  out
• 12:32
  how
• 12:33
  to
• 12:33
  add
• 12:33
  vat
• 12:34
  which
• 12:34
  led
• 12:35
  to
• 12:35
  the
• 12:35
  result
• 12:36
  that
• 12:37
  I
• 12:37
  essentially
• 12:38
  am
• 12:38
  down
• 12:39
  £12,000
• 12:40
  in
• 12:41
  VAT.
• 12:42
  So
• 12:42
  really
• 12:42
  think
• 12:43
  about
• 12:44
  what
• 12:44
  your
• 12:44
  beliefs
• 12:45
  are
• 12:45
  around
• 12:45
  money.
• 12:46
  I
• 12:46
  think
• 12:46
  the
• 12:46
  most
• 12:47
  dangerous
• 12:47
  ones
• 12:48
  I
• 12:48
  have
• 12:48
  seen
• 12:49
  from
• 12:49
  clients
• 12:50
  perspective
• 12:51
  is
• 12:52
  oh
• 12:52
  it's
• 12:52
  okay,
• 12:53
  my
• 12:53
  husband
• 12:54
  earns
• 12:55
  loads
• 12:55
  of
• 12:55
  money
• 12:56
  so
• 12:56
  I
• 12:56
  don't
• 12:56
  need
• 12:57
  to
• 12:57
  do
• 12:57
  this.
• 12:58
  And
• 12:58
  what
• 12:59
  happens
• 12:59
  is
• 13:00
  they
• 13:00
  don't
• 13:01
  do
• 13:01
  it,
• 13:01
  therefore
• 13:02
  they
• 13:02
  go
• 13:02
  out
• 13:03
  of
• 13:03
  business
• 13:03
  and
• 13:03
  they
• 13:04
  don't
• 13:04
  get
• 13:04
  to
• 13:04
  do
• 13:04
  the
• 13:04
  work
• 13:05
  that
• 13:05
  they
• 13:05
  are
• 13:05
  here
• 13:06
  for.
• 13:06
  So
• 13:07
  a
• 13:07
  lot
• 13:07
  of
• 13:07
  the
• 13:07
  time
• 13:08
  I
• 13:08
  love
• 13:08
  to
• 13:08
  think
• 13:08
  about
• 13:09
  Taylor
• 13:10
  Swift
• 13:10
  doesn't
• 13:11
  need
• 13:11
  to
• 13:12
  show
• 13:12
  up
• 13:12
  in
• 13:12
  Wembley
• 13:13
  because
• 13:13
  she
• 13:14
  is
• 13:14
  already
• 13:14
  a
• 13:15
  billionaire,
• 13:16
  but
• 13:16
  she
• 13:17
  chooses
• 13:17
  to
• 13:18
  do
• 13:18
  that
• 13:18
  because
• 13:19
  she
• 13:19
  has
• 13:19
  a
• 13:20
  talent
• 13:21
  and
• 13:21
  wants
• 13:21
  to
• 13:22
  motivate,
• 13:23
  inspire
• 13:24
  people
• 13:25
  and
• 13:25
  use
• 13:26
  her
• 13:26
  God
• 13:27
  given
• 13:27
  talents
• 13:28
  in
• 13:28
  this
• 13:28
  world.
• 13:29
  So
• 13:29
  it's
• 13:29
  not
• 13:29
  about
• 13:30
  sitting
• 13:30
  there
• 13:31
  going
• 13:31
  I
• 13:31
  don't
• 13:31
  need
• 13:32
  the
• 13:32
  money,
• 13:33
  she
• 13:33
  doesn't
• 13:33
  need
• 13:33
  the
• 13:34
  money.
• 13:34
  But
• 13:35
  she's
• 13:35
  not
• 13:35
  just
• 13:35
  sitting
• 13:35
  on
• 13:35
  the
• 13:36
  sofa
• 13:36
  because
• 13:36
  she
• 13:37
  doesn't
• 13:37
  need
• 13:37
  the
• 13:37
  money.
