Latest / The Kink Consultant / Ep 06 - [VIDEO] Building Better Kink Connections: All About the BeeDee App with Founders Pieter and Paul
Transcript
- 0:00Hey everybody, and welcome to this week's episode of The Kink
- 0:02Consultant. I'm your host, Amanda Dames, and
- 0:04I am super excited to introduce you to two fantastically
- 0:08interesting guests that I am so excited to have on the podcast
- 0:12today. They are my first interview on
- 0:14the podcast and I don't think I could have found a better duo to
- 0:17bring on. I'd like to introduce you to the
- 0:19duo who are launching BD app, which is a BDSM dating app based
- 0:25on the BDSM test results that algorithmically pairs you with
- 0:30people who are compatible to your kinks and BDSM needs extra
- 0:34bonus. On top of that.
- 0:35For the first time ever, we have the creator of the BDSM test
- 0:40here today to talk about how he came up with the test and how he
- 0:43worked to help launch the BD app.
- 0:46So Peter and Paul, welcome. Thank you so much for joining me
- 0:49today. Paul, would you like to take it
- 0:51away? So hi, I'm Paul.
- 0:54I am the creator of the BDSM tests.
- 0:56I started this I think 11 years ago now as a small project,
- 1:00project that I hoped would attract a few 1000 people.
- 1:02But for some reason it went viral and people kept sharing
- 1:05and sharing it. And seems now it's one of the
- 1:07larger king size on the web. And one very common request from
- 1:11users was all but we we don't know how to meet other kingsters
- 1:15or I meet many other kingsters but none of them are my type of
- 1:19kings is like Subs meeting mostly other Subs and vice
- 1:21versa. And well, we thought, how can we
- 1:24solve this because there's many dating apps on Tinder.
- 1:27It's not like I can say, hey, I'm a dumb I'm looking for and
- 1:31that's the fastest way to get you bond.
- 1:32And that's how the ideas for BD started.
- 1:35Amazing, and thank you for sharing, Peter.
- 1:37Hi I'm Peter, I'm the Co founder and CEO of the company behind
- 1:42the BD app. I've been working on BD for over
- 1:452 years now and I came up with the idea together with Paul when
- 1:49I got into contact with Paul. I have a background in software
- 1:52development and in entrepreneurship, and I got into
- 1:55touch with Paul right when before I got made redundant from
- 1:59my previous job. So I loved the Idi thought like,
- 2:02hey, Paul and me are like the right people.
- 2:04If anyone want should build such an app, it should be us.
- 2:07And I had time on my hands. So I thought like, hey, let's
- 2:10just run with it. I absolutely love that and I
- 2:12know my listeners will feel the exact same because one of the
- 2:15number one questions I get asked is how do I meet someone kinky
- 2:18like me? And although you can technically
- 2:21put really subtle hints on the other dating apps, nothing is
- 2:24going to be as tailored as this. And for everybody listening,
- 2:27that's BEEDE EE. If you're running to your App
- 2:31Store or Play Store to try and find the app.
- 2:34OK, well, let's get into it. As someone who has probably
- 2:37taken the BDSM test a number of times.
- 2:40And if you haven't taken it yet, head to bdsmtest.org.
- 2:44I have taken the test a number of times, probably over I guess
- 2:48the last 11 years. And I was super excited to find
- 2:51out this app was coming out. For all of us who have taken the
- 2:54test a number of times, we're curious what inspired you to
- 2:59make the test this way? There are varying levels of the
- 3:02test of you can just do a short version or a longer version
- 3:06depending on if you already know you're submissive or dominant.
- 3:08But how did the test evolve? What inspired it to start?
- 3:12I think I saw a lot of people who started with PDSM but didn't
- 3:16really know how to label themselves.
- 3:18Like PDSM culture has this thing oh pick your label and there's
- 3:21how many people a bit lost? Not knowing what labels meant,
- 3:25not knowing how to identify, not knowing certain things existed.
- 3:29The first version of the test was very basic one like how
- 3:31let's see how dumb, how stuff, etcetera are you.
- 3:35Now there were a few existing tests out there but all of them
- 3:38were not very suitable in many ways.
- 3:40Like some have the idea that it give you 1 result like oh based
- 3:44on these questions you are a dumb or you are a switch.
- 3:48Well the reality of VDSM interest is so much more fluid.
- 3:51You can do multiple things at a time.
- 3:53It's much less well defined than most other things that are
- 3:57tested in these quizzes. Of what type of X?
- 4:00And so that's why I made the assemblest in the way it is now,
- 4:03where it gives you a fluid percentage of, oh, you are a mix
- 4:07of all of these things in these proportions.
- 4:11And I think that's the concept that people like so much about
- 4:14it. Because in the beginning, I will
- 4:15admit that the algorithm was very simple.
- 4:17It was that most psychological tests, Oh, this quite, each
- 4:20question has so many points, you sum them up and that's your
- 4:23score. Now, of course, we all know that
- 4:25that's not how it works. You have to start somewhere.
- 4:27But over time, we had enough members to actually ask them
- 4:30like, hey, so you're now in the same for a bit.
- 4:33What are you actually? What do you think it fits now?
- 4:35And that way we were able to improve the algorithm of the as
- 4:38to what it is today. And it is amazing today.
- 4:40And I agree, I think what really resonated with people is we are
- 4:43more than just one thing, especially when it comes to our
- 4:46kinks and the roles we play or the labels we take on in BDSM.
- 4:50So I know what's always interesting for people who take
- 4:53the app, and as a sex and relationship coach who
- 4:55specializes in kink, I have all of my clients take it as a
- 4:58foundational starting point of what they might be within the
- 5:01kink world and what they might want to explore.
- 5:03So it's a great test for newbies and seasoned kingsters alike.
- 5:08What was some of the early feedback that you got in the
- 5:10test that helped shape what it looks like today?
- 5:12I think it gave me data about what things are common and what
- 5:17things are less common. I can remember when I started
- 5:19out, I got feedback like, oh why is BRAT not on there?
- 5:23Oh why is primal not on there like primal?
- 5:26What is primal even? Oh is that common?
- 5:28I literally know nobody who it is.
- 5:30Oh, apparently that's my folder. Is the local thing that locally
- 5:33there are very few primal people at the time.
- 5:36Some things get suggested twice and some things get suggested
- 5:39500 times. That gives you a lot of data to
- 5:41see what the right thing is to pull for.
