Latest / The Advisor with Stacey Chillemi
Your Brand Is Not Your Logo — Maggie Bergin on What Actually Makes Emerging Brands Stand Out and Win Clients
Most emerging brands look the same. Same language, same promises, same forgettable positioning that blends into every other option in the market. Maggie Bergin built Be Understood Branding in Chicago around solving exactly that problem, and she joins Stacey Chillemi to talk about what a brand strategy that actually works looks like from the inside out. What she shares about how to forge genuine connections with the clients you most want to serve, why trying to appeal to everyone is the fastest way to stand out to no one, and the specific strategic moves that help emerging brands build…
The skinny
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