• 13:38
  So
• 13:38
  again,
• 13:39
  really
• 13:39
  dangerous
• 13:40
  beliefs.
• 13:40
  So
• 13:41
  have
• 13:41
  a
• 13:41
  think
• 13:41
  about
• 13:42
  whether
• 13:42
  you
• 13:42
  have
• 13:43
  any
• 13:43
  of
• 13:43
  those
• 13:43
  beliefs
• 13:44
  and
• 13:44
  if
• 13:44
  so
• 13:45
  how
• 13:45
  are
• 13:45
  these
• 13:46
  beliefs
• 13:46
  holding
• 13:46
  you
• 13:47
  back
• 13:47
  in
• 13:47
  your
• 13:47
  business?
• 13:49
  And
• 13:49
  just
• 13:49
  shared
• 13:50
  another
• 13:50
  brilliant
• 13:51
  quote
• 13:51
  which
• 13:52
  really
• 13:52
  resonated
• 13:52
  with
• 13:53
  me.
• 13:54
  It
• 13:54
  was
• 13:55
  financial
• 13:55
  success
• 13:56
  is
• 13:56
  not
• 13:56
  a
• 13:57
  hard
• 13:57
  science.
• 13:58
  It's
• 13:58
  a
• 13:58
  soft
• 13:59
  skill
• 13:59
  where
• 14:00
  how
• 14:00
  you
• 14:00
  behave
• 14:01
  is
• 14:01
  more
• 14:01
  important
• 14:02
  than
• 14:02
  what
• 14:02
  you
• 14:03
  know.
• 14:03
  So
• 14:04
  as
• 14:04
  I've
• 14:04
  talked
• 14:04
  about
• 14:05
  here,
• 14:06
  my
• 14:06
  own
• 14:06
  mishap
• 14:07
  with
• 14:07
  my
• 14:08
  finances
• 14:08
  was
• 14:09
  all
• 14:09
  because
• 14:10
  of
• 14:10
  my
• 14:10
  own
• 14:11
  thoughts,
• 14:12
  feelings
• 14:12
  and
• 14:12
  emotions,
• 14:13
  rather
• 14:14
  than
• 14:14
  the
• 14:14
  practical
• 14:14
  thing
• 14:15
  of
• 14:15
  knowing
• 14:16
  that
• 14:16
  I
• 14:16
  need
• 14:16
  to
• 14:16
  be
• 14:16
  vat,
• 14:17
  therefore
• 14:18
  I
• 14:18
  should
• 14:18
  go
• 14:18
  into
• 14:19
  my
• 14:19
  system
• 14:19
  and
• 14:19
  add
• 14:19
  it.
• 14:20
  So
• 14:21
  again,
• 14:21
  if
• 14:21
  you
• 14:21
  have
• 14:22
  those
• 14:22
  thoughts,
• 14:22
  you're
• 14:23
  not
• 14:23
  a
• 14:23
  numbers
• 14:24
  person,
• 14:24
  then
• 14:25
  think
• 14:25
  about
• 14:25
  it
• 14:25
  as
• 14:26
  various
• 14:26
  different
• 14:27
  skills
• 14:28
  and
• 14:28
  not
• 14:29
  just
• 14:29
  those
• 14:29
  number
• 14:30
  skills.
• 14:30
  There
• 14:30
  are
• 14:31
  so
• 14:31
  many
• 14:31
  other
• 14:31
  things
• 14:32
  involved.
• 14:33
  We
• 14:33
  then
• 14:34
  moved
• 14:34
  on
• 14:34
  from
• 14:34
  the
• 14:34
  emotions
• 14:35
  of
• 14:35
  finance
• 14:36
  onto
• 14:36
  pricing
• 14:37
  strategy.