- 5:43It's not interesting to ask questions to determine if
- 5:47something is a certain role if only one in 10,000 people
- 5:51actually has any affinity for that.
- 5:53So I tried to stick it to the common thing that lots of people
- 5:56aren't do. Yeah, and I think it spits out a
- 5:58result of like 30 different options, right?
- 6:01Maybe more. 2520. 52525 different options of what people
- 6:05could be. So there's like a large spectrum
- 6:07there. Paul, you mentioned that
- 6:09sometimes you'd get requested something twice or 500 times.
- 6:13Have you found so far and early on in this journey that certain
- 6:17areas of the world were more interested in specific kinks?
- 6:20That's a very good question, and when I can't really answer
- 6:23because it's only recently that I started asking people for
- 6:27their location. Before that I always thought,
- 6:30well, if there are differences, it's probably my task to make
- 6:34this as universal as possible and try to find questions and
- 6:38try to find things that work for everyone alike.
- 6:41Recently these shifted. It's because we're so large now
- 6:45that we have enough people in every part of the world to, even
- 6:48if needed, to train a different algorithm for many of the local
- 6:51communities. But this is a rather new thing,
- 6:54so I don't have anything on the top of my head that I can share
- 6:57for that. That's fair.
- 6:58I mean, I didn't even realize that it was just new to ask
- 7:01about location, but that makes sense.
- 7:03And you've had over 50 million people take this test.
- 7:06Have you been holding all of this information, people?
- 7:08Can anonymize results, and if somebody requests to have a
- 7:11result deleted, will do it. But by default the result is
- 7:14completely anonymous, so it's not impacted by any privacy loss
- 7:17when. Did you decide you wanted to
- 7:19take this data and make a dating app with it?
- 7:23Because for as long as I remember taking it, I always
- 7:25included my e-mail address saying yes.
- 7:27Let me know when you set up a dating app and the day has come.
- 7:30I have had this plan for a long time, probably around 7 years by
- 7:36now. And I've made various attempts
- 7:40and every time it has stayed made it an attempt because
- 7:44making a dating app is technically a lot more
- 7:47challenging than just making a website.
- 7:49And that has stopped me for a while.
- 7:51And it was only recently that I had the opportunity to work with
- 7:55Peter for a more intensive amount of time.
- 7:58And then a few other people who happened to have contacted me
- 8:00around the same time said, hey, you wanna you wanna still do
- 8:03this? I want to help.
- 8:04So we made a little team and we went for it and we thought, OK,
- 8:08we can do this in probably a few months and then it still took
- 8:11two years. But I'm happy that we finally
- 8:13got her that. Sounds about like every
- 8:16founder's story, but I have heard the dating apps are
- 8:18extremely hard to build. Alone, I would never have been
- 8:22able to do this. Peter is very much the
- 8:23entrepreneurial type who sees an opportunity, who will take big
- 8:26risks and so on. I'm more like my life is good.
- 8:30If I can improve it by doing a fun project after work, that's
- 8:34great. But the style of quitting my job
- 8:36and focusing for a year on this thing that not really my style
- 8:39of doing things that. Makes sense.
- 8:41So luckily Peter enter the chat and was able to help bring this
- 8:45to life. Peter, was it always your dream
- 8:48to build a dating app? That's a good question.
- 8:51It's been my dream for, gosh, at least 12 years to have my own
- 8:55project, my own company and a startup that has the potential
- 8:59to be a worldwide success. But I I never found like the
- 9:03right team, the right moments, the right projects.
- 9:05I always convince myself this is not the time or I don't believe
- 9:09that I can be successful in this project.
- 9:12By a matter of chance, this project came to me at the right
- 9:16time, with the right people, with the project I believed in.
- 9:19So I thought like, hey, if not now, then when?
- 9:22So yeah, I went for it. Do you?
- 9:23Remember the first time you took the BDSM test?
- 9:25Gosh. That must have been ages ago,
- 9:28probably like 10 years ago now. Were you?
- 9:30Surprised by the results? Somewhat, but not really.
- 9:32I remember the first time I took the BDSM test, I was really well
- 9:36known with all the archetypes or all the types that are in there.
- 9:40So just reading up on them and the types that I matched with
- 9:44and the types I didn't match with.
- 9:45The difference between a dominant and a master or between
- 9:49a submissive and a slave, that was really eye opening for me.
- 9:51Yeah. There are so many differences
- 9:53within it and I felt the same way.
- 9:55I recently took the test and I was surprised by how much more
- 9:59submissive I was than prominent, and that's from someone who
- 10:03identifies as a switch, so that was interesting.
- 10:06I will say there are a lot of broad questions within the test
- 10:10and I'm really curious. Are there questions that get
- 10:13asked in the test that really help inform what answer comes up
- 10:18every? Question that is asked will
- 10:20influence the answer in some way, but.
- 10:22Are there certain questions that hold more weight within the quiz
- 10:26I. See, yes, yes, there are
- 10:28definitely questions that are more quote code impactful than
- 10:31others. For example, it's very obvious
- 10:33which questions relate to let's say for your because it's about
- 10:38watching things. But that also means there are
- 10:40very few questions and every question will have more impact,
- 10:44while questions that are more broad and generic, like I like
- 10:47to dominate people in the bedroom, they will have a much
- 10:50bigger impact on the overall outcome, but they will have a
- 10:53smaller individual impacts per question per active when.
- 10:56It comes to matching people together on BD.
- 10:59Is there a proven correlation that brats and brat tamers will
- 11:03get on Better I? Honestly think that if you're
- 11:06not a brat tamer, you're going to have a hard time dating a
- 11:09brat. So I think the proof of that, at
- 11:12least in the people I know around me, that is a pair that
- 11:15goes together very naturally so. People's results on the BDSM
- 11:19tests are a combination of your 80% dominant and 60% Brett
- 11:24Tamer. And we take that into account.
- 11:26So someone who scores very high on Brett will match well with
- 11:30someone who scores very high on Brett Tamer.
- 11:33And we do this across the spectrum.
- 11:35So for every combination of archetypes where your scores are
- 11:39compatible, your compatibility will get higher.
- 11:42And every pair of combinations that indicate, hey, this might
- 11:45not be a great match contributes to a lower compatibility
- 11:48percentage. It's a very complicated
- 11:50algorithm, but in the end we think for most people it gives a
- 11:55good indication of, hey, your sexual vibe, your sexual energy
- 11:59matches well with each other or not so.
