Latest / The Marketing Millennials
How AI Is Rewriting the Rules of Marketing with Nick Lafferty, Growth Marketer at Profound | Ep. 339
Search is changing for the first time since Google launched. And it’s changing fast.
Daniel’s out, Tamara’s IN. In this episode, she sits down with Nick Lafferty, Growth Marketer at Profound, to unpack the seismic shift from traditional SEO to AI-powered search engines like ChatGPT, Perplexity, and Google’s AI Overviews.
Nick shares what’s broken about search today, how conversational AI is replacing “tin blue links” with direct answers, and why organic traffic is dropping across industries.
Plus, where does AI pull its answers from? Nick gives a breakdown of its sources and why now is the…
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