• 14:38
  We
• 14:39
  talked
• 14:39
  about
• 14:39
  the
• 14:40
  value
• 14:40
  of
• 14:40
  what
• 14:40
  we
• 14:41
  provide,
• 14:42
  thinking
• 14:42
  about
• 14:43
  our
• 14:43
  target
• 14:43
  market
• 14:44
  as
• 14:44
  well
• 14:44
  as
• 14:45
  competitor
• 14:45
  research.
• 14:47
  And
• 14:47
  what
• 14:48
  it
• 14:48
  really
• 14:48
  helped
• 14:49
  me
• 14:49
  to
• 14:49
  think
• 14:49
  about
• 14:49
  is
• 14:50
  actually
• 14:50
  working
• 14:51
  out
• 14:51
  how
• 14:52
  much
• 14:52
  time,
• 14:53
  effort
• 14:53
  and
• 14:53
  energy
• 14:54
  I
• 14:55
  put
• 14:55
  into
• 14:56
  each
• 14:56
  and
• 14:56
  every
• 14:57
  client
• 14:57
  that
• 14:57
  I
• 14:57
  have.
• 14:58
  So
• 14:58
  for
• 14:58
  example,
• 14:59
  working
• 15:00
  out
• 15:00
  how
• 15:00
  much
• 15:01
  one
• 15:01
  to
• 15:01
  one
• 15:01
  time
• 15:02
  is
• 15:03
  every
• 15:03
  single
• 15:03
  client
• 15:04
  costing
• 15:04
  would
• 15:05
  really
• 15:05
  enable
• 15:05
  me
• 15:05
  to
• 15:06
  think,
• 15:06
  gosh,
• 15:07
  you
• 15:07
  know
• 15:07
  what,
• 15:07
  like
• 15:08
  this
• 15:08
  is
• 15:08
  an
• 15:08
  absolute
• 15:09
  bargain.
• 15:10
  So
• 15:10
  if
• 15:10
  you
• 15:11
  really,
• 15:11
  really
• 15:11
  monitor
• 15:12
  everything
• 15:13
  people
• 15:13
  get
• 15:14
  and
• 15:14
  the
• 15:14
  value
• 15:14
  that
• 15:15
  they
• 15:15
  receive,
• 15:16
  then
• 15:16
  it
• 15:16
  will
• 15:17
  help
• 15:17
  you
• 15:17
  to
• 15:18
  actually
• 15:18
  own
• 15:19
  your
• 15:19
  prices.
• 15:21
  I'm
• 15:21
  recording
• 15:21
  this
• 15:22
  episode
• 15:22
  on
• 15:22
  Black
• 15:23
  Friday
• 15:23
  and
• 15:24
  we
• 15:24
  talked
• 15:24
  about
• 15:25
  discounts
• 15:26
  and
• 15:26
  special
• 15:26
  offers.
• 15:28
  I
• 15:28
  did
• 15:28
  put
• 15:28
  out
• 15:28
  a
• 15:29
  Black
• 15:29
  Friday
• 15:29
  deal
• 15:30
  today,
• 15:30
  which
• 15:30
  is
• 15:31
  not
• 15:31
  my
• 15:31
  usual
• 15:31
  style,
• 15:32
  but
• 15:32
  I
• 15:32
  have
• 15:32
  these
• 15:32
  beautiful
• 15:33
  images
• 15:33
  where
• 15:33
  I'm
• 15:34
  standing
• 15:34
  at
• 15:34
  this
• 15:34
  black
• 15:35
  wall,
• 15:35
  so
• 15:35
  it's
• 15:35
  like
• 15:36
  the
• 15:36
  perfect
• 15:36
  time
• 15:36
  to
• 15:37
  use
• 15:37
  them.