- 12:01Earlier this week, I got a sneak peek at BD app and I was able to
- 12:05download it and set up my profile and drop in previous
- 12:09answers from a BDSM test that I had taken before.
- 12:13And Peter, you and I are going to see how we would match up on
- 12:17that app, right? So we're.
- 12:20Screen sharing now. So here's my profile and
- 12:23apparently, wow, we are at a 90% compatibility.
- 12:28Is that high? That is very.
- 12:30High We score everyone from zero to 100 in terms of
- 12:32compatibility, so we just happen randomly to be quite compatible.
- 12:36Amanda, we do hide people who are less compatible than 50%
- 12:41with each other, so I had no idea what Amanda's preferences
- 12:44were. So that might have been a
- 12:46problem for this demo, but we just happened to be 90%
- 12:49compatible. So yeah, that was easy for me.
- 12:52If you're. Hiding people who are less than
- 12:5450% compatible. This is not the app where
- 12:57opposites might attract in terms of compatibility like we are
- 13:01making sure. Except it's also the exact app
- 13:03where opposites attract. A sub and a Dom are by
- 13:06definition opposites. I guess so we.
- 13:08Think privacy wise, it's a good idea that not everyone sees
- 13:11everyone on BD. You need to be compatible with
- 13:13each other to see each other, so we thought it was a good privacy
- 13:17choice to not show low compatibility profiles to each
- 13:21other, and it's very unlikely it would result in a match anyway.
- 13:24That makes. A ton of sense.
- 13:25I'm glad we were easily compatible so.
- 13:28We do have a ton of optional information that you can add on
- 13:32your profile. Not everything on screen is
- 13:35mandatory to set up a profile, but Amanda has made a quite
- 13:39complete profile on BD so sharing her smoking habits, her
- 13:42drug habits, which. There are none for everyone only
- 13:46listening in but continue her preferred.
- 13:48Pronouns, what job she does, all of that.
- 13:51We've seen all of the more open you are, the more matches you'll
- 13:54get and the higher quality of matches you will get.
- 13:57So we do encourage people to share a lot of on their profile.
- 14:01But we also know that some people might be quite anxious to
- 14:06try an app like this from a privacy point of view.
- 14:09So we're one of the only dating apps that don't require people
- 14:12to upload identifiable images of themselves.
- 14:16We don't require people to use their real first name.
- 14:18You just can't upload any nudity and you can't impersonate
- 14:22someone else and you can't make commercial profiles.
- 14:25But other than that, you can be. You can be vague, you can be
- 14:27mysterious. We allow that on our app.
- 14:30We welcome to those people. But what we've seen is that a
- 14:32lot of people are comfortable with putting their real face on
- 14:36there, with being quite open about who they are.
- 14:39And we've also seen that that leads to more matches and higher
- 14:41quality matches. And that's why we don't require
- 14:44people to do it. But we do encourage it.
- 14:46Yeah, there's. Definitely a benefit to being
- 14:48able to show out. I mean, this attracts people who
- 14:51are interested in it. And another thing I want to note
- 14:53that I love about this app is in my bio I didn't feel pressured
- 14:57to share much about kink at all because everyone on here is
- 15:00kinky, so it allowed me to talk more about my other interests as
- 15:03well. Yes, and 1:00.
- 15:04Of the defining features of the BDSM test is if I Scroll down to
- 15:08the bottom of your profile, your BDSM test results are on there.
- 15:11So Amanda didn't need to tell me, hey, I'm 80% submissive.
- 15:16I identify a bit as a row Bunny and I'm quite like the
- 15:19experimentalists, which I'm not surprised by So she didn't have
- 15:23to put all of that in her bio. She need to self describe that
- 15:26because the BDSM test is automatically on her profile and
- 15:30she knew if anyone wants to see my profile, the BDSM test
- 15:33results are going to be on there.
- 15:34So she didn't need to proactively say hey I'm kinky
- 15:38and these are my kinks. Quite a bit of your kinks and
- 15:41your preferences are automatically on your profile
- 15:43through the BDSM tests and. That's amazing because honestly,
- 15:46when I'm dating on other apps, when I'm with people, I'm like,
- 15:50just let me know what they are. So this is a super helpful
- 15:53feature to have on the app. And I find that you can't really
- 15:56lie because for anyone who dates me, I swear I'm a good girl and
- 16:00not a brat. But if you spend 10 minutes with
- 16:02me, you understand I'm a brat. So there's no hiding with this
- 16:05feature on the app. Amazing when people are swiping
- 16:08through to try and find someone they match with.
- 16:11Like that is the one experience I haven't had yet because I
- 16:13haven't been using the app yet. But as a recently single gal, I
- 16:17plan to be on there a lot as soon as it launches across the
- 16:20US. I'm wondering how will I
- 16:21interact with people? Will I be swiping to find
- 16:24people? Will I be matched with people
- 16:25automatically? How can I get people's attention
- 16:28when I'm on the app? One of the.
- 16:29Defining features about BD is that we don't want to encourage
- 16:33the Tinder kind of swiping of 10 profiles per seconds, where
- 16:38straight men just like every profile and straight women just
- 16:41dislike almost every profile. So in order to make a choice on
- 16:45a profile on BD, you need to scroll to the bottom of the
- 16:48profile. So at least you've seen their
- 16:51whole profile before you make a decision about it.
- 16:53I. Love that.
- 16:54It's like agreeing to terms and conditions.
- 16:56You have to scroll to the bottom before you can agree.
- 16:59That's amazing you. Also always see the BDSM test
- 17:03results of someone. You see multiple pictures of
- 17:05someone before you make a decision.
- 17:06So maybe that might lead to you re evaluating your your choice
- 17:11along the way. But we've seen that this makes
- 17:13more thoughtful swiping and if there's a match, it leads to
- 17:16higher quality matches. People are sick of being on
- 17:19Tinder and on Bumble and getting a match and then either they
- 17:23don't get a message ever or the message just says hi.
- 17:26Yes. I can agree we are all sick of
- 17:29that. It is a played out tired way of
- 17:32dating. Yeah, so.
- 17:33That would be a great plug to the screen you get on a new
- 17:36conversation. But for that to happen we would
- 17:38need to match so I can show that.
- 17:41Have you already sent a like to my profile?
