There's an Ice Cream For Everyone: Evolving a Legacy Brand w/ Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream
Häagen-Dazs. Skinny Cow. Edy's. Drumstick.
If you're a fan of ice cream, then there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the business of putting smiles on people’s faces, with ice cream and according to Elizabell Rivera Marquez, CMO of Dreyer's Grand Ice Cream, there's an ice cream for everyone.
In a recent conversation, Rivera Marquez shared her passion for food, which started with her first job out of high school, and her journey from Nestle intern to CMO of one of the oldest and reconizable names in ice cream…
The skinny
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