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Latest / From the Horse's Mouth: Intrepid Conversations with Phil Fersht

Phil pods with Pegasystems Founder and CEO Alan Trefler: Agents calling agents is madness

In this episode of From the Horse’s Mouth, HFS Research CEO and Chief Analyst Phil Fersht sits down with Alan Trefler, Founder and CEO of Pegasystems, for a candid conversation on how enterprises should approach AI without getting caught up in the hype.

Alan explains how Pega uses generative AI in two distinct ways: at design time, to help businesses rethink and configure workflows, and at runtime, in a tightly controlled environment focused on predictability, governance, and cost. His view is simple: design the process well with humans involved upfront, then let it execute without…

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