- 17:43Not let me go do that right now. I just thought we kind of
- 17:46matched while I'm doing this in real time, I see an X on the
- 17:50left a heart on the right and are we gonna talk about the
- 17:53button in the middle? I'm gonna like you first with
- 17:56that green heart on the right, OK?
- 17:58And. Then I'm gonna talk about the
- 17:59three buttons that I'm gonna send you a like and then we have
- 18:02a match and then I can show that screen as well.
- 18:04All right, we're. I've liked you.
- 18:05So we should be a match, no? Because I have not taken an
- 18:09action on you yet. You're.
- 18:10Going to though, I'm going. To all right.
- 18:12You've seen my profile. Are we gonna be a yes or a no?
- 18:15I scroll. Through your profile and I'm
- 18:17faced with three options. The left one is to say I'm not
- 18:20interested. The middle one is our VIP
- 18:22feature. It's what all the dating apps
- 18:24call a sometimes call a super like it's if you're super
- 18:28interested in someone and want to skip the queue and make sure
- 18:31that they've seen your profile and the green heart is to like
- 18:35someone say I'm interested. I would like to match.
- 18:38I would want to start the conversation with this person
- 18:40and since we're 90% compatible, I think that's good reason to
- 18:44send you to like your profile, right?
- 18:45Amanda I. Completely agree.
- 18:47Go for it. Let's go.
- 18:48For it, we're a. Match.
- 18:51Well, what do you know? Very much so.
- 18:53One of the things we also do is if I want to start chatting with
- 18:56you, we have this screen that directs people to not
- 19:00immediately go into kink conversations to have respect
- 19:03for people. It's not because someone scores
- 19:06high on the BDSM test in the submissive category that you can
- 19:09treat them as your sub and that they have to follow your
- 19:12demands. So we showed this screen to tell
- 19:14people be respectful, get to know the person first, ask for
- 19:18consent. If you want to treat them as if
- 19:20they were your sub ask hey, is it fine if I treat you that way
- 19:24first? Because usually people if they
- 19:26don't know you, they're probably not likely to for you to treat
- 19:29them like that. That's.
- 19:30Usually the case, but I really want to point out that I love
- 19:33this. Make connection.
- 19:34This is not a sexting app. Get to know each other first.
- 19:37Don't ask for sex in the first few messages.
- 19:40Completely fair and it is what sets it apart because I feel
- 19:43like there are so many other places where you can find
- 19:46someone to sex. But this is for people who want
- 19:48to make a connection, yes. Absolutely.
- 19:50So although our compatibility is completely founded on the PDSM
- 19:54test, so we match people based on how sexually compatible they
- 19:57are, People should also then have a conversation to figure
- 20:00out, hey, are we compatible outside of the bedroom?
- 20:02Are we compatible on lifestyle? Are we compatible just as people
- 20:06talking to each other? We did build this app for people
- 20:09who want to build long term connections, who want to build
- 20:11meaningful connections, people who want to use.
- 20:13This app to find a hookup tonight will probably be able to
- 20:18but we did make the app with the people who want to build long
- 20:21term relationships in minds first.
- 20:23We did build our features in that way is the.
- 20:26App set up so that you can choose a long term partner
- 20:28versus of friends with benefits situation.
- 20:31Is that one of the things I selected?
- 20:34Yes. Yes.
- 20:35So if I go to my profile, well, maybe it's better if I show you
- 20:39while editing the profile, yes. So one of the things that we ask
- 20:42people to put on their profile and that we also take into
- 20:45account when suggesting people to each other is to select what
- 20:48relationship types they're they're open to.
- 20:50We want to match people who want a Poly relationship and people
- 20:53who don't want to do polyamorous stuff.
- 20:56We want to suggest those people less to each other and we want
- 20:58to make it. They're on the profile.
- 21:00Hey, this is what they're looking for.
- 21:02So you can immediately steer the conversation in that direction.
- 21:05You don't need to ask. I see it happening a lot on
- 21:08Tinder that people who are on Tinder looking for a serious
- 21:10relationship get the match. And then the match starts
- 21:13sexting after three messages and starts asking, hey, do you want
- 21:16to be my friends with benefits? So we avoid those let downs.
- 21:20We avoid those conversations by just putting it on the profile.
- 21:23Everyone has to make a selection and it's on everyone's profile
- 21:26and does. This contribute to the
- 21:28compatibility match the 91 percent that or the 90% we had,
- 21:33it does not. Contribute to the compatibility.
- 21:36The compatibility percentage that is shown is purely based on
- 21:39the BDSM test results. We do take it into account to
- 21:41choose which profiles to show when, so if you have at least an
- 21:46overlap in what relationship types you're open to, you're
- 21:49going to see each other's profile quicker.
- 21:51Amazing also. A small part of these is already
- 21:54implicit in the BDSM test results, right?
- 21:56Because things like monogamous versus non is one of the
- 22:00spectrums you're evaluated on very.
- 22:03True. And I noticed that what I chose
- 22:05here was really well aligned with what came up in my BDSM
- 22:08test. So you are already fully
- 22:11launched in Europe, is that correct?
- 22:13That's. Correct.
- 22:13We're launched in all of Europe. We have over 10,000 downloads on
- 22:17Android and over 2000 on iOS. And the app is running smoothly.
- 22:21People are chatting everyday, thousands of messages are being
- 22:24sent, hundreds if not thousands of matches are being made.
- 22:28So yeah, the app is fully launched in Europe and it's
- 22:31coming to the US now by the. Time this podcast airs, you're
- 22:34already going to have started launching across the US,
- 22:37correct? Yes.
- 22:38Correct. So we are enabling discovering
- 22:41other profiles in the Northeast coast on the 1st of September
- 22:48and on the 8th of September, the South part of the East Coast is
- 22:51following and then from there we'll gradually enable more
- 22:54states every week. Amazing.
- 22:55So you're going to do a roll out approach starting on the
- 22:57Northeast and sort of going across the US with that in mind.
- 23:01California, Washington, Oregon, you're probably going to be last
- 23:04and myself in Vegas too. We have.
- 23:06Made the choice to go from east to West indeed.
- 23:08Unfortunately California will need to wait a couple weeks more
- 23:11but if the numbers of the BDSM test or anything to go on we.
- 23:15You expect quite a lot of people to be on the app in the region
- 23:19of California, so even though you do need to wait a couple of
- 23:22weeks extra, you'll probably have more exciting profiles to
- 23:25discover than in Utah, for example, most.