• 15:37
  So
• 15:38
  I
• 15:38
  though
• 15:39
  never
• 15:39
  discount
• 15:40
  the
• 15:40
  price
• 15:40
  of
• 15:41
  my
• 15:41
  program
• 15:41
  because
• 15:42
  I
• 15:42
  feel
• 15:42
  like
• 15:42
  it's
• 15:43
  unfair
• 15:43
  to
• 15:44
  anyone
• 15:44
  who's
• 15:45
  already
• 15:45
  in
• 15:45
  the
• 15:45
  program
• 15:46
  who
• 15:47
  has
• 15:47
  paid
• 15:47
  full
• 15:48
  price.
• 15:48
  So
• 15:49
  what
• 15:49
  I
• 15:49
  did
• 15:49
  instead
• 15:50
  was
• 15:50
  introduced
• 15:51
  an
• 15:51
  extended
• 15:52
  payment
• 15:52
  plan
• 15:52
  so
• 15:53
  it
• 15:53
  reduces
• 15:53
  the
• 15:53
  cost
• 15:54
  and
• 15:54
  you
• 15:54
  can
• 15:54
  start
• 15:55
  from
• 15:56
  270
• 15:57
  pounds
• 15:57
  plus
• 15:57
  fat.
• 15:58
  So
• 15:58
  it
• 15:58
  just
• 15:59
  helps
• 15:59
  people
• 16:00
  to
• 16:00
  actually
• 16:00
  be
• 16:00
  able
• 16:00
  to
• 16:01
  take
• 16:01
  that
• 16:01
  step.
• 16:02
  I
• 16:02
  also
• 16:03
  said
• 16:03
  that
• 16:03
  people
• 16:04
  could
• 16:04
  start
• 16:04
  now,
• 16:05
  but
• 16:05
  their
• 16:05
  official
• 16:06
  support
• 16:06
  period
• 16:06
  from
• 16:07
  me
• 16:07
  won't
• 16:07
  start
• 16:08
  until
• 16:08
  January.
• 16:09
  So
• 16:09
  they
• 16:09
  can
• 16:10
  get
• 16:10
  started
• 16:11
  now,
• 16:11
  come
• 16:11
  to
• 16:11
  our
• 16:12
  calls,
• 16:12
  book
• 16:12
  their
• 16:12
  one
• 16:12
  on
• 16:13
  one
• 16:13
  with
• 16:13
  me,
• 16:13
  but
• 16:14
  they
• 16:14
  will
• 16:14
  still
• 16:14
  gain
• 16:15
  their
• 16:15
  full
• 16:15
  six
• 16:16
  month
• 16:16
  support
• 16:16
  from
• 16:16
  January.
• 16:17
  So
• 16:18
  essentially
• 16:18
  it
• 16:18
  was
• 16:19
  a
• 16:19
  way
• 16:19
  of
• 16:19
  talking
• 16:20
  to
• 16:21
  action
• 16:21
  takers
• 16:22
  that
• 16:22
  really
• 16:22
  just
• 16:23
  want
• 16:23
  to
• 16:23
  get
• 16:23
  moving
• 16:24
  now
• 16:24
  and
• 16:24
  be
• 16:24
  ahead
• 16:25
  by
• 16:25
  January.
• 16:26
  So
• 16:27
  that
• 16:27
  is
• 16:27
  how
• 16:27
  I
• 16:28
  approach
• 16:28
  discounts
• 16:29
  and
• 16:29
  special
• 16:30
  offers.
• 16:30
  So
• 16:31
  never
• 16:31
  discounting
• 16:32
  the
• 16:32
  price,
• 16:33
  but
• 16:33
  thinking
• 16:33
  about
• 16:34
  bonuses
• 16:34
  and
• 16:34
  other
• 16:35
  things
• 16:35
  to
• 16:35
  help
• 16:35
  people
• 16:36
  to
• 16:36
  take
• 16:36
  action.
• 16:37
  Now
• 16:38
  we
• 16:38
  talked
• 16:39
  about
• 16:39
  whether
• 16:40
  you
• 16:40
  increase
• 16:40
  your
• 16:41
  prices
• 16:41
  regularly.
