#105 - The Value Equation
In this Thursday riff, Scott Grates is joined by surprise guest Keith Brown for a spontaneous but powerful conversation on value—what it really means, how to communicate it, and why price should never be your leading pitch. Through the analogy of flying coach vs. first class, Scott breaks down the “value equation” in a way that’s impossible to forget, challenging listeners to stop selling themselves short and start delivering standout experiences.
Whether you're talking to a new lead or a longtime referral partner, this episode drives home the point that value is what gets remembered—and…
The skinny
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