- 23:28Dating apps I'm on, it is a freemium model and if I want to
- 23:31get more likes or see more profiles in a day I can pay.
- 23:36Is BD going to follow the same format?
- 23:39Yes. So we did choose the freemium
- 23:41model. If you're a free user, you are
- 23:43limited to sending 10 people alive, like, per day.
- 23:46And if you're a premium member, you can send unlimited likes and
- 23:51you get one free VIP per week. The VIPs are also sold
- 23:54separately. So if you see a profile that
- 23:56really catches your eye, it's currently selling for a dollar
- 23:59each, it skips the line. It lets them know you're very
- 24:02interested in their profile. Yeah, or data shows that it
- 24:05really helps in making connections.
- 24:06All right, so. For our listeners across the USI
- 24:09would love to get as many people on this as possible because I'm
- 24:13all about fostering community and getting kinky people
- 24:15together. So what can our listeners look
- 24:18forward to for this app? Well.
- 24:20We're happy to offer all listeners of the King
- 24:23Consultants podcast 50% of their first month of premium.
- 24:27You can do so by going to the app on Androids if you're buying
- 24:31premium, entering the Code King Consultants you mentioned.
- 24:34It's going to be on Android. Is it also going to be on iOS?
- 24:37We've built the. App both for Androids and for
- 24:39iOS and Google has approved our app for Androids.
- 24:43Unfortunately, Apple has a rule that they don't want to approve
- 24:47new dating apps that don't bring anything new.
- 24:49And they've ruled so far that matching based on the PDSM test
- 24:54is not anything new to them. They just see this as matching
- 24:58based on personality quizzes already exists.
- 25:01Yeah, but not for the King community.
- 25:03And the King community is massive.
- 25:04So we need to prove to Apple that a lot of people want this
- 25:08app, that a lot of people are going to use this app.
- 25:10So we have a petition. You can find the petition on
- 25:13bd.com/petition or by just Googling BDSM test petition.
- 25:17You'll also find it. So for now, unfortunately, the
- 25:20only way to download BD on an iPhone is to sign up to our
- 25:23testing program which will give you the full experience of the
- 25:27app. Apple doesn't let us use the
- 25:28payment systems yet, so on iOS you can't pay for premium or for
- 25:34the webs yet unfortunately. So you're going to be stuck with
- 25:37the freemium version for the time being.
- 25:40Yes, but we're working with Apple.
- 25:42We're trying to convince Apple that a lot of people want this
- 25:44app, that matching based on the BDSM test is new, that no one
- 25:49else, no other dating app is doing this, that a lot of people
- 25:52want an app like this. And hopefully it convinces Apple
- 25:55to approve our app and it will be easier to download, it will
- 25:58be easier to find, and it will allow people on iOS to buy
- 26:02premium and to buy webs. I want to maybe add, being stuck
- 26:06with the freemium version isn't necessarily bad.
- 26:09The vast majority of the users uses the app for free without
- 26:12paying for anything, and that's totally fine.
- 26:14Many of them get matches, get conversations, get interesting
- 26:17meetings without ever paying. That's totally fine.
- 26:20The one. Thing I want to do is reiterate
- 26:22exactly where our listeners can go to make sure Apple knows that
- 26:27being able to be matched based on our BDSM test result is
- 26:30important and it is a differentiator for us in the
- 26:33dating world. So this is unlike any other
- 26:36dating app that exists and we want, as iPhone users want to be
- 26:39able to access the premium version of this app as well,
- 26:42even though I know we're going to love the freemium version as
- 26:45well. If you want to tell Apple
- 26:46exactly what you think, go to bd.com, that's BEEDE e.com and
- 26:51click on petition so you can help sign the petition.
- 26:54Or if you want to keep it simple, Google BDSM test
- 26:57petition and sign the petition there.
- 27:00It'll probably be the 1st result.
- 27:01So whether you're on the freemium or premium version, you
- 27:04are going to be able to match with people who you're
- 27:06compatible. But if you want that extra edge,
- 27:09and I know we all like a little bit of an edge to send whips or
- 27:12get unlimited likes, you're gonna wanna be on premium.
- 27:15So iOS users get on it. Tell Apple what you think.
- 27:18OK, I wanna talk about the BT logo.
- 27:22How did the logo come to be the idea?
- 27:24Behind the logo is the letter B, letter D the 1st 2 letters of
- 27:28BDSM to kind of merge into each other or flow into each other.
- 27:32That was the idea behind the logo.
- 27:33But when we launched it, we got a lot of feedback.
- 27:36That looks looks like a bra and that that gives gives off vibes
- 27:40that we built a hookup app. That is not the case, but some
- 27:44of the people see it as as glasses.
- 27:46So those are probably more the the people that like Harry
- 27:49Potter I. Never saw it as glasses and I
- 27:51didn't see it as a bra, which is funny.
- 27:53I mean, it's almost like a Rorschach test or something
- 27:56where it's like, what do you see when you look at this?
- 27:58Because I immediately saw handcuffs.
- 28:00So I think it's in the eye of the beholder.
- 28:02I love that. And now that you say it, of
- 28:04course I see that it's merging AB and AD, but I equally see a
- 28:07bra on glasses now that you mention it.
- 28:09Very cool. Another.
- 28:11Part of what we tried with merging the B&D was to form the
- 28:13Infinity symbol as it stands for strong lasting relationships.
- 28:18I love that and I can see that too.
- 28:19There is so much in it and I love a logo that has a couple of
- 28:23different meanings within it. So glad to have that.
- 28:25Yeah, we've. Gotten a lot of positive
- 28:26feedback on the logo. Yeah, it's.
- 28:28Great. And it's my favorite colors, red
- 28:30and black, the whole. App is red and black.
- 28:32I know I. Love the aesthetic.
- 28:33You guys nailed it. How big is the team at BD?
- 28:35Do you have investors? We're on a.
- 28:38Mission to connect compatible people together and it does
- 28:42involve having a few people on the team that we need to pay and
- 28:46it involves paying for servers. So we need need to make some
- 28:50money to keep this app alive, but we're not backed by
- 28:53investment bankers, so we don't need to generate millions to
- 28:56send back to them. We've built this from the
- 28:58community and we want the goal of this app is to provide value
- 29:02and connect compatible people within the community.