• 16:43
  I
• 16:43
  have
• 16:43
  increased
• 16:44
  my
• 16:44
  prices
• 16:45
  probably
• 16:45
  every
• 16:45
  year.
• 16:46
  I
• 16:47
  don't
• 16:47
  always
• 16:47
  do
• 16:47
  it
• 16:48
  in
• 16:48
  January,
• 16:49
  I
• 16:49
  just
• 16:49
  do
• 16:49
  it
• 16:49
  when
• 16:50
  I
• 16:50
  want
• 16:50
  to.
• 16:51
  I
• 16:51
  think
• 16:51
  I
• 16:52
  again
• 16:52
  am
• 16:52
  A
• 16:53
  bit
• 16:53
  of
• 16:53
  an
• 16:53
  emotional
• 16:54
  person
• 16:55
  and
• 16:55
  I
• 16:55
  raise
• 16:56
  my
• 16:56
  prices
• 16:57
  when
• 16:57
  I
• 16:57
  get
• 16:58
  to
• 16:58
  the
• 16:58
  stage
• 16:59
  that
• 16:59
  I
• 16:59
  start
• 17:00
  to
• 17:00
  feel
• 17:00
  resentful
• 17:02
  of
• 17:02
  my
• 17:02
  time
• 17:03
  and
• 17:03
  energy
• 17:04
  into
• 17:04
  each
• 17:05
  client
• 17:05
  for
• 17:05
  the
• 17:05
  price
• 17:06
  I'm
• 17:06
  offering
• 17:06
  it
• 17:07
  at.
• 17:07
  I
• 17:08
  believe
• 17:08
  that
• 17:08
  buying
• 17:09
  a
• 17:09
  service
• 17:09
  is
• 17:10
  an
• 17:10
  energy
• 17:10
  exchange
• 17:11
  and
• 17:12
  I
• 17:12
  literally
• 17:13
  feel
• 17:13
  it
• 17:13
  in
• 17:14
  my
• 17:14
  body,
• 17:14
  my
• 17:15
  mind,
• 17:15
  my
• 17:16
  soul
• 17:16
  when
• 17:17
  that
• 17:17
  energy
• 17:17
  exchange
• 17:18
  is
• 17:19
  off.
• 17:19
  So
• 17:20
  that
• 17:20
  is,
• 17:21
  to
• 17:21
  be
• 17:21
  honest,
• 17:22
  when
• 17:22
  I
• 17:22
  raise
• 17:23
  my
• 17:23
  prices.
• 17:23
  Like
• 17:24
  I
• 17:24
  said,
• 17:24
  this
• 17:24
  is
• 17:24
  an
• 17:25
  episode
• 17:25
  from
• 17:25
  a
• 17:25
  non
• 17:26
  finance
• 17:26
  type
• 17:27
  of
• 17:27
  person.
• 17:28
  The
• 17:29
  final
• 17:29
  part
• 17:29
  of
• 17:30
  the
• 17:30
  session
• 17:30
  was
• 17:30
  planning
• 17:31
  for
• 17:31
  profit
• 17:31
  and
• 17:32
  financial
• 17:32
  management.
• 17:33
  My
• 17:34
  favorite
• 17:34
  part
• 17:34
  of
• 17:35
  this
• 17:35
  section
• 17:36
  was
• 17:37
  asking
• 17:37
  yourself,
• 17:38
  what
• 17:39
  does
• 17:39
  your
• 17:39
  business
• 17:40
  need
• 17:40
  right
• 17:41
  now?
• 17:41
  And
• 17:42
  I
• 17:42
  love
• 17:42
  that
• 17:43
  because
• 17:43
  if
• 17:44
  I
• 17:44
  had
• 17:44
  asked
• 17:44
  myself
• 17:45
  that
• 17:45
  question,
• 17:46
  what
• 17:46
  does
• 17:46
  my
• 17:47
  business
• 17:47
  need
• 17:47
  right
• 17:48
  now?
