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EP 18: How Retailers and Suppliers Can Rebuild Trust in the Bike Industry
The bike industry keeps chasing new riders in silos instead of working together, and that has to change.
In this episode of Spokes & Strategy, Brandon Morphew talks with Michael Forte, founder of Wheelhouse Strategies. Michael has seen the bike business from nearly every seat, as a bike shop owner, and later in leadership roles at Giant, Specialized, Felt, and Rossignol. He and Brandon connect the dots between retail, suppliers, data, and the shared goal of getting more people on bikes.
What You'll Learn
Why IBD unit sales have declined since 2015, and why this is an industry problem, not…
The skinny
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