- 29:05And that's why we're just running the show by ourselves.
- 29:07Amazing. And it's something we all
- 29:08desperately need because there is nothing else like this right
- 29:11now where we're able to see how we identify and what we actually
- 29:16are and how that works with other people also seeking
- 29:19partners. Were you at all influenced by
- 29:22Fetlife, which is famously not a dating app?
- 29:26Did that play any part in how you became a differentiator of
- 29:29what went into the app, knowing that Fetlife is used by millions
- 29:33but not actually meant for dating?
- 29:36I like to. See Fetlife as the Facebook for
- 29:38the BDSM community and we'd like to be the tender for the BDSM
- 29:41community. Love that.
- 29:42Like I think fat life are necessary completely different
- 29:45purpose BDSM test is is getting to know yourself, BD is getting
- 29:49to know other people, and Fetlife is keeping in touch with
- 29:52your kinky social network. That's three completely,
- 29:54completely different needs that are being filled.
- 29:57It is. And thank God you're filling
- 29:58that need because until recently we really only had Fetlife to
- 30:03connect with like minded people and hope for the best by
- 30:06attending munches and things like that.
- 30:07Do you have any plans in the near future to host get
- 30:11togethers in person? Any live meetups or are you
- 30:14going to stay on the dating app side of it organizing?
- 30:16Real life events across the world is difficult, right?
- 30:19Organizing it in the city where you live and where you can be at
- 30:22the event is wanting. Organizing an event in a city
- 30:25where you don't live and don't have anyone on team is a very
- 30:28different thing. While I'm not opposed to hosting
- 30:31real life events long term if we ever become a great success,
- 30:34currently I don't think it's feasible for us that.
- 30:37Makes sense. How has your own experience with
- 30:39kink and BDSM influenced the development of the BD app
- 30:44before? BD was very simple right?
- 30:46As you say, you go to other places that are not meant for it
- 30:50and you hope for the best. I've tried using apps like
- 30:52Tinder and stuff, but it's a very disappointing experience.
- 30:56You meet a lot of people and all goes good, and then you tell
- 30:59them about the king part or the other parts and it's like, ah,
- 31:03OK. And then the conversation was
- 31:05quiet. Yeah, that's a pretty.
- 31:06Apartment description of what my experience has been as well.
- 31:09That's also. Why we made BD in a way to get
- 31:12quality connections like I'm sure everyone who uses BD and
- 31:15has used other apps before will notice that they get way less
- 31:18matches in amount than on other apps.
- 31:21The matches that you do get, we can see that they make a lot
- 31:25longer chats than on other dating apps, so they're clearly
- 31:28more high quality, yeah. BD is allowing for a more
- 31:31quality connection part of. The decision of making an app
- 31:35where the BDSM test was part of the profile was my own
- 31:38experience. And just knowing upfront when
- 31:41you make a connection, knowing the other person's kinks and
- 31:44interests is a very easy way to start the conversation.
- 31:47It's very easy to start the conversation.
- 31:48How did you get into it? What are your limits?
- 31:51What are the best experiences that you've had in your life so
- 31:54far? Opens up so many Ice Breakers
- 31:56and so many interesting conversations that are to be
- 31:59had. And I think having interesting
- 32:00conversations is the best way for two people to connect
- 32:03completely. Agree, and I cannot wait to sink
- 32:07my teeth in and have the app in Las Vegas so I can start
- 32:10connecting with people as well. Will I be able to set my range
- 32:14so that I can search anyone in the United States, or is there
- 32:17going to be a geographical limit of up to 250 miles for who I can
- 32:21match with we offer? Two modes of connection 1 is to
- 32:24set a distance limit and I believe the maximum range is 160
- 32:29miles for that or we have a toggle that says connect me with
- 32:32people all around the world. And if you enter that toggle,
- 32:36you'll be connected with people literally from across the globe.
- 32:39It might be Australia, it might be Europe, it might be the US,
- 32:42So that's up to you Every, every profile also shows how many
- 32:45miles away they are from from you.
- 32:47So if you want to keep it to 1000 miles, that's also possible
- 32:50by manually filtering. But yes, we we do allow people
- 32:54to set their distance preferences in there.
- 32:57Great. Because I know a ton of people
- 32:59who have gone for long distance connections based on being able
- 33:04to relate to each other's kinks and BDSM interests.
- 33:07Because it is so difficult to find someone.
- 33:09So I love knowing that if you're open to it, you can find
- 33:13someone, they just might not be in your locale.
- 33:15One of the. Things I've learned from BD is
- 33:17that people had way, way broader distance ranges than we
- 33:22expected. We thought almost nobody will
- 33:24select this maximum of 160 miles.
- 33:27And then it turns out that almost half the people selected
- 33:30that selected the maximum option.
- 33:32And then we ordered the Tokalia search worldwide and still a
- 33:35large fraction of people select that option for worldwide.
- 33:38So that was something we completely underestimated when
- 33:41making the app. Future features will also be
- 33:43more open to people who want that kind of more distance going
- 33:47and. That's just in Europe, right
- 33:48Paul? That's.
- 33:49Mostly data from Europe, yes, yeah.
- 33:50Correct. I I'm making a prediction that
- 33:53when you choose the USI would not be surprised if 75% of
- 33:57people chose the Max of 160 miles.
- 33:59We are not scared of driving here and will drive for the
- 34:02right connection. Although Europe has much better
- 34:05public transport so maybe I'll be wrong.
- 34:08We'll have to see, but we allow. Users the choice Do you want
- 34:10your one perfect match from across the world, or do you want
- 34:14a couple of matches that are nearby and easy to meet?
- 34:17The choice is yours. Love it.
- 34:18Paul, if I'm correct, this is the first time you are publicly
- 34:21speaking about creating bdsmtest.org.
- 34:24Is that correct? Yep, that is.
- 34:25Correct. OK as someone on TikTok and
- 34:28Instagram, if I had created something as cool as the BDSM
- 34:30test, I would be shouting from the rooftops.
- 34:33Being like that was me. I did it with over 50 million
- 34:37people who have taken it. Why have you chosen to stay
- 34:39private? I guess I've always.
- 34:41Wanted my work to be judged by the work and not by the person
- 34:43who makes the work. Like I feel like it's irrelevant
- 34:46who makes a tool. It also brings you to a status
- 34:49of like some celebrity and I don't think I I would enjoy life
- 34:53as a celebrity. I'd rather prefer to be unknown
- 34:55in private. I know many people have asked me
- 34:58that question like why are you not more public about that?