• 17:48
  My
• 17:49
  business
• 17:49
  needs
• 17:50
  that
• 17:51
  the
• 17:51
  clients
• 17:51
  pay
• 17:51
  the
• 17:52
  VAT
• 17:52
  that
• 17:52
  the
• 17:53
  tax
• 17:53
  man
• 17:53
  has
• 17:53
  put
• 17:54
  on.
• 17:54
  That
• 17:55
  is
• 17:55
  what
• 17:55
  my
• 17:55
  business
• 17:55
  needed.
• 17:56
  But
• 17:56
  I
• 17:57
  let
• 17:57
  my
• 17:57
  emotions
• 17:58
  get
• 17:58
  in
• 17:58
  the
• 17:58
  way
• 17:59
  of
• 17:59
  like,
• 17:59
  they're
• 18:00
  going
• 18:00
  to
• 18:00
  be
• 18:00
  paying
• 18:01
  me.
• 18:01
  No,
• 18:01
  no,
• 18:01
  no,
• 18:02
  they're
• 18:02
  not
• 18:02
  paying
• 18:02
  me,
• 18:03
  they're
• 18:03
  paying
• 18:03
  the
• 18:04
  tax
• 18:04
  man.
• 18:04
  If
• 18:05
  at
• 18:05
  that
• 18:05
  period
• 18:06
  I'd
• 18:06
  have
• 18:06
  been
• 18:06
  able
• 18:06
  to
• 18:07
  ask
• 18:07
  myself
• 18:08
  that
• 18:08
  question
• 18:09
  that
• 18:09
  Anja
• 18:09
  asked
• 18:10
  us
• 18:10
  on
• 18:10
  the
• 18:10
  day,
• 18:11
  what
• 18:11
  does
• 18:11
  my
• 18:12
  business
• 18:12
  need
• 18:12
  right
• 18:13
  now?
• 18:14
  It
• 18:14
  would
• 18:14
  have
• 18:14
  been
• 18:14
  an
• 18:14
  easy
• 18:15
  decision
• 18:15
  because
• 18:16
  my
• 18:16
  business
• 18:17
  needed
• 18:17
  that
• 18:17
  to
• 18:18
  happen.
• 18:18
  So
• 18:19
  I
• 18:19
  really
• 18:20
  love
• 18:20
  that
• 18:20
  reframe
• 18:21
  from
• 18:22
  it
• 18:22
  being
• 18:22
  people
• 18:23
  paying
• 18:23
  you
• 18:24
  personally
• 18:25
  to
• 18:25
  paying
• 18:26
  your
• 18:26
  business
• 18:26
  like,
• 18:27
  this
• 18:27
  is
• 18:27
  your
• 18:27
  business.
• 18:28
  I
• 18:28
  don't
• 18:29
  take
• 18:29
  home
• 18:29
  what
• 18:30
  my
• 18:30
  business
• 18:30
  brings
• 18:31
  in
• 18:31
  because
• 18:32
  I
• 18:32
  have
• 18:32
  a
• 18:32
  team,
• 18:33
  I
• 18:33
  have
• 18:33
  a
• 18:33
  podcast
• 18:33
  to
• 18:34
  pay,
• 18:34
  I
• 18:34
  have
• 18:35
  corporation
• 18:35
  tax,
• 18:36
  I
• 18:36
  have
• 18:36
  vat,
• 18:37
  I
• 18:37
  have
• 18:38
  other
• 18:38
  tax
• 18:38
  and
• 18:39
  expenses.
