Resilience and Partnership: Navigating Challenges with Shelton Steele and Joe Balcken
Shelton and Joe from the Wrong Way River Lodge share their incredible journey through adversity after Hurricane Helene wreaked havoc on their business. With resilience and strategic planning, they quickly restored their operations and emphasized the importance of partnerships, preparation, and community engagement.
• Outlining the origin story of Wrong Way River Lodge
• Sharing experiences of facing Hurricane Alene and flooding
• Highlighting the importance of financial preparedness and insurance
• Discussing partnership dynamics and balancing optimism with pragmatism
• Emphasizing lessons…
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