- 35:00Oh, that's so cool. I didn't know that you that
- 35:03about you. I would have trusted you so much
- 35:05quickly if I knew this and so on.
- 35:07But at the same time, I feel like it brings a lot more
- 35:10pressure in in this day and age. Like everything I do, suddenly I
- 35:15am the public representative of the BDSM tests.
- 35:18While I feel like they're two very different things.
- 35:21There's the work I make and there's the person I am, and I
- 35:23make other nice things too. There maybe not as popular as
- 35:26videos M test but. That answer was so good.
- 35:30I I'm kind of speechless now. Because you're right.
- 35:33By allowing your work to just be your work and show for itself,
- 35:37it does allow you to live your own life and not be judged as
- 35:40the person who created this test.
- 35:42And it allows you leeway to make changes without it being
- 35:45personal to the questions and results given.
- 35:48But in your anonymity, there have been a lot of rumors that
- 35:52have popped up about who this person could possibly be.
- 35:55So yeah, I want to ask you about a couple of those rumors.
- 35:58Is that all right? Sure.
- 36:00Rumor number one, you are a very public sex offender and that is
- 36:04why you have chosen to be private about this test.
- 36:08Any validity to that? It was.
- 36:10Even more specific it's it was AUS based sex offender.
- 36:14Now it's very difficult to prove that I'm not a sex offender.
- 36:16We we are revealing my full identity, but I can very easily
- 36:20prove that I'm not from the US. You can probably hear it in my
- 36:23accent that I'm not American as well.
- 36:25We do. Hear that?
- 36:26And I have no idea how that rumor started.
- 36:28Do you know where it even came from?
- 36:29As always. With these kind of things,
- 36:31somebody notices a pattern somewhere and then write
- 36:36something and somebody copies that and, and adds onto it.
- 36:39And we trace it back to a Tumblr post where somebody found that
- 36:43sex offender stating that they like to be the Ascent test and
- 36:47encouraging other people to take it.
- 36:49And they thought, oh, that must mean that he is the founder of
- 36:52the BDSM test. And that took off.
- 36:54Like, yes, of course, only the founder of a website would
- 36:57promote a website, right? Amanda, you've been promoting
- 37:00BD. You were now officially the
- 37:01founder of BD. There's no other choice.
- 37:03I. Wish so.
- 37:04AUS based sex offender put on his Tumblr the phrase I finished
- 37:09the BDSM test. People took that out of context
- 37:12thinking it meant this is the creator of the BDSM test because
- 37:15he's just finished creating the BDSM test.
- 37:18While we're very sure he meant I finished taking the BDSM test,
- 37:22but not phrasing it like that. That got taken out of context
- 37:26and out of proportion. People started linking the BDSM
- 37:28test to that specific US based sex offender which we have 0
- 37:32ties with. That was the first time we've
- 37:34heard the name of that sex offender.
- 37:37We've never heard of that person.
- 37:38We don't know that person. So yeah, well, I'm.
- 37:41Glad we got to clear that up now.
- 37:42Second rumor is that the test became so popular that you had
- 37:47to go into hiding I. Honestly didn't haven't heard
- 37:50that rumor before. I'm not sure I understand it.
- 37:53If I'm not publicly saying who I am, why would I go into hiding?
- 37:57When it this site went viral, I was like, oh God, what have I?
- 38:01But it has always worked as a great field.
- 38:03Like I never had to be afraid someone would show up at my door
- 38:07because nobody knows where my door is, right?
- 38:09There's no reason for me to go into hiding.
- 38:11Good. Point, but that brings me to my
- 38:13next question. What was the origin story of you
- 38:16releasing the test? From making the test live to it
- 38:20going viral? What was the time difference
- 38:23between that? This test has gone viral
- 38:25multiple times over the years, especially I think it went viral
- 38:28again three years ago when TikTok took off.
- 38:30Everyone was doing it again. The test.
- 38:32Wasn't even fully finished but I thought oh let me post it in one
- 38:37forum from kinky people in my language group and I expected
- 38:41like some feedback so I could improve and finalize some things
- 38:44before making it public. But I didn't get a time it went
- 38:47public from there before it was even fully finished.
- 38:50I can see in the traffic stats that it went viral.
- 38:53Like it's an exponential growth from the founding to pretty much
- 38:56now. It has been growing and growing
- 38:59ever since. I think what I'm.
- 39:00Referring to is for us in the King community, we have a little
- 39:03bit of like, well, we did it first.
- 39:05We've known about this before. It was cool.
- 39:07Oh. Yes, yes, it went.
- 39:08On TikTok, and I think it was in a lot of articles, this famous
- 39:12BDSM test that everyone was doing out of nowhere.
- 39:15And for a lot of us, we were like, well, we've already done
- 39:18that. We've known about that for
- 39:19years. And that's why I thought it may
- 39:20have gone viral again. Yes, yes, maybe with the less
- 39:23there's been a lot. More media attention to it.
- 39:25That is definitely the case when.
- 39:27Do you reveal to people that you were the creator of the test
- 39:29when you meet them in real life? Is there something they say and
- 39:32then you tell them you made the test?
- 39:34Or do all of your friends know my close?
- 39:36Friends all know, it's not that I make it a secret secret.
- 39:39I'm just not gonna quickly tell people that I don't know very
- 39:42well. So when I tell them simply when
- 39:44it comes up in a conversation, have you?
- 39:46Personally put to the test and given it to potential romantic
- 39:50partners before the app existed, yes.
- 39:53I think it's something I see everyone around me do as well.
- 39:56The easiest way to see is this person going to be compatible
- 39:59like most people in fat. Nowadays, put their BDSM test
- 40:02results on their profile and if they don't ask them, hey, have
- 40:05you taken this test? It's it can help you find out
- 40:08what you like. And it also shows to other
- 40:10people whether, yeah, whether you're interesting in that way
- 40:12to them. It's a.
- 40:13Pretty great test that's in. Part What inspired us to create
- 40:16BD because we saw that people were already using the BDSM test
- 40:20to check how compatible they were with potential partners
- 40:24with people who they were dating in what areas they were
- 40:27compatible in which areas they weren't so that inspired us to
- 40:31create an app that does that for you and goes out there and finds
- 40:35the best matches for you based on the BDSM test for.