• 18:40
  So
• 18:40
  it's,
• 18:41
  it's
• 18:41
  that
• 18:41
  switch
• 18:42
  which
• 18:43
  is
• 18:43
  really
• 18:43
  happening
• 18:44
  for
• 18:44
  me
• 18:44
  at
• 18:44
  the
• 18:45
  moment
• 18:45
  as
• 18:45
  we
• 18:45
  record
• 18:46
  this
• 18:46
  episode
• 18:47
  to
• 18:48
  see
• 18:48
  my
• 18:48
  business
• 18:49
  and
• 18:49
  my
• 18:50
  company
• 18:50
  finances
• 18:51
  as
• 18:52
  exactly
• 18:52
  that.
• 18:53
  A
• 18:53
  business
• 18:54
  which
• 18:54
  has
• 18:54
  needs,
• 18:55
  has
• 18:56
  expenses,
• 18:57
  and
• 18:57
  has
• 18:57
  financial
• 18:58
  targets
• 18:58
  which
• 18:59
  need
• 18:59
  to
• 19:00
  be
• 19:00
  met
• 19:00
  for
• 19:00
  that
• 19:00
  business
• 19:01
  to
• 19:01
  thrive.
• 19:02
  Anja
• 19:03
  has
• 19:04
  a
• 19:04
  brilliant
• 19:05
  financial
• 19:05
  goal
• 19:06
  setting
• 19:06
  spreadsheet
• 19:07
  that
• 19:07
  isn't
• 19:08
  on
• 19:08
  her
• 19:08
  standard
• 19:09
  website.
• 19:09
  But
• 19:10
  she
• 19:10
  kindly
• 19:10
  shared
• 19:10
  it
• 19:10
  with
• 19:11
  my
• 19:11
  group
• 19:11
  and
• 19:11
  has
• 19:11
  agreed
• 19:12
  that
• 19:12
  I
• 19:12
  can
• 19:12
  share
• 19:12
  it
• 19:12
  on
• 19:13
  this
• 19:13
  podcast.
• 19:14
  It's
• 19:14
  an
• 19:14
  extremely
• 19:15
  valuable
• 19:16
  tool.
• 19:16
  So
• 19:16
  I
• 19:16
  would
• 19:16
  get
• 19:17
  over
• 19:17
  to
• 19:17
  the
• 19:17
  show
• 19:18
  notes
• 19:18
  to
• 19:19
  the
• 19:19
  link
• 19:19
  because
• 19:20
  it
• 19:20
  will
• 19:20
  help
• 19:21
  you
• 19:21
  to
• 19:21
  set
• 19:21
  goals
• 19:22
  that
• 19:22
  actually
• 19:22
  mean
• 19:23
  something
• 19:23
  that
• 19:23
  therefore
• 19:24
  drive
• 19:24
  you
• 19:25
  forward.
• 19:25
  So
• 19:26
  I
• 19:26
  hope
• 19:26
  today's
• 19:27
  episode
• 19:27
  was
• 19:28
  helpful
• 19:29
  and
• 19:29
  you
• 19:30
  appreciated
• 19:31
  my
• 19:31
  honest
• 19:31
  share
• 19:32
  that
• 19:33
  even
• 19:33
  as
• 19:33
  a
• 19:34
  business
• 19:34
  coach
• 19:34
  myself,
• 19:35
  we
• 19:36
  all
• 19:36
  have
• 19:37
  our
• 19:37
  strengths
• 19:37
  and
• 19:38
  weaknesses
• 19:39
  and
• 19:39
  what
• 19:39
  you
• 19:39
  can
• 19:40
  do
• 19:40
  to
• 19:40
  improve
• 19:41
  those
• 19:41
  weaknesses
• 19:42
  is
• 19:42
  hire
• 19:43
  brilliant
• 19:43
  people
• 19:44
  to
• 19:45
  educate
• 19:45
  yourself.
