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TRP 145: Best Practices In Law Firm Business Development and Marketing, with Deborah Farone
In this episode of The Rainmaking Podcast, host Scott Love speaks with Deborah Farone, legal marketing expert and author of Best Practices in Law Firm Business Development and Marketing, about how law firms can refine their marketing and business development strategies to stay competitive. Deborah shares insights from her extensive experience as a former CMO and consultant, highlighting the common pitfalls firms face when trying to generate new business and the importance of having a strategic, long-term approach.
Key topics include why not all partners are naturally skilled at business…
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