Latest / Trade Secrets: From the Ground Up | Stories of Operators Who've Seen it All

From Two-Way Radios to AI Agents | Golden Rule
Tyson Chen sits down with Mark Paup, President of Golden Rule Plumbing, Heating, Cooling & Electrical to trace one of the most compelling origin stories in the trades. Mark bought a struggling Iowa plumbing company for $120K at 24 years old with no real plan and nearly lost everything in the first six months. He shares how early financial discipline, a timely pivot away from new construction before 2008, and a commitment to building systems over just building revenue helped him weather every downturn since. Now running a $40M operation with locations in Des Moines, Salt Lake City, and Omaha…
The skinny
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