• 19:46
  As
• 19:46
  a
• 19:47
  woman
• 19:47
  in
• 19:48
  finances,
• 19:48
  a
• 19:48
  lot
• 19:48
  of
• 19:49
  it
• 19:49
  is
• 19:49
  down
• 19:49
  to
• 19:49
  those
• 19:49
  beliefs
• 19:50
  that
• 19:50
  we
• 19:51
  were
• 19:51
  raised
• 19:51
  with
• 19:52
  about
• 19:52
  money
• 19:53
  and
• 19:53
  girls
• 19:54
  not
• 19:54
  being
• 19:54
  good
• 19:54
  with
• 19:54
  numbers
• 19:55
  and
• 19:55
  this
• 19:56
  type
• 19:56
  of
• 19:56
  thing.
• 19:57
  So
• 19:57
  I'm
• 19:57
  so,
• 19:58
  so
• 19:58
  glad
• 19:58
  that
• 19:58
  there
• 19:58
  are
• 19:59
  people
• 19:59
  out
• 19:59
  there
• 19:59
  doing
• 20:00
  this
• 20:00
  important
• 20:01
  work.
• 20:01
  And
• 20:02
  like
• 20:02
  I
• 20:02
  say
• 20:02
  at
• 20:02
  the
• 20:02
  end
• 20:03
  of
• 20:03
  every
• 20:03
  episode,
• 20:04
  trust
• 20:04
  yourself,
• 20:05
  believe
• 20:05
  in
• 20:05
  yourself,
• 20:06
  and
• 20:06
  be
• 20:06
  the
• 20:06
  wise
• 20:07
  gardener
• 20:07
  who
• 20:07
  keeps
• 20:08
  on
• 20:08
  watering
• 20:08
  the
• 20:09
  seed.
• 20:09
  Thank
• 20:10
  you
• 20:10
  so
• 20:10
  much
• 20:11
  for
• 20:11
  listening
• 20:11
  to
• 20:11
  this
• 20:12
  episode
• 20:12
  of
• 20:12
  Women
• 20:13
  in
• 20:13
  the
• 20:13
  Coaching
• 20:13
  Arena.
• 20:14
  I
• 20:15
  have
• 20:15
  a
• 20:15
  mass
• 20:15
  of
• 20:16
  free
• 20:16
  resources
• 20:17
  on
• 20:17
  my
• 20:17
  website
• 20:18
  Joannal
• 20:19
  coaching.com
• 20:21
  that's
• 20:21
  Joanna
• 20:22
  with
• 20:22
  an
• 20:22
  A
• 20:23
  and
• 20:23
  lot
• 20:23
  with
• 20:23
  two
• 20:24
  T's.
• 20:24
  Joannalottcoaching.com
• 20:27
  and
• 20:27
  I'll
• 20:28
  also
• 20:28
  put
• 20:28
  links
• 20:28
  in
• 20:28
  the
• 20:29
  show
• 20:29
  notes
• 20:29
  below.
• 20:31
  Let
• 20:31
  me
• 20:31
  know
• 20:31
  if
• 20:31
  you
• 20:32
  found
• 20:32
  this
• 20:32
  episode
• 20:33
  useful,
• 20:33
  share
• 20:34
  it
• 20:34
  with
• 20:34
  a
• 20:34
  friend
• 20:35
  and
• 20:35
  leave
• 20:35
  me
• 20:35
  a
• 20:36
  review
• 20:36
  and
• 20:36
  I
• 20:36
  will
• 20:37
  personally
• 20:37
  thank
• 20:37
  you
• 20:38
  for
• 20:38
  that.
• 20:39
  Remember
• 20:40
  to
• 20:40
  trust
• 20:40
  yourself,
• 20:41
  believe
• 20:41
  in
• 20:41
  yourself,
• 20:42
  and
• 20:42
  be
• 20:43
  the
• 20:43
  wise
• 20:43
  gardener
• 20:44
  who
• 20:44
  keeps
• 20:44
  on
• 20:44
  watering
• 20:45
  the
• 20:45
  seed.
• 20:46
  Get
• 20:46
  into
• 20:46
  the
• 20:47
  arena,
• 20:47
  dare
• 20:48
  greatly
• 20:48
  and
• 20:48
  try.