Episode 19: Sanrio's Playbook, Toei's Steam Strategy & Seoul Noodle Run

Ochify the Game Business Podcast · May 1, 2026 · 19m

In this episode, we tackle the big news that two Japanese legacy giants are fully entering the game business: Sanrio and Toei. First, we break down "Sanrio Games" and their strategy to maximize IP value. Beyond their upcoming title, Sanrio Party Land, we discuss why creating a "new way to play" and adapting to the modern era of User-Generated Content (UGC) are key to their long-term success.

Next, we analyze Toei Games' bold move to publish indie games on PC via Steam, starting with completely original IPs like Kira. Entering the brutal red ocean of Steam isn't easy.

But it's not all strictly…