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Where Savvy Brands Are Moving Budget in 2026 with Matt Giannetti, Senior Director, Head of Platform at Tatari (CTV Mini-Series Episode #4)
The best marketers in 2026 aren’t doubling down on search and social. They’re expanding into TV.
Daniel sits down with Matt Giannetti, Senior Director and Head of Platform at Tatari, to break down how modern TV actually works and why more Performance Marketers are starting to shift budget there in 2026.
From why streaming alone is not enough, to why DSPs are not the same as a true TV platform, Matt unpacks the biggest myths that still keep marketers from using TV the right way.
They also dive into how brands should think about TV at different growth stages, why free media credits are not…
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