SPECIAL SERIES: The 7 Deadly Sins of Marketing | Bathroom Break #51 🚽

The Marketing Millennials · Apr 14, 2025 · 10m

What should you NOT do in marketing? There’s lots, but Daniel and Jay are breaking it down in seven parts.

First, when you market to everybody, you’re actually marketing to nobody. You’re gonna be more successful with a specific customer set in mind. Plus, narrowing it down makes positioning and messaging way easier.

Also, are “best practices” actually outdated? Jay thinks so. Every time you hear about a best practice, it’s best to test it out for yourself.

And, Daniel reminds us that skipping strategy and going straight to tactics is a NO-no. Who are you running ads to? What’s the offer?…