- 40:38People who are new to kink and the BDSM lifestyle, what advice
- 40:43can you both give them when taking the test, using the test
- 40:47results or being on BD app? What's the best of advice you
- 40:51can give to newbies? My best advice is go into the
- 40:55BDSM test and click on more info and it will show you what each
- 41:01of the types are about. Allow yourself time to explore
- 41:05because if you take the time the test again in a year your
- 41:08results might differ. Take the result at face value,
- 41:11take it as information of what you might want to explore more
- 41:15of or what you already know that doesn't fit you well and take it
- 41:19from there. And if you find someone who
- 41:21matches your kinks and your interests trusts very well,
- 41:24build trust with that person. And if that's a person who you
- 41:27can trust, tell them, hey, I'm new, I'm curious about this.
- 41:30I already know I like this and I don't like this other thing.
- 41:33And I'm still curious and I don't know where my limits are
- 41:36and I don't know what I like and what I don't like.
- 41:38Communicate that very well. Communication is very important.
- 41:41And if you find the right person who has respect for your
- 41:44boundaries, who has respect for you being you, and you still
- 41:47discovering your own sexuality, you can have an amazing time.
- 41:50And I hope you find that person on BD.
- 41:52That's great. Great advice.
- 41:54Paul, do you have anything to add?
- 41:55I think for. BD specifically I would say
- 41:58remember that everyone else on there is a human as well.
- 42:02I think that's the most common mistake people make when they go
- 42:05into anything kinky. Think oh everyone is here is
- 42:09just there for kinky needs mostly to fulfill my kinky
- 42:12needs. They forget that they're also a
- 42:15complete human behind it, which then radiates in the way they
- 42:18talk to people, the way they view connections and
- 42:20relationships that come from it. That's usually not going to make
- 42:23either of you happy, I think. That is great advice for people
- 42:26in general. As people become more
- 42:29chronically online and spend all their time behind their phone,
- 42:33we forget that we're talking to real people.
- 42:35So that's just general great life advice.
- 42:37Paul, if you were to start this BDSM test all over again,
- 42:41knowing what you know now, would you have changed anything?
- 42:44Would it be the exact same Well in?
- 42:46A sense I can still change it now but I've definitely learned
- 42:49a lot about the BDSM community in general and the people taking
- 42:53it. You asked me for something
- 42:54that's been on my To Do List for a while but hasn't happened yet.
- 42:57I think it's incorporate more non sexual forms of BDSM because
- 43:01currently sex sells. So the thing that has made the
- 43:03BDSM that's most popular is the sexual aspects.
- 43:06But I get a lot of feedback from people saying oh but I'm more
- 43:09into this as a lifestyle and that's currently not covered.
- 43:12One of the things I'm currently doing as sort of a research
- 43:15project is find out how to accurately capture the lifestyle
- 43:19component of people's BDSM interests that.
- 43:22Would be really exciting. Do you think that becomes part
- 43:24of the original test or is it a supplementary test that's taken
- 43:27on the side? That's a very good.
- 43:28Question. I don't know.
- 43:30Usually what I do with these things is put some questions in
- 43:32that style in the test, see how people answer them out, an extra
- 43:36archetype in the results, see if that makes people rated better
- 43:40or worse, and iterate from there.
- 43:42That sounds. Like a very scientific method it
- 43:44is. It's.
- 43:44Science. But there's a reason why I apply
- 43:46science to this, and it's because it simply works.
- 43:48Yeah. I would agree with that.
- 43:50What can we look forward to on the BD app?
- 43:52Like what future features? Do you already have your next
- 43:55update planned? One of the things.
- 43:57That is coming shortly is allowing people to add their
- 44:00hometown on their profile. That's a commonly requested
- 44:04feature. We'll also be adding a feature
- 44:06so that premium members can see which other people have already
- 44:09sent them alike. Other than that, we have like
- 44:12500 things that we we would like to build, but we currently have
- 44:15like bandwidth for five of those a week.
- 44:17So as the app grows and as more people support the app, we're
- 44:21going to be able to build more of those features quicker and
- 44:25make the app even better. Amazing.
- 44:27Is there an area, or will there be an area, for people to
- 44:30effectively communicate their boundaries so that before people
- 44:33match, they already can identify what their boundaries are?
- 44:36That's a. Good question.
- 44:38Maybe that would make a good prompt people's.
- 44:40Boundaries are very diverse nature.
- 44:43I think it's very hard to capture them in an app.
- 44:45I think we already have a very good feature to capture those
- 44:48boundaries, and it's the chat function.
- 44:50If you can't express your boundaries in a chat, you're
- 44:53going to have problems later on. Either way, I think it's
- 44:56important that people state their boundaries, either be it
- 44:59in their profile or just in one of the first messages in the
- 45:03app. Absolutely.
- 45:04If you're not able to communicate your boundaries,
- 45:06that's a muscle you need to start immediately working on
- 45:09being able to effectively communicate your boundaries and
- 45:11feeling secure enough to stick with them.
- 45:14And that's an important part, I think, of any relationship.
- 45:16But it does feel extra important in a BDSM or kink dynamic.
- 45:21One of the. Other features we already have
- 45:22is that on your profile, you can ask yourself up to three
- 45:25questions. One of the questions that is in
- 45:27that list currently is what are your biggest turn ONS?
- 45:29What are my boundaries might be a good suggestion for that.
- 45:32So I'm going to take that with me and that question might pop
- 45:35up in the app over the next few weeks.
- 45:37Oh, I. Hope so, but I'm already using
- 45:39the what is your biggest turn on slash forward slash fetish?
- 45:43And for those who know me really well, it is of course spanking.
- 45:46But I love that you could put any answer in there that you
- 45:48wanted. So if you're on an Android, you
- 45:51can just go into the Play Store and get it, but if you're on
- 45:53iOS, it's a little more complicated.
- 45:56What's the easiest way for people to get the app the
- 45:59easiest? Way is to visit the website BD
- 46:01that's BEED EE dot app and from there it'll take you to the
- 46:06right place. If you enjoyed this episode,
- 46:08don't forget to subscribe, leave a review and share it with
- 46:11anyone who might find it interesting.
- 46:13And if you have any questions or topics you'd like me to cover in
- 46:15the future, feel free to reach out e-mail
- 46:17info@thekingconsultant.com. Until next time, keep on kinking